Marketing Technology (Martech)
UK
The table below looks at the prevalence of the term Marketing Technology in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing Technology over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
| 6 months to 1 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 561 | 638 | 863 |
| Rank change year-on-year | +77 | +225 | -3 |
| Permanent jobs citing Marketing Technology | 131 | 261 | 126 |
| As % of all permanent jobs advertised in the UK | 0.25% | 0.27% | 0.12% |
| As % of the Miscellaneous category | 0.73% | 0.74% | 0.28% |
| Number of salaries quoted | 21 | 59 | 87 |
| 10th Percentile | £29,000 | £32,500 | £45,000 |
| 25th Percentile | £32,500 | £50,000 | £61,875 |
| Median annual salary (50th Percentile) | £61,628 | £62,500 | £85,000 |
| Median % change year-on-year | -1.40% | -26.47% | +54.55% |
| 75th Percentile | £80,000 | £80,375 | £100,000 |
| 90th Percentile | £115,000 | £95,000 | - |
| UK excluding London median annual salary | £45,000 | £40,000 | £49,750 |
| % change year-on-year | +12.50% | -19.60% | -5.24% |
All Generic Skills
UK
Marketing Technology falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.
| Permanent vacancies with a requirement for generic IT skills | 18,030 | 35,099 | 45,250 |
| As % of all permanent jobs advertised in the UK | 34.65% | 35.64% | 43.54% |
| Number of salaries quoted | 9,845 | 23,059 | 23,957 |
| 10th Percentile | £31,250 | £28,000 | £35,250 |
| 25th Percentile | £42,500 | £38,000 | £46,251 |
| Median annual salary (50th Percentile) | £60,000 | £55,000 | £65,000 |
| Median % change year-on-year | +9.09% | -15.38% | +4.00% |
| 75th Percentile | £80,000 | £75,000 | £86,250 |
| 90th Percentile | £110,000 | £97,500 | £107,500 |
| UK excluding London median annual salary | £55,000 | £50,000 | £55,000 |
| % change year-on-year | +10.00% | -9.09% | +4.76% |
Marketing Technology
Job Vacancy Trend
Job postings citing Marketing Technology as a proportion of all IT jobs advertised.
Marketing Technology
Salary Trend
3-month moving average salary quoted in jobs citing Marketing Technology.
Marketing Technology
Salary Histogram
Salary distribution for jobs citing Marketing Technology over the 6 months to 1 May 2025.
Marketing Technology
Top 10 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Technology within the UK over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +55 | 129 | £65,000 | +4.00% | 236 |
| Work from Home | +81 | 100 | £65,000 | -7.14% | 157 |
| UK excluding London | +181 | 70 | £45,000 | +12.50% | 132 |
| London | +14 | 59 | £65,000 | +1.96% | 137 |
| South East | +59 | 33 | £42,500 | -5.56% | 53 |
| East of England | +77 | 27 | - | - | 13 |
| Midlands | +88 | 8 | £35,000 | -30.00% | 20 |
| West Midlands | +54 | 6 | - | - | 13 |
| South West | +108 | 2 | £80,000 | +52.38% | 14 |
| East Midlands | - | 2 | £35,000 | - | 6 |
Marketing Technology
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: