Period
to 23 September 2018

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 23 September 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
West Midlands > Staffordshire
6 months to
23 Sep 2018
Same period 2017 Same period 2016
Rank 76 77 75
Rank change year-on-year +1 -2 -6
Permanent jobs citing SEO 7 22 37
As % of all permanent IT jobs advertised in Staffordshire 0.86% 2.15% 2.95%
As % of the Processes & Methodologies category 0.94% 2.40% 3.15%
Number of salaries quoted 7 14 28
Staffordshire median annual salary £26,500 £27,500 £22,500
Median salary % change year-on-year -3.64% +22.22% -35.71%
10th Percentile £23,050 £21,475 £19,750
90th Percentile £30,500 £38,750 £41,250
West Midlands median annual salary £30,000 £30,000 £25,000
% change year-on-year - +20.00% -23.08%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Staffordshire
Permanent vacancies with a requirement for process or methodology skills 747 915 1,175
As % of all permanent IT jobs advertised in Staffordshire 91.88% 89.53% 93.63%
Number of salaries quoted 611 729 1,046
Staffordshire median annual salary £40,000 £37,500 £37,500
Median salary % change year-on-year +6.67% - -
10th Percentile £23,750 £21,250 £22,000
90th Percentile £56,250 £55,000 £55,000
West Midlands median annual salary £44,000 £40,000 £40,000
% change year-on-year +10.00% - -

SEO
Job Vacancy Trend in Staffordshire

Job postings citing SEO as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for SEO in Staffordshire

SEO
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Staffordshire.

Salary trend for SEO in Staffordshire

SEO
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Staffordshire region over the 6 months to 23 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tamworth - 3 £30,500 - 1
Rugeley - 2 £26,000 -
Cannock 0 1 £22,500 -6.25% 1
Stoke-on-Trent -8 1 £26,000 -30.67%
SEO
West Midlands

For the 6 months to 23 September 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Staffordshire region with a requirement for SEO.

1 5 (71.43%) Marketing
2 4 (57.14%) Google
2 4 (57.14%) Analytics
2 4 (57.14%) Pay per click
2 4 (57.14%) AdWords
3 3 (42.86%) Content Marketing
3 3 (42.86%) Algorithms
3 3 (42.86%) jQuery
3 3 (42.86%) Link Building
3 3 (42.86%) Ajax
3 3 (42.86%) Retail
3 3 (42.86%) Google Analytics
3 3 (42.86%) SQL
3 3 (42.86%) HTML
3 3 (42.86%) JavaScript
3 3 (42.86%) Photoshop
3 3 (42.86%) Stakeholder Management
4 2 (28.57%) CSS
4 2 (28.57%) IBM
4 2 (28.57%) PHP
4 2 (28.57%) Digital Marketing
4 2 (28.57%) Web Development
4 2 (28.57%) WAI
4 2 (28.57%) Web 2.0
4 2 (28.57%) Sass
4 2 (28.57%) LESS
4 2 (28.57%) CSS3
4 2 (28.57%) Laravel
4 2 (28.57%) Git (software)
4 2 (28.57%) HTML5

SEO
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) CMS
1 1 (14.29%) WordPress
Applications
1 3 (42.86%) Photoshop
Business Applications
1 1 (14.29%) Magento
Cloud Services
1 4 (57.14%) AdWords
2 3 (42.86%) Google Analytics
3 2 (28.57%) Silverpop
4 1 (14.29%) Adobe Creative Cloud
Database & Business Intelligence
1 1 (14.29%) SQL Server
Development Applications
1 2 (28.57%) Git (software)
General
1 5 (71.43%) Marketing
2 3 (42.86%) Retail
Job Titles
1 3 (42.86%) Developer
2 2 (28.57%) Digital Executive
2 2 (28.57%) Digital Marketing Executive
2 2 (28.57%) Front End Developer (Client-Side Developer)
2 2 (28.57%) Front End Web Developer (Client-Side Developer)
2 2 (28.57%) Marketing Executive
2 2 (28.57%) SEO Executive
2 2 (28.57%) Web Developer
3 1 (14.29%) .NET Developer
3 1 (14.29%) ASP.NET Developer
3 1 (14.29%) C# .NET Developer
3 1 (14.29%) C# ASP.NET Developer
3 1 (14.29%) C# Developer
3 1 (14.29%) Digital Developer
3 1 (14.29%) SQL Developer
3 1 (14.29%) UI Developer
3 1 (14.29%) UI/UX Developer
3 1 (14.29%) UX Developer
3 1 (14.29%) Web UI Developer
3 1 (14.29%) Web UI/UX Developer
Libraries, Frameworks & Software Standards
1 3 (42.86%) Ajax
1 3 (42.86%) HTML
1 3 (42.86%) jQuery
2 2 (28.57%) CSS
2 2 (28.57%) CSS3
2 2 (28.57%) HTML5
2 2 (28.57%) Laravel
2 2 (28.57%) LESS
2 2 (28.57%) Sass
3 1 (14.29%) .NET
3 1 (14.29%) ASP.NET
3 1 (14.29%) ASP.NET Web API
3 1 (14.29%) XML
Miscellaneous
1 3 (42.86%) Algorithms
2 2 (28.57%) User Experience
2 2 (28.57%) Web 2.0
3 1 (14.29%) Computer Science
3 1 (14.29%) Social Media
Processes & Methodologies
1 4 (57.14%) Analytics
1 4 (57.14%) Pay per click
2 3 (42.86%) Content Marketing
2 3 (42.86%) Link Building
2 3 (42.86%) Stakeholder Management
3 2 (28.57%) Cross-Browser Compatibility
3 2 (28.57%) Digital Marketing
3 2 (28.57%) Web Development
4 1 (14.29%) Content Management
4 1 (14.29%) Content Writing
4 1 (14.29%) E-Commerce
4 1 (14.29%) Front End Development
4 1 (14.29%) Marketing Strategy
4 1 (14.29%) Mentoring
4 1 (14.29%) MVC
Programming Languages
1 3 (42.86%) JavaScript
1 3 (42.86%) SQL
2 2 (28.57%) PHP
3 1 (14.29%) C#
3 1 (14.29%) T-SQL
Qualifications
1 1 (14.29%) Computer Science Degree
1 1 (14.29%) Degree
Quality Assurance & Compliance
1 2 (28.57%) WAI
Vendors
1 4 (57.14%) Google
2 2 (28.57%) IBM
3 1 (14.29%) Adobe
3 1 (14.29%) Microsoft
3 1 (14.29%) Twitter