Period
to 26 April 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 26 April 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > Yorkshire
6 months to
26 Apr 2018
Same period 2017 Same period 2016
Rank 229 267 313
Rank change year-on-year +38 +46 -46
Permanent jobs citing Social Media 92 69 57
As % of all permanent IT jobs advertised in Yorkshire 0.90% 0.65% 0.46%
As % of the Miscellaneous category 2.73% 1.92% 1.35%
Number of salaries quoted 63 67 57
Yorkshire median annual salary £32,500 £34,000 £35,000
Median salary % change year-on-year -4.41% -2.86% -
10th Percentile £17,800 £24,750 £23,750
90th Percentile £55,000 £45,250 £41,000
England median annual salary £40,000 £37,500 £42,500
% change year-on-year +6.67% -11.76% -1.57%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for generic IT skills.

All Generic IT Skills
Yorkshire
Permanent vacancies with a requirement for generic IT skills 3,368 3,586 4,207
As % of all permanent IT jobs advertised in Yorkshire 32.84% 33.85% 33.78%
Number of salaries quoted 2,776 3,090 3,193
Yorkshire median annual salary £42,000 £40,000 £40,000
Median salary % change year-on-year +5.00% - +3.90%
10th Percentile £25,500 £23,500 £24,000
90th Percentile £60,000 £60,000 £60,000
England median annual salary £50,000 £49,056 £50,000
% change year-on-year +1.92% -1.89% +5.26%

Social Media
Job Vacancy Trend in Yorkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Social Media in Yorkshire

Social Media
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Yorkshire.

Salary trend for Social Media in Yorkshire

Social Media
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Social Media in Yorkshire over the 6 months to 26 April 2018.

Salary histogram for Social Media in Yorkshire

Social Media
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Yorkshire region over the 6 months to 26 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +53 75 £32,500 -9.72% 13
North Yorkshire -1 8 £30,000 -7.69% 2
South Yorkshire -6 5 £30,000 -11.76% 6
Social Media
England

For the 6 months to 26 April 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Social Media.

1 50 (54.35%) Marketing
2 42 (45.65%) Google
3 36 (39.13%) SEO
4 34 (36.96%) Analytics
5 26 (28.26%) Digital Marketing
6 24 (26.09%) Google Analytics
6 24 (26.09%) Pay per click
7 21 (22.83%) Twitter
8 18 (19.57%) Marketing Strategy
8 18 (19.57%) HTML
8 18 (19.57%) CSS
9 17 (18.48%) JavaScript
9 17 (18.48%) Web Development
10 15 (16.30%) Agile Software Development
10 15 (16.30%) Adobe
10 15 (16.30%) Analytical Skills
11 14 (15.22%) CMS
12 13 (14.13%) Degree
12 13 (14.13%) AdWords
13 10 (10.87%) MVC
13 10 (10.87%) Microsoft
13 10 (10.87%) Adobe Creative Cloud
14 9 (9.78%) People Management
14 9 (9.78%) Campaign Management
14 9 (9.78%) WordPress
15 8 (8.70%) Test Automation
15 8 (8.70%) Customer Engagement
15 8 (8.70%) Email Marketing
15 8 (8.70%) JIRA
15 8 (8.70%) Linux

Social Media
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (15.22%) CMS
2 9 (9.78%) WordPress
3 7 (7.61%) Apache
4 4 (4.35%) Apache Spark
5 1 (1.09%) Elasticsearch
Applications
1 6 (6.52%) Microsoft Office
2 5 (5.43%) Adobe Illustrator
2 5 (5.43%) InDesign
2 5 (5.43%) Microsoft Excel
2 5 (5.43%) Photoshop
3 4 (4.35%) Adobe Creative Suite
4 1 (1.09%) Adobe After Effects
4 1 (1.09%) Adobe Captivate
4 1 (1.09%) Adobe Premiere
Cloud Services
1 24 (26.09%) Google Analytics
2 13 (14.13%) AdWords
3 10 (10.87%) Adobe Creative Cloud
4 4 (4.35%) MailChimp
5 2 (2.17%) Amazon AWS
5 2 (2.17%) Google Cloud Platform
6 1 (1.09%) Office 365
Communications & Networking
1 7 (7.61%) Internet
2 2 (2.17%) TCP/IP
2 2 (2.17%) VPN
Database & Business Intelligence
1 7 (7.61%) MySQL
2 4 (4.35%) Hadoop
3 3 (3.26%) NoSQL
3 3 (3.26%) SQL Server
4 2 (2.17%) BigQuery
5 1 (1.09%) Couchbase
Development Applications
1 8 (8.70%) JIRA
2 7 (7.61%) Cucumber
2 7 (7.61%) Selenium
2 7 (7.61%) SoapUI
2 7 (7.61%) Team Foundation Server
3 6 (6.52%) Subversion
4 4 (4.35%) SpecFlow
4 4 (4.35%) Visual Studio
5 2 (2.17%) Octopus Deploy
5 2 (2.17%) Vagrant
General
1 50 (54.35%) Marketing
2 8 (8.70%) Advertising
3 5 (5.43%) Finance
3 5 (5.43%) Games
4 4 (4.35%) Publishing
4 4 (4.35%) Retail
5 2 (2.17%) Pharmaceutical
6 1 (1.09%) Arabic Language
Job Titles
1 15 (16.30%) Designer
2 14 (15.22%) Marketing Manager
3 13 (14.13%) Digital Marketing Manager
3 13 (14.13%) Marketing Executive
4 12 (13.04%) Developer
5 10 (10.87%) Consultant
6 8 (8.70%) Digital Executive
6 8 (8.70%) Digital Marketing Executive
7 7 (7.61%) Analyst
8 6 (6.52%) Digital Designer
8 6 (6.52%) PHP Developer
9 5 (5.43%) Creative Designer
9 5 (5.43%) Graphic Designer
9 5 (5.43%) JavaScript Developer
9 5 (5.43%) Recruitment Consultant
10 4 (4.35%) Applications Developer
10 4 (4.35%) PHP Web Developer
10 4 (4.35%) Test Consultant
10 4 (4.35%) Web Applications Developer
10 4 (4.35%) Web Developer
Libraries, Frameworks & Software Standards
1 18 (19.57%) CSS
1 18 (19.57%) HTML
2 7 (7.61%) Ajax
3 6 (6.52%) LAMP
3 6 (6.52%) Laravel
3 6 (6.52%) XHTML
4 4 (4.35%) .NET
5 3 (3.26%) ASP.NET Web API
5 3 (3.26%) Symfony
6 2 (2.17%) Node.js
7 1 (1.09%) AngularJS
7 1 (1.09%) Polymer
7 1 (1.09%) React
7 1 (1.09%) Twitter Bootstrap
7 1 (1.09%) Web Services
7 1 (1.09%) Zend Framework
Miscellaneous
1 15 (16.30%) Analytical Skills
2 7 (7.61%) Self-Motivation
3 6 (6.52%) Graphic Design
4 5 (5.43%) Algorithms
4 5 (5.43%) Tandem
4 5 (5.43%) User Experience
5 4 (4.35%) Greenfield Project
5 4 (4.35%) Mobile App
6 2 (2.17%) Blog
6 2 (2.17%) FMCG
7 1 (1.09%) Online Games
7 1 (1.09%) Video Editing
7 1 (1.09%) Web 2.0
7 1 (1.09%) Wiki
Operating Systems
1 8 (8.70%) Linux
2 6 (6.52%) CentOS
Processes & Methodologies
1 36 (39.13%) SEO
2 34 (36.96%) Analytics
3 26 (28.26%) Digital Marketing
4 24 (26.09%) Pay per click
5 18 (19.57%) Marketing Strategy
6 17 (18.48%) Web Development
7 15 (16.30%) Agile Software Development
8 10 (10.87%) MVC
9 9 (9.78%) Campaign Management
9 9 (9.78%) People Management
10 8 (8.70%) CRM
10 8 (8.70%) Customer Engagement
10 8 (8.70%) Email Marketing
10 8 (8.70%) Test Automation
11 7 (7.61%) Business Development
12 5 (5.43%) Machine Learning
12 5 (5.43%) Mathematics
12 5 (5.43%) Risk Management
12 5 (5.43%) Social Media Management
12 5 (5.43%) Wireframes
Programming Languages
1 17 (18.48%) JavaScript
2 7 (7.61%) Java
2 7 (7.61%) PHP
3 6 (6.52%) C#
3 6 (6.52%) Python
4 4 (4.35%) SQL
5 2 (2.17%) Bash Shell
5 2 (2.17%) Ruby
Qualifications
1 13 (14.13%) Degree
2 4 (4.35%) PhD
System Software
1 6 (6.52%) Samba
2 2 (2.17%) Active Directory
Systems Management
1 2 (2.17%) Opscode Chef
1 2 (2.17%) Puppet
1 2 (2.17%) SmoothWall
Vendors
1 42 (45.65%) Google
2 21 (22.83%) Twitter
3 15 (16.30%) Adobe
4 10 (10.87%) Microsoft
5 8 (8.70%) Facebook
6 6 (6.52%) DoubleClick
7 4 (4.35%) Sun
8 1 (1.09%) Capita
8 1 (1.09%) Yahoo!
8 1 (1.09%) Zend