The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 24 April 2017 with a comparison to the same period over the previous 2 years.

Social Media
England / Yorkshire
3 months to
24 Apr 2017
Same period 2016 Same period 2015
Rank 184 235 198
Rank change year-on-year +51 -37  
Permanent jobs citing Social Media 43 17 68
As % of all permanent IT jobs advertised in Yorkshire 0.80% 0.27% 0.92%
As % of the Miscellaneous category 2.48% 0.80% 2.93%
Number of salaries quoted 40 13 44
Median salary £32,500 £30,000 £27,500
Median salary % change year-on-year +8.33% +9.09%  
90% offered a salary of more than £25,000 £21,100 £22,500
10% offered a salary of more than £36,150 £39,500 £47,100
UK excluding London median salary £35,000 £37,500 £37,500
% change year-on-year -6.66% -  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for generic IT skills.

Generic IT Skills
Yorkshire
Permanent job vacancies with a requirement for generic IT skills 1737 2121 2321
As % of all permanent IT job vacancies advertised in Yorkshire 32.27% 33.18% 31.44%
Number of salaries quoted 1512 1562 1816
Median salary £42,000 £40,000 £37,500
Median salary % change year-on-year +5.00% +6.66%  
90% offered a salary of more than £26,000 £26,000 £25,000
10% offered a salary of more than £60,000 £52,500 £60,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Yorkshire

The job posting trend of jobs advertised in Yorkshire citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Yorkshire

Social Media
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Yorkshire.

Salary trend for Social Media in Yorkshire

Social Media
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Social Media in Yorkshire over the 3 months to 24 April 2017.

Salary histogram for Social Media in Yorkshire

Social Media
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Yorkshire region over the 3 months to 24 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +30 15 £35,000 +16.66% 4
South Yorkshire +12 14 £34,000 +61.90% 2
North Yorkshire +23 13 £30,000 -14.28%
Social Media
England

For the 6 months to 24 April 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Social Media.

1 41 (57.75%) SEO
2 40 (56.34%) Marketing
3 22 (30.99%) CSS
4 21 (29.58%) Google
4 21 (29.58%) Google Analytics
4 21 (29.58%) Analytics
5 18 (25.35%) Internet
5 18 (25.35%) HTML
5 18 (25.35%) Internet Marketing
6 17 (23.94%) JavaScript
6 17 (23.94%) PMI
6 17 (23.94%) PMI Certification
7 14 (19.72%) Web Development
8 13 (18.31%) Online Marketing
8 13 (18.31%) Marketing Strategy
9 12 (16.90%) Digital Marketing
9 12 (16.90%) Pay per click
10 11 (15.49%) Website Architecture
11 10 (14.08%) Finance
11 10 (14.08%) PHP
11 10 (14.08%) OO
11 10 (14.08%) Content Marketing
12 9 (12.68%) MySQL
12 9 (12.68%) Ajax
13 8 (11.27%) jQuery
14 7 (9.86%) Git (software)
14 7 (9.86%) HTML5
14 7 (9.86%) CSS3
14 7 (9.86%) Advertising
14 7 (9.86%) OOP

Social Media
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (7.04%) WordPress
2 3 (4.23%) Apache
2 3 (4.23%) CMS
2 3 (4.23%) Elasticsearch
Applications
1 5 (7.04%) Photoshop
2 3 (4.23%) Microsoft Office
3 2 (2.82%) Adobe Illustrator
3 2 (2.82%) Chatbot
3 2 (2.82%) Fireworks
3 2 (2.82%) InDesign
Cloud Services
1 21 (29.58%) Google Analytics
2 4 (5.63%) AdWords
3 2 (2.82%) Cloud Computing
4 1 (1.41%) Microsoft Azure
Communications & Networking
1 18 (25.35%) Internet
Database & Business Intelligence
1 9 (12.68%) MySQL
2 3 (4.23%) Couchbase
3 1 (1.41%) NoSQL
Development Applications
1 7 (9.86%) Git (software)
2 5 (7.04%) Subversion
3 4 (5.63%) Jasmine
4 1 (1.41%) Grunt
4 1 (1.41%) webpack
General
1 40 (56.34%) Marketing
2 10 (14.08%) Finance
3 7 (9.86%) Advertising
4 6 (8.45%) Brand Awareness
5 5 (7.04%) Games
6 1 (1.41%) Multimedia
6 1 (1.41%) Retail
6 1 (1.41%) Telecoms
Job Titles
1 20 (28.17%) Developer
2 19 (26.76%) Account Manager
3 13 (18.31%) SEO Account Manager
3 13 (18.31%) SEO Manager
4 11 (15.49%) Campaign Manager
4 11 (15.49%) Technical Account Manager
4 11 (15.49%) Technical Manager
5 9 (12.68%) PHP Developer
6 8 (11.27%) JavaScript Developer
7 7 (9.86%) PHP Web Developer
7 7 (9.86%) Web Developer
8 6 (8.45%) Digital Marketing Strategist
8 6 (8.45%) Digital Strategist
8 6 (8.45%) Marketing Manager
8 6 (8.45%) Marketing Strategist
8 6 (8.45%) PPC Account Manager
8 6 (8.45%) PPC Manager
8 6 (8.45%) SEO Strategist
9 4 (5.63%) Angular Developer
9 4 (5.63%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 22 (30.99%) CSS
2 18 (25.35%) HTML
3 9 (12.68%) Ajax
4 8 (11.27%) jQuery
5 7 (9.86%) CSS3
5 7 (9.86%) HTML5
6 6 (8.45%) AngularJS
7 5 (7.04%) React
7 5 (7.04%) XHTML
8 4 (5.63%) Django
8 4 (5.63%) Node.js
8 4 (5.63%) Web Services
9 3 (4.23%) .NET
9 3 (4.23%) .NET Framework
9 3 (4.23%) LAMP
9 3 (4.23%) Twitter Bootstrap
10 2 (2.82%) Entity Framework
10 2 (2.82%) NHibernate
11 1 (1.41%) D3.js
11 1 (1.41%) Ember.js
Miscellaneous
1 17 (23.94%) PMI
2 7 (9.86%) Analytical Skills
2 7 (9.86%) User Experience
3 5 (7.04%) Blog
3 5 (7.04%) iPad
4 4 (5.63%) Mobile App
5 3 (4.23%) Data Centre
5 3 (4.23%) Graphic Design
6 2 (2.82%) Social Network
7 1 (1.41%) Digital Media
7 1 (1.41%) Driving Licence
7 1 (1.41%) Management Information System
Operating Systems
1 3 (4.23%) CentOS
1 3 (4.23%) Linux
Processes & Methodologies
1 41 (57.75%) SEO
2 21 (29.58%) Analytics
3 18 (25.35%) Internet Marketing
4 14 (19.72%) Web Development
5 13 (18.31%) Marketing Strategy
5 13 (18.31%) Online Marketing
6 12 (16.90%) Digital Marketing
6 12 (16.90%) Pay per click
7 11 (15.49%) Website Architecture
8 10 (14.08%) Content Marketing
8 10 (14.08%) OO
9 7 (9.86%) OOP
9 7 (9.86%) Project Management
10 6 (8.45%) Agile Software Development
10 6 (8.45%) Content Marketing Strategy
11 5 (7.04%) CRM
11 5 (7.04%) MVC
12 4 (5.63%) Business Development
12 4 (5.63%) Front End Development
12 4 (5.63%) Unit Testing
Programming Languages
1 17 (23.94%) JavaScript
2 10 (14.08%) PHP
3 4 (5.63%) Python
4 3 (4.23%) C#
4 3 (4.23%) Java
5 1 (1.41%) SQL
Qualifications
1 17 (23.94%) PMI Certification
2 4 (5.63%) Degree
Quality Assurance & Compliance
1 5 (7.04%) QA
2 1 (1.41%) ISO/IEC 27001
System Software
1 3 (4.23%) Samba
Vendors
1 21 (29.58%) Google
2 7 (9.86%) Adobe
3 5 (7.04%) Microsoft
4 3 (4.23%) DoubleClick
4 3 (4.23%) Twitter
5 1 (1.41%) Brandwatch
5 1 (1.41%) Sysomos
Sheffield, South Yorkshire
Mortimer Spinks
Salary: £28000 - £40000 per annum
Posted: 3 days ago
Batley, West Yorkshire
Type Agency
Salary: From £25,000 to £30,000 per annum
Posted: 5 days ago
Leeds, West Yorkshire
Oscar
Salary: £40000 - £55000 per annum + competetive benefits
Posted: 5 days ago
Leeds, Yorkshire
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Posted: 5 days ago
Doncaster, South Yorkshire
Genesis Associates (UK) Limited
Salary: £30000 - £40000 per annum + Benefits
Posted: 2 days ago