Period
to 22 July 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 July 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > Yorkshire
6 months to
22 Jul 2018
Same period 2017 Same period 2016
Rank 240 239 323
Rank change year-on-year -1 +84 -84
Permanent jobs citing Social Media 70 94 32
As % of all permanent IT jobs advertised in Yorkshire 0.73% 0.88% 0.27%
As % of the Miscellaneous category 2.12% 2.47% 0.78%
Number of salaries quoted 42 85 27
Yorkshire median annual salary £31,250 £34,000 £37,500
Median salary % change year-on-year -8.09% -9.33% +7.14%
10th Percentile £16,250 £22,500 £22,700
90th Percentile £51,125 £45,000 £55,000
England median annual salary £42,500 £40,000 £42,500
% change year-on-year +6.25% -5.88% +0.59%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for generic IT skills.

All Generic IT Skills
Yorkshire
Permanent vacancies with a requirement for generic IT skills 3,297 3,805 4,078
As % of all permanent IT jobs advertised in Yorkshire 34.56% 35.59% 34.22%
Number of salaries quoted 2,671 3,153 3,136
Yorkshire median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -
10th Percentile £23,500 £23,500 £23,500
90th Percentile £60,000 £60,000 £60,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Social Media
Job Vacancy Trend in Yorkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Social Media in Yorkshire

Social Media
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Yorkshire.

Salary trend for Social Media in Yorkshire

Social Media
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Social Media in Yorkshire over the 6 months to 22 July 2018.

Salary histogram for Social Media in Yorkshire

Social Media
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Yorkshire region over the 6 months to 22 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +47 60 £30,000 -16.67% 10
South Yorkshire 0 6 £30,000 -11.76%
North Yorkshire -19 1 £30,000 -4.00% 4
Social Media
England

For the 6 months to 22 July 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Social Media.

1 29 (41.43%) Marketing
2 23 (32.86%) Google
3 20 (28.57%) Adobe
4 17 (24.29%) Adobe Creative Cloud
5 15 (21.43%) Analytics
5 15 (21.43%) Twitter
6 11 (15.71%) Digital Marketing
6 11 (15.71%) SEO
6 11 (15.71%) HTML
6 11 (15.71%) Self-Motivation
7 10 (14.29%) CSS
8 9 (12.86%) Pay per click
8 9 (12.86%) CRM
8 9 (12.86%) Tandem
8 9 (12.86%) Wireframes
8 9 (12.86%) User Experience
9 8 (11.43%) ITIL
10 7 (10.00%) C#
10 7 (10.00%) Internet
10 7 (10.00%) Analytical Skills
11 6 (8.57%) Social Media Management
11 6 (8.57%) Microsoft
11 6 (8.57%) .NET
12 5 (7.14%) Games
12 5 (7.14%) Facebook
12 5 (7.14%) Google Analytics
12 5 (7.14%) Copywriting
12 5 (7.14%) Lead Generation
12 5 (7.14%) AdWords
12 5 (7.14%) Creative Thinking

Social Media
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.29%) CMS
1 3 (4.29%) WordPress
2 1 (1.43%) Apache
Applications
1 2 (2.86%) Adobe Creative Suite
1 2 (2.86%) Adobe Illustrator
1 2 (2.86%) InDesign
1 2 (2.86%) Microsoft Office
1 2 (2.86%) Photoshop
2 1 (1.43%) Adobe After Effects
Cloud Services
1 17 (24.29%) Adobe Creative Cloud
2 5 (7.14%) AdWords
2 5 (7.14%) Google Analytics
3 2 (2.86%) Google Cloud Platform
3 2 (2.86%) Microsoft Azure
4 1 (1.43%) Office 365
Communications & Networking
1 7 (10.00%) Internet
2 3 (4.29%) TCP/IP
2 3 (4.29%) VPN
3 1 (1.43%) DHCP
3 1 (1.43%) DNS
3 1 (1.43%) Firewall
3 1 (1.43%) IPsec
3 1 (1.43%) VLAN
3 1 (1.43%) WebEx
3 1 (1.43%) Wireless
Database & Business Intelligence
1 1 (1.43%) MySQL
Development Applications
1 3 (4.29%) Visual Studio
2 1 (1.43%) Cucumber
2 1 (1.43%) JIRA
2 1 (1.43%) Selenium
2 1 (1.43%) SoapUI
2 1 (1.43%) Team Foundation Server
General
1 29 (41.43%) Marketing
2 5 (7.14%) Games
3 4 (5.71%) Advertising
4 3 (4.29%) Finance
4 3 (4.29%) Retail
5 2 (2.86%) Publishing
6 1 (1.43%) Arabic Language
Job Titles
1 20 (28.57%) Designer
2 11 (15.71%) Marketing Executive
3 10 (14.29%) Digital Designer
4 9 (12.86%) Analyst
4 9 (12.86%) Creative Designer
4 9 (12.86%) Developer
5 8 (11.43%) Junior
5 8 (11.43%) Junior Designer
5 8 (11.43%) Service Analyst
5 8 (11.43%) Service Desk Analyst
6 7 (10.00%) 1st Line Service Desk Analyst
6 7 (10.00%) 1st Line Support
6 7 (10.00%) 1st Line Support Analyst
6 7 (10.00%) First Line Help Desk Analyst
6 7 (10.00%) First Line Help Desk Support
6 7 (10.00%) Help Desk Analyst
6 7 (10.00%) Help Desk Support
6 7 (10.00%) Help Desk Support Analyst
6 7 (10.00%) Service Desk Support
6 7 (10.00%) Service Desk Support Analyst
Libraries, Frameworks & Software Standards
1 11 (15.71%) HTML
2 10 (14.29%) CSS
3 6 (8.57%) .NET
4 3 (4.29%) ASP.NET Web API
5 1 (1.43%) .NET Framework
5 1 (1.43%) CSS3
5 1 (1.43%) HTML5
5 1 (1.43%) jQuery
5 1 (1.43%) Node.js
5 1 (1.43%) Sass
5 1 (1.43%) Zend Framework
Miscellaneous
1 11 (15.71%) Self-Motivation
2 9 (12.86%) Tandem
2 9 (12.86%) User Experience
3 7 (10.00%) Analytical Skills
4 3 (4.29%) FMCG
5 2 (2.86%) Blog
5 2 (2.86%) Mobile App
6 1 (1.43%) Driving Licence
6 1 (1.43%) Online Games
6 1 (1.43%) Video Editing
6 1 (1.43%) Web 2.0
6 1 (1.43%) Wiki
Operating Systems
1 3 (4.29%) Linux
Processes & Methodologies
1 15 (21.43%) Analytics
2 11 (15.71%) Digital Marketing
2 11 (15.71%) SEO
3 9 (12.86%) CRM
3 9 (12.86%) Pay per click
3 9 (12.86%) Wireframes
4 8 (11.43%) ITIL
5 6 (8.57%) Social Media Management
6 5 (7.14%) Copywriting
6 5 (7.14%) Creative Thinking
6 5 (7.14%) Lead Generation
7 4 (5.71%) Business Development
7 4 (5.71%) Machine Learning
7 4 (5.71%) Unit Testing
7 4 (5.71%) Web Development
8 3 (4.29%) Artificial Intelligence
8 3 (4.29%) Brand Management
8 3 (4.29%) Marketing Strategy
8 3 (4.29%) MVC
8 3 (4.29%) Test Automation
Programming Languages
1 7 (10.00%) C#
2 4 (5.71%) JavaScript
3 3 (4.29%) SQL
4 2 (2.86%) PHP
5 1 (1.43%) Java
Qualifications
1 3 (4.29%) DBS Check
2 2 (2.86%) Degree
System Software
1 2 (2.86%) Active Directory
2 1 (1.43%) Virtual Machines
Systems Management
1 2 (2.86%) SmoothWall
Vendors
1 23 (32.86%) Google
2 20 (28.57%) Adobe
3 15 (21.43%) Twitter
4 6 (8.57%) Microsoft
5 5 (7.14%) Facebook
6 1 (1.43%) Capita
6 1 (1.43%) Forcepoint
6 1 (1.43%) SonicWALL
6 1 (1.43%) Sophos
6 1 (1.43%) Yahoo!
6 1 (1.43%) Zend