Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Marketing Analytics
England > South East
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 523 580 621
Rank change year-on-year +57 +41 +12
Permanent jobs citing Marketing Analytics 23 10 29
As % of all permanent IT jobs advertised in the South East 0.075% 0.029% 0.068%
As % of the Processes & Methodologies category 0.085% 0.033% 0.078%
Number of salaries quoted 22 9 27
South East median annual salary £47,500 £50,000 £37,500
Median salary % change year-on-year -5.00% +33.33% +29.31%
10th Percentile £41,250 £47,250 £31,250
90th Percentile £100,000 £60,550 £78,750
England median annual salary £47,500 £50,000 £45,000
% change year-on-year -5.00% +11.11% -8.16%

Marketing Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Permanent vacancies with a requirement for process or methodology skills 26949 30583 37028
As % of all permanent IT jobs advertised in the South East 87.48% 87.45% 86.96%
Number of salaries quoted 22185 25384 30618
South East median annual salary £45,000 £45,000 £45,000
10th Percentile £27,500 £27,500 £26,250
90th Percentile £68,750 £68,750 £67,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Marketing Analytics
Job Vacancy Trend in the South East

Job postings citing Marketing Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Marketing Analytics in the South East

Marketing Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics in the South East.

Salary trend for Marketing Analytics in the South East

Marketing Analytics
Salary Histogram in the South East

The salary distribution of IT jobs citing Marketing Analytics in the South East over the 6 months to 21 November 2017.

Salary histogram for Marketing Analytics in the South East

Marketing Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the South East region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +53 15 £47,500 -5.00%
Buckinghamshire - 12 £47,500 -
East Sussex - 5 £100,000 -
Berkshire +37 3 £36,400 -27.20%
Hampshire - 3 £42,500 -
Marketing Analytics
England

For the 6 months to 21 November 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Marketing Analytics.

1 23 (100.00%) Marketing
1 23 (100.00%) Analytics
2 12 (52.17%) Marketing Strategy
2 12 (52.17%) Degree
2 12 (52.17%) B2B
3 10 (43.48%) Social Media
4 8 (34.78%) Google Analytics
4 8 (34.78%) Google
4 8 (34.78%) B2C
4 8 (34.78%) Data Modelling
4 8 (34.78%) Advertising
4 8 (34.78%) Retail
5 7 (30.43%) CRM
5 7 (30.43%) Statistical Analysis
5 7 (30.43%) Behavioural Change
6 6 (26.09%) Analytical Skills
6 6 (26.09%) Dynamics CRM
6 6 (26.09%) Microsoft Excel
6 6 (26.09%) SQL
6 6 (26.09%) E-Commerce
6 6 (26.09%) Project Management
7 5 (21.74%) Intel
7 5 (21.74%) Internet
7 5 (21.74%) SEO
7 5 (21.74%) Finance
7 5 (21.74%) Business Analysis
7 5 (21.74%) Business Development
7 5 (21.74%) Blog
7 5 (21.74%) Digital Marketing
7 5 (21.74%) Tableau

Marketing Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 6 (26.09%) Microsoft Excel
2 4 (17.39%) Microsoft PowerPoint
Business Applications
1 6 (26.09%) Dynamics CRM
2 2 (8.70%) Eloqua
3 1 (4.35%) Sprinklr
3 1 (4.35%) WebTrends
Cloud Services
1 8 (34.78%) Google Analytics
2 5 (21.74%) AdWords
3 1 (4.35%) Adobe Analytics
Communications & Networking
1 5 (21.74%) Internet
Database & Business Intelligence
1 2 (8.70%) Data Mining
1 2 (8.70%) SQL Server Reporting Services
2 1 (4.35%) Apache Hive
2 1 (4.35%) Big Data
2 1 (4.35%) Hadoop
2 1 (4.35%) Power BI
2 1 (4.35%) QlikView
2 1 (4.35%) SQL Server
General
1 23 (100.00%) Marketing
2 8 (34.78%) Advertising
2 8 (34.78%) Retail
3 5 (21.74%) Brand Awareness
3 5 (21.74%) Finance
Job Titles
1 9 (39.13%) Insight Manager
2 5 (21.74%) Business Manager
2 5 (21.74%) Marketing Director
3 4 (17.39%) Analyst
3 4 (17.39%) Strategy Manager
4 3 (13.04%) Consultant
4 3 (13.04%) Data Analyst
4 3 (13.04%) Insight Consultant
4 3 (13.04%) Marketing Analyst
4 3 (13.04%) Strategy Consultant
5 2 (8.70%) Database Manager
5 2 (8.70%) Database Marketing Manager
5 2 (8.70%) Marketing Data Analyst
5 2 (8.70%) Marketing Database Manager
5 2 (8.70%) Marketing Manager
5 2 (8.70%) SQL Analyst
5 2 (8.70%) SQL Data Analyst
6 1 (4.35%) SSRS Analyst
Libraries, Frameworks & Software Standards
1 2 (8.70%) HTML
Miscellaneous
1 10 (43.48%) Social Media
2 6 (26.09%) Analytical Skills
3 5 (21.74%) Blog
4 2 (8.70%) RIA
5 1 (4.35%) Mobile App
Processes & Methodologies
1 23 (100.00%) Analytics
2 12 (52.17%) B2B
2 12 (52.17%) Marketing Strategy
3 8 (34.78%) B2C
3 8 (34.78%) Data Modelling
4 7 (30.43%) Behavioural Change
4 7 (30.43%) CRM
4 7 (30.43%) Statistical Analysis
5 6 (26.09%) E-Commerce
5 6 (26.09%) Project Management
6 5 (21.74%) B2B Marketing
6 5 (21.74%) Business Analysis
6 5 (21.74%) Business Development
6 5 (21.74%) Continuous Improvement
6 5 (21.74%) Digital Marketing
6 5 (21.74%) Lead Generation
6 5 (21.74%) Mentoring
6 5 (21.74%) SEO
6 5 (21.74%) User Stories
6 5 (21.74%) Web Marketing
Programming Languages
1 6 (26.09%) SQL
2 2 (8.70%) T-SQL
3 1 (4.35%) Python
3 1 (4.35%) R
Qualifications
1 12 (52.17%) Degree
Quality Assurance & Compliance
1 1 (4.35%) Actionable Recommendations
1 1 (4.35%) Data Quality
Vendors
1 8 (34.78%) Google
2 5 (21.74%) Intel
2 5 (21.74%) Tableau
3 4 (17.39%) Salesforce.com
4 2 (8.70%) HubSpot
4 2 (8.70%) Marketo
4 2 (8.70%) Microsoft
4 2 (8.70%) Oracle
4 2 (8.70%) Pardot
4 2 (8.70%) Siebel
5 1 (4.35%) Adobe
5 1 (4.35%) BMC
5 1 (4.35%) Brightcove
5 1 (4.35%) SAP
5 1 (4.35%) Sysomos