The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Marketing Analytics
England / South East
Rank 385 451 447
Rank change year-on-year +66 -4  
Permanent jobs citing Marketing Analytics 5 5 21
As % of all permanent IT jobs advertised in the South East 0.034% 0.026% 0.10%
As % of the Processes & Methodologies category 0.040% 0.030% 0.12%
Number of salaries quoted 5 4 12
Median salary £35,000 £60,000 £36,250
Median salary % change year-on-year -41.66% +65.51%  
UK excluding London median salary £40,000 £60,000 £40,000
% change year-on-year -33.33% +50.00%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for process and methodology skills.

Process & Methodology Skills
South East
Permanent job vacancies with a requirement for process and methodology skills 12651 16697 17471
As % of all permanent IT job vacancies advertised in the South East 86.00% 87.11% 85.76%
Number of salaries quoted 10374 14092 13940
Median salary £47,500 £47,500 £45,000
Median salary % change year-on-year - +5.55%  
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £67,500 £67,500 £69,250
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Marketing Analytics
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing Marketing Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in the South East

Marketing Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics in the South East.

Salary trend for Marketing Analytics in the South East

Marketing Analytics
Salary Histogram in the South East

The salary distribution of IT jobs citing Marketing Analytics in the South East over the 3 months to 23 March 2017.

Salary histogram for Marketing Analytics in the South East

Marketing Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the South East region over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Buckinghamshire - 4 £35,000 -
Berkshire +29 1 £52,500 -12.50%
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 23 March 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Marketing Analytics.

1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
2 8 (88.89%) Digital Marketing
3 5 (55.56%) Social Media
3 5 (55.56%) SEO
4 4 (44.44%) Pay per click
4 4 (44.44%) Content Management
4 4 (44.44%) Search Engine Marketing
4 4 (44.44%) Social Media Marketing
4 4 (44.44%) Marketing Automation
5 3 (33.33%) Business Analytics
5 3 (33.33%) Tableau
5 3 (33.33%) Customer Analytics
5 3 (33.33%) R
5 3 (33.33%) Data Visualisation
5 3 (33.33%) Adobe Analytics
5 3 (33.33%) Data Extraction
5 3 (33.33%) Visualisation
5 3 (33.33%) Data Analysis
5 3 (33.33%) Business Intelligence
5 3 (33.33%) SQL
5 3 (33.33%) Adobe
6 2 (22.22%) BusinessObjects
6 2 (22.22%) SPSS
6 2 (22.22%) SQL Server
6 2 (22.22%) SAP
6 2 (22.22%) MS Excel
6 2 (22.22%) B2B
6 2 (22.22%) Microsoft
6 2 (22.22%) Law

Marketing Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) CMS
1 1 (11.11%) SAS
1 1 (11.11%) Sitecore CMS
Applications
1 2 (22.22%) MS Excel
1 2 (22.22%) MS PowerPoint
1 2 (22.22%) SPSS
Cloud Services
1 3 (33.33%) Adobe Analytics
2 1 (11.11%) Google Analytics
Database & Business Intelligence
1 2 (22.22%) Big Data
1 2 (22.22%) BusinessObjects
1 2 (22.22%) BusinessObjects Business Intelligence
1 2 (22.22%) Hadoop
1 2 (22.22%) Lumira
1 2 (22.22%) Power BI
1 2 (22.22%) Relational Database
1 2 (22.22%) SQL Server
2 1 (11.11%) Base SAS
2 1 (11.11%) QlikView
2 1 (11.11%) Spotfire
General
1 9 (100.00%) Marketing
2 2 (22.22%) Banking
2 2 (22.22%) Law
2 2 (22.22%) Publishing
3 1 (11.11%) Pharmaceutical
Job Titles
1 4 (44.44%) Analyst
1 4 (44.44%) Digital Executive
1 4 (44.44%) Digital Marketing Executive
1 4 (44.44%) Marketing Executive
2 2 (22.22%) Senior Analyst
3 1 (11.11%) Analytics Manager
3 1 (11.11%) Campaign Analyst
3 1 (11.11%) Customer Analytics Manager
3 1 (11.11%) Customer Insight Manager
3 1 (11.11%) Insight Manager
3 1 (11.11%) SAS Analyst
3 1 (11.11%) SAS Campaign Analyst
3 1 (11.11%) SEO Analyst
3 1 (11.11%) Web Analyst
Miscellaneous
1 5 (55.56%) Social Media
2 2 (22.22%) Analytical Skills
Processes & Methodologies
1 9 (100.00%) Analytics
2 8 (88.89%) Digital Marketing
3 5 (55.56%) SEO
4 4 (44.44%) Content Management
4 4 (44.44%) Marketing Automation
4 4 (44.44%) Pay per click
4 4 (44.44%) Search Engine Marketing
4 4 (44.44%) Social Media Marketing
5 3 (33.33%) Business Analytics
5 3 (33.33%) Business Intelligence
5 3 (33.33%) Customer Analytics
5 3 (33.33%) Data Analysis
5 3 (33.33%) Data Extraction
5 3 (33.33%) Data Visualisation
5 3 (33.33%) Visualisation
6 2 (22.22%) Agile Software Development
6 2 (22.22%) B2B
6 2 (22.22%) Logistic Regression
6 2 (22.22%) Mathematics
6 2 (22.22%) Web Analytics
Programming Languages
1 3 (33.33%) R
1 3 (33.33%) SQL
Qualifications
1 2 (22.22%) Degree
Vendors
1 3 (33.33%) Adobe
1 3 (33.33%) Tableau
2 2 (22.22%) Microsoft
2 2 (22.22%) Omniture
2 2 (22.22%) SAP
3 1 (11.11%) Google
3 1 (11.11%) Sitecore