Period
to 17 January 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 17 January 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > Yorkshire
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 204 288 224
Rank change year-on-year +84 -64 +61
Permanent jobs citing Social Media 97 37 135
As % of all permanent IT jobs advertised in Yorkshire 1.01% 0.34% 1.09%
As % of the Miscellaneous category 3.12% 1.09% 3.29%
Number of salaries quoted 73 32 153
Yorkshire median annual salary £32,500 £36,500 £32,500
Median salary % change year-on-year -10.96% +12.31% -10.34%
10th Percentile £23,600 £22,950 £22,000
90th Percentile £55,000 £48,750 £49,500
England median annual salary £40,000 £40,000 £40,000

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for generic IT skills.

All Generic IT Skills
Yorkshire
Permanent vacancies with a requirement for generic IT skills 3,111 3,397 4,109
As % of all permanent IT jobs advertised in Yorkshire 32.38% 31.37% 33.20%
Number of salaries quoted 2,545 2,803 3,173
Yorkshire median annual salary £42,000 £40,000 £40,000
Median salary % change year-on-year +5.00% - +6.67%
10th Percentile £26,250 £25,000 £23,750
90th Percentile £61,250 £62,500 £62,500
England median annual salary £50,000 £50,000 £49,000
% change year-on-year - +2.04% +6.52%

Social Media
Job Vacancy Trend in Yorkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Social Media in Yorkshire

Social Media
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Yorkshire.

Salary trend for Social Media in Yorkshire

Social Media
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Social Media in Yorkshire over the 6 months to 17 January 2018.

Salary histogram for Social Media in Yorkshire

Social Media
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Yorkshire region over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +75 68 £32,500 +3.17% 18
North Yorkshire +11 11 £30,000 -17.81% 2
South Yorkshire +15 1 £19,500 -51.25% 1
Social Media
England

For the 6 months to 17 January 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Social Media.

1 42 (43.30%) Marketing
2 35 (36.08%) SEO
2 35 (36.08%) Analytics
3 34 (35.05%) Google
4 31 (31.96%) Agile Software Development
5 30 (30.93%) CSS
6 29 (29.90%) HTML
7 28 (28.87%) JavaScript
7 28 (28.87%) Test Automation
8 27 (27.84%) Web Development
9 25 (25.77%) Google Analytics
10 23 (23.71%) Digital Marketing
11 19 (19.59%) Pay per click
11 19 (19.59%) User Experience
12 18 (18.56%) Twitter
13 17 (17.53%) Adobe Creative Suite
13 17 (17.53%) Photoshop
13 17 (17.53%) Adobe
13 17 (17.53%) CMS
14 16 (16.49%) Marketing Strategy
15 14 (14.43%) Responsive Web Design
15 14 (14.43%) AngularJS
15 14 (14.43%) Analytical Skills
15 14 (14.43%) HTML5
15 14 (14.43%) CSS3
16 13 (13.40%) Git (software)
16 13 (13.40%) Ember.js
16 13 (13.40%) Backbone.js
16 13 (13.40%) KnockoutJS
16 13 (13.40%) Mobile Development

Social Media
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (17.53%) CMS
2 8 (8.25%) WordPress
3 6 (6.19%) Apache
4 4 (4.12%) Apache Spark
5 3 (3.09%) Umbraco
6 2 (2.06%) Elasticsearch
7 1 (1.03%) Drupal
7 1 (1.03%) EPiServer
7 1 (1.03%) TYPO3
Applications
1 17 (17.53%) Adobe Creative Suite
1 17 (17.53%) Photoshop
2 9 (9.28%) Microsoft Excel
3 8 (8.25%) Microsoft Office
4 2 (2.06%) Adobe Illustrator
4 2 (2.06%) InDesign
5 1 (1.03%) Chatbot
5 1 (1.03%) Microsoft PowerPoint
Business Applications
1 2 (2.06%) Dynamics CRM
Cloud Services
1 25 (25.77%) Google Analytics
2 8 (8.25%) AdWords
3 5 (5.15%) MailChimp
4 2 (2.06%) Amazon AWS
4 2 (2.06%) Google Cloud Platform
Communications & Networking
1 2 (2.06%) Internet
2 1 (1.03%) Intranet
Database & Business Intelligence
1 6 (6.19%) MySQL
2 4 (4.12%) Hadoop
2 4 (4.12%) SQL Server
3 3 (3.09%) NoSQL
4 2 (2.06%) BigQuery
5 1 (1.03%) Big Data
5 1 (1.03%) Couchbase
5 1 (1.03%) CouchDB
5 1 (1.03%) Data Mining
Development Applications
1 13 (13.40%) Git (software)
2 8 (8.25%) JIRA
3 7 (7.22%) Cucumber
3 7 (7.22%) Selenium
3 7 (7.22%) SoapUI
3 7 (7.22%) Team Foundation Server
4 6 (6.19%) Subversion
5 4 (4.12%) SpecFlow
6 2 (2.06%) Octopus Deploy
6 2 (2.06%) Vagrant
7 1 (1.03%) Visual Studio
General
1 42 (43.30%) Marketing
2 9 (9.28%) Finance
3 7 (7.22%) Advertising
3 7 (7.22%) Games
4 6 (6.19%) Law
4 6 (6.19%) Retail
5 3 (3.09%) Publishing
6 2 (2.06%) Pharmaceutical
Job Titles
1 31 (31.96%) Developer
2 17 (17.53%) Web Developer
3 13 (13.40%) Front End Developer (Client-Side Developer)
3 13 (13.40%) Front End Web Developer (Client-Side Developer)
3 13 (13.40%) Senior Developer
3 13 (13.40%) Senior Front-End Developer
3 13 (13.40%) Senior Web Developer
4 10 (10.31%) C# Developer
5 9 (9.28%) Consultant
5 9 (9.28%) Data Scientist
5 9 (9.28%) Digital Executive
5 9 (9.28%) Digital Marketing Executive
5 9 (9.28%) Digital Marketing Manager
5 9 (9.28%) Marketing Executive
5 9 (9.28%) Marketing Manager
6 7 (7.22%) Analyst
7 6 (6.19%) PHP Developer
8 4 (4.12%) PHP Web Developer
8 4 (4.12%) Test Consultant
8 4 (4.12%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 30 (30.93%) CSS
2 29 (29.90%) HTML
3 14 (14.43%) AngularJS
3 14 (14.43%) CSS3
3 14 (14.43%) HTML5
4 13 (13.40%) Backbone.js
4 13 (13.40%) Ember.js
4 13 (13.40%) KnockoutJS
5 11 (11.34%) .NET
6 8 (8.25%) .NET Framework
7 7 (7.22%) Ajax
8 6 (6.19%) LAMP
8 6 (6.19%) Laravel
8 6 (6.19%) XHTML
9 3 (3.09%) Symfony
10 2 (2.06%) React
11 1 (1.03%) jQuery
11 1 (1.03%) Node.js
11 1 (1.03%) Polymer
11 1 (1.03%) Twitter Bootstrap
Miscellaneous
1 19 (19.59%) User Experience
2 14 (14.43%) Analytical Skills
3 10 (10.31%) Algorithms
4 8 (8.25%) Greenfield Project
5 6 (6.19%) Graphic Design
6 3 (3.09%) Blog
6 3 (3.09%) FMCG
7 2 (2.06%) Mobile App
7 2 (2.06%) Video Editing
8 1 (1.03%) Management Information System
8 1 (1.03%) Photography
Operating Systems
1 6 (6.19%) CentOS
1 6 (6.19%) Linux
2 1 (1.03%) Windows
Processes & Methodologies
1 35 (36.08%) Analytics
1 35 (36.08%) SEO
2 31 (31.96%) Agile Software Development
3 28 (28.87%) Test Automation
4 27 (27.84%) Web Development
5 23 (23.71%) Digital Marketing
6 19 (19.59%) Pay per click
7 16 (16.49%) Marketing Strategy
8 14 (14.43%) Responsive Web Design
9 13 (13.40%) API Integration
9 13 (13.40%) Front End Development
9 13 (13.40%) Mobile Development
9 13 (13.40%) Performance Optimisation
10 12 (12.37%) Email Marketing
11 11 (11.34%) Customer Engagement
12 10 (10.31%) Content Management
12 10 (10.31%) Unit Testing
13 9 (9.28%) Data Protection
13 9 (9.28%) Mathematics
14 8 (8.25%) Machine Learning
Programming Languages
1 28 (28.87%) JavaScript
2 13 (13.40%) C#
3 11 (11.34%) Python
3 11 (11.34%) SQL
4 6 (6.19%) Java
4 6 (6.19%) PHP
5 4 (4.12%) R
6 2 (2.06%) Bash Shell
6 2 (2.06%) Ruby
Qualifications
1 11 (11.34%) Degree
2 8 (8.25%) PhD
3 6 (6.19%) DBS Check
System Software
1 6 (6.19%) Samba
Systems Management
1 2 (2.06%) Opscode Chef
1 2 (2.06%) Puppet
Vendors
1 34 (35.05%) Google
2 18 (18.56%) Twitter
3 17 (17.53%) Adobe
4 10 (10.31%) Facebook
5 8 (8.25%) Microsoft
6 6 (6.19%) DoubleClick
7 4 (4.12%) Sun
8 2 (2.06%) Hootsuite
9 1 (1.03%) Capita