Period
to 23 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in North Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 23 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
Yorkshire > North Yorkshire
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 87 103 76
Rank change year-on-year +16 -27 +59
Permanent jobs citing Social Media 16 11 53
As % of all permanent IT jobs advertised in North Yorkshire 1.29% 0.71% 2.95%
As % of the Miscellaneous category 4.04% 2.25% 8.24%
Number of salaries quoted 15 10 89
North Yorkshire median annual salary £30,000 £35,750 £32,500
Median salary % change year-on-year -16.08% +10.00% +14.04%
10th Percentile £19,250 £27,500 £22,000
90th Percentile £38,750 £43,750 £46,250
Yorkshire median annual salary £36,250 £40,000 £32,500
% change year-on-year -9.38% +23.08% -4.41%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in North Yorkshire with a requirement for generic IT skills.

All Generic IT Skills
North Yorkshire
Permanent vacancies with a requirement for generic IT skills 396 488 643
As % of all permanent IT jobs advertised in North Yorkshire 31.88% 31.61% 35.78%
Number of salaries quoted 291 361 528
North Yorkshire median annual salary £40,000 £35,000 £37,500
Median salary % change year-on-year +14.29% -6.67% +7.14%
10th Percentile £25,250 £20,500 £22,000
90th Percentile £63,750 £51,250 £57,500
Yorkshire median annual salary £41,250 £40,000 £40,000
% change year-on-year +3.13% - +6.67%

Social Media
Job Vacancy Trend in North Yorkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in North Yorkshire.

Job vacancy trend for Social Media in North Yorkshire

Social Media
Salary Trend in North Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in North Yorkshire.

Salary trend for Social Media in North Yorkshire

Social Media
Salary Histogram in North Yorkshire

The salary distribution of IT jobs citing Social Media in North Yorkshire over the 6 months to 23 November 2017.

Salary histogram for Social Media in North Yorkshire

Social Media
Job Locations in North Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North Yorkshire region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Harrogate +12 7 £30,000 -16.08% 1
York +5 7 £30,000 -
Selby - 2 £30,000 -
Social Media
Yorkshire

For the 6 months to 23 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North Yorkshire region with a requirement for Social Media.

1 16 (100.00%) SEO
2 13 (81.25%) Marketing
3 11 (68.75%) Google
3 11 (68.75%) Google Analytics
3 11 (68.75%) Analytics
4 6 (37.50%) Internet Marketing
4 6 (37.50%) Digital Marketing
4 6 (37.50%) Pay per click
4 6 (37.50%) CMS
4 6 (37.50%) Content Management
4 6 (37.50%) HTML
4 6 (37.50%) CSS
4 6 (37.50%) Internet
5 5 (31.25%) Analytical Skills
5 5 (31.25%) JavaScript
6 3 (18.75%) Microsoft Excel
6 3 (18.75%) Microsoft
6 3 (18.75%) Microsoft Office
6 3 (18.75%) Web Development
6 3 (18.75%) Degree
6 3 (18.75%) Customer Engagement
6 3 (18.75%) Algorithms
7 2 (12.50%) User Experience
7 2 (12.50%) Marketing Automation
7 2 (12.50%) Hootsuite
7 2 (12.50%) Lead Generation
7 2 (12.50%) Content Marketing
7 2 (12.50%) Proactive Monitoring
7 2 (12.50%) Laravel
7 2 (12.50%) Marketing Strategy

Social Media
Co-occurring IT Skills in North Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (37.50%) CMS
2 2 (12.50%) Apache
2 2 (12.50%) WordPress
Applications
1 3 (18.75%) Microsoft Excel
1 3 (18.75%) Microsoft Office
Cloud Services
1 11 (68.75%) Google Analytics
2 1 (6.25%) AdWords
2 1 (6.25%) MailChimp
Communications & Networking
1 6 (37.50%) Internet
Database & Business Intelligence
1 2 (12.50%) MySQL
Development Applications
1 2 (12.50%) Subversion
General
1 13 (81.25%) Marketing
2 2 (12.50%) Advertising
3 1 (6.25%) Finance
Job Titles
1 6 (37.50%) Digital Executive
2 4 (25.00%) Account Manager
3 3 (18.75%) Account Executive
3 3 (18.75%) Digital Marketing Executive
3 3 (18.75%) Marketing Executive
3 3 (18.75%) PPC Executive
3 3 (18.75%) SEO Account Manager
3 3 (18.75%) SEO Manager
4 2 (12.50%) Analyst
4 2 (12.50%) Campaign Manager
4 2 (12.50%) Developer
4 2 (12.50%) PHP Developer
4 2 (12.50%) PPC Account Manager
4 2 (12.50%) PPC Manager
4 2 (12.50%) Senior Analyst
4 2 (12.50%) Senior SEO Analyst
4 2 (12.50%) SEO Analyst
4 2 (12.50%) Technical Account Manager
4 2 (12.50%) Technical Manager
5 1 (6.25%) Marketing Manager
Libraries, Frameworks & Software Standards
1 6 (37.50%) CSS
1 6 (37.50%) HTML
2 2 (12.50%) Ajax
2 2 (12.50%) LAMP
2 2 (12.50%) Laravel
2 2 (12.50%) Symfony
2 2 (12.50%) XHTML
Miscellaneous
1 5 (31.25%) Analytical Skills
2 3 (18.75%) Algorithms
3 2 (12.50%) Blog
3 2 (12.50%) Graphic Design
3 2 (12.50%) PMI
3 2 (12.50%) User Experience
4 1 (6.25%) Management Information System
Operating Systems
1 2 (12.50%) CentOS
1 2 (12.50%) Linux
Processes & Methodologies
1 16 (100.00%) SEO
2 11 (68.75%) Analytics
3 6 (37.50%) Content Management
3 6 (37.50%) Digital Marketing
3 6 (37.50%) Internet Marketing
3 6 (37.50%) Pay per click
4 3 (18.75%) Customer Engagement
4 3 (18.75%) Web Development
5 2 (12.50%) Content Marketing
5 2 (12.50%) Data Protection
5 2 (12.50%) Lead Generation
5 2 (12.50%) Marketing Automation
5 2 (12.50%) Marketing Strategy
5 2 (12.50%) MVC
5 2 (12.50%) Online Marketing
5 2 (12.50%) Performance Monitoring
5 2 (12.50%) Proactive Monitoring
5 2 (12.50%) Website Architecture
6 1 (6.25%) Customer Acquisition
6 1 (6.25%) Technical Analysis
Programming Languages
1 5 (31.25%) JavaScript
2 2 (12.50%) Java
2 2 (12.50%) PHP
Qualifications
1 3 (18.75%) Degree
2 2 (12.50%) PMI Certification
System Software
1 2 (12.50%) Samba
Vendors
1 11 (68.75%) Google
2 3 (18.75%) Microsoft
3 2 (12.50%) DoubleClick
3 2 (12.50%) Facebook
3 2 (12.50%) Hootsuite
3 2 (12.50%) Sun
3 2 (12.50%) Twitter
4 1 (6.25%) Capita