Period
to 22 January 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 January 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > Yorkshire
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 200 280 222
Rank change year-on-year +80 -58 +68
Permanent jobs citing Social Media 97 39 139
As % of all permanent IT jobs advertised in Yorkshire 1.01% 0.36% 1.10%
As % of the Miscellaneous category 3.13% 1.17% 3.33%
Number of salaries quoted 73 35 157
Yorkshire median annual salary £32,500 £36,000 £32,500
Median salary % change year-on-year -9.72% +10.77% -14.47%
10th Percentile £23,600 £23,550 £22,000
90th Percentile £55,000 £48,750 £50,000
England median annual salary £40,000 £40,000 £40,000

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for generic IT skills.

All Generic IT Skills
Yorkshire
Permanent vacancies with a requirement for generic IT skills 3,098 3,343 4,178
As % of all permanent IT jobs advertised in Yorkshire 32.11% 31.26% 33.07%
Number of salaries quoted 2,541 2,779 3,224
Yorkshire median annual salary £41,500 £40,000 £40,000
Median salary % change year-on-year +3.75% - +6.67%
10th Percentile £26,250 £24,200 £23,750
90th Percentile £61,250 £62,500 £62,500
England median annual salary £50,000 £50,000 £49,000
% change year-on-year - +2.04% +6.52%

Social Media
Job Vacancy Trend in Yorkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Social Media in Yorkshire

Social Media
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Yorkshire.

Salary trend for Social Media in Yorkshire

Social Media
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Social Media in Yorkshire over the 6 months to 22 January 2018.

Salary histogram for Social Media in Yorkshire

Social Media
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Yorkshire region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +67 70 £32,500 +3.17% 18
North Yorkshire +4 10 £30,000 -17.81% 2
South Yorkshire +8 1 £19,500 -51.25% 1
Social Media
England

For the 6 months to 22 January 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Social Media.

1 43 (44.33%) Marketing
2 35 (36.08%) SEO
2 35 (36.08%) Analytics
3 34 (35.05%) Google
4 30 (30.93%) Agile Software Development
5 29 (29.90%) CSS
6 28 (28.87%) HTML
6 28 (28.87%) JavaScript
7 27 (27.84%) Test Automation
8 26 (26.80%) Web Development
9 25 (25.77%) Google Analytics
9 25 (25.77%) Digital Marketing
10 19 (19.59%) Pay per click
11 18 (18.56%) CMS
11 18 (18.56%) Marketing Strategy
11 18 (18.56%) Twitter
11 18 (18.56%) User Experience
12 17 (17.53%) Photoshop
12 17 (17.53%) Adobe
13 16 (16.49%) Adobe Creative Suite
14 14 (14.43%) Analytical Skills
15 13 (13.40%) Responsive Web Design
15 13 (13.40%) AngularJS
15 13 (13.40%) HTML5
15 13 (13.40%) CSS3
15 13 (13.40%) C#
16 12 (12.37%) Degree
16 12 (12.37%) Email Marketing
16 12 (12.37%) Backbone.js
16 12 (12.37%) KnockoutJS

Social Media
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (18.56%) CMS
2 9 (9.28%) WordPress
3 6 (6.19%) Apache
4 4 (4.12%) Apache Spark
5 3 (3.09%) Umbraco
6 2 (2.06%) Elasticsearch
7 1 (1.03%) Drupal
7 1 (1.03%) EPiServer
7 1 (1.03%) TYPO3
Applications
1 17 (17.53%) Photoshop
2 16 (16.49%) Adobe Creative Suite
3 9 (9.28%) Microsoft Excel
4 8 (8.25%) Microsoft Office
5 3 (3.09%) Adobe Illustrator
5 3 (3.09%) InDesign
6 1 (1.03%) Adobe Captivate
6 1 (1.03%) Adobe Premiere
6 1 (1.03%) Chatbot
6 1 (1.03%) Microsoft PowerPoint
Business Applications
1 2 (2.06%) Dynamics CRM
Cloud Services
1 25 (25.77%) Google Analytics
2 8 (8.25%) AdWords
3 5 (5.15%) MailChimp
4 2 (2.06%) Amazon AWS
4 2 (2.06%) Google Cloud Platform
5 1 (1.03%) Adobe Creative Cloud
Communications & Networking
1 1 (1.03%) Internet
1 1 (1.03%) Intranet
Database & Business Intelligence
1 6 (6.19%) MySQL
2 4 (4.12%) Hadoop
2 4 (4.12%) SQL Server
3 3 (3.09%) NoSQL
4 2 (2.06%) BigQuery
5 1 (1.03%) Big Data
5 1 (1.03%) Couchbase
5 1 (1.03%) CouchDB
5 1 (1.03%) Data Mining
Development Applications
1 12 (12.37%) Git (software)
2 8 (8.25%) JIRA
3 7 (7.22%) Cucumber
3 7 (7.22%) Selenium
3 7 (7.22%) SoapUI
3 7 (7.22%) Team Foundation Server
4 6 (6.19%) Subversion
5 4 (4.12%) SpecFlow
6 2 (2.06%) Octopus Deploy
6 2 (2.06%) Vagrant
7 1 (1.03%) Visual Studio
General
1 43 (44.33%) Marketing
2 9 (9.28%) Finance
3 7 (7.22%) Advertising
3 7 (7.22%) Games
4 6 (6.19%) Law
4 6 (6.19%) Retail
5 3 (3.09%) Publishing
6 2 (2.06%) Pharmaceutical
Job Titles
1 30 (30.93%) Developer
2 16 (16.49%) Web Developer
3 12 (12.37%) Front End Developer (Client-Side Developer)
3 12 (12.37%) Front End Web Developer (Client-Side Developer)
3 12 (12.37%) Senior Developer
3 12 (12.37%) Senior Front-End Developer
3 12 (12.37%) Senior Web Developer
4 10 (10.31%) C# Developer
4 10 (10.31%) Digital Marketing Manager
4 10 (10.31%) Marketing Executive
4 10 (10.31%) Marketing Manager
5 9 (9.28%) Consultant
5 9 (9.28%) Data Scientist
5 9 (9.28%) Digital Executive
5 9 (9.28%) Digital Marketing Executive
6 7 (7.22%) Analyst
7 6 (6.19%) PHP Developer
8 5 (5.15%) Designer
9 4 (4.12%) Automation Test Lead
9 4 (4.12%) Test Automation Consultant
Libraries, Frameworks & Software Standards
1 29 (29.90%) CSS
2 28 (28.87%) HTML
3 13 (13.40%) AngularJS
3 13 (13.40%) CSS3
3 13 (13.40%) HTML5
4 12 (12.37%) Backbone.js
4 12 (12.37%) Ember.js
4 12 (12.37%) KnockoutJS
5 11 (11.34%) .NET
6 8 (8.25%) .NET Framework
7 7 (7.22%) Ajax
8 6 (6.19%) LAMP
8 6 (6.19%) Laravel
8 6 (6.19%) XHTML
9 3 (3.09%) Symfony
10 2 (2.06%) React
11 1 (1.03%) jQuery
11 1 (1.03%) Node.js
11 1 (1.03%) Polymer
11 1 (1.03%) Twitter Bootstrap
Miscellaneous
1 18 (18.56%) User Experience
2 14 (14.43%) Analytical Skills
3 10 (10.31%) Algorithms
4 8 (8.25%) Greenfield Project
5 6 (6.19%) Graphic Design
6 3 (3.09%) Blog
6 3 (3.09%) FMCG
7 2 (2.06%) Mobile App
7 2 (2.06%) Video Editing
8 1 (1.03%) Management Information System
8 1 (1.03%) Photography
Operating Systems
1 6 (6.19%) CentOS
1 6 (6.19%) Linux
2 1 (1.03%) Windows
Processes & Methodologies
1 35 (36.08%) Analytics
1 35 (36.08%) SEO
2 30 (30.93%) Agile Software Development
3 27 (27.84%) Test Automation
4 26 (26.80%) Web Development
5 25 (25.77%) Digital Marketing
6 19 (19.59%) Pay per click
7 18 (18.56%) Marketing Strategy
8 13 (13.40%) Responsive Web Design
9 12 (12.37%) API Integration
9 12 (12.37%) Email Marketing
9 12 (12.37%) Front End Development
9 12 (12.37%) Mobile Development
9 12 (12.37%) Performance Optimisation
10 11 (11.34%) Customer Engagement
11 10 (10.31%) Content Management
11 10 (10.31%) Unit Testing
12 9 (9.28%) Data Protection
12 9 (9.28%) Mathematics
13 8 (8.25%) Machine Learning
Programming Languages
1 28 (28.87%) JavaScript
2 13 (13.40%) C#
3 11 (11.34%) Python
3 11 (11.34%) SQL
4 6 (6.19%) Java
4 6 (6.19%) PHP
5 4 (4.12%) R
6 2 (2.06%) Bash Shell
6 2 (2.06%) Ruby
Qualifications
1 12 (12.37%) Degree
2 8 (8.25%) PhD
3 6 (6.19%) DBS Check
System Software
1 6 (6.19%) Samba
Systems Management
1 2 (2.06%) Opscode Chef
1 2 (2.06%) Puppet
Vendors
1 34 (35.05%) Google
2 18 (18.56%) Twitter
3 17 (17.53%) Adobe
4 10 (10.31%) Facebook
5 8 (8.25%) Microsoft
6 6 (6.19%) DoubleClick
7 4 (4.12%) Sun
8 2 (2.06%) Hootsuite
9 1 (1.03%) Capita