The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Marketing Analytics
UK / England
Rank 771 855 870
Rank change year-on-year +84 +15  
Permanent jobs citing Marketing Analytics 56 65 58
As % of all permanent IT jobs advertised in England 0.071% 0.068% 0.059%
As % of the Processes & Methodologies category 0.080% 0.076% 0.068%
Number of salaries quoted 48 59 35
Median salary £58,750 £57,500 £52,500
Median salary % change year-on-year +2.17% +9.52%  
90% offered a salary of more than £35,000 £35,000 £35,000
10% offered a salary of more than £81,500 £65,000 £70,000
UK excluding London median salary £40,000 £60,000 £40,000
% change year-on-year -33.33% +50.00%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process and methodology skills.

Process & Methodology Skills
England
Permanent job vacancies with a requirement for process and methodology skills 70054 85136 85691
As % of all permanent IT job vacancies advertised in England 89.05% 88.56% 87.02%
Number of salaries quoted 58038 71244 70035
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Marketing Analytics
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Marketing Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics in England.

Salary trend for Marketing Analytics in England

Marketing Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Marketing Analytics in England over the 3 months to 23 March 2017.

Salary histogram for Marketing Analytics in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +62 40 £60,000 +4.34% 6
North West -10 8 £60,000 -33.33% 1
South East +66 5 £35,000 -41.66%
East of England - 2 £40,000 -
South West - 1 £48,500 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 23 March 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Marketing Analytics.

1 83 (100.00%) Marketing
1 83 (100.00%) Analytics
2 34 (40.96%) Analytical Skills
3 33 (39.76%) SQL
4 32 (38.55%) Digital Marketing
5 23 (27.71%) Adobe Analytics
6 22 (26.51%) SEO
6 22 (26.51%) Advertising
7 21 (25.30%) MS Excel
8 20 (24.10%) E-Commerce
8 20 (24.10%) Adobe
8 20 (24.10%) Marketing Strategy
9 19 (22.89%) Microsoft
9 19 (22.89%) Data Analysis
10 18 (21.69%) Finance
10 18 (21.69%) Social Media
11 17 (20.48%) SAS
11 17 (20.48%) Google
12 16 (19.28%) Degree
12 16 (19.28%) Agile Software Development
12 16 (19.28%) R
13 15 (18.07%) Digital Analytics
13 15 (18.07%) Business Intelligence
13 15 (18.07%) CRM
13 15 (18.07%) Retail
13 15 (18.07%) Google Analytics
14 13 (15.66%) Pay per click
14 13 (15.66%) VBA
15 12 (14.46%) Web Analytics
15 12 (14.46%) Actionable Insight

Marketing Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (20.48%) SAS
2 4 (4.82%) Apache Spark
3 1 (1.20%) Apache
3 1 (1.20%) CMS
3 1 (1.20%) Sitecore CMS
Applications
1 21 (25.30%) MS Excel
2 10 (12.05%) MS Office
2 10 (12.05%) SPSS
3 8 (9.64%) MS PowerPoint
4 1 (1.20%) SPSS Modeler
Business Applications
1 5 (6.02%) WebTrends
2 2 (2.41%) SAP Oil and Gas
Cloud Services
1 23 (27.71%) Adobe Analytics
2 15 (18.07%) Google Analytics
3 1 (1.20%) Responsys
3 1 (1.20%) SaaS
Database & Business Intelligence
1 10 (12.05%) Big Data
2 6 (7.23%) Power BI
3 4 (4.82%) Hadoop
3 4 (4.82%) Relational Database
4 3 (3.61%) QlikView
4 3 (3.61%) SQL Server
5 2 (2.41%) BusinessObjects
5 2 (2.41%) BusinessObjects Business Intelligence
5 2 (2.41%) Lumira
6 1 (1.20%) Apache Hive
6 1 (1.20%) Base SAS
6 1 (1.20%) Mixpanel
6 1 (1.20%) SAS EBI
6 1 (1.20%) Spotfire
General
1 83 (100.00%) Marketing
2 22 (26.51%) Advertising
3 18 (21.69%) Finance
4 15 (18.07%) Retail
5 2 (2.41%) Banking
5 2 (2.41%) Electronics
5 2 (2.41%) Law
5 2 (2.41%) Manufacturing
5 2 (2.41%) Publishing
5 2 (2.41%) Telecoms
6 1 (1.20%) Brand Awareness
6 1 (1.20%) Pharmaceutical
Job Titles
1 37 (44.58%) Analyst
2 19 (22.89%) Marketing Analyst
3 16 (19.28%) Senior Analyst
4 11 (13.25%) Senior Marketing Analyst
5 9 (10.84%) Insight Analyst
6 8 (9.64%) Analytics Manager
6 8 (9.64%) Marketing Insight Analyst
6 8 (9.64%) Marketing Manager
6 8 (9.64%) Senior Insight Analyst
7 6 (7.23%) Marketing Specialist
7 6 (7.23%) Senior Data Warehouse Specialist
8 5 (6.02%) Data Scientist
8 5 (6.02%) Digital Analyst
8 5 (6.02%) Web Analyst
9 4 (4.82%) Digital Marketing Executive
9 4 (4.82%) Head of Digital
9 4 (4.82%) Marketing Director
9 4 (4.82%) Marketing Executive
9 4 (4.82%) Web Analytics Manager
9 4 (4.82%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (3.61%) HTML
2 2 (2.41%) CSS
2 2 (2.41%) Natural Language Processing
2 2 (2.41%) SOAP
2 2 (2.41%) XML
3 1 (1.20%) Mason
3 1 (1.20%) Node.js
3 1 (1.20%) Pandas
3 1 (1.20%) React
3 1 (1.20%) scikit-learn
3 1 (1.20%) Velocity
3 1 (1.20%) Visualforce
Miscellaneous
1 34 (40.96%) Analytical Skills
2 18 (21.69%) Social Media
3 11 (13.25%) User Experience
4 8 (9.64%) Digital Media
4 8 (9.64%) New Media
5 3 (3.61%) Computer Science
5 3 (3.61%) FMCG
6 2 (2.41%) Algorithms
7 1 (1.20%) Enterprise Software
Operating Systems
1 2 (2.41%) Android
1 2 (2.41%) Apple iOS
1 2 (2.41%) Unix
Processes & Methodologies
1 83 (100.00%) Analytics
2 32 (38.55%) Digital Marketing
3 22 (26.51%) SEO
4 20 (24.10%) E-Commerce
4 20 (24.10%) Marketing Strategy
5 19 (22.89%) Data Analysis
6 16 (19.28%) Agile Software Development
7 15 (18.07%) Business Intelligence
7 15 (18.07%) CRM
7 15 (18.07%) Digital Analytics
8 13 (15.66%) Pay per click
9 12 (14.46%) Actionable Insight
9 12 (14.46%) Customer Insight
9 12 (14.46%) Web Analytics
10 11 (13.25%) Campaign Management
11 10 (12.05%) B2B
11 10 (12.05%) B2B Marketing
11 10 (12.05%) Product Marketing
12 9 (10.84%) Mathematics
12 9 (10.84%) Statistics
Programming Languages
1 33 (39.76%) SQL
2 16 (19.28%) R
3 13 (15.66%) VBA
4 6 (7.23%) Python
5 2 (2.41%) PL/SQL
5 2 (2.41%) Scala
6 1 (1.20%) Apex Code
6 1 (1.20%) C
6 1 (1.20%) C#
6 1 (1.20%) Java
6 1 (1.20%) JavaScript
6 1 (1.20%) MATLAB
6 1 (1.20%) Perl
Qualifications
1 16 (19.28%) Degree
2 4 (4.82%) PhD
3 1 (1.20%) MBA
Quality Assurance & Compliance
1 4 (4.82%) QA
2 1 (1.20%) Actionable Recommendations
2 1 (1.20%) PMO
Vendors
1 20 (24.10%) Adobe
2 19 (22.89%) Microsoft
3 17 (20.48%) Google
4 12 (14.46%) Tableau
5 8 (9.64%) DoubleClick
6 4 (4.82%) MicroStrategy
6 4 (4.82%) Salesforce.com
6 4 (4.82%) SAP
7 3 (3.61%) Cognizant
7 3 (3.61%) Omniture
7 3 (3.61%) Pega
7 3 (3.61%) Sun
8 2 (2.41%) Facebook
8 2 (2.41%) Marketo
9 1 (1.20%) Sitecore
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
London
McGregor Boyall
Salary: £50000 - £70000.00 per annum
Posted: 2 days ago
London
Square One Resources
Salary: From £45,000 to £55,000 per annum
Posted: 6 days ago
East London
Cognizant
Salary: Unspecified Competitive + Benefits
Posted: 21 days ago