Period
to 16 December 2017

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 16 December 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
West Midlands > Staffordshire
6 months to
16 Dec 2017
Same period 2016 Same period 2015
Rank 77 75 57
Rank change year-on-year -2 -18 +43
Permanent jobs citing SEO 19 33 51
As % of all permanent IT jobs advertised in Staffordshire 1.65% 2.78% 4.38%
As % of the Processes & Methodologies category 1.91% 3.01% 4.93%
Number of salaries quoted 16 30 44
Staffordshire median annual salary £27,500 £35,000 £39,000
Median salary % change year-on-year -21.43% -10.26% -2.50%
10th Percentile £21,125 £19,750 £26,925
90th Percentile £38,750 £47,000 £48,750
West Midlands median annual salary £30,000 £32,500 £33,500
% change year-on-year -7.69% -2.99% +11.67%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Staffordshire
Permanent vacancies with a requirement for process or methodology skills 995 1098 1034
As % of all permanent IT jobs advertised in Staffordshire 86.45% 92.42% 88.76%
Number of salaries quoted 812 959 910
Staffordshire median annual salary £37,500 £40,000 £36,625
Median salary % change year-on-year -6.25% +9.22% -2.33%
10th Percentile £21,275 £24,750 £23,000
90th Percentile £60,000 £57,500 £55,000
West Midlands median annual salary £40,000 £41,500 £40,000
% change year-on-year -3.61% +3.75% -

SEO
Job Vacancy Trend in Staffordshire

Job postings citing SEO as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for SEO in Staffordshire

SEO
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Staffordshire.

Salary trend for SEO in Staffordshire

SEO
Salary Histogram in Staffordshire

The salary distribution of IT jobs citing SEO in Staffordshire over the 6 months to 16 December 2017.

Salary histogram for SEO in Staffordshire

SEO
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Staffordshire region over the 6 months to 16 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stafford -1 10 £27,500 -24.66% 1
Stoke-on-Trent +15 9 £37,500 +25.00%
SEO
West Midlands

For the 6 months to 16 December 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for SEO.

1 18 (94.74%) Marketing
2 16 (84.21%) E-Commerce
3 15 (78.95%) HTML
4 14 (73.68%) Magento
4 14 (73.68%) Analytics
5 13 (68.42%) CSS
6 12 (63.16%) JavaScript
6 12 (63.16%) Social Media
6 12 (63.16%) Degree
7 10 (52.63%) Digital Marketing
7 10 (52.63%) Marketing Strategy
7 10 (52.63%) Electronics
7 10 (52.63%) Retail
7 10 (52.63%) Google
7 10 (52.63%) Pay per click
8 8 (42.11%) Automotive
8 8 (42.11%) WordPress
8 8 (42.11%) Blog
8 8 (42.11%) Google Analytics
8 8 (42.11%) Content Marketing
8 8 (42.11%) Content Marketing Strategy
9 7 (36.84%) Ajax
10 6 (31.58%) CMS
10 6 (31.58%) Adobe Illustrator
10 6 (31.58%) Web Design
10 6 (31.58%) PHP
10 6 (31.58%) MySQL
10 6 (31.58%) Photoshop
10 6 (31.58%) Joomla!
10 6 (31.58%) gulp

SEO
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (42.11%) WordPress
2 6 (31.58%) CMS
2 6 (31.58%) Joomla!
Applications
1 6 (31.58%) Adobe Illustrator
1 6 (31.58%) Photoshop
2 2 (10.53%) Microsoft Office
Business Applications
1 14 (73.68%) Magento
2 6 (31.58%) OpenCart
Cloud Services
1 8 (42.11%) Google Analytics
2 6 (31.58%) AdWords
3 1 (5.26%) Google Tag Manager
Database & Business Intelligence
1 6 (31.58%) MySQL
2 1 (5.26%) SQL Server
Development Applications
1 6 (31.58%) gulp
General
1 18 (94.74%) Marketing
2 10 (52.63%) Electronics
2 10 (52.63%) Retail
3 8 (42.11%) Automotive
4 2 (10.53%) Brand Awareness
4 2 (10.53%) Publishing
Job Titles
1 7 (36.84%) Developer
1 7 (36.84%) SEO Specialist
2 6 (31.58%) Technical Specialist
3 5 (26.32%) PHP Developer
4 4 (21.05%) Front End Developer (Client-Side Developer)
4 4 (21.05%) HTML CSS Developer
4 4 (21.05%) HTML Developer
5 2 (10.53%) Digital Developer
5 2 (10.53%) Digital Marketing Specialist
5 2 (10.53%) Marketing Executive
5 2 (10.53%) Marketing Specialist
6 1 (5.26%) .NET Developer
6 1 (5.26%) Digital Marketing Assistant
6 1 (5.26%) Graduate
6 1 (5.26%) Graduate Developer
6 1 (5.26%) Graduate Front End Developer (Client-Side Developer)
6 1 (5.26%) Graduate PHP Developer
6 1 (5.26%) JavaScript Developer
6 1 (5.26%) Marketing Assistant
6 1 (5.26%) Paid Search Assistant
Libraries, Frameworks & Software Standards
1 15 (78.95%) HTML
2 13 (68.42%) CSS
3 7 (36.84%) Ajax
4 6 (31.58%) Compass CSS Framework
4 6 (31.58%) Sass
5 1 (5.26%) .NET
5 1 (5.26%) ASP.NET
5 1 (5.26%) ASP.NET MVC
5 1 (5.26%) HTML5
5 1 (5.26%) jQuery
5 1 (5.26%) RESTful
5 1 (5.26%) Web Services
Miscellaneous
1 12 (63.16%) Social Media
2 8 (42.11%) Blog
3 2 (10.53%) Enterprise Software
Processes & Methodologies
1 16 (84.21%) E-Commerce
2 14 (73.68%) Analytics
3 10 (52.63%) Digital Marketing
3 10 (52.63%) Marketing Strategy
3 10 (52.63%) Pay per click
4 8 (42.11%) Content Marketing
4 8 (42.11%) Content Marketing Strategy
5 6 (31.58%) Cross-Browser Compatibility
5 6 (31.58%) Mobile First
5 6 (31.58%) Online Marketing
5 6 (31.58%) Open Source
5 6 (31.58%) Web Design
6 2 (10.53%) Business Development
6 2 (10.53%) Copywriting
6 2 (10.53%) Email Marketing
6 2 (10.53%) Marketing Automation
6 2 (10.53%) Statistics
6 2 (10.53%) Supply Chain Management
6 2 (10.53%) Telesales
7 1 (5.26%) Unit Testing
Programming Languages
1 12 (63.16%) JavaScript
2 6 (31.58%) PHP
3 1 (5.26%) C#
Qualifications
1 12 (63.16%) Degree
Vendors
1 10 (52.63%) Google
2 2 (10.53%) Microsoft
2 2 (10.53%) Twitter