Period
to 17 September 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 17 September 2021 with a comparison to the same period over the previous 2 years.

Social Media
England > Yorkshire
6 months to
17 Sep 2021
Same period 2020 Same period 2019
Rank 151 148 290
Rank change year-on-year -3 +142 -62
Permanent jobs citing Social Media 111 11 13
As % of all permanent jobs advertised in Yorkshire 1.73% 0.41% 0.17%
As % of the Miscellaneous category 4.51% 1.26% 0.54%
Number of salaries quoted 41 9 11
10th Percentile £20,000 £24,900 £18,000
25th Percentile £25,500 £31,250 £18,500
Median annual salary (50th Percentile) £45,000 £35,000 £40,000
Median % change year-on-year +28.57% -12.50% +6.67%
75th Percentile £95,000 £40,000 £48,750
90th Percentile " £44,250 "
England median annual salary £57,500 £55,000 £45,000
% change year-on-year +4.55% +22.22% +5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for generic IT skills.

All Generic IT Skills
Yorkshire
Permanent vacancies with a requirement for generic IT skills 2,463 874 2,414
As % of all permanent IT jobs advertised in Yorkshire 38.32% 32.22% 32.16%
Number of salaries quoted 1,844 724 1,781
10th Percentile £31,250 £29,825 £22,500
25th Percentile £40,000 £36,250 £31,500
Median annual salary (50th Percentile) £50,000 £45,000 £42,500
Median % change year-on-year +11.11% +5.88% -
75th Percentile £65,000 £55,000 £55,000
90th Percentile £75,000 £65,000 £63,750
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Social Media
Job Vacancy Trend in Yorkshire

Job postings citing Social Media as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Social Media in Yorkshire

Social Media
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Social Media in Yorkshire.

Salary trend for Social Media in Yorkshire

Social Media
Salary Histogram in Yorkshire

Salary distribution for jobs citing Social Media in Yorkshire over the 6 months to 17 September 2021.

Salary histogram for Social Media in Yorkshire

Social Media
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Yorkshire region over the 6 months to 17 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -9 92 £43,750 +25.00% 13
North Yorkshire +5 12 £41,250 - 3
South Yorkshire - 4 £90,000 - 2
Social Media
England

For the 6 months to 17 September 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Social Media.

1 64 (57.66%) Broadband
2 58 (52.25%) Games
3 33 (29.73%) Python
4 32 (28.83%) Docker
5 30 (27.03%) Agile Software Development
6 26 (23.42%) Social Skills
7 23 (20.72%) HTML
8 20 (18.02%) Analytical Skills
9 19 (17.12%) Kubernetes
9 19 (17.12%) Marketing
10 18 (16.22%) Bash Shell
10 18 (16.22%) Problem-Solving
11 17 (15.32%) Facebook
11 17 (15.32%) Analytics
12 16 (14.41%) Software Engineering
12 16 (14.41%) Digital Marketing
13 15 (13.51%) Open Source
13 15 (13.51%) Project Management
13 15 (13.51%) CRM
13 15 (13.51%) Site Reliability Engineering
14 14 (12.61%) SEO
14 14 (12.61%) Scrum
15 13 (11.71%) JavaScript
15 13 (11.71%) Django
15 13 (11.71%) Retail
15 13 (11.71%) Line Management
16 12 (10.81%) Over-the-Top Content
16 12 (10.81%) Java
16 12 (10.81%) HTTP
17 11 (9.91%) OO

Social Media
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (3.60%) IBM Domino
1 4 (3.60%) SAS
1 4 (3.60%) WordPress
2 1 (0.90%) CMS
Applications
1 9 (8.11%) Spreadsheet
2 7 (6.31%) Photoshop
3 5 (4.50%) Adobe Illustrator
4 4 (3.60%) Microsoft Office
5 3 (2.70%) Figma
6 1 (0.90%) Sketch
Business Applications
1 7 (6.31%) Magento
Cloud Services
1 9 (8.11%) Google Analytics
2 8 (7.21%) GCP
2 8 (7.21%) GitHub
3 7 (6.31%) Google Ads
4 6 (5.41%) AWS
5 5 (4.50%) Adobe Analytics
6 4 (3.60%) Facebook Ads
6 4 (3.60%) MailChimp
7 3 (2.70%) Akamai
8 1 (0.90%) Adobe Creative Cloud
8 1 (0.90%) Dynamics 365
8 1 (0.90%) Power Platform
Communications & Networking
1 64 (57.66%) Broadband
2 12 (10.81%) HTTP
3 7 (6.31%) 5G
4 5 (4.50%) Internet
5 4 (3.60%) HTTPS
6 2 (1.80%) Wi-Fi
7 1 (0.90%) DNS
7 1 (0.90%) Skype
Database & Business Intelligence
1 9 (8.11%) NoSQL
2 2 (1.80%) BigQuery
Development Applications
1 8 (7.21%) Cucumber
1 8 (7.21%) Jenkins
1 8 (7.21%) Octopus Deploy
1 8 (7.21%) Postman
2 4 (3.60%) Git (software)
2 4 (3.60%) Mercurial
2 4 (3.60%) Subversion
3 2 (1.80%) Xcode
4 1 (0.90%) Visual Composer
General
1 58 (52.25%) Games
2 26 (23.42%) Social Skills
3 20 (18.02%) Analytical Skills
4 19 (17.12%) Marketing
5 13 (11.71%) Retail
6 9 (8.11%) Advertising
6 9 (8.11%) Finance
7 5 (4.50%) Presentation Skills
8 3 (2.70%) Pharmaceutical
9 2 (1.80%) Billing
10 1 (0.90%) Electronics
10 1 (0.90%) Inclusion and Diversity
10 1 (0.90%) Organisational Skills
Job Titles
1 22 (19.82%) Developer
2 15 (13.51%) Senior Developer
3 13 (11.71%) Python Developer
3 13 (11.71%) Senior Python Developer
4 10 (9.01%) Architect
5 9 (8.11%) Solutions Architect
6 8 (7.21%) Automation Tester
6 8 (7.21%) Tester
7 7 (6.31%) Analyst
8 6 (5.41%) DevOps Engineer
8 6 (5.41%) Marketing Manager
9 5 (4.50%) Administrator
9 5 (4.50%) DBA
9 5 (4.50%) Lead Architect
9 5 (4.50%) Social Media Manager
10 4 (3.60%) Data Analyst
10 4 (3.60%) Designer
10 4 (3.60%) Performance Engineer
10 4 (3.60%) Product Analyst
10 4 (3.60%) Social Media Specialist
Libraries, Frameworks & Software Standards
1 23 (20.72%) HTML
2 13 (11.71%) Django
3 9 (8.11%) CSS
4 8 (7.21%) JSON
4 8 (7.21%) REST
4 8 (7.21%) XML
5 6 (5.41%) React
6 5 (4.50%) Node.js
7 4 (3.60%) Elastic Stack
8 3 (2.70%) CSS3
8 3 (2.70%) HTML5
9 2 (1.80%) GraphQL
9 2 (1.80%) Redux
9 2 (1.80%) Velocity
10 1 (0.90%) COM
Miscellaneous
1 12 (10.81%) Over-the-Top Content
2 9 (8.11%) Photography
2 9 (8.11%) User Experience
3 6 (5.41%) Data Centre
4 4 (3.60%) Analytical Mindset
4 4 (3.60%) iPhone
4 4 (3.60%) Smartphone
5 3 (2.70%) Blog
5 3 (2.70%) NHS
6 2 (1.80%) Driving Licence
6 2 (1.80%) Marketing Technology
7 1 (0.90%) Animation
7 1 (0.90%) Graphic Design
7 1 (0.90%) Mobile App
7 1 (0.90%) Tandem
Operating Systems
1 4 (3.60%) Linux
1 4 (3.60%) Unix
2 3 (2.70%) Android
2 3 (2.70%) Apple iOS
Processes & Methodologies
1 30 (27.03%) Agile Software Development
2 18 (16.22%) Problem-Solving
3 17 (15.32%) Analytics
4 16 (14.41%) Digital Marketing
4 16 (14.41%) Software Engineering
5 15 (13.51%) CRM
5 15 (13.51%) Open Source
5 15 (13.51%) Project Management
5 15 (13.51%) Site Reliability Engineering
6 14 (12.61%) Scrum
6 14 (12.61%) SEO
7 13 (11.71%) Line Management
8 11 (9.91%) Continuous Improvement
8 11 (9.91%) OO
9 10 (9.01%) Mentoring
10 9 (8.11%) A/B Testing
10 9 (8.11%) E-Commerce
10 9 (8.11%) Visualisation
11 8 (7.21%) Pay per click
11 8 (7.21%) Test Automation
Programming Languages
1 33 (29.73%) Python
2 18 (16.22%) Bash Shell
3 13 (11.71%) JavaScript
4 12 (10.81%) Java
5 11 (9.91%) Go
6 8 (7.21%) C#
7 4 (3.60%) Lua
7 4 (3.60%) PHP
7 4 (3.60%) Scala
8 2 (1.80%) Apple Swift
8 2 (1.80%) SQL
9 1 (0.90%) C
Qualifications
1 4 (3.60%) DBS Check
2 2 (1.80%) Degree
3 1 (0.90%) CEH
Quality Assurance & Compliance
1 8 (7.21%) QA
2 3 (2.70%) GDPR
2 3 (2.70%) PMO
3 1 (0.90%) Accessibility
System Software
1 32 (28.83%) Docker
Systems Management
1 19 (17.12%) Kubernetes
2 9 (8.11%) Prometheus
3 6 (5.41%) Ansible
3 6 (5.41%) Puppet
3 6 (5.41%) Terraform
4 5 (4.50%) Icinga
4 5 (4.50%) Nagios
5 4 (3.60%) Grafana
5 4 (3.60%) Rancher
Vendors
1 17 (15.32%) Facebook
2 11 (9.91%) Google
3 10 (9.01%) Adobe
4 8 (7.21%) Twitter
5 7 (6.31%) Splunk
6 5 (4.50%) Microsoft
6 5 (4.50%) Snapchat
7 4 (3.60%) Apple
7 4 (3.60%) Instagram
8 3 (2.70%) Optimizely
9 1 (0.90%) Sun
9 1 (0.90%) WooCommerce