Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Stoke-on-Trent with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Staffordshire > Stoke-on-Trent
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 42 65 44
Rank change year-on-year +23 -21 +11
Permanent jobs citing SEO 11 9 17
As % of all permanent IT jobs advertised in Stoke-on-Trent 2.80% 1.65% 4.17%
As % of the Processes & Methodologies category 3.15% 1.71% 4.89%
Number of salaries quoted 6 9 11
Stoke-on-Trent median annual salary £37,500 £22,500 £42,500
Median salary % change year-on-year +66.67% -47.06% +44.07%
10th Percentile £21,250 £21,250 £32,250
90th Percentile £38,750 £33,000 £46,250
Staffordshire median annual salary £27,500 £30,000 £37,000
% change year-on-year -8.33% -18.92% -3.90%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Stoke-on-Trent with a requirement for process or methodology skills.

All Process and Methodology Skills
Stoke-on-Trent
Permanent vacancies with a requirement for process or methodology skills 349 525 348
As % of all permanent IT jobs advertised in Stoke-on-Trent 88.80% 96.15% 85.29%
Number of salaries quoted 287 482 302
Stoke-on-Trent median annual salary £37,500 £37,500 £37,500
10th Percentile £21,250 £22,825 £22,000
90th Percentile £57,500 £57,500 £52,500
Staffordshire median annual salary £37,500 £37,500 £37,000
% change year-on-year - +1.35% +2.07%

SEO
Job Vacancy Trend in Stoke-on-Trent

Job postings citing SEO as a percentage of all IT jobs advertised in Stoke-on-Trent.

Job vacancy trend for SEO in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Stoke-on-Trent.

Salary trend for SEO in Stoke-on-Trent

SEO
Salary Histogram in Stoke-on-Trent

The salary distribution of IT jobs citing SEO in Stoke-on-Trent over the 6 months to 23 November 2017.

Salary histogram for SEO in Stoke-on-Trent

For the 6 months to 23 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Stoke-on-Trent region with a requirement for SEO.

1 10 (90.91%) E-Commerce
1 10 (90.91%) Marketing
1 10 (90.91%) WordPress
2 9 (81.82%) Google Analytics
2 9 (81.82%) Analytics
2 9 (81.82%) Google
2 9 (81.82%) CSS
2 9 (81.82%) HTML
3 8 (72.73%) JavaScript
3 8 (72.73%) PHP
3 8 (72.73%) MySQL
3 8 (72.73%) Photoshop
3 8 (72.73%) CMS
3 8 (72.73%) Adobe Illustrator
3 8 (72.73%) Web Design
3 8 (72.73%) gulp
3 8 (72.73%) Mobile First
3 8 (72.73%) OpenCart
3 8 (72.73%) Sass
3 8 (72.73%) Cross-Browser Compatibility
3 8 (72.73%) Compass CSS Framework
3 8 (72.73%) Joomla!
3 8 (72.73%) Magento
3 8 (72.73%) Online Marketing
3 8 (72.73%) Open Source
4 2 (18.18%) Marketing Automation
4 2 (18.18%) Enterprise Software
4 2 (18.18%) Social Media
4 2 (18.18%) Copywriting
4 2 (18.18%) Business Development

SEO
Co-occurring IT Skills in Stoke-on-Trent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (90.91%) WordPress
2 8 (72.73%) CMS
2 8 (72.73%) Joomla!
Applications
1 8 (72.73%) Adobe Illustrator
1 8 (72.73%) Photoshop
2 2 (18.18%) Microsoft Office
Business Applications
1 8 (72.73%) Magento
1 8 (72.73%) OpenCart
Cloud Services
1 9 (81.82%) Google Analytics
Database & Business Intelligence
1 8 (72.73%) MySQL
2 1 (9.09%) SQL Server
Development Applications
1 8 (72.73%) gulp
General
1 10 (90.91%) Marketing
2 2 (18.18%) Electronics
2 2 (18.18%) Publishing
2 2 (18.18%) Retail
Job Titles
1 9 (81.82%) Developer
2 7 (63.64%) PHP Developer
3 6 (54.55%) Front End Developer (Client-Side Developer)
3 6 (54.55%) HTML CSS Developer
3 6 (54.55%) HTML Developer
4 2 (18.18%) Digital Developer
4 2 (18.18%) Marketing Executive
5 1 (9.09%) .NET Developer
5 1 (9.09%) Graduate
5 1 (9.09%) Graduate Developer
5 1 (9.09%) Graduate Front End Developer (Client-Side Developer)
5 1 (9.09%) Graduate PHP Developer
5 1 (9.09%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 9 (81.82%) CSS
1 9 (81.82%) HTML
2 8 (72.73%) Compass CSS Framework
2 8 (72.73%) Sass
3 1 (9.09%) .NET
3 1 (9.09%) Ajax
3 1 (9.09%) ASP.NET
3 1 (9.09%) ASP.NET MVC
3 1 (9.09%) HTML5
3 1 (9.09%) jQuery
3 1 (9.09%) RESTful
3 1 (9.09%) Web Services
Miscellaneous
1 2 (18.18%) Enterprise Software
1 2 (18.18%) Social Media
Processes & Methodologies
1 10 (90.91%) E-Commerce
2 9 (81.82%) Analytics
3 8 (72.73%) Cross-Browser Compatibility
3 8 (72.73%) Mobile First
3 8 (72.73%) Online Marketing
3 8 (72.73%) Open Source
3 8 (72.73%) Web Design
4 2 (18.18%) Business Development
4 2 (18.18%) Copywriting
4 2 (18.18%) Marketing Automation
4 2 (18.18%) Supply Chain Management
4 2 (18.18%) Telesales
5 1 (9.09%) Agile Software Development
5 1 (9.09%) MVC
5 1 (9.09%) Unit Testing
5 1 (9.09%) Web Development
Programming Languages
1 8 (72.73%) JavaScript
1 8 (72.73%) PHP
2 1 (9.09%) C#
Qualifications
1 2 (18.18%) Degree
Vendors
1 9 (81.82%) Google
2 2 (18.18%) Microsoft