Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Dorset with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
South West > Dorset
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 69 94 103
Rank change year-on-year +25 +9 -15
Permanent jobs citing SEO 36 11 19
As % of all permanent IT jobs advertised in Dorset 3.18% 1.01% 1.30%
As % of the Processes & Methodologies category 3.70% 1.18% 1.50%
Number of salaries quoted 34 11 15
Dorset median annual salary £30,000 £42,500 £45,000
Median salary % change year-on-year -29.41% -5.56% +57.89%
10th Percentile £22,600 £23,000 £33,500
90th Percentile £34,275 £46,250 £48,750
South West median annual salary £32,000 £27,500 £32,500
% change year-on-year +16.36% -15.38% +14.04%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for process or methodology skills.

All Process and Methodology Skills
Dorset
Permanent vacancies with a requirement for process or methodology skills 972 931 1263
As % of all permanent IT jobs advertised in Dorset 85.87% 85.89% 86.74%
Number of salaries quoted 851 822 959
Dorset median annual salary £37,500 £37,500 £36,500
Median salary % change year-on-year - +2.74% -2.67%
10th Percentile £26,250 £25,300 £22,500
90th Percentile £55,000 £62,500 £51,250
South West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +3.90%

SEO
Job Vacancy Trend in Dorset

Job postings citing SEO as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for SEO in Dorset

SEO
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Dorset.

Salary trend for SEO in Dorset

SEO
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Dorset region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wimborne +1 19 £30,000 +20.00% 1
Poole -8 10 £25,000 -41.18% 2
Bournemouth +18 7 £32,500 +6.56%
SEO
South West

For the 6 months to 22 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Dorset region with a requirement for SEO.

1 31 (86.11%) HTML
1 31 (86.11%) CSS
1 31 (86.11%) Web Development
2 30 (83.33%) JavaScript
3 28 (77.78%) PHP
4 27 (75.00%) Twitter Bootstrap
5 26 (72.22%) jQuery
6 23 (63.89%) MVC
7 22 (61.11%) LAMP
7 22 (61.11%) Sass
8 21 (58.33%) Git (software)
9 20 (55.56%) LESS
10 19 (52.78%) MySQL
11 17 (47.22%) Windows
11 17 (47.22%) Linux
11 17 (47.22%) OOP
11 17 (47.22%) Apache
12 11 (30.56%) Front End Development
13 9 (25.00%) User Experience
13 9 (25.00%) CMS
14 8 (22.22%) E-Commerce
14 8 (22.22%) HTML5
15 6 (16.67%) Marketing
15 6 (16.67%) Wireframes
15 6 (16.67%) Adobe
16 5 (13.89%) W3C
16 5 (13.89%) XHTML
16 5 (13.89%) .NET
16 5 (13.89%) Telerik
16 5 (13.89%) Content Management

SEO
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (47.22%) Apache
2 9 (25.00%) CMS
3 5 (13.89%) EPiServer
3 5 (13.89%) Kentico
3 5 (13.89%) Sitecore CMS
3 5 (13.89%) Sitefinity
4 4 (11.11%) WordPress
Applications
1 4 (11.11%) Adobe Creative Suite
2 3 (8.33%) Photoshop
3 2 (5.56%) InDesign
3 2 (5.56%) Microsoft Excel
3 2 (5.56%) Microsoft PowerPoint
4 1 (2.78%) Adobe Illustrator
Business Applications
1 2 (5.56%) Magento
1 2 (5.56%) Shopify
Cloud Services
1 2 (5.56%) Google Analytics
Database & Business Intelligence
1 19 (52.78%) MySQL
Development Applications
1 21 (58.33%) Git (software)
2 5 (13.89%) Team Foundation Server
General
1 6 (16.67%) Marketing
Job Titles
1 33 (91.67%) Developer
2 21 (58.33%) Web Developer
3 16 (44.44%) PHP Developer
4 13 (36.11%) PHP Web Developer
5 9 (25.00%) Front End Developer (Client-Side Developer)
6 5 (13.89%) HTML CSS Developer
6 5 (13.89%) HTML Developer
7 4 (11.11%) E-Commerce Developer
7 4 (11.11%) Junior
7 4 (11.11%) Junior Developer
8 2 (5.56%) E-Commerce PHP Developer
8 2 (5.56%) E-Commerce Web Developer
8 2 (5.56%) Junior Front End Developer (Client-Side Developer)
8 2 (5.56%) Junior Web Developer
8 2 (5.56%) SEO Manager
8 2 (5.56%) SEO Specialist
9 1 (2.78%) Full Stack Developer
9 1 (2.78%) Webmaster
Libraries, Frameworks & Software Standards
1 31 (86.11%) CSS
1 31 (86.11%) HTML
2 27 (75.00%) Twitter Bootstrap
3 26 (72.22%) jQuery
4 22 (61.11%) LAMP
4 22 (61.11%) Sass
5 20 (55.56%) LESS
6 8 (22.22%) HTML5
7 5 (13.89%) .NET
7 5 (13.89%) CSS3
7 5 (13.89%) XHTML
8 2 (5.56%) CakePHP
Miscellaneous
1 9 (25.00%) User Experience
2 5 (13.89%) W3C
3 3 (8.33%) Analytical Skills
Operating Systems
1 17 (47.22%) Linux
1 17 (47.22%) Windows
Processes & Methodologies
1 31 (86.11%) Web Development
2 23 (63.89%) MVC
3 17 (47.22%) OOP
4 11 (30.56%) Front End Development
5 8 (22.22%) E-Commerce
6 6 (16.67%) Wireframes
7 5 (13.89%) Analytics
7 5 (13.89%) Content Management
7 5 (13.89%) Responsive Web Design
8 3 (8.33%) Open Source
9 2 (5.56%) Digital Marketing
10 1 (2.78%) Time Management
10 1 (2.78%) Typography
10 1 (2.78%) Web Accessibility
Programming Languages
1 30 (83.33%) JavaScript
2 28 (77.78%) PHP
3 3 (8.33%) SQL
Quality Assurance & Compliance
1 5 (13.89%) WAI
1 5 (13.89%) WCAG
Vendors
1 6 (16.67%) Adobe
2 5 (13.89%) Sitecore
2 5 (13.89%) Telerik
3 2 (5.56%) Google
3 2 (5.56%) Microsoft