Period
to 22 February 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in North Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 February 2018 with a comparison to the same period over the previous 2 years.

Social Media
Yorkshire > North Yorkshire
6 months to
22 Feb 2018
Same period 2017 Same period 2016
Rank 89 93 90
Rank change year-on-year +4 -3 +46
Permanent jobs citing Social Media 10 23 35
As % of all permanent IT jobs advertised in North Yorkshire 0.77% 1.46% 2.04%
As % of the Miscellaneous category 2.35% 4.01% 5.58%
Number of salaries quoted 9 22 54
North Yorkshire median annual salary £30,000 £35,000 £32,500
Median salary % change year-on-year -14.29% +7.69% +1.56%
10th Percentile £27,000 £31,250 £22,000
90th Percentile £38,750 £43,750 £37,625
Yorkshire median annual salary £32,500 £36,000 £32,500
% change year-on-year -9.72% +10.77% -26.14%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in North Yorkshire with a requirement for generic IT skills.

All Generic IT Skills
North Yorkshire
Permanent vacancies with a requirement for generic IT skills 426 574 627
As % of all permanent IT jobs advertised in North Yorkshire 32.72% 36.47% 36.47%
Number of salaries quoted 335 474 502
North Yorkshire median annual salary £42,500 £35,925 £35,000
Median salary % change year-on-year +18.30% +2.64% -
10th Percentile £28,100 £20,500 £21,250
90th Percentile £61,250 £50,000 £55,000
Yorkshire median annual salary £40,900 £40,000 £40,000
% change year-on-year +2.25% - +3.90%

Social Media
Job Vacancy Trend in North Yorkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in North Yorkshire.

Job vacancy trend for Social Media in North Yorkshire

Social Media
Salary Trend in North Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in North Yorkshire.

Salary trend for Social Media in North Yorkshire

Social Media
Job Locations in North Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North Yorkshire region over the 6 months to 22 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
York +5 8 £30,000 -
Selby - 2 £30,000 -
Social Media
Yorkshire

For the 6 months to 22 February 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North Yorkshire region with a requirement for Social Media.

1 10 (100.00%) SEO
2 9 (90.00%) Google
2 9 (90.00%) Google Analytics
2 9 (90.00%) Analytics
3 8 (80.00%) Marketing
4 7 (70.00%) HTML
4 7 (70.00%) Analytical Skills
5 6 (60.00%) Digital Marketing
5 6 (60.00%) JavaScript
5 6 (60.00%) CSS
5 6 (60.00%) Content Management
5 6 (60.00%) CMS
6 4 (40.00%) Microsoft Excel
6 4 (40.00%) Microsoft
6 4 (40.00%) Microsoft Office
6 4 (40.00%) Degree
6 4 (40.00%) Algorithms
7 3 (30.00%) Sun
7 3 (30.00%) Apache
7 3 (30.00%) PHP
7 3 (30.00%) MySQL
7 3 (30.00%) Advertising
8 2 (20.00%) Subversion
8 2 (20.00%) LAMP
8 2 (20.00%) Samba
8 2 (20.00%) Ajax
8 2 (20.00%) Capita
8 2 (20.00%) DoubleClick
8 2 (20.00%) Web Development
8 2 (20.00%) Java

Social Media
Co-occurring IT Skills in North Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (60.00%) CMS
2 3 (30.00%) Apache
3 1 (10.00%) WordPress
Applications
1 4 (40.00%) Microsoft Excel
1 4 (40.00%) Microsoft Office
Cloud Services
1 9 (90.00%) Google Analytics
2 2 (20.00%) AdWords
3 1 (10.00%) MailChimp
Communications & Networking
1 1 (10.00%) Internet
Database & Business Intelligence
1 3 (30.00%) MySQL
Development Applications
1 2 (20.00%) Subversion
General
1 8 (80.00%) Marketing
2 3 (30.00%) Advertising
Job Titles
1 3 (30.00%) Marketing Executive
2 2 (20.00%) Analyst
2 2 (20.00%) Developer
2 2 (20.00%) Digital Executive
2 2 (20.00%) Digital Marketing Executive
2 2 (20.00%) PHP Developer
2 2 (20.00%) Senior Analyst
2 2 (20.00%) Senior SEO Analyst
2 2 (20.00%) SEO Analyst
2 2 (20.00%) SEO Specialist
3 1 (10.00%) Digital Marketing Manager
3 1 (10.00%) Marketing Manager
3 1 (10.00%) SEO Executive
3 1 (10.00%) Technical Specialist
Libraries, Frameworks & Software Standards
1 7 (70.00%) HTML
2 6 (60.00%) CSS
3 2 (20.00%) Ajax
3 2 (20.00%) LAMP
3 2 (20.00%) Laravel
3 2 (20.00%) Symfony
3 2 (20.00%) XHTML
4 1 (10.00%) Zend Framework
Miscellaneous
1 7 (70.00%) Analytical Skills
2 4 (40.00%) Algorithms
3 2 (20.00%) Blog
3 2 (20.00%) Graphic Design
4 1 (10.00%) Management Information System
4 1 (10.00%) User Experience
4 1 (10.00%) Web 2.0
4 1 (10.00%) Wiki
Operating Systems
1 2 (20.00%) CentOS
1 2 (20.00%) Linux
Processes & Methodologies
1 10 (100.00%) SEO
2 9 (90.00%) Analytics
3 6 (60.00%) Content Management
3 6 (60.00%) Digital Marketing
4 2 (20.00%) Customer Engagement
4 2 (20.00%) Marketing Strategy
4 2 (20.00%) MVC
4 2 (20.00%) Pay per click
4 2 (20.00%) Performance Monitoring
4 2 (20.00%) Proactive Monitoring
4 2 (20.00%) Technical Analysis
4 2 (20.00%) Web Development
5 1 (10.00%) Content Marketing
5 1 (10.00%) Copywriting
5 1 (10.00%) Customer Acquisition
5 1 (10.00%) Data Protection
5 1 (10.00%) Email Marketing
5 1 (10.00%) Lead Generation
5 1 (10.00%) Marketing Automation
5 1 (10.00%) Social Media Management
Programming Languages
1 6 (60.00%) JavaScript
2 3 (30.00%) PHP
3 2 (20.00%) Java
Qualifications
1 4 (40.00%) Degree
System Software
1 2 (20.00%) Samba
Vendors
1 9 (90.00%) Google
2 4 (40.00%) Microsoft
3 3 (30.00%) Sun
4 2 (20.00%) Capita
4 2 (20.00%) DoubleClick
5 1 (10.00%) Facebook
5 1 (10.00%) Hootsuite
5 1 (10.00%) Twitter
5 1 (10.00%) Yahoo!
5 1 (10.00%) Zend