Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Marketing Analytics
UK > England
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 1039 1126 1146
Rank change year-on-year +87 +20 +11
Permanent jobs citing Marketing Analytics 109 63 121
As % of all permanent IT jobs advertised in England 0.065% 0.035% 0.059%
As % of the Processes & Methodologies category 0.073% 0.040% 0.066%
Number of salaries quoted 73 56 104
England median annual salary £47,500 £50,000 £45,000
Median salary % change year-on-year -5.00% +11.11% -10.00%
10th Percentile £34,250 £37,750 £31,625
90th Percentile £83,750 £75,625 £91,000
UK median annual salary £47,500 £50,000 £45,000
% change year-on-year -5.00% +11.11% -10.00%

Marketing Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 150254 159112 182385
As % of all permanent IT jobs advertised in England 89.93% 89.36% 88.72%
Number of salaries quoted 119398 133448 151804
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £28,750 £28,250 £27,500
90th Percentile £80,000 £80,000 £77,500
UK median annual salary £50,000 £49,476 £47,500
% change year-on-year +1.06% +4.16% +5.56%

Marketing Analytics
Job Vacancy Trend in England

Job postings citing Marketing Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing Analytics in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics in England.

Salary trend for Marketing Analytics in England

Marketing Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Marketing Analytics in England over the 6 months to 19 November 2017.

Salary histogram for Marketing Analytics in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the England region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +32 68 £55,000 +10.00% 2
South East +69 23 £47,500 -5.00%
North of England +8 13 £39,500 -34.17%
Yorkshire +32 8 £31,250 -63.24%
North West -4 5 £39,500 -24.76%
East of England +18 3 £35,000 -28.57%
Midlands +35 1 £95,000 +126.19%
South West - 1 £65,000 -
West Midlands - 1 £95,000 -
Marketing Analytics
UK

For the 6 months to 19 November 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Marketing Analytics.

1 109 (100.00%) Marketing
1 109 (100.00%) Analytics
2 47 (43.12%) SQL
3 45 (41.28%) Degree
3 45 (41.28%) Analytical Skills
4 40 (36.70%) Finance
5 38 (34.86%) Tableau
6 37 (33.94%) Microsoft Excel
7 35 (32.11%) SAS
8 34 (31.19%) Visualisation
9 29 (26.61%) Stakeholder Management
9 29 (26.61%) Google
10 28 (25.69%) Oracle
10 28 (25.69%) Digital Marketing
10 28 (25.69%) R
11 26 (23.85%) Google Analytics
11 26 (23.85%) Microsoft
12 25 (22.94%) E-Commerce
12 25 (22.94%) Credit Risk
13 22 (20.18%) Python
14 21 (19.27%) Banking
14 21 (19.27%) Line Management
15 20 (18.35%) Marketing Automation
15 20 (18.35%) QlikView
15 20 (18.35%) VBA
15 20 (18.35%) Adobe
15 20 (18.35%) ETL
16 19 (17.43%) Data Modelling
16 19 (17.43%) Unix
16 19 (17.43%) Data Integration

Marketing Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (32.11%) SAS
2 1 (0.92%) CMS
Applications
1 37 (33.94%) Microsoft Excel
2 10 (9.17%) SPSS
3 7 (6.42%) Microsoft PowerPoint
4 1 (0.92%) EViews
4 1 (0.92%) Microsoft Office
Business Applications
1 12 (11.01%) Adobe Campaign
2 6 (5.50%) Dynamics CRM
3 3 (2.75%) SAP CRM
3 3 (2.75%) SAP Hybris
4 2 (1.83%) Eloqua
5 1 (0.92%) Sprinklr
5 1 (0.92%) Unica
5 1 (0.92%) WebTrends
Cloud Services
1 26 (23.85%) Google Analytics
2 8 (7.34%) Adobe Analytics
3 7 (6.42%) Google Tag Manager
4 6 (5.50%) AdWords
5 1 (0.92%) Google Cloud Platform
Communications & Networking
1 5 (4.59%) Internet
2 1 (0.92%) MPLS
2 1 (0.92%) SSL
Database & Business Intelligence
1 20 (18.35%) QlikView
2 19 (17.43%) SAS Data Integration Studio
2 19 (17.43%) SAS Visual Analytics
3 8 (7.34%) Data Warehouse
4 7 (6.42%) BusinessObjects
4 7 (6.42%) BusinessObjects Web Intelligence
4 7 (6.42%) Oracle Discoverer
4 7 (6.42%) Relational Database
5 6 (5.50%) Lumira
5 6 (5.50%) SQL Server
5 6 (5.50%) Star Schema
6 5 (4.59%) Data Mining
7 3 (2.75%) PostgreSQL
8 2 (1.83%) Big Data
8 2 (1.83%) Crystal Reports
8 2 (1.83%) SQL Server Reporting Services
9 1 (0.92%) Apache Hive
9 1 (0.92%) BigQuery
9 1 (0.92%) Hadoop
9 1 (0.92%) Power BI
Development Applications
1 6 (5.50%) Toad
2 1 (0.92%) Git (software)
General
1 109 (100.00%) Marketing
2 40 (36.70%) Finance
3 21 (19.27%) Banking
4 13 (11.93%) Retail
5 12 (11.01%) Advertising
6 6 (5.50%) French Language
7 5 (4.59%) Brand Awareness
8 1 (0.92%) Digital Economy
8 1 (0.92%) German Language
Job Titles
1 43 (39.45%) Analyst
2 33 (30.28%) Consultant
3 19 (17.43%) SAS Consultant
3 19 (17.43%) SAS Data Integration Studio Consultant
4 17 (15.60%) Marketing Analyst
5 12 (11.01%) Data Analyst
6 10 (9.17%) Business Intelligence Analyst
7 9 (8.26%) Business Analyst
7 9 (8.26%) Insight Manager
7 9 (8.26%) Marketing Business Analyst
8 6 (5.50%) Analytics Consultant
9 5 (4.59%) Automation Analyst
9 5 (4.59%) Business Manager
9 5 (4.59%) Marketing Analytics Analyst
9 5 (4.59%) Marketing Automation Analyst
9 5 (4.59%) Marketing Director
10 4 (3.67%) Marketing Consultant
10 4 (3.67%) Resource Manager
10 4 (3.67%) Strategy Manager
10 4 (3.67%) Test Analyst
Libraries, Frameworks & Software Standards
1 10 (9.17%) HTML
2 8 (7.34%) jQuery
3 7 (6.42%) CSS
4 6 (5.50%) AngularJS
4 6 (5.50%) JSON
4 6 (5.50%) Node.js
5 1 (0.92%) CSS3
5 1 (0.92%) HTML5
Miscellaneous
1 45 (41.28%) Analytical Skills
2 25 (22.94%) Credit Risk
3 11 (10.09%) Computer Science
3 11 (10.09%) Social Media
4 5 (4.59%) Blog
5 3 (2.75%) Algorithms
5 3 (2.75%) iPad
5 3 (2.75%) Marketing Technology
6 2 (1.83%) Mobile App
6 2 (1.83%) RIA
6 2 (1.83%) Robotics
7 1 (0.92%) Data Centre
7 1 (0.92%) FMCG
Operating Systems
1 19 (17.43%) Unix
Processes & Methodologies
1 109 (100.00%) Analytics
2 34 (31.19%) Visualisation
3 29 (26.61%) Stakeholder Management
4 28 (25.69%) Digital Marketing
5 25 (22.94%) E-Commerce
6 21 (19.27%) Line Management
7 20 (18.35%) ETL
7 20 (18.35%) Marketing Automation
8 19 (17.43%) Data Integration
8 19 (17.43%) Data Modelling
8 19 (17.43%) Infrastructure Management
8 19 (17.43%) Process Improvement
8 19 (17.43%) Visual Analytics
9 16 (14.68%) Actionable Insight
9 16 (14.68%) Campaign Management
10 15 (13.76%) B2B
11 14 (12.84%) Business Analysis
11 14 (12.84%) Business Intelligence
11 14 (12.84%) Data Visualisation
12 13 (11.93%) CRM
Programming Languages
1 47 (43.12%) SQL
2 28 (25.69%) R
3 22 (20.18%) Python
4 20 (18.35%) VBA
5 12 (11.01%) JavaScript
6 7 (6.42%) MATLAB
7 2 (1.83%) T-SQL
8 1 (0.92%) PHP
Qualifications
1 45 (41.28%) Degree
2 6 (5.50%) Postgraduate
3 4 (3.67%) Numerate Degree
4 1 (0.92%) Master's Degree
4 1 (0.92%) MBA
4 1 (0.92%) PhD
Quality Assurance & Compliance
1 3 (2.75%) Actionable Recommendations
1 3 (2.75%) QA
2 1 (0.92%) Data Quality
2 1 (0.92%) PCI DSS
Systems Management
1 1 (0.92%) Systems Management Server (SMS)
Vendors
1 38 (34.86%) Tableau
2 29 (26.61%) Google
3 28 (25.69%) Oracle
4 26 (23.85%) Microsoft
5 20 (18.35%) Adobe
6 7 (6.42%) Alteryx
6 7 (6.42%) Salesforce.com
7 6 (5.50%) Optimizely
8 5 (4.59%) Intel
9 4 (3.67%) Genesys
9 4 (3.67%) Pega
9 4 (3.67%) SAP
10 3 (2.75%) hybris
10 3 (2.75%) Omniture
11 2 (1.83%) HubSpot
11 2 (1.83%) Marketo
11 2 (1.83%) Pardot
11 2 (1.83%) Siebel
11 2 (1.83%) Teradata
12 1 (0.92%) Sysomos