Period
to 29 May 2020

The table below looks at the prevalence of the term Marketing Technology in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Technology over the 6 months to 29 May 2020 with a comparison to the same period over the previous 2 years.

Marketing Technology (Martech)
UK
6 months to
29 May 2020
Same period 2019 Same period 2018
Rank 786 991 1110
Rank change year-on-year +205 +119 -17
Permanent jobs citing Marketing Technology 97 103 89
As % of all permanent jobs advertised in the UK 0.11% 0.072% 0.052%
As % of the Miscellaneous category 0.28% 0.18% 0.13%
Number of salaries quoted 64 86 72
Median annual salary £63,750 £60,000 £60,000
Median salary % change year-on-year +6.25% - +20.00%
10th Percentile £37,000 £32,500 £31,250
90th Percentile £95,000 £110,000 £92,000
UK excluding London median annual salary £56,250 £42,500 £40,000
% change year-on-year +32.35% +6.25% +45.45%

Marketing Technology is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 34,862 56,309 66,861
As % of all permanent IT jobs advertised in the UK 38.85% 39.15% 38.76%
Number of salaries quoted 26,886 42,017 51,555
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% +5.26%
10th Percentile £31,250 £29,250 £28,250
90th Percentile £95,000 £87,500 £85,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Marketing Technology
Job Vacancy Trend

Job postings citing Marketing Technology as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Technology in the UK

Marketing Technology
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Technology.

Salary trend for Marketing Technology in the UK

Marketing Technology
Salary Histogram

Salary distribution for jobs citing Marketing Technology over the 6 months to 29 May 2020.

Salary histogram for Marketing Technology in the UK

Marketing Technology
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Technology within the UK over the 6 months to 29 May 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +200 95 £65,000 +6.12% 5
London +134 78 £70,000 - 4
UK excluding London +179 19 £56,250 +32.35% 2
South East +88 12 £57,500 +43.75% 1
South West - 5 £57,500 -
Scotland +64 2 £33,500 -25.56%

For the 6 months to 29 May 2020, IT jobs citing Marketing Technology also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing Technology.

1 87 (89.69%) Marketing
2 36 (37.11%) Salesforce.com
3 35 (36.08%) Agile Software Development
4 34 (35.05%) Analytics
5 33 (34.02%) JavaScript
6 29 (29.90%) HTML
7 28 (28.87%) Adobe
8 27 (27.84%) CSS
8 27 (27.84%) Marketing Automation
9 23 (23.71%) Digital Marketing
10 22 (22.68%) Analytical Skills
11 21 (21.65%) SQL
11 21 (21.65%) Problem-Solving
12 20 (20.62%) SaaS
13 18 (18.56%) CRM
13 18 (18.56%) Finance
14 17 (17.53%) Web Services
14 17 (17.53%) Degree
14 17 (17.53%) GDPR
15 15 (15.46%) Creative Problem-Solving
15 15 (15.46%) REST
15 15 (15.46%) Self-Motivation
16 14 (14.43%) Scaled Agile Framework
16 14 (14.43%) Computer Science
16 14 (14.43%) Google
16 14 (14.43%) PHP
16 14 (14.43%) Data Modelling
17 13 (13.40%) Python
17 13 (13.40%) SOAP
17 13 (13.40%) CMS

Marketing Technology
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (13.40%) CMS
2 8 (8.25%) EPiServer
3 5 (5.15%) Adobe Experience Manager
4 1 (1.03%) Apache Airflow
4 1 (1.03%) Apache Spark
4 1 (1.03%) Luigi
4 1 (1.03%) WordPress
Applications
1 8 (8.25%) Microsoft PowerPoint
2 6 (6.19%) Microsoft Office
3 5 (5.15%) Adobe Illustrator
3 5 (5.15%) Photoshop
3 5 (5.15%) Sketch
4 2 (2.06%) Microsoft Excel
5 1 (1.03%) Chatbot
Business Applications
1 6 (6.19%) Magento
1 6 (6.19%) Shopify
2 5 (5.15%) Adobe Campaign
3 3 (3.09%) Dynamics CRM
Cloud Services
1 20 (20.62%) SaaS
2 9 (9.28%) Adobe Analytics
3 8 (8.25%) Azure
3 8 (8.25%) Salesforce Sales Cloud
4 6 (6.19%) Azure Data Factory
4 6 (6.19%) Azure Functions
4 6 (6.19%) Data Lake Analytics
4 6 (6.19%) G Suite
4 6 (6.19%) Google Sheets
4 6 (6.19%) Logic Apps
4 6 (6.19%) MailChimp
4 6 (6.19%) Serverless
5 3 (3.09%) AWS
5 3 (3.09%) BlueKai
5 3 (3.09%) Power Platform
6 2 (2.06%) GCP
6 2 (2.06%) Google Tag Manager
7 1 (1.03%) GitHub
7 1 (1.03%) Google Analytics
Communications & Networking
1 6 (6.19%) DNS
Database & Business Intelligence
1 8 (8.25%) Data Lake
2 6 (6.19%) Azure SQL Database
3 5 (5.15%) MySQL
4 4 (4.12%) Sisense
5 3 (3.09%) Power BI
6 2 (2.06%) Big Data
6 2 (2.06%) PostgreSQL
6 2 (2.06%) SQL Server
7 1 (1.03%) Apache Cassandra
7 1 (1.03%) NoSQL
Development Applications
1 6 (6.19%) WiX
2 1 (1.03%) Git (software)
2 1 (1.03%) Mocha
General
1 87 (89.69%) Marketing
2 18 (18.56%) Finance
3 13 (13.40%) Retail
4 6 (6.19%) Advertising
4 6 (6.19%) Legal
5 5 (5.15%) Publishing
6 4 (4.12%) Banking
6 4 (4.12%) Games
7 2 (2.06%) Automotive
Job Titles
1 31 (31.96%) Developer
2 13 (13.40%) Salesforce Developer
3 10 (10.31%) Consultant
4 8 (8.25%) Software Engineer
5 7 (7.22%) Full Stack Developer
6 6 (6.19%) Senior Developer
6 6 (6.19%) Senior Full Stack Developer
6 6 (6.19%) Technical Consultant
7 5 (5.15%) Analyst
7 5 (5.15%) C# Developer
7 5 (5.15%) Marketing Manager
7 5 (5.15%) Project Manager
7 5 (5.15%) Technical Manager
8 4 (4.12%) Azure Developer
8 4 (4.12%) Operations Manager
9 3 (3.09%) Architect
9 3 (3.09%) CRM Project Manager
9 3 (3.09%) Marketing Director
9 3 (3.09%) Operations Director
9 3 (3.09%) Solutions Architect
Libraries, Frameworks & Software Standards
1 29 (29.90%) HTML
2 27 (27.84%) CSS
3 17 (17.53%) Web Services
4 15 (15.46%) REST
5 13 (13.40%) SOAP
6 6 (6.19%) .NET
6 6 (6.19%) jQuery
6 6 (6.19%) Laravel
6 6 (6.19%) Vue.js
7 5 (5.15%) DOM
7 5 (5.15%) Velocity
8 4 (4.12%) Node.js
8 4 (4.12%) React
9 2 (2.06%) .NET Core
9 2 (2.06%) ASP.NET
9 2 (2.06%) Redux
9 2 (2.06%) Unity (Game Engine)
10 1 (1.03%) .NET Framework
10 1 (1.03%) Jest
10 1 (1.03%) React Native
Miscellaneous
1 22 (22.68%) Analytical Skills
2 15 (15.46%) Self-Motivation
3 11 (11.34%) Enterprise Software
4 5 (5.15%) Digital Media
4 5 (5.15%) Mobile App
5 4 (4.12%) Mobile Games
6 3 (3.09%) Social Media
6 3 (3.09%) User Experience
7 2 (2.06%) Social Network
8 1 (1.03%) Derivative
8 1 (1.03%) Equities
8 1 (1.03%) Greenfield Project
8 1 (1.03%) iPad
Operating Systems
1 6 (6.19%) Linux
2 2 (2.06%) Apple iOS
2 2 (2.06%) Windows
3 1 (1.03%) Android
3 1 (1.03%) Unix
Processes & Methodologies
1 35 (36.08%) Agile Software Development
2 34 (35.05%) Analytics
3 27 (27.84%) Marketing Automation
4 23 (23.71%) Digital Marketing
5 21 (21.65%) Problem-Solving
6 18 (18.56%) CRM
7 15 (15.46%) Creative Problem-Solving
8 14 (14.43%) Computer Science
8 14 (14.43%) Data Modelling
8 14 (14.43%) Scaled Agile Framework
9 13 (13.40%) Global Marketing
9 13 (13.40%) Project Delivery
10 12 (12.37%) Business Intelligence
10 12 (12.37%) E-Commerce
11 11 (11.34%) Scrum
12 10 (10.31%) Mentoring
13 9 (9.28%) Data Science
13 9 (9.28%) Software Engineering
14 8 (8.25%) A/B Testing
14 8 (8.25%) Critical Thinking
Programming Languages
1 33 (34.02%) JavaScript
2 21 (21.65%) SQL
3 14 (14.43%) PHP
4 13 (13.40%) Apex Code
4 13 (13.40%) Python
5 10 (10.31%) Ruby
6 8 (8.25%) C#
7 7 (7.22%) Java
8 2 (2.06%) Apple Swift
8 2 (2.06%) Objective-C
8 2 (2.06%) Scala
8 2 (2.06%) TypeScript
9 1 (1.03%) Bash Shell
9 1 (1.03%) Elm
9 1 (1.03%) PureScript
9 1 (1.03%) R
Qualifications
1 17 (17.53%) Degree
2 3 (3.09%) Computer Science Degree
Quality Assurance & Compliance
1 17 (17.53%) GDPR
2 11 (11.34%) QA
Vendors
1 36 (37.11%) Salesforce.com
2 28 (28.87%) Adobe
3 14 (14.43%) Google
4 13 (13.40%) Pardot
5 9 (9.28%) Microsoft
5 9 (9.28%) Tealium
6 7 (7.22%) Tableau
7 6 (6.19%) Fujitsu
7 6 (6.19%) PayPal
8 5 (5.15%) Progress
9 3 (3.09%) Marketo
10 2 (2.06%) Facebook
10 2 (2.06%) Oracle
11 1 (1.03%) Spotify