The following table provides summary statistics for permanent job vacancies advertised in South Yorkshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Yorkshire / South Yorkshire
Rank 67 67 70
Rank change year-on-year 0 +3  
Permanent jobs citing SEO 8 13 21
As % of all permanent IT jobs advertised in South Yorkshire 1.21% 1.66% 2.18%
As % of the Processes & Methodologies category 1.28% 1.95% 2.38%
Number of salaries quoted 3 5 19
Median salary £26,500 £20,000 £32,500
Median salary % change year-on-year +32.50% -38.46%  
UK excluding London median salary £35,000 £35,000 £32,000
% change year-on-year - +9.37%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in South Yorkshire with a requirement for process and methodology skills.

Process & Methodology Skills
South Yorkshire
Permanent job vacancies with a requirement for process and methodology skills 623 665 882
As % of all permanent IT job vacancies advertised in South Yorkshire 94.25% 85.15% 91.68%
Number of salaries quoted 520 547 750
Median salary £42,500 £40,000 £37,500
Median salary % change year-on-year +6.25% +6.66%  
90% offered a salary of more than £30,000 £25,000 £27,500
10% offered a salary of more than £60,000 £50,000 £60,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in South Yorkshire

The job posting trend of jobs advertised in South Yorkshire citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in South Yorkshire

SEO
Salary Trend in South Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in South Yorkshire.

Salary trend for SEO in South Yorkshire

SEO
Job Locations in South Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the South Yorkshire region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Sheffield +11 8 £26,500 -37.64%
SEO
Yorkshire

SEO
Top 30 Related IT Skills in South Yorkshire

For the 6 months to 24 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South Yorkshire region with a requirement for SEO.

1 10 (90.91%) Marketing
2 5 (45.45%) Legal
2 5 (45.45%) Content Management
2 5 (45.45%) Google
2 5 (45.45%) HTML
2 5 (45.45%) JavaScript
2 5 (45.45%) CSS
2 5 (45.45%) Publishing
2 5 (45.45%) CMS
2 5 (45.45%) Social Media
3 4 (36.36%) Analytics
3 4 (36.36%) Adobe
3 4 (36.36%) Google Analytics
4 3 (27.27%) Digital Marketing
4 3 (27.27%) jQuery
4 3 (27.27%) Web Development
4 3 (27.27%) Ajax
4 3 (27.27%) PHP
4 3 (27.27%) MySQL
4 3 (27.27%) HTML5
4 3 (27.27%) CSS3
5 2 (18.18%) Marketing Strategy
5 2 (18.18%) Social Media Marketing
5 2 (18.18%) Responsive Web Design
5 2 (18.18%) Web Application Development
5 2 (18.18%) Twitter Bootstrap
5 2 (18.18%) User Experience
5 2 (18.18%) Front End Development
5 2 (18.18%) Agile Software Development
5 2 (18.18%) MVC

SEO
Top Related IT Skills in South Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (45.45%) CMS
2 2 (18.18%) WordPress
Applications
1 2 (18.18%) Fireworks
1 2 (18.18%) Photoshop
Cloud Services
1 4 (36.36%) Google Analytics
Database & Business Intelligence
1 3 (27.27%) MySQL
Development Applications
1 2 (18.18%) Git (software)
1 2 (18.18%) Subversion
General
1 10 (90.91%) Marketing
2 5 (45.45%) Legal
2 5 (45.45%) Publishing
3 2 (18.18%) Advertising
4 1 (9.09%) Multimedia
Job Titles
1 5 (45.45%) Developer
2 3 (27.27%) PHP Developer
3 2 (18.18%) Front End Developer (Client-Side Developer)
3 2 (18.18%) Senior Developer
3 2 (18.18%) Senior PHP Developer
4 1 (9.09%) JavaScript Developer
4 1 (9.09%) MySQL Developer
4 1 (9.09%) PHP MySQL Developer
4 1 (9.09%) PHP Web Developer
4 1 (9.09%) Web Developer
Libraries, Frameworks & Software Standards
1 5 (45.45%) CSS
1 5 (45.45%) HTML
2 3 (27.27%) Ajax
2 3 (27.27%) CSS3
2 3 (27.27%) HTML5
2 3 (27.27%) jQuery
3 2 (18.18%) Twitter Bootstrap
3 2 (18.18%) XHTML
Miscellaneous
1 5 (45.45%) Social Media
2 2 (18.18%) Social Network
2 2 (18.18%) User Experience
3 1 (9.09%) Blog
3 1 (9.09%) Digital Media
Processes & Methodologies
1 5 (45.45%) Content Management
2 4 (36.36%) Analytics
3 3 (27.27%) Digital Marketing
3 3 (27.27%) Web Development
4 2 (18.18%) Agile Software Development
4 2 (18.18%) Front End Development
4 2 (18.18%) Marketing Strategy
4 2 (18.18%) MVC
4 2 (18.18%) OOP
4 2 (18.18%) Responsive Web Design
4 2 (18.18%) Social Media Marketing
4 2 (18.18%) Web Application Development
Programming Languages
1 5 (45.45%) JavaScript
2 3 (27.27%) PHP
Vendors
1 5 (45.45%) Google
2 4 (36.36%) Adobe