Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Poole with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Dorset > Poole
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 51 46 46
Rank change year-on-year -5 0 +12
Permanent jobs citing SEO 10 6 3
As % of all permanent IT jobs advertised in Poole 2.71% 2.09% 1.14%
As % of the Processes & Methodologies category 3.05% 2.53% 1.23%
Number of salaries quoted 9 6 3
Poole median annual salary £25,000 £42,500 £30,000
Median salary % change year-on-year -41.18% +41.67% +20.00%
10th Percentile £21,500 £38,750 £24,500
90th Percentile £35,650 £46,250 £38,500
Dorset median annual salary £30,000 £42,500 £45,000
% change year-on-year -29.41% -5.56% +57.89%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Poole with a requirement for process or methodology skills.

All Process and Methodology Skills
Poole
Permanent vacancies with a requirement for process or methodology skills 328 237 244
As % of all permanent IT jobs advertised in Poole 88.89% 82.58% 92.42%
Number of salaries quoted 313 228 201
Poole median annual salary £40,000 £37,500 £37,500
Median salary % change year-on-year +6.67% - -6.25%
10th Percentile £27,500 £26,250 £23,500
90th Percentile £52,496 £50,000 £50,000
Dorset median annual salary £37,500 £37,750 £36,500
% change year-on-year -0.66% +3.42% -2.67%

SEO
Job Vacancy Trend in Poole

Job postings citing SEO as a percentage of all IT jobs advertised in Poole.

Job vacancy trend for SEO in Poole

SEO
Salary Trend in Poole

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Poole.

Salary trend for SEO in Poole

For the 6 months to 21 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Poole region with a requirement for SEO.

1 8 (80.00%) E-Commerce
1 8 (80.00%) User Experience
2 7 (70.00%) PHP
2 7 (70.00%) Web Development
3 6 (60.00%) Marketing
4 5 (50.00%) HTML
4 5 (50.00%) CSS
4 5 (50.00%) Analytics
5 4 (40.00%) Adobe Creative Suite
5 4 (40.00%) Front End Development
5 4 (40.00%) JavaScript
5 4 (40.00%) Adobe
5 4 (40.00%) CMS
6 3 (30.00%) LAMP
6 3 (30.00%) Open Source
6 3 (30.00%) Sass
6 3 (30.00%) LESS
6 3 (30.00%) SQL
6 3 (30.00%) Analytical Skills
7 2 (20.00%) Microsoft Excel
7 2 (20.00%) Microsoft
7 2 (20.00%) Microsoft PowerPoint
7 2 (20.00%) Google
7 2 (20.00%) Shopify
7 2 (20.00%) Google Analytics
7 2 (20.00%) Digital Marketing
7 2 (20.00%) Magento
8 1 (10.00%) Time Management
8 1 (10.00%) WordPress
8 1 (10.00%) HTML5

SEO
Co-occurring IT Skills in Poole by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (40.00%) CMS
2 1 (10.00%) WordPress
Applications
1 4 (40.00%) Adobe Creative Suite
2 2 (20.00%) Microsoft Excel
2 2 (20.00%) Microsoft PowerPoint
3 1 (10.00%) Photoshop
Business Applications
1 2 (20.00%) Magento
1 2 (20.00%) Shopify
Cloud Services
1 2 (20.00%) Google Analytics
General
1 6 (60.00%) Marketing
Job Titles
1 7 (70.00%) Developer
2 4 (40.00%) E-Commerce Developer
2 4 (40.00%) Junior
2 4 (40.00%) Junior Developer
2 4 (40.00%) Web Developer
3 3 (30.00%) PHP Developer
4 2 (20.00%) E-Commerce PHP Developer
4 2 (20.00%) E-Commerce Web Developer
4 2 (20.00%) Front End Developer (Client-Side Developer)
4 2 (20.00%) Junior Front End Developer (Client-Side Developer)
4 2 (20.00%) Junior Web Developer
4 2 (20.00%) PHP Web Developer
4 2 (20.00%) SEO Manager
4 2 (20.00%) SEO Specialist
5 1 (10.00%) Full Stack Developer
5 1 (10.00%) Webmaster
Libraries, Frameworks & Software Standards
1 5 (50.00%) CSS
1 5 (50.00%) HTML
2 3 (30.00%) LAMP
2 3 (30.00%) LESS
2 3 (30.00%) Sass
3 1 (10.00%) HTML5
3 1 (10.00%) Twitter Bootstrap
Miscellaneous
1 8 (80.00%) User Experience
2 3 (30.00%) Analytical Skills
Processes & Methodologies
1 8 (80.00%) E-Commerce
2 7 (70.00%) Web Development
3 5 (50.00%) Analytics
4 4 (40.00%) Front End Development
5 3 (30.00%) Open Source
6 2 (20.00%) Digital Marketing
7 1 (10.00%) Time Management
Programming Languages
1 7 (70.00%) PHP
2 4 (40.00%) JavaScript
3 3 (30.00%) SQL
Vendors
1 4 (40.00%) Adobe
2 2 (20.00%) Google
2 2 (20.00%) Microsoft