Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Preston with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Lancashire > Preston
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 43 - 25
Rank change year-on-year - +25 +15
Permanent jobs citing SEO 5 0 15
As % of all permanent IT jobs advertised in Preston 2.01% - 7.81%
As % of the Processes & Methodologies category 2.23% - 8.82%
Number of salaries quoted 3 0 8
Preston median annual salary £35,000 - £28,000
10th Percentile £21,500 - £21,250
90th Percentile £41,500 - £34,750
Lancashire median annual salary £25,000 £28,000 £25,250
% change year-on-year -10.71% +10.89% -8.18%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Preston with a requirement for process or methodology skills.

All Process and Methodology Skills
Preston
Permanent vacancies with a requirement for process or methodology skills 224 185 170
As % of all permanent IT jobs advertised in Preston 89.96% 81.50% 88.54%
Number of salaries quoted 178 175 151
Preston median annual salary £35,000 £36,500 £37,500
Median salary % change year-on-year -4.11% -2.67% +12.78%
10th Percentile £23,750 £22,771 £21,500
90th Percentile £51,625 £53,750 £47,500
Lancashire median annual salary £35,000 £37,500 £35,000
% change year-on-year -6.67% +7.14% -

SEO
Job Vacancy Trend in Preston

Job postings citing SEO as a percentage of all IT jobs advertised in Preston.

Job vacancy trend for SEO in Preston

SEO
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Preston.

Salary trend for SEO in Preston

SEO
Salary Histogram in Preston

The salary distribution of IT jobs citing SEO in Preston over the 6 months to 22 November 2017.

Salary histogram for SEO in Preston

For the 6 months to 22 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Preston region with a requirement for SEO.

1 4 (80.00%) Marketing
2 3 (60.00%) jQuery
2 3 (60.00%) Adobe
2 3 (60.00%) Photoshop
2 3 (60.00%) CSS
2 3 (60.00%) HTML
2 3 (60.00%) JavaScript
2 3 (60.00%) Google
2 3 (60.00%) Analytics
2 3 (60.00%) User Experience
2 3 (60.00%) Adobe Creative Cloud
3 2 (40.00%) Typography
3 2 (40.00%) Prototyping
3 2 (40.00%) E-Commerce
3 2 (40.00%) HTML5
3 2 (40.00%) Mobile First
3 2 (40.00%) Axure RP
3 2 (40.00%) Marketing Strategy
3 2 (40.00%) Customer Insight
3 2 (40.00%) Drupal
3 2 (40.00%) Digital Marketing
3 2 (40.00%) Joomla!
3 2 (40.00%) WordPress
3 2 (40.00%) Web Usability
3 2 (40.00%) Online Marketing
4 1 (20.00%) Magento
4 1 (20.00%) Git (software)
4 1 (20.00%) Symfony
4 1 (20.00%) Business Development
4 1 (20.00%) Degree

SEO
Co-occurring IT Skills in Preston by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (40.00%) Drupal
1 2 (40.00%) Joomla!
1 2 (40.00%) WordPress
2 1 (20.00%) CMS
2 1 (20.00%) Umbraco
Applications
1 3 (60.00%) Photoshop
2 1 (20.00%) Adobe After Effects
2 1 (20.00%) Adobe Illustrator
2 1 (20.00%) Adobe Premiere
2 1 (20.00%) Final Cut Pro
Business Applications
1 1 (20.00%) Magento
Cloud Services
1 3 (60.00%) Adobe Creative Cloud
Development Applications
1 2 (40.00%) Axure RP
2 1 (20.00%) Git (software)
2 1 (20.00%) Vagrant
General
1 4 (80.00%) Marketing
2 1 (20.00%) Advertising
2 1 (20.00%) Finance
Job Titles
1 2 (40.00%) Designer
1 2 (40.00%) Senior Designer
1 2 (40.00%) Senior UX Designer
1 2 (40.00%) UX Designer
2 1 (20.00%) Account Manager
2 1 (20.00%) Developer
2 1 (20.00%) Digital Account Manager
2 1 (20.00%) Front End Developer (Client-Side Developer)
2 1 (20.00%) Head of Digital
2 1 (20.00%) HTML CSS Developer
2 1 (20.00%) HTML Developer
2 1 (20.00%) Sales Manager
2 1 (20.00%) UI Developer
2 1 (20.00%) UI/UX Developer
2 1 (20.00%) UX Developer
Libraries, Frameworks & Software Standards
1 3 (60.00%) CSS
1 3 (60.00%) HTML
1 3 (60.00%) jQuery
2 2 (40.00%) HTML5
3 1 (20.00%) CSS3
3 1 (20.00%) LESS
3 1 (20.00%) Material Design
3 1 (20.00%) Sass
3 1 (20.00%) Symfony
3 1 (20.00%) Twig
Miscellaneous
1 3 (60.00%) User Experience
2 1 (20.00%) Algorithms
2 1 (20.00%) iPad
2 1 (20.00%) Social Media
Operating Systems
1 1 (20.00%) Unix
Processes & Methodologies
1 3 (60.00%) Analytics
2 2 (40.00%) Customer Insight
2 2 (40.00%) Digital Marketing
2 2 (40.00%) E-Commerce
2 2 (40.00%) Marketing Strategy
2 2 (40.00%) Mobile First
2 2 (40.00%) Online Marketing
2 2 (40.00%) Prototyping
2 2 (40.00%) Typography
2 2 (40.00%) Web Usability
3 1 (20.00%) A/B Testing
3 1 (20.00%) Agile Software Development
3 1 (20.00%) Continuous Improvement
3 1 (20.00%) Data Analysis
3 1 (20.00%) Data Protection
3 1 (20.00%) Guerrilla Testing
3 1 (20.00%) Lead Generation
3 1 (20.00%) Pay per click
3 1 (20.00%) Telesales
3 1 (20.00%) Web Design
Programming Languages
1 3 (60.00%) JavaScript
2 1 (20.00%) ES6
2 1 (20.00%) PHP
Qualifications
1 1 (20.00%) Degree
System Software
1 1 (20.00%) Virtual Machines
Vendors
1 3 (60.00%) Adobe
1 3 (60.00%) Google