Period
to 5 August 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 5 August 2020 with a comparison to the same period over the previous 2 years.

Social Media
England > Yorkshire
6 months to
5 Aug 2020
Same period 2019 Same period 2018
Rank 167 282 237
Rank change year-on-year +115 -45 +12
Permanent jobs citing Social Media 12 15 67
As % of all permanent jobs advertised in Yorkshire 0.34% 0.20% 0.72%
As % of the Miscellaneous category 1.04% 0.54% 2.12%
Number of salaries quoted 10 13 43
Median annual salary £31,250 £40,000 £32,500
Median salary % change year-on-year -21.88% +23.08% -3.70%
10th Percentile £19,500 £21,250 £16,250
90th Percentile £42,125 £48,750 £51,250
England median annual salary £52,750 £45,000 £42,500
% change year-on-year +17.22% +5.88% +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for generic IT skills.

All Generic IT Skills
Yorkshire
Permanent vacancies with a requirement for generic IT skills 1,152 2,770 3,156
As % of all permanent IT jobs advertised in Yorkshire 33.11% 36.55% 33.68%
Number of salaries quoted 930 2,060 2,537
Median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - +6.25%
10th Percentile £26,250 £24,000 £25,000
90th Percentile £67,500 £62,500 £60,000
England median annual salary £55,000 £53,000 £52,500
% change year-on-year +3.77% +0.95% +5.00%

Social Media
Job Vacancy Trend in Yorkshire

Job postings citing Social Media as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Social Media in Yorkshire

Social Media
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Social Media in Yorkshire.

Salary trend for Social Media in Yorkshire

Social Media
Salary Histogram in Yorkshire

Salary distribution for jobs citing Social Media in Yorkshire over the 6 months to 5 August 2020.

Salary histogram for Social Media in Yorkshire

Social Media
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Yorkshire region over the 6 months to 5 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +63 10 £31,250 -21.88% 6
North Yorkshire +78 1 - - 1
Social Media
England

For the 6 months to 5 August 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Social Media.

1 5 (41.67%) Office 365
2 4 (33.33%) Facebook
2 4 (33.33%) Twitter
2 4 (33.33%) WSUS
2 4 (33.33%) Windows 10
2 4 (33.33%) SQL Server
2 4 (33.33%) IIS
2 4 (33.33%) Microsoft Office
2 4 (33.33%) Windows
2 4 (33.33%) MS Exchange
2 4 (33.33%) VoIP
2 4 (33.33%) DHCP
2 4 (33.33%) TCP/IP
2 4 (33.33%) DNS
2 4 (33.33%) MS Access
2 4 (33.33%) Active Directory
3 3 (25.00%) Business Intelligence
3 3 (25.00%) SQL
3 3 (25.00%) Analytical Mindset
3 3 (25.00%) Snapchat
3 3 (25.00%) YouTube
3 3 (25.00%) New Media
3 3 (25.00%) Analytical Skills
4 2 (16.67%) Analytics
4 2 (16.67%) Copywriting
4 2 (16.67%) Tableau
4 2 (16.67%) Agile Software Development
4 2 (16.67%) Google
4 2 (16.67%) Marketing
4 2 (16.67%) Advertising

Social Media
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (33.33%) IIS
1 4 (33.33%) MS Exchange
Applications
1 4 (33.33%) Microsoft Office
Cloud Services
1 5 (41.67%) Office 365
2 1 (8.33%) GCP
2 1 (8.33%) Google Analytics
Communications & Networking
1 4 (33.33%) DHCP
1 4 (33.33%) DNS
1 4 (33.33%) TCP/IP
1 4 (33.33%) VoIP
Database & Business Intelligence
1 4 (33.33%) MS Access
1 4 (33.33%) SQL Server
General
1 2 (16.67%) Advertising
1 2 (16.67%) Marketing
2 1 (8.33%) Finance
2 1 (8.33%) Public Sector
Job Titles
1 5 (41.67%) IT Support
1 5 (41.67%) IT Support Technician
1 5 (41.67%) IT Technician
1 5 (41.67%) Support Technician
2 3 (25.00%) Analyst
2 3 (25.00%) Business Intelligence Analyst
3 2 (16.67%) Digital Analyst
4 1 (8.33%) .NET Developer
4 1 (8.33%) .NET Software Developer
4 1 (8.33%) Business Development Executive
4 1 (8.33%) Developer
4 1 (8.33%) Digital Executive
4 1 (8.33%) Digital Marketing Executive
4 1 (8.33%) Marketing Executive
4 1 (8.33%) Social Media Developer
4 1 (8.33%) Social Media Manager
Libraries, Frameworks & Software Standards
1 1 (8.33%) .NET
1 1 (8.33%) .NET Core
Miscellaneous
1 3 (25.00%) Analytical Mindset
1 3 (25.00%) Analytical Skills
1 3 (25.00%) New Media
2 1 (8.33%) Self-Motivation
Operating Systems
1 4 (33.33%) Windows
1 4 (33.33%) Windows 10
Processes & Methodologies
1 3 (25.00%) Business Intelligence
2 2 (16.67%) Agile Software Development
2 2 (16.67%) Analytics
2 2 (16.67%) Copywriting
3 1 (8.33%) Business Continuity
3 1 (8.33%) Business Development
3 1 (8.33%) Commercial Awareness
3 1 (8.33%) Competitor Analysis
3 1 (8.33%) Contract Negotiation
3 1 (8.33%) CRM
3 1 (8.33%) Digital Marketing
3 1 (8.33%) Disaster Recovery
3 1 (8.33%) IT Strategy
3 1 (8.33%) Lead Generation
3 1 (8.33%) Link Building
3 1 (8.33%) Market Research
3 1 (8.33%) Pay per click
3 1 (8.33%) SEO
3 1 (8.33%) Social Media Marketing
Programming Languages
1 3 (25.00%) SQL
2 1 (8.33%) C
2 1 (8.33%) C#
2 1 (8.33%) JavaScript
2 1 (8.33%) Python
Qualifications
1 1 (8.33%) Degree
System Software
1 4 (33.33%) Active Directory
2 1 (8.33%) Docker
Systems Management
1 4 (33.33%) WSUS
Vendors
1 4 (33.33%) Facebook
1 4 (33.33%) Twitter
2 3 (25.00%) Snapchat
2 3 (25.00%) YouTube
3 2 (16.67%) Google
3 2 (16.67%) Tableau
4 1 (8.33%) Instagram