The following table provides summary statistics for permanent job vacancies advertised in Lancashire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
North West / Lancashire
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 53 56 49
Rank change year-on-year +3 -7  
Permanent jobs citing SEO 6 5 24
As % of all permanent IT jobs advertised in Lancashire 1.35% 1.10% 4.12%
As % of the Processes & Methodologies category 1.59% 1.21% 4.68%
Number of salaries quoted 3 4 13
Median salary £19,500 £26,500 £21,500
Median salary % change year-on-year -26.41% +23.25%  
UK excluding London median salary £33,934 £32,500 £32,500
% change year-on-year +4.41% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Lancashire with a requirement for process and methodology skills.

Process & Methodology Skills
Lancashire
Permanent job vacancies with a requirement for process and methodology skills 378 414 513
As % of all permanent IT job vacancies advertised in Lancashire 85.14% 90.79% 87.99%
Number of salaries quoted 315 332 420
Median salary £35,500 £40,000 £36,000
Median salary % change year-on-year -11.25% +11.11%  
90% offered a salary of more than £24,500 £27,500 £25,000
10% offered a salary of more than £45,000 £47,350 £55,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in Lancashire

The job posting trend of jobs advertised in Lancashire citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Lancashire

SEO
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Lancashire.

Salary trend for SEO in Lancashire

SEO
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Lancashire region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston - 2 £20,750 - 1
Chorley - 1 £19,000 -
SEO
North West

For the 6 months to 27 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Lancashire region with a requirement for SEO.

1 10 (71.43%) Marketing
2 9 (64.29%) Analytics
3 8 (57.14%) iPad
4 7 (50.00%) Social Media
5 6 (42.86%) Copywriting
5 6 (42.86%) Google
6 5 (35.71%) HTML
6 5 (35.71%) CSS
6 5 (35.71%) Blog
6 5 (35.71%) Google Analytics
6 5 (35.71%) Web Development
6 5 (35.71%) Social Media Marketing
6 5 (35.71%) AdWords
7 4 (28.57%) Link Building
7 4 (28.57%) Content Writing
7 4 (28.57%) Web Analytics
7 4 (28.57%) Digital Marketing
7 4 (28.57%) jQuery
7 4 (28.57%) JavaScript
7 4 (28.57%) Pay per click
7 4 (28.57%) Adobe
8 3 (21.43%) Adobe Illustrator
8 3 (21.43%) Agile Software Development
8 3 (21.43%) Photoshop
8 3 (21.43%) HTML5
8 3 (21.43%) Online Marketing
8 3 (21.43%) Waterfall
8 3 (21.43%) CSS3
8 3 (21.43%) User Experience
8 3 (21.43%) Adobe Creative Suite

SEO
Co-occurring IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (14.29%) CMS
2 1 (7.14%) Kentico
2 1 (7.14%) WordPress
Applications
1 3 (21.43%) Adobe Creative Suite
1 3 (21.43%) Adobe Illustrator
1 3 (21.43%) Photoshop
Cloud Services
1 5 (35.71%) AdWords
1 5 (35.71%) Google Analytics
Database & Business Intelligence
1 1 (7.14%) MySQL
1 1 (7.14%) SQL Server
General
1 10 (71.43%) Marketing
2 1 (7.14%) Advertising
2 1 (7.14%) Retail
Job Titles
1 6 (42.86%) Copywriter
2 5 (35.71%) Developer
2 5 (35.71%) SEO Copywriter
2 5 (35.71%) Web Developer
3 4 (28.57%) Content Manager
3 4 (28.57%) Designer
3 4 (28.57%) SEO Manager
3 4 (28.57%) Web Designer
4 3 (21.43%) Front End Developer (Client-Side Developer)
4 3 (21.43%) Front End Web Designer
4 3 (21.43%) Front End Web Developer (Client-Side Developer)
5 2 (14.29%) Account Manager
5 2 (14.29%) Digital Account Manager
6 1 (7.14%) .NET Designer
6 1 (7.14%) .NET Developer
6 1 (7.14%) .NET Web Developer
6 1 (7.14%) HTML Developer
6 1 (7.14%) Marketing Executive
6 1 (7.14%) Marketing Manager
6 1 (7.14%) Sales Manager
Libraries, Frameworks & Software Standards
1 5 (35.71%) CSS
1 5 (35.71%) HTML
2 4 (28.57%) jQuery
3 3 (21.43%) CSS3
3 3 (21.43%) HTML5
3 3 (21.43%) JSON
4 1 (7.14%) .NET
4 1 (7.14%) ASP.NET
4 1 (7.14%) Web Services
Miscellaneous
1 8 (57.14%) iPad
2 7 (50.00%) Social Media
3 5 (35.71%) Blog
4 3 (21.43%) User Experience
5 1 (7.14%) Smartphone
Processes & Methodologies
1 9 (64.29%) Analytics
2 6 (42.86%) Copywriting
3 5 (35.71%) Social Media Marketing
3 5 (35.71%) Web Development
4 4 (28.57%) Content Writing
4 4 (28.57%) Digital Marketing
4 4 (28.57%) Link Building
4 4 (28.57%) Pay per click
4 4 (28.57%) Web Analytics
5 3 (21.43%) Agile Software Development
5 3 (21.43%) Cross-Browser Compatibility
5 3 (21.43%) Front End Development
5 3 (21.43%) Online Marketing
5 3 (21.43%) Waterfall
6 2 (14.29%) B2B
6 2 (14.29%) Content Management
6 2 (14.29%) Email Marketing
6 2 (14.29%) Telesales
7 1 (7.14%) Business Development
7 1 (7.14%) Direct Marketing
Programming Languages
1 4 (28.57%) JavaScript
2 1 (7.14%) PHP
2 1 (7.14%) SQL
Qualifications
1 1 (7.14%) Degree
Vendors
1 6 (42.86%) Google
2 4 (28.57%) Adobe
Preston, Lancashire
Capita Resourcing - IT Resourcing
Salary: £30000 - £40000 per annum + Benefits
Posted: 1 hour ago
Blackburn, Lancashire
Oscar
Salary: £19000 - £26000 per annum + and additional benefits
Posted: 20 hours ago
Burnley, Lancashire
Recruitment Genius
Posted: 6 days ago