Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Lancashire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
North West > Lancashire
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 66 78 72
Rank change year-on-year +12 -6 -14
Permanent jobs citing SEO 19 10 20
As % of all permanent IT jobs advertised in Lancashire 2.16% 1.09% 1.96%
As % of the Processes & Methodologies category 2.52% 1.23% 2.31%
Number of salaries quoted 9 10 12
Lancashire median annual salary £25,000 £27,500 £25,250
Median salary % change year-on-year -9.09% +8.91% -8.18%
10th Percentile £18,500 £22,500 £21,250
90th Percentile £47,000 £34,100 £34,525
North West median annual salary £37,500 £32,500 £27,500
% change year-on-year +15.38% +18.18% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Lancashire with a requirement for process or methodology skills.

All Process and Methodology Skills
Lancashire
Permanent vacancies with a requirement for process or methodology skills 754 811 865
As % of all permanent IT jobs advertised in Lancashire 85.58% 88.34% 84.64%
Number of salaries quoted 607 727 699
Lancashire median annual salary £35,000 £37,500 £35,000
Median salary % change year-on-year -6.67% +7.14% -
10th Percentile £23,750 £23,750 £23,450
90th Percentile £52,500 £52,852 £46,250
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +1.27%

SEO
Job Vacancy Trend in Lancashire

Job postings citing SEO as a percentage of all IT jobs advertised in Lancashire.

Job vacancy trend for SEO in Lancashire

SEO
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Lancashire.

Salary trend for SEO in Lancashire

SEO
Salary Histogram in Lancashire

The salary distribution of IT jobs citing SEO in Lancashire over the 6 months to 18 November 2017.

Salary histogram for SEO in Lancashire

SEO
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Lancashire region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston - 5 £35,000 -
Ormskirk - 4 - -
Blackburn - 4 £25,000 -
Chorley +3 2 £19,000 -36.67%
SEO
North West

For the 6 months to 18 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Lancashire region with a requirement for SEO.

1 11 (57.89%) Analytics
2 10 (52.63%) Social Media
3 9 (47.37%) Marketing
4 7 (36.84%) CSS
4 7 (36.84%) HTML
4 7 (36.84%) JavaScript
5 6 (31.58%) Photoshop
5 6 (31.58%) Adobe
5 6 (31.58%) Google
5 6 (31.58%) jQuery
5 6 (31.58%) User Experience
5 6 (31.58%) HTML5
6 5 (26.32%) Front End Development
6 5 (26.32%) CSS3
6 5 (26.32%) Blog
6 5 (26.32%) E-Commerce
6 5 (26.32%) Web Analytics
6 5 (26.32%) Web Design
7 4 (21.05%) Adobe Illustrator
7 4 (21.05%) Agile Software Development
7 4 (21.05%) Retail
7 4 (21.05%) Web Development
7 4 (21.05%) Online Marketing
7 4 (21.05%) Digital Marketing
7 4 (21.05%) Pay per click
7 4 (21.05%) Cross-Browser Compatibility
8 3 (15.79%) Adobe Creative Cloud
8 3 (15.79%) Adobe Creative Suite
8 3 (15.79%) JSON
8 3 (15.79%) Google Analytics

SEO
Co-occurring IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.53%) Drupal
1 2 (10.53%) Joomla!
1 2 (10.53%) WordPress
2 1 (5.26%) CMS
2 1 (5.26%) Umbraco
Applications
1 6 (31.58%) Photoshop
2 4 (21.05%) Adobe Illustrator
3 3 (15.79%) Adobe Creative Suite
4 1 (5.26%) Adobe After Effects
4 1 (5.26%) Adobe Premiere
4 1 (5.26%) Final Cut Pro
Business Applications
1 2 (10.53%) Magento
Cloud Services
1 3 (15.79%) Adobe Creative Cloud
1 3 (15.79%) Google Analytics
2 1 (5.26%) GitHub
Development Applications
1 2 (10.53%) Axure RP
1 2 (10.53%) Git (software)
2 1 (5.26%) Bitbucket
2 1 (5.26%) git-flow
2 1 (5.26%) Vagrant
General
1 9 (47.37%) Marketing
2 4 (21.05%) Retail
3 3 (15.79%) Finance
4 1 (5.26%) Advertising
Job Titles
1 5 (26.32%) Designer
1 5 (26.32%) Developer
1 5 (26.32%) Front End Developer (Client-Side Developer)
2 4 (21.05%) Front End Web Developer (Client-Side Developer)
2 4 (21.05%) Web Developer
2 4 (21.05%) Webmaster
3 3 (15.79%) Front End Web Designer
3 3 (15.79%) Marketing Executive
3 3 (15.79%) SEO Executive
3 3 (15.79%) Web Designer
4 2 (10.53%) Copywriter
4 2 (10.53%) HTML CSS Developer
4 2 (10.53%) HTML Developer
4 2 (10.53%) Online Copywriter
4 2 (10.53%) Senior Designer
4 2 (10.53%) Senior UX Designer
4 2 (10.53%) SEO Copywriter
4 2 (10.53%) UX Designer
5 1 (5.26%) Sales Manager
5 1 (5.26%) UI Developer
Libraries, Frameworks & Software Standards
1 7 (36.84%) CSS
1 7 (36.84%) HTML
2 6 (31.58%) HTML5
2 6 (31.58%) jQuery
3 5 (26.32%) CSS3
4 3 (15.79%) JSON
5 2 (10.53%) LESS
5 2 (10.53%) Sass
6 1 (5.26%) Material Design
6 1 (5.26%) Symfony
6 1 (5.26%) Twig
Miscellaneous
1 10 (52.63%) Social Media
2 6 (31.58%) User Experience
3 5 (26.32%) Blog
4 3 (15.79%) iPad
5 2 (10.53%) Algorithms
Operating Systems
1 1 (5.26%) Linux
1 1 (5.26%) Unix
Processes & Methodologies
1 11 (57.89%) Analytics
2 5 (26.32%) E-Commerce
2 5 (26.32%) Front End Development
2 5 (26.32%) Web Analytics
2 5 (26.32%) Web Design
3 4 (21.05%) Agile Software Development
3 4 (21.05%) Cross-Browser Compatibility
3 4 (21.05%) Digital Marketing
3 4 (21.05%) Online Marketing
3 4 (21.05%) Pay per click
3 4 (21.05%) Web Development
4 3 (15.79%) Waterfall
5 2 (10.53%) Copywriting
5 2 (10.53%) Customer Insight
5 2 (10.53%) Direct Marketing
5 2 (10.53%) Email Marketing
5 2 (10.53%) Marketing Strategy
5 2 (10.53%) Mobile First
5 2 (10.53%) Typography
5 2 (10.53%) Web Usability
Programming Languages
1 7 (36.84%) JavaScript
2 2 (10.53%) PHP
3 1 (5.26%) ES6
Qualifications
1 1 (5.26%) Degree
Quality Assurance & Compliance
1 1 (5.26%) PMO
System Software
1 1 (5.26%) Virtual Machines
Vendors
1 6 (31.58%) Adobe
1 6 (31.58%) Google