Period
to 15 October 2019

The table below looks at the prevalence of the term Marketing Technology in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Technology over the 6 months to 15 October 2019 with a comparison to the same period over the previous 2 years.

Marketing Technology (Martech)
UK
6 months to
15 Oct 2019
Same period 2018 Same period 2017
Rank 956 1040 1111
Rank change year-on-year +84 +71 -11
Permanent jobs citing Marketing Technology 115 126 81
As % of all permanent IT jobs advertised in the UK 0.084% 0.077% 0.047%
As % of the Miscellaneous category 0.22% 0.19% 0.12%
Number of salaries quoted 86 104 66
UK median annual salary £42,500 £68,750 £50,000
Median salary % change year-on-year -38.18% +37.50% -23.08%
10th Percentile £30,750 £32,500 £31,250
90th Percentile £87,500 £94,625 £86,250
UK excluding London median annual salary £43,250 £42,500 £40,000
% change year-on-year +1.76% +6.25% -17.95%

Marketing Technology is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 53,438 65,101 70,209
As % of all permanent IT jobs advertised in the UK 38.86% 39.55% 40.39%
Number of salaries quoted 40,295 49,898 52,158
UK median annual salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00% -
10th Percentile £29,500 £28,750 £27,500
90th Percentile £90,000 £85,000 £82,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing Technology
Job Vacancy Trend

Job postings citing Marketing Technology as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Technology in the UK

Marketing Technology
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Technology.

Salary trend for Marketing Technology in the UK

Marketing Technology
Salary Histogram

The salary distribution of IT jobs citing Marketing Technology over the 6 months to 15 October 2019.

Salary histogram for Marketing Technology in the UK

Marketing Technology
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Technology within the UK over the 6 months to 15 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +101 108 £42,500 -38.18% 17
London +73 72 £43,250 -42.33% 8
UK excluding London +75 36 £43,250 +1.76% 9
South East +55 18 £50,750 +19.41% 3
Midlands - 7 £45,000 - 3
South West +9 5 £42,500 -46.88% 1
East Midlands - 5 £50,000 - 1
Scotland - 4 £42,500 -
North of England +8 2 - - 1
Yorkshire +5 2 - -
West Midlands - 2 £31,750 - 2

For the 6 months to 15 October 2019, IT jobs citing Marketing Technology also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing Technology.

1 109 (94.78%) Marketing
2 48 (41.74%) Agile Software Development
2 48 (41.74%) Salesforce.com
3 37 (32.17%) CRM
4 35 (30.43%) SaaS
5 32 (27.83%) Digital Marketing
6 30 (26.09%) Analytics
6 30 (26.09%) Marketing Automation
7 28 (24.35%) Pardot
7 28 (24.35%) Finance
8 26 (22.61%) Continuous Improvement
9 25 (21.74%) IT Strategy
10 24 (20.87%) Personalization
10 24 (20.87%) Technical Leadership
11 23 (20.00%) Salesforce Marketing Cloud
11 23 (20.00%) Thought Leadership
11 23 (20.00%) Epics
11 23 (20.00%) Scaled Agile Framework
12 22 (19.13%) Salesforce Sales Cloud
12 22 (19.13%) Tealium
12 22 (19.13%) Asset Management
12 22 (19.13%) Enterprise Architecture
12 22 (19.13%) B2B
12 22 (19.13%) SQL
13 20 (17.39%) Adobe
13 20 (17.39%) Marketo
13 20 (17.39%) Google
14 18 (15.65%) Google Analytics
15 16 (13.91%) B2B Marketing
16 15 (13.04%) AdWords

Marketing Technology
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (7.83%) CMS
2 3 (2.61%) WordPress
3 2 (1.74%) Adobe Experience Manager
4 1 (0.87%) Kentico
4 1 (0.87%) Umbraco
Applications
1 6 (5.22%) Microsoft Office
2 3 (2.61%) SPSS Modeler
Business Applications
1 7 (6.09%) Adobe Campaign
2 4 (3.48%) Eloqua
3 2 (1.74%) Unica
4 1 (0.87%) Payment Gateway
Cloud Services
1 35 (30.43%) SaaS
2 22 (19.13%) Salesforce Sales Cloud
3 18 (15.65%) Google Analytics
4 15 (13.04%) AdWords
5 11 (9.57%) AWS
6 3 (2.61%) Azure
7 2 (1.74%) Amazon Alexa
7 2 (1.74%) Office 365
7 2 (1.74%) Silverpop
8 1 (0.87%) GitHub
Communications & Networking
1 1 (0.87%) Intranet
Database & Business Intelligence
1 8 (6.96%) NoSQL
2 4 (3.48%) SQL Server
3 2 (1.74%) Big Data
3 2 (1.74%) DB2
3 2 (1.74%) PostgreSQL
4 1 (0.87%) Blockchain
4 1 (0.87%) Data Warehouse
4 1 (0.87%) Enterprise Data Warehouse
4 1 (0.87%) MariaDB
4 1 (0.87%) MySQL
4 1 (0.87%) Oracle Database
4 1 (0.87%) RDBMS
4 1 (0.87%) Relational Database
Development Applications
1 3 (2.61%) Selenium
2 2 (1.74%) Git (software)
3 1 (0.87%) Cucumber
3 1 (0.87%) Visual Studio
General
1 109 (94.78%) Marketing
2 28 (24.35%) Finance
3 12 (10.43%) Retail
4 9 (7.83%) Advertising
5 8 (6.96%) Banking
6 4 (3.48%) Automotive
7 3 (2.61%) Games
8 2 (1.74%) Manufacturing
8 2 (1.74%) Telecoms
9 1 (0.87%) Aerospace
9 1 (0.87%) Brand Awareness
9 1 (0.87%) Electronics
9 1 (0.87%) French Language
9 1 (0.87%) German Language
9 1 (0.87%) Italian Language
9 1 (0.87%) Public Sector
9 1 (0.87%) Spanish Language
Job Titles
1 24 (20.87%) Marketing Manager
2 15 (13.04%) Agile Delivery Lead
3 12 (10.43%) Consultant
4 9 (7.83%) Architect
5 8 (6.96%) Lead Architect
5 8 (6.96%) Project Leader
6 6 (5.22%) Data Consultant
6 6 (5.22%) Data Integration Consultant
6 6 (5.22%) Integration Consultant
7 5 (4.35%) Developer
7 5 (4.35%) Technology Manager
8 4 (3.48%) Implementation Consultant
8 4 (3.48%) Junior
8 4 (3.48%) Junior Consultant
8 4 (3.48%) Junior Technical Consultant
8 4 (3.48%) Software Consultant
8 4 (3.48%) Technical Consultant
9 3 (2.61%) Insight Manager
9 3 (2.61%) Integration Developer
9 3 (2.61%) Product Owner
Libraries, Frameworks & Software Standards
1 12 (10.43%) HTML
2 11 (9.57%) .NET
3 10 (8.70%) CSS
4 8 (6.96%) REST
5 7 (6.09%) RESTful
5 7 (6.09%) Web Services
6 5 (4.35%) React
7 4 (3.48%) Node.js
7 4 (3.48%) Redux
8 3 (2.61%) Natural Language Processing
9 2 (1.74%) ASP.NET
9 2 (1.74%) Express
9 2 (1.74%) jQuery
9 2 (1.74%) Sass
9 2 (1.74%) Symfony
10 1 (0.87%) .NET Framework
10 1 (0.87%) CSS3
10 1 (0.87%) FreeMarker
10 1 (0.87%) Java EE
10 1 (0.87%) XML
Miscellaneous
1 9 (7.83%) User Experience
2 8 (6.96%) Analytical Skills
3 5 (4.35%) FMCG
4 3 (2.61%) BBC
4 3 (2.61%) Management Information System
4 3 (2.61%) Mobile App
5 2 (1.74%) Animation
6 1 (0.87%) Data Centre
6 1 (0.87%) Digital Currency
6 1 (0.87%) Enterprise Software
6 1 (0.87%) Foreign Exchange (FX)
6 1 (0.87%) Greenfield Project
6 1 (0.87%) iPad
6 1 (0.87%) Online Gambling
Operating Systems
1 4 (3.48%) Windows
2 3 (2.61%) Unix
3 1 (0.87%) Linux
3 1 (0.87%) Windows 10
3 1 (0.87%) Windows Server
3 1 (0.87%) Windows Server 2008
Processes & Methodologies
1 48 (41.74%) Agile Software Development
2 37 (32.17%) CRM
3 32 (27.83%) Digital Marketing
4 30 (26.09%) Analytics
4 30 (26.09%) Marketing Automation
5 26 (22.61%) Continuous Improvement
6 25 (21.74%) IT Strategy
7 24 (20.87%) Personalization
7 24 (20.87%) Technical Leadership
8 23 (20.00%) Epics
8 23 (20.00%) Scaled Agile Framework
8 23 (20.00%) Thought Leadership
9 22 (19.13%) Asset Management
9 22 (19.13%) B2B
9 22 (19.13%) Enterprise Architecture
10 16 (13.91%) B2B Marketing
11 11 (9.57%) Customer Engagement
11 11 (9.57%) SDLC
12 10 (8.70%) Coaching
13 9 (7.83%) Marketing Strategy
Programming Languages
1 22 (19.13%) SQL
2 13 (11.30%) JavaScript
3 10 (8.70%) C#
4 7 (6.09%) Java
4 7 (6.09%) PHP
5 4 (3.48%) Python
6 3 (2.61%) VBA
7 1 (0.87%) Apple Swift
7 1 (0.87%) C++
7 1 (0.87%) Objective-C
7 1 (0.87%) PowerShell
Qualifications
1 10 (8.70%) Degree
Quality Assurance & Compliance
1 3 (2.61%) QA
System Software
1 3 (2.61%) Active Directory
2 2 (1.74%) Docker
Systems Management
1 2 (1.74%) Kubernetes
1 2 (1.74%) Nagios
Vendors
1 48 (41.74%) Salesforce.com
2 28 (24.35%) Pardot
3 23 (20.00%) Salesforce Marketing Cloud
4 22 (19.13%) Tealium
5 20 (17.39%) Adobe
5 20 (17.39%) Google
5 20 (17.39%) Marketo
6 11 (9.57%) Oracle
7 7 (6.09%) HubSpot
8 6 (5.22%) IBM
9 2 (1.74%) Apple
9 2 (1.74%) Avid
9 2 (1.74%) Facebook
9 2 (1.74%) Twitter
10 1 (0.87%) Maxymiser
10 1 (0.87%) Qubit
10 1 (0.87%) SAP
10 1 (0.87%) Sitecore