Marketing Technology Job Trends, Salaries & Related Skills in Scotland

Marketing Technology (Martech)
UK > Scotland

The table below looks at the prevalence of the term Marketing Technology in permanent job vacancies in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing Technology over the 6 months leading up to 14 January 2026, comparing them to the same period in the previous two years.

	6 months to 14 Jan 2026	Same period 2025	Same period 2024
Rank	-	147	193
Rank change year-on-year	-	+46	-
Permanent jobs citing Marketing Technology	0	1	6
As % of all permanent jobs in Scotland	-	0.039%	0.19%
As % of the Miscellaneous category	-	0.13%	0.47%
Number of salaries quoted	0	0	6
10^th Percentile	-	-	-
25^th Percentile	-	-	£32,500
Median annual salary (50^th Percentile)	-	-	£35,000
75^th Percentile	-	-	£52,500
90^th Percentile	-	-	£61,250
UK median annual salary	£90,000	£70,000	£80,000
% change year-on-year	+28.57%	-12.50%	+3.23%

All Generic Skills
Scotland

Marketing Technology falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills in Scotland.

Permanent vacancies with a requirement for generic IT skills	766	769	1,286
As % of all permanent jobs advertised in Scotland	27.72%	30.00%	40.85%
Number of salaries quoted	348	321	653
10^th Percentile	£25,087	£38,500	£31,250
25^th Percentile	£30,000	£45,000	£45,000
Median annual salary (50^th Percentile)	£40,000	£59,430	£60,000
Median % change year-on-year	-32.69%	-0.95%	+3.45%
75^th Percentile	£61,250	£74,144	£75,000
90^th Percentile	£71,625	£93,778	£95,063
UK median annual salary	£55,000	£60,000	£60,000
% change year-on-year	-8.33%	-	-7.69%

Marketing Technology
Job Vacancy Trend in Scotland

Historical trend showing the proportion of permanent IT job postings citing Marketing Technology relative to all permanent IT jobs advertised in Scotland.