The following table provides summary statistics for permanent job vacancies advertised in Stoke-on-Trent with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Staffordshire / Stoke-on-Trent
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank - 39 40
Permanent jobs citing SEO 0 1 1
As % of all permanent IT jobs advertised in Stoke-on-Trent - 0.52% 0.55%
As % of the Processes & Methodologies category - 0.54% 0.72%
Number of salaries quoted 0 1 1
Median salary - £20,000 £65,000
Median salary % change year-on-year - -69.23%  
UK excluding London median salary £35,000 £35,000 £31,625
% change year-on-year - +10.67%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Stoke-on-Trent with a requirement for process and methodology skills.

Process & Methodology Skills
Stoke-on-Trent
Permanent job vacancies with a requirement for process and methodology skills 128 184 138
As % of all permanent IT job vacancies advertised in Stoke-on-Trent 89.51% 95.34% 75.41%
Number of salaries quoted 104 165 127
Median salary £40,000 £42,500 £35,500
Median salary % change year-on-year -5.88% +19.71%  
90% offered a salary of more than £28,500 £31,000 £27,500
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in Stoke-on-Trent

The job posting trend of jobs advertised in Stoke-on-Trent citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Stoke-on-Trent.

Salary trend for SEO in Stoke-on-Trent

For the 6 months to 29 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Stoke-on-Trent region with a requirement for SEO.

1 1 (100.00%) Google
1 1 (100.00%) Pay per click
1 1 (100.00%) Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Analytics

SEO
Co-occurring IT Skills in Stoke-on-Trent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Marketing
Miscellaneous
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Pay per click
Vendors
1 1 (100.00%) Google