Period
to 13 December 2018

The following table provides summary statistics for permanent job vacancies advertised in Dorset with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 13 December 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
South West > Dorset
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 107 73 91
Rank change year-on-year -34 +18 +17
Permanent jobs citing SEO 5 37 10
As % of all permanent IT jobs advertised in Dorset 0.43% 3.07% 0.98%
As % of the Processes & Methodologies category 0.48% 3.51% 1.12%
Number of salaries quoted 5 35 10
Dorset median annual salary £30,000 £30,000 £30,500
Median salary % change year-on-year - -1.64% -32.22%
10th Percentile £21,250 £22,800 £21,100
90th Percentile £35,500 £34,200 £46,250
South West median annual salary £29,000 £32,000 £31,500
% change year-on-year -9.38% +1.59% -10.00%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for process or methodology skills.

All Process and Methodology Skills
Dorset
Permanent vacancies with a requirement for process or methodology skills 1,052 1,054 892
As % of all permanent IT jobs advertised in Dorset 90.07% 87.54% 87.11%
Number of salaries quoted 902 904 787
Dorset median annual salary £40,000 £38,750 £37,500
Median salary % change year-on-year +3.23% +3.33% -
10th Percentile £27,050 £26,250 £25,000
90th Percentile £65,000 £55,000 £61,750
South West median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% -

SEO
Job Vacancy Trend in Dorset

Job postings citing SEO as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for SEO in Dorset

SEO
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Dorset.

Salary trend for SEO in Dorset

SEO
Salary Histogram in Dorset

The salary distribution of IT jobs citing SEO in Dorset over the 6 months to 13 December 2018.

Salary histogram for SEO in Dorset

SEO
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Dorset region over the 6 months to 13 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wimborne -11 2 £30,000 - 1
Verwood - 2 £22,500 -
Bournemouth -11 1 £35,000 +7.69%
SEO
South West

For the 6 months to 13 December 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for SEO.

1 5 (100.00%) Web Development
2 4 (80.00%) CSS
2 4 (80.00%) HTML
2 4 (80.00%) JavaScript
3 3 (60.00%) CMS
3 3 (60.00%) Digital Marketing
3 3 (60.00%) Google Analytics
3 3 (60.00%) Google
3 3 (60.00%) Marketing
3 3 (60.00%) Analytics
4 2 (40.00%) Twitter Bootstrap
4 2 (40.00%) Email Marketing
4 2 (40.00%) Front End Development
4 2 (40.00%) Adobe Creative Suite
4 2 (40.00%) Self-Motivation
4 2 (40.00%) jQuery
4 2 (40.00%) Git (software)
4 2 (40.00%) Social Media
4 2 (40.00%) R
4 2 (40.00%) Social Media Marketing
4 2 (40.00%) Sass
4 2 (40.00%) LESS
4 2 (40.00%) LAMP
4 2 (40.00%) Adobe Illustrator
4 2 (40.00%) InDesign
4 2 (40.00%) Content Management
4 2 (40.00%) Ajax
4 2 (40.00%) MVC
4 2 (40.00%) Manufacturing
4 2 (40.00%) PHP

SEO
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (60.00%) CMS
2 2 (40.00%) Apache
3 1 (20.00%) Drupal
Applications
1 2 (40.00%) Adobe Creative Suite
1 2 (40.00%) Adobe Illustrator
1 2 (40.00%) InDesign
1 2 (40.00%) Photoshop
Cloud Services
1 3 (60.00%) Google Analytics
Database & Business Intelligence
1 2 (40.00%) MySQL
Development Applications
1 2 (40.00%) Git (software)
General
1 3 (60.00%) Marketing
2 2 (40.00%) Manufacturing
Job Titles
1 4 (80.00%) Developer
2 2 (40.00%) Digital Developer
2 2 (40.00%) Front End Developer (Client-Side Developer)
2 2 (40.00%) Junior
2 2 (40.00%) Junior Developer
2 2 (40.00%) Junior Front End Developer (Client-Side Developer)
2 2 (40.00%) PHP Developer
2 2 (40.00%) PHP Web Developer
2 2 (40.00%) Web Developer
2 2 (40.00%) Webmaster
3 1 (20.00%) Head of Digital
3 1 (20.00%) Head of Digital Marketing
3 1 (20.00%) Head of Marketing
Libraries, Frameworks & Software Standards
1 4 (80.00%) CSS
1 4 (80.00%) HTML
2 2 (40.00%) Ajax
2 2 (40.00%) jQuery
2 2 (40.00%) LAMP
2 2 (40.00%) LESS
2 2 (40.00%) Sass
2 2 (40.00%) Twitter Bootstrap
2 2 (40.00%) XML
Miscellaneous
1 2 (40.00%) Self-Motivation
1 2 (40.00%) Social Media
2 1 (20.00%) User Experience
Operating Systems
1 2 (40.00%) Linux
1 2 (40.00%) Windows
Processes & Methodologies
1 5 (100.00%) Web Development
2 3 (60.00%) Analytics
2 3 (60.00%) Digital Marketing
3 2 (40.00%) Content Management
3 2 (40.00%) E-Commerce
3 2 (40.00%) Email Marketing
3 2 (40.00%) Front End Development
3 2 (40.00%) MVC
3 2 (40.00%) OOP
3 2 (40.00%) Social Media Marketing
4 1 (20.00%) API Integration
4 1 (20.00%) Pay per click
Programming Languages
1 4 (80.00%) JavaScript
2 2 (40.00%) PHP
2 2 (40.00%) R
Vendors
1 3 (60.00%) Google
2 2 (40.00%) Adobe