Marketing Technology (Martech)
UK

The table below looks at the prevalence of the term Marketing Technology in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Technology over the 6 months to 25 February 2024 with a comparison to the same period over the previous 2 years.

6 months to
25 Feb 2024
Same period 2023 Same period 2022
Rank 741 876 847
Rank change year-on-year +135 -29 -70
Permanent jobs citing Marketing Technology 79 147 286
As % of all permanent jobs advertised in the UK 0.10% 0.13% 0.20%
As % of the Miscellaneous category 0.28% 0.32% 0.45%
Number of salaries quoted 58 97 199
10th Percentile £32,500 £41,250 £43,750
25th Percentile £52,813 £53,750 £47,500
Median annual salary (50th Percentile) £70,000 £80,000 £55,000
Median % change year-on-year -12.50% +45.45% -8.33%
75th Percentile £85,000 £97,500 £72,500
90th Percentile £92,500 £100,000 £85,250
UK excluding London median annual salary £80,000 £65,000 £52,500
% change year-on-year +23.08% +23.81% +20.69%

All Generic Skills
UK

Marketing Technology is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

Permanent vacancies with a requirement for generic IT skills 27,759 46,505 63,263
As % of all permanent jobs advertised in the UK 35.74% 41.99% 45.23%
Number of salaries quoted 19,814 25,755 33,164
10th Percentile £29,000 £35,000 £33,750
25th Percentile £39,766 £46,250 £45,000
Median annual salary (50th Percentile) £55,000 £65,000 £61,900
Median % change year-on-year -15.38% +5.01% +3.17%
75th Percentile £77,500 £87,419 £82,500
90th Percentile £100,000 £107,500 £102,500
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +5.00%

Marketing Technology
Job Vacancy Trend

Job postings citing Marketing Technology as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Technology in the UK

Marketing Technology
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Technology.

Salary trend for Marketing Technology in the UK

Marketing Technology
Salary Histogram

Salary distribution for jobs citing Marketing Technology over the 6 months to 25 February 2024.

Salary histogram for Marketing Technology in the UK

Marketing Technology
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Technology within the UK over the 6 months to 25 February 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +150 72 £71,250 -10.94% 52
London +119 44 £62,500 -21.88% 39
Work from Home +116 42 £80,000 +3.23% 107
UK excluding London +111 34 £80,000 +23.08% 12
South East +77 17 £80,000 +1.59% 3
East of England - 8 - -
Scotland -8 7 £35,000 -33.33% 2
West Midlands +72 2 £50,000 -
Midlands +54 2 £50,000 - 1

Marketing Technology
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (12.66%) CMS
2 3 (3.80%) Drupal
2 3 (3.80%) Umbraco
3 2 (2.53%) Apache
3 2 (2.53%) Apache Airflow
4 1 (1.27%) Adobe Experience Manager
4 1 (1.27%) WordPress
Applications
1 9 (11.39%) Microsoft Excel
1 9 (11.39%) Photoshop
2 8 (10.13%) InDesign
Cloud Services
1 19 (24.05%) SaaS
2 10 (12.66%) Power Platform
3 6 (7.59%) Google Analytics
4 5 (6.33%) AWS
5 3 (3.80%) GCP
6 2 (2.53%) Cloud Composer
6 2 (2.53%) npm
6 2 (2.53%) WhatsApp
7 1 (1.27%) Azure
7 1 (1.27%) Contentsquare
7 1 (1.27%) Figma
7 1 (1.27%) Zapier
Communications & Networking
1 2 (2.53%) Intrusion Detection
2 1 (1.27%) SMS
Database & Business Intelligence
1 10 (12.66%) Power BI
2 8 (10.13%) SQL Server
2 8 (10.13%) SQL Server Reporting Services
3 2 (2.53%) MariaDB
3 2 (2.53%) MongoDB
3 2 (2.53%) MySQL
3 2 (2.53%) NoSQL
3 2 (2.53%) PostgreSQL
3 2 (2.53%) Redis
4 1 (1.27%) Big Data
4 1 (1.27%) Data Mining
4 1 (1.27%) Data Warehouse
4 1 (1.27%) Mixpanel
4 1 (1.27%) Relational Database
4 1 (1.27%) Snowflake Schema
Development Applications
1 2 (2.53%) CircleCI
1 2 (2.53%) ESLint
1 2 (2.53%) Git
1 2 (2.53%) Jenkins
General
1 67 (84.81%) Marketing
2 36 (45.57%) Social Skills
3 19 (24.05%) Advertising
4 10 (12.66%) Retail
5 6 (7.59%) Analytical Skills
5 6 (7.59%) Telecoms
5 6 (7.59%) Wearables
6 3 (3.80%) Finance
6 3 (3.80%) Games
6 3 (3.80%) Legal
7 2 (2.53%) Brand Awareness
8 1 (1.27%) Banking
8 1 (1.27%) Inclusion and Diversity
8 1 (1.27%) Law
8 1 (1.27%) Multimedia
8 1 (1.27%) Presentation Skills
8 1 (1.27%) Private Banking
8 1 (1.27%) Retail Banking
Job Titles
1 21 (26.58%) Product Manager
1 21 (26.58%) Senior
2 12 (15.19%) Senior Manager
3 10 (12.66%) Senior Product Manager
4 8 (10.13%) Consultant
5 6 (7.59%) Analyst
5 6 (7.59%) Analytics Manager
5 6 (7.59%) Data Analytics Manager
5 6 (7.59%) Marketing Manager
6 5 (6.33%) Business Development Manager
6 5 (6.33%) Business Manager
6 5 (6.33%) Developer
6 5 (6.33%) Development Manager
6 5 (6.33%) Digital Project Manager
6 5 (6.33%) Junior
6 5 (6.33%) Management Consultant
6 5 (6.33%) Project Manager
7 4 (5.06%) Marketing Project Manager
7 4 (5.06%) Product Owner
7 4 (5.06%) Systems Manager
Libraries, Frameworks & Software Standards
1 5 (6.33%) HTML
2 4 (5.06%) CSS
3 3 (3.80%) HTML5
3 3 (3.80%) MACH
4 2 (2.53%) CSS3
4 2 (2.53%) GraphQL
4 2 (2.53%) gRPC
4 2 (2.53%) Node.js
4 2 (2.53%) pytest
4 2 (2.53%) Web Services
5 1 (1.27%) .NET
5 1 (1.27%) .NET Framework
5 1 (1.27%) GreenSock GSAP
5 1 (1.27%) React
5 1 (1.27%) RESTful
Miscellaneous
1 11 (13.92%) Social Media
2 6 (7.59%) Product Ownership
2 6 (7.59%) Robotics
2 6 (7.59%) Smartphone
3 5 (6.33%) Digital Media
4 4 (5.06%) Algorithms
4 4 (5.06%) Onboarding
5 3 (3.80%) Cloud Native
5 3 (3.80%) Data Structures
5 3 (3.80%) Management Information System
6 2 (2.53%) Data Protection Act
6 2 (2.53%) Distributed Systems
7 1 (1.27%) Animation
7 1 (1.27%) Blog
7 1 (1.27%) Contract for Difference
7 1 (1.27%) Educational Technology
7 1 (1.27%) Foreign Exchange (FX)
7 1 (1.27%) Greenfield Project
7 1 (1.27%) Self-Motivation
7 1 (1.27%) Video\Live Streaming
Operating Systems
1 1 (1.27%) Windows
Processes & Methodologies
1 41 (51.90%) Agile
2 21 (26.58%) Decision-Making
3 20 (25.32%) CRM
3 20 (25.32%) Product Strategy
4 18 (22.78%) Data-Driven Decision Making
4 18 (22.78%) Product Management
4 18 (22.78%) Scrum
5 16 (20.25%) Data Science
5 16 (20.25%) Problem-Solving
6 14 (17.72%) Product Vision
6 14 (17.72%) Software Delivery
7 13 (16.46%) Analytics
8 12 (15.19%) Business Intelligence
9 11 (13.92%) Marketing Strategy
10 10 (12.66%) E-Commerce
10 10 (12.66%) Stakeholder Management
10 10 (12.66%) User Experience
11 9 (11.39%) Customer Experience
11 9 (11.39%) Data Management
11 9 (11.39%) Project Management
Programming Languages
1 8 (10.13%) Python
2 5 (6.33%) SQL
3 4 (5.06%) JavaScript
4 2 (2.53%) Go
4 2 (2.53%) TypeScript
5 1 (1.27%) C#
5 1 (1.27%) Data Analysis Expressions
5 1 (1.27%) Google Apps Script
5 1 (1.27%) Java
5 1 (1.27%) PHP
5 1 (1.27%) Scala
Qualifications
1 12 (15.19%) Degree
2 3 (3.80%) Master's Degree
3 1 (1.27%) PMI Certification
3 1 (1.27%) PMP
Quality Assurance & Compliance
1 17 (21.52%) QA
2 3 (3.80%) GDPR
3 2 (2.53%) California Consumer Privacy Act
4 1 (1.27%) Data Quality
System Software
1 4 (5.06%) Docker
Systems Management
1 2 (2.53%) Kubernetes
1 2 (2.53%) Marathon
1 2 (2.53%) Mesos
1 2 (2.53%) Terraform
Vendors
1 9 (11.39%) Adobe
1 9 (11.39%) Google
2 3 (3.80%) Salesforce
2 3 (3.80%) Zoho
3 1 (1.27%) Ahrefs
3 1 (1.27%) Amplitude
3 1 (1.27%) Facebook
3 1 (1.27%) HubSpot
3 1 (1.27%) Instagram
3 1 (1.27%) Liquidlogic
3 1 (1.27%) Marketo
3 1 (1.27%) TikTok
3 1 (1.27%) Twitter