The following table provides summary statistics for permanent job vacancies advertised in Sheffield with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 22 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
22 Mar 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
South Yorkshire / Sheffield
Rank 59 66 73
Rank change year-on-year +7 +7  
Permanent jobs citing SEO 8 8 9
As % of all permanent IT jobs advertised in Sheffield 1.75% 1.28% 1.20%
As % of the Processes & Methodologies category 1.87% 1.51% 1.29%
Number of salaries quoted 3 1 7
Median salary £26,500 £42,500 £29,650
Median salary % change year-on-year -37.64% +43.33%  
UK excluding London median salary £35,000 £35,000 £32,277
% change year-on-year - +8.43%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Sheffield with a requirement for process and methodology skills.

Process & Methodology Skills
Sheffield
Permanent job vacancies with a requirement for process and methodology skills 427 530 696
As % of all permanent IT job vacancies advertised in Sheffield 93.44% 84.80% 92.92%
Number of salaries quoted 336 440 587
Median salary £45,000 £40,000 £35,500
Median salary % change year-on-year +12.50% +12.67%  
90% offered a salary of more than £30,000 £26,500 £27,500
10% offered a salary of more than £60,000 £48,500 £60,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in Sheffield

The job posting trend of jobs advertised in Sheffield citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Sheffield

SEO
Salary Trend in Sheffield

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Sheffield.

Salary trend for SEO in Sheffield

SEO
Top 30 Related IT Skills in Sheffield

For the 6 months to 22 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Sheffield region with a requirement for SEO.

1 10 (100.00%) Marketing
2 5 (50.00%) Social Media
2 5 (50.00%) Content Management
2 5 (50.00%) Legal
2 5 (50.00%) Publishing
2 5 (50.00%) CMS
3 4 (40.00%) HTML
3 4 (40.00%) JavaScript
3 4 (40.00%) CSS
3 4 (40.00%) Adobe
3 4 (40.00%) Google
3 4 (40.00%) Google Analytics
3 4 (40.00%) Analytics
4 3 (30.00%) Digital Marketing
5 2 (20.00%) jQuery
5 2 (20.00%) WordPress
5 2 (20.00%) Git (software)
5 2 (20.00%) HTML5
5 2 (20.00%) Subversion
5 2 (20.00%) Ajax
5 2 (20.00%) CSS3
5 2 (20.00%) Marketing Strategy
5 2 (20.00%) Social Media Marketing
5 2 (20.00%) Web Development
5 2 (20.00%) Responsive Web Design
5 2 (20.00%) Web Application Development
5 2 (20.00%) Fireworks
5 2 (20.00%) OOP
5 2 (20.00%) XHTML
5 2 (20.00%) PHP

SEO
Top Related IT Skills in Sheffield by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (50.00%) CMS
2 2 (20.00%) WordPress
Applications
1 2 (20.00%) Fireworks
1 2 (20.00%) Photoshop
Cloud Services
1 4 (40.00%) Google Analytics
Database & Business Intelligence
1 2 (20.00%) MySQL
Development Applications
1 2 (20.00%) Git (software)
1 2 (20.00%) Subversion
General
1 10 (100.00%) Marketing
2 5 (50.00%) Legal
2 5 (50.00%) Publishing
3 2 (20.00%) Advertising
4 1 (10.00%) Multimedia
Job Titles
1 4 (40.00%) Developer
2 2 (20.00%) Front End Developer (Client-Side Developer)
2 2 (20.00%) PHP Developer
2 2 (20.00%) Senior Developer
2 2 (20.00%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 4 (40.00%) CSS
1 4 (40.00%) HTML
2 2 (20.00%) Ajax
2 2 (20.00%) CSS3
2 2 (20.00%) HTML5
2 2 (20.00%) jQuery
2 2 (20.00%) Twitter Bootstrap
2 2 (20.00%) XHTML
Miscellaneous
1 5 (50.00%) Social Media
2 2 (20.00%) Social Network
2 2 (20.00%) User Experience
3 1 (10.00%) Blog
3 1 (10.00%) Digital Media
Processes & Methodologies
1 5 (50.00%) Content Management
2 4 (40.00%) Analytics
3 3 (30.00%) Digital Marketing
4 2 (20.00%) Agile Software Development
4 2 (20.00%) Front End Development
4 2 (20.00%) Marketing Strategy
4 2 (20.00%) MVC
4 2 (20.00%) OOP
4 2 (20.00%) Responsive Web Design
4 2 (20.00%) Social Media Marketing
4 2 (20.00%) Web Application Development
4 2 (20.00%) Web Development
Programming Languages
1 4 (40.00%) JavaScript
2 2 (20.00%) PHP
Vendors
1 4 (40.00%) Adobe
1 4 (40.00%) Google