Period
to 15 August 2020

The table below looks at the prevalence of the term Marketing Technology in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Technology over the 6 months to 15 August 2020 with a comparison to the same period over the previous 2 years.

Marketing Technology (Martech)
UK
6 months to
15 Aug 2020
Same period 2019 Same period 2018
Rank 682 991 1077
Rank change year-on-year +309 +86 +41
Permanent jobs citing Marketing Technology 80 98 117
As % of all permanent jobs advertised in the UK 0.13% 0.069% 0.069%
As % of the Miscellaneous category 0.33% 0.18% 0.18%
Number of salaries quoted 40 86 94
Median annual salary £65,000 £45,000 £65,000
Median salary % change year-on-year +44.44% -30.77% +30.00%
10th Percentile £32,500 £30,750 £31,250
90th Percentile £95,000 £96,250 £93,750
UK excluding London median annual salary £50,000 £42,500 £42,500
% change year-on-year +17.65% - +6.25%

Marketing Technology is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 24,376 55,176 66,390
As % of all permanent IT jobs advertised in the UK 39.25% 38.89% 39.14%
Number of salaries quoted 18,917 41,342 50,889
Median annual salary £55,000 £52,500 £51,000
Median salary % change year-on-year +4.76% +2.94% +2.00%
10th Percentile £31,500 £29,750 £28,500
90th Percentile £95,000 £88,750 £85,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Marketing Technology
Job Vacancy Trend

Job postings citing Marketing Technology as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Technology in the UK

Marketing Technology
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Technology.

Salary trend for Marketing Technology in the UK

Marketing Technology
Salary Histogram

Salary distribution for jobs citing Marketing Technology over the 6 months to 15 August 2020.

Salary histogram for Marketing Technology in the UK

Marketing Technology
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Technology within the UK over the 6 months to 15 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +336 80 £65,000 +44.44% 7
London +228 69 £70,000 +5.66% 4
UK excluding London +253 11 £50,000 +17.65% 3
South East +184 9 £42,500 +21.43% 1
South West +112 1 £55,000 +29.41% 1
East of England - 1 - -

For the 6 months to 15 August 2020, IT jobs citing Marketing Technology also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing Technology.

1 76 (95.00%) Marketing
2 39 (48.75%) Salesforce.com
3 37 (46.25%) Agile Software Development
4 33 (41.25%) HTML
4 33 (41.25%) Marketing Automation
5 30 (37.50%) Digital Marketing
6 29 (36.25%) CSS
7 27 (33.75%) JavaScript
8 25 (31.25%) Analytics
8 25 (31.25%) Analytical Skills
9 24 (30.00%) Adobe
10 23 (28.75%) CMS
10 23 (28.75%) Pardot
10 23 (28.75%) GDPR
11 22 (27.50%) Data Modelling
12 21 (26.25%) Web Services
12 21 (26.25%) Global Marketing
12 21 (26.25%) REST
13 20 (25.00%) Scaled Agile Framework
13 20 (25.00%) Project Delivery
13 20 (25.00%) SOAP
13 20 (25.00%) Apex Code
14 18 (22.50%) Finance
15 17 (21.25%) Problem-Solving
16 16 (20.00%) Salesforce Sales Cloud
16 16 (20.00%) Tealium
17 15 (18.75%) EPiServer
17 15 (18.75%) SQL
18 14 (17.50%) Retail
19 13 (16.25%) Scrum

Marketing Technology
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (28.75%) CMS
2 15 (18.75%) EPiServer
3 6 (7.50%) Adobe Experience Manager
4 1 (1.25%) Apache Pig
4 1 (1.25%) WordPress
Applications
1 5 (6.25%) Adobe Illustrator
1 5 (6.25%) Photoshop
1 5 (6.25%) Sketch
2 3 (3.75%) Microsoft PowerPoint
3 2 (2.50%) Microsoft Excel
3 2 (2.50%) Microsoft Office
4 1 (1.25%) Chatbot
Business Applications
1 6 (7.50%) Adobe Campaign
2 3 (3.75%) Dynamics CRM
3 2 (2.50%) Magento
3 2 (2.50%) Shopify
Cloud Services
1 16 (20.00%) Salesforce Sales Cloud
2 13 (16.25%) SaaS
3 10 (12.50%) Adobe Analytics
4 3 (3.75%) BlueKai
5 2 (2.50%) G Suite
5 2 (2.50%) Google Analytics
5 2 (2.50%) Google Sheets
5 2 (2.50%) Google Tag Manager
5 2 (2.50%) MailChimp
5 2 (2.50%) Power Platform
6 1 (1.25%) GitHub
Communications & Networking
1 2 (2.50%) DNS
Database & Business Intelligence
1 4 (5.00%) MySQL
1 4 (5.00%) Sisense
2 2 (2.50%) Power BI
3 1 (1.25%) Apache Cassandra
3 1 (1.25%) Apache Hive
3 1 (1.25%) Big Data
3 1 (1.25%) Data Lake
3 1 (1.25%) Data Warehouse
3 1 (1.25%) Hadoop
3 1 (1.25%) MongoDB
3 1 (1.25%) Redis
Development Applications
1 2 (2.50%) WiX
2 1 (1.25%) Jasmine
2 1 (1.25%) Mocha
General
1 76 (95.00%) Marketing
2 18 (22.50%) Finance
3 14 (17.50%) Retail
4 6 (7.50%) Advertising
4 6 (7.50%) Publishing
5 5 (6.25%) Games
6 4 (5.00%) Legal
7 2 (2.50%) Automotive
Job Titles
1 29 (36.25%) Developer
2 17 (21.25%) Salesforce Developer
3 12 (15.00%) Consultant
4 7 (8.75%) Analyst
5 6 (7.50%) Full Stack Developer
5 6 (7.50%) Senior Developer
5 6 (7.50%) Senior Full Stack Developer
5 6 (7.50%) Software Engineer
6 5 (6.25%) Technical Consultant
6 5 (6.25%) Technical Manager
7 4 (5.00%) Marketing Analyst
7 4 (5.00%) Marketing Consultant
7 4 (5.00%) Operations Manager
7 4 (5.00%) Project Manager
7 4 (5.00%) Salesforce Consultant
8 2 (2.50%) Business Intelligence Manager
8 2 (2.50%) Digital Analyst
8 2 (2.50%) Digital Analytics Analyst
8 2 (2.50%) Performance Consultant
8 2 (2.50%) SaaS Architect
Libraries, Frameworks & Software Standards
1 33 (41.25%) HTML
2 29 (36.25%) CSS
3 21 (26.25%) REST
3 21 (26.25%) Web Services
4 20 (25.00%) SOAP
5 6 (7.50%) Laravel
5 6 (7.50%) Vue.js
6 5 (6.25%) DOM
6 5 (6.25%) Velocity
7 4 (5.00%) jQuery
8 3 (3.75%) Node.js
8 3 (3.75%) Unity (Game Engine)
9 2 (2.50%) .NET
10 1 (1.25%) AngularJS
10 1 (1.25%) Material Design
10 1 (1.25%) Play Framework
10 1 (1.25%) React
10 1 (1.25%) RESTful
10 1 (1.25%) Sass
Miscellaneous
1 25 (31.25%) Analytical Skills
2 13 (16.25%) Self-Motivation
3 8 (10.00%) Enterprise Software
4 5 (6.25%) Mobile Games
5 4 (5.00%) Mobile App
6 3 (3.75%) Digital Media
6 3 (3.75%) Social Network
6 3 (3.75%) User Experience
Operating Systems
1 6 (7.50%) Linux
2 3 (3.75%) Apple iOS
3 1 (1.25%) Android
Processes & Methodologies
1 37 (46.25%) Agile Software Development
2 33 (41.25%) Marketing Automation
3 30 (37.50%) Digital Marketing
4 25 (31.25%) Analytics
5 22 (27.50%) Data Modelling
6 21 (26.25%) Global Marketing
7 20 (25.00%) Project Delivery
7 20 (25.00%) Scaled Agile Framework
8 17 (21.25%) Problem-Solving
9 13 (16.25%) A/B Testing
9 13 (16.25%) Scrum
10 11 (13.75%) Critical Thinking
10 11 (13.75%) Stakeholder Engagement
11 10 (12.50%) Business Intelligence
12 9 (11.25%) Creative Problem-Solving
12 9 (11.25%) Data Science
12 9 (11.25%) Mentoring
13 8 (10.00%) CRM
13 8 (10.00%) E-Commerce
13 8 (10.00%) Test Automation
Programming Languages
1 27 (33.75%) JavaScript
2 20 (25.00%) Apex Code
3 15 (18.75%) SQL
4 11 (13.75%) PHP
5 6 (7.50%) Python
6 5 (6.25%) Ruby
7 3 (3.75%) C#
7 3 (3.75%) Java
8 2 (2.50%) Apple Swift
8 2 (2.50%) Objective-C
9 1 (1.25%) Scala
Qualifications
1 9 (11.25%) Degree
2 3 (3.75%) Computer Science Degree
3 1 (1.25%) Master's Degree
Quality Assurance & Compliance
1 23 (28.75%) GDPR
2 10 (12.50%) QA
Systems Management
1 1 (1.25%) Fluentd
Vendors
1 39 (48.75%) Salesforce.com
2 24 (30.00%) Adobe
3 23 (28.75%) Pardot
4 16 (20.00%) Tealium
5 9 (11.25%) Google
6 6 (7.50%) Fujitsu
6 6 (7.50%) PayPal
6 6 (7.50%) Tableau
7 5 (6.25%) Progress
8 4 (5.00%) Microsoft
9 2 (2.50%) Marketo