The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Marketing Analytics
UK / England
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 799 850 869
Rank change year-on-year +51 +19  
Permanent jobs citing Marketing Analytics 56 57 87
As % of all permanent IT jobs advertised in England 0.067% 0.062% 0.084%
As % of the Processes & Methodologies category 0.075% 0.069% 0.095%
Number of salaries quoted 45 52 69
Median salary £47,500 £47,500 £42,500
Median salary % change year-on-year - +11.76%  
90% offered a salary of more than £36,000 £37,500 £30,000
10% offered a salary of more than £60,000 £80,000 £82,000
UK excluding London median salary £47,500 £90,000 £37,500
% change year-on-year -47.22% +140.00%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process and methodology skills.

Process & Methodology Skills
England
Permanent job vacancies with a requirement for process and methodology skills 74870 82511 91444
As % of all permanent IT job vacancies advertised in England 89.69% 89.04% 87.93%
Number of salaries quoted 60781 69796 75582
Median salary £51,500 £50,000 £50,000
Median salary % change year-on-year +3.00% -  
90% offered a salary of more than £32,500 £32,500 £31,888
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Marketing Analytics
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Marketing Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics in England.

Salary trend for Marketing Analytics in England

Marketing Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Marketing Analytics in England over the 3 months to 22 June 2017.

Salary histogram for Marketing Analytics in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +12 33 £47,500 - 5
South East - 13 £47,500 -
North West -36 7 £39,500 -56.11% 1
East of England - 2 - - 1
Yorkshire - 1 £25,000 -
Marketing Analytics
UK

For the 6 months to 22 June 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Marketing Analytics.

1 112 (100.00%) Marketing
1 112 (100.00%) Analytics
2 48 (42.86%) Analytical Skills
2 48 (42.86%) Digital Marketing
3 41 (36.61%) SQL
3 41 (36.61%) Microsoft Excel
4 38 (33.93%) Adobe
5 37 (33.04%) Google
6 30 (26.79%) R
7 29 (25.89%) E-Commerce
8 28 (25.00%) Marketing Strategy
8 28 (25.00%) Marketing Automation
9 27 (24.11%) Google Analytics
9 27 (24.11%) Python
9 27 (24.11%) Degree
10 25 (22.32%) Adobe Analytics
11 24 (21.43%) Advertising
12 23 (20.54%) SEO
12 23 (20.54%) Microsoft
12 23 (20.54%) Social Media
13 21 (18.75%) B2B
13 21 (18.75%) CRM
13 21 (18.75%) Actionable Insight
14 20 (17.86%) B2C
15 19 (16.96%) Finance
16 18 (16.07%) Adobe Campaign
17 17 (15.18%) Data Analysis
18 16 (14.29%) Retail
19 14 (12.50%) User Experience
19 14 (12.50%) Digital Analytics

Marketing Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (9.82%) SAS
2 2 (1.79%) Apache Spark
2 2 (1.79%) CMS
3 1 (0.89%) Apache
3 1 (0.89%) Sitecore CMS
Applications
1 41 (36.61%) Microsoft Excel
2 11 (9.82%) Microsoft PowerPoint
3 9 (8.04%) Microsoft Office
4 8 (7.14%) SPSS
5 1 (0.89%) SPSS Modeler
Business Applications
1 18 (16.07%) Adobe Campaign
2 5 (4.46%) Dynamics CRM
3 4 (3.57%) Eloqua
4 2 (1.79%) WebTrends
5 1 (0.89%) SAP Oil and Gas
5 1 (0.89%) Unica
Cloud Services
1 27 (24.11%) Google Analytics
2 25 (22.32%) Adobe Analytics
3 9 (8.04%) Google Tag Manager
4 1 (0.89%) AdWords
4 1 (0.89%) Amazon AWS
4 1 (0.89%) Amazon EC2
4 1 (0.89%) Amazon EMR
Communications & Networking
1 1 (0.89%) LAN
1 1 (0.89%) SSL
1 1 (0.89%) WAN
Database & Business Intelligence
1 8 (7.14%) Big Data
2 6 (5.36%) SQL Server
3 5 (4.46%) Data Warehouse
4 4 (3.57%) Data Mining
4 4 (3.57%) Power BI
5 2 (1.79%) Crystal Reports
5 2 (1.79%) Hadoop
5 2 (1.79%) QlikView
5 2 (1.79%) SQL Server Reporting Services
6 1 (0.89%) Amazon Redshift
6 1 (0.89%) Apache Hive
6 1 (0.89%) BusinessObjects
6 1 (0.89%) BusinessObjects Business Intelligence
6 1 (0.89%) Looker
6 1 (0.89%) Lumira
6 1 (0.89%) Mixpanel
6 1 (0.89%) MySQL
6 1 (0.89%) PostgreSQL
6 1 (0.89%) Relational Database
Development Applications
1 1 (0.89%) Git (software)
General
1 112 (100.00%) Marketing
2 24 (21.43%) Advertising
3 19 (16.96%) Finance
4 16 (14.29%) Retail
5 12 (10.71%) French Language
6 1 (0.89%) Banking
6 1 (0.89%) Electronics
6 1 (0.89%) Games
6 1 (0.89%) Law
6 1 (0.89%) Manufacturing
6 1 (0.89%) Publishing
6 1 (0.89%) Telecoms
Job Titles
1 59 (52.68%) Analyst
2 21 (18.75%) Marketing Analyst
3 14 (12.50%) Data Analyst
4 12 (10.71%) Senior Analyst
5 10 (8.93%) Senior Marketing Analyst
5 10 (8.93%) Web Analyst
6 9 (8.04%) Marketing Manager
7 8 (7.14%) Insight Analyst
8 7 (6.25%) Consultant
8 7 (6.25%) Marketing Insight Analyst
8 7 (6.25%) Senior Insight Analyst
8 7 (6.25%) Test Analyst
9 6 (5.36%) Marketing Specialist
9 6 (5.36%) Senior Data Warehouse Specialist
10 5 (4.46%) Insight Manager
10 5 (4.46%) UX Analyst
11 4 (3.57%) Digital Executive
11 4 (3.57%) Insight Consultant
11 4 (3.57%) Marketing Business Analyst
11 4 (3.57%) SQL Analyst
Libraries, Frameworks & Software Standards
1 13 (11.61%) HTML
2 10 (8.93%) CSS
2 10 (8.93%) jQuery
2 10 (8.93%) Node.js
3 9 (8.04%) AngularJS
3 9 (8.04%) JSON
4 1 (0.89%) CSS3
4 1 (0.89%) HTML5
4 1 (0.89%) Mason
4 1 (0.89%) Pandas
4 1 (0.89%) React
4 1 (0.89%) scikit-learn
4 1 (0.89%) Velocity
4 1 (0.89%) Visualforce
4 1 (0.89%) Web Services
Miscellaneous
1 48 (42.86%) Analytical Skills
2 23 (20.54%) Social Media
3 14 (12.50%) User Experience
4 8 (7.14%) New Media
5 7 (6.25%) Digital Media
6 3 (2.68%) Algorithms
6 3 (2.68%) Blog
7 1 (0.89%) Data Centre
7 1 (0.89%) Enterprise Software
7 1 (0.89%) FMCG
7 1 (0.89%) RIA
Operating Systems
1 2 (1.79%) Unix
2 1 (0.89%) Linux
2 1 (0.89%) Windows
2 1 (0.89%) Windows Server 2008
2 1 (0.89%) Windows Server 2012
Processes & Methodologies
1 112 (100.00%) Analytics
2 48 (42.86%) Digital Marketing
3 29 (25.89%) E-Commerce
4 28 (25.00%) Marketing Automation
4 28 (25.00%) Marketing Strategy
5 23 (20.54%) SEO
6 21 (18.75%) Actionable Insight
6 21 (18.75%) B2B
6 21 (18.75%) CRM
7 20 (17.86%) B2C
8 17 (15.18%) Data Analysis
9 14 (12.50%) Digital Analytics
10 13 (11.61%) A/B Testing
10 13 (11.61%) Campaign Management
10 13 (11.61%) Pay per click
10 13 (11.61%) Statistical Analysis
10 13 (11.61%) Web Analytics
11 12 (10.71%) Agile Software Development
11 12 (10.71%) B2B Marketing
12 10 (8.93%) Database Marketing
Programming Languages
1 41 (36.61%) SQL
2 30 (26.79%) R
3 27 (24.11%) Python
4 12 (10.71%) JavaScript
4 12 (10.71%) VBA
5 2 (1.79%) Scala
5 2 (1.79%) T-SQL
6 1 (0.89%) Apex Code
6 1 (0.89%) C#
6 1 (0.89%) Go
6 1 (0.89%) Java
6 1 (0.89%) PHP
Qualifications
1 27 (24.11%) Degree
2 1 (0.89%) CCA
2 1 (0.89%) CCNA
2 1 (0.89%) Cisco Certification
2 1 (0.89%) Citrix Certification
2 1 (0.89%) MBA
2 1 (0.89%) MCSE
2 1 (0.89%) Microsoft Certification
2 1 (0.89%) PhD
Quality Assurance & Compliance
1 4 (3.57%) QA
2 1 (0.89%) Actionable Recommendations
2 1 (0.89%) PCI DSS
2 1 (0.89%) SLA
System Software
1 1 (0.89%) Active Directory
1 1 (0.89%) Hyper-V
Systems Management
1 1 (0.89%) Microsoft Data Protection Manager
1 1 (0.89%) SCCM
1 1 (0.89%) SCDPM
1 1 (0.89%) SCOM
1 1 (0.89%) SCVMM
Vendors
1 38 (33.93%) Adobe
2 37 (33.04%) Google
3 23 (20.54%) Microsoft
4 10 (8.93%) Tableau
5 9 (8.04%) Optimizely
6 8 (7.14%) DoubleClick
7 7 (6.25%) Marketo
7 7 (6.25%) Salesforce.com
8 4 (3.57%) Cognizant
8 4 (3.57%) HubSpot
8 4 (3.57%) Pardot
8 4 (3.57%) Pega
9 3 (2.68%) MicroStrategy
9 3 (2.68%) Omniture
10 2 (1.79%) Facebook
10 2 (1.79%) SAP
10 2 (1.79%) Sun
11 1 (0.89%) Sitecore
11 1 (0.89%) Twitter
11 1 (0.89%) Vertica
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