Period
to 23 July 2017

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 23 July 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
West Midlands > Staffordshire
6 months to
23 Jul 2017
Same period 2016 Same period 2015
Rank 75 67 81
Rank change year-on-year -8 +14 -17
Permanent jobs citing SEO 16 40 30
As % of all permanent IT jobs advertised in Staffordshire 1.62% 3.05% 2.37%
As % of the Processes & Methodologies category 1.82% 3.44% 2.69%
Number of salaries quoted 10 39 27
Staffordshire median annual salary £31,250 £22,500 £39,000
Median salary % change year-on-year +38.89% -42.31% +11.43%
10th Percentile £21,250 £19,550 £31,850
90th Percentile £38,875 £39,250 £46,750
West Midlands median annual salary £30,000 £27,500 £31,000
% change year-on-year +9.09% -11.29% +9.73%

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for process and methodology skills.

Process & Methodology Skills
Staffordshire
Permanent job vacancies with a requirement for process and methodology skills 877 1164 1115
As % of all permanent IT job vacancies advertised in Staffordshire 88.95% 88.72% 88.14%
Number of salaries quoted 699 1042 979
Staffordshire median annual salary £37,500 £37,500 £40,000
Median salary % change year-on-year - -6.25% +6.67%
10th Percentile £21,500 £22,525 £26,250
90th Percentile £57,500 £53,750 £60,000
West Midlands median annual salary £40,500 £40,500 £40,000
% change year-on-year - +1.25% -

SEO
Job Vacancy Trend in Staffordshire

Job postings citing SEO as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for SEO in Staffordshire

SEO
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Staffordshire.

Salary trend for SEO in Staffordshire

SEO
Salary Histogram in Staffordshire

The salary distribution of IT jobs citing SEO in Staffordshire over the 6 months to 23 July 2017.

Salary histogram for SEO in Staffordshire

SEO
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Staffordshire region over the 6 months to 23 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stoke-on-Trent +14 9 £37,500 +66.67%
Stafford -9 3 £37,500 +20.00%
Tamworth -2 1 - -
Cannock - 1 £24,000 -
SEO
West Midlands

For the 6 months to 23 July 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for SEO.

1 13 (81.25%) E-Commerce
1 13 (81.25%) Marketing
2 12 (75.00%) CSS
2 12 (75.00%) HTML
3 11 (68.75%) Google
3 11 (68.75%) Google Analytics
3 11 (68.75%) WordPress
3 11 (68.75%) Analytics
4 10 (62.50%) Magento
4 10 (62.50%) JavaScript
5 9 (56.25%) PHP
5 9 (56.25%) MySQL
5 9 (56.25%) Photoshop
5 9 (56.25%) CMS
5 9 (56.25%) Web Design
5 9 (56.25%) Online Marketing
5 9 (56.25%) Open Source
5 9 (56.25%) Joomla!
5 9 (56.25%) OpenCart
6 8 (50.00%) Cross-Browser Compatibility
6 8 (50.00%) Compass CSS Framework
6 8 (50.00%) Sass
6 8 (50.00%) gulp
6 8 (50.00%) Mobile First
6 8 (50.00%) Adobe Illustrator
7 4 (25.00%) Retail
8 3 (18.75%) MVC
8 3 (18.75%) Electronics
8 3 (18.75%) Degree
8 3 (18.75%) Web Development

SEO
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (68.75%) WordPress
2 9 (56.25%) CMS
2 9 (56.25%) Joomla!
3 1 (6.25%) WebSphere
Applications
1 9 (56.25%) Photoshop
2 8 (50.00%) Adobe Illustrator
3 2 (12.50%) Microsoft Office
Business Applications
1 10 (62.50%) Magento
2 9 (56.25%) OpenCart
3 1 (6.25%) Payment Gateway
Cloud Services
1 11 (68.75%) Google Analytics
Communications & Networking
1 1 (6.25%) Internet
Database & Business Intelligence
1 9 (56.25%) MySQL
2 2 (12.50%) SQL Server
3 1 (6.25%) Relational Database
Development Applications
1 8 (50.00%) gulp
General
1 13 (81.25%) Marketing
2 4 (25.00%) Retail
3 3 (18.75%) Electronics
4 2 (12.50%) Publishing
5 1 (6.25%) Automotive
5 1 (6.25%) Brand Awareness
Job Titles
1 11 (68.75%) Developer
2 9 (56.25%) PHP Developer
3 8 (50.00%) HTML CSS Developer
3 8 (50.00%) HTML Developer
4 6 (37.50%) Front End Developer (Client-Side Developer)
5 3 (18.75%) Digital Developer
6 2 (12.50%) JavaScript Developer
6 2 (12.50%) Marketing Executive
7 1 (6.25%) C# Software Developer
7 1 (6.25%) Digital Marketing Assistant
7 1 (6.25%) Full Stack Developer
7 1 (6.25%) Full Stack Web Developer
7 1 (6.25%) Graduate Developer
7 1 (6.25%) Graduate Front End Developer (Client-Side Developer)
7 1 (6.25%) Graduate PHP Developer
7 1 (6.25%) Marketing Assistant
7 1 (6.25%) Paid Search Assistant
7 1 (6.25%) PHP Web Developer
7 1 (6.25%) Voice Engineer
7 1 (6.25%) Voice Network Engineer
Libraries, Frameworks & Software Standards
1 12 (75.00%) CSS
1 12 (75.00%) HTML
2 8 (50.00%) Compass CSS Framework
2 8 (50.00%) Sass
3 2 (12.50%) .NET
3 2 (12.50%) Ajax
3 2 (12.50%) ASP.NET
3 2 (12.50%) ASP.NET MVC
3 2 (12.50%) HTML5
3 2 (12.50%) RESTful
3 2 (12.50%) Web Services
4 1 (6.25%) jQuery
4 1 (6.25%) JSON
4 1 (6.25%) XML
Miscellaneous
1 3 (18.75%) Social Media
2 2 (12.50%) Enterprise Software
3 1 (6.25%) Analytical Skills
3 1 (6.25%) Blog
Processes & Methodologies
1 13 (81.25%) E-Commerce
2 11 (68.75%) Analytics
3 9 (56.25%) Online Marketing
3 9 (56.25%) Open Source
3 9 (56.25%) Web Design
4 8 (50.00%) Cross-Browser Compatibility
4 8 (50.00%) Mobile First
5 3 (18.75%) MVC
5 3 (18.75%) Web Development
6 2 (12.50%) Agile Software Development
6 2 (12.50%) Business Development
6 2 (12.50%) Copywriting
6 2 (12.50%) Marketing Automation
6 2 (12.50%) Pay per click
6 2 (12.50%) Supply Chain Management
6 2 (12.50%) Telesales
7 1 (6.25%) Content Marketing
7 1 (6.25%) Content Marketing Strategy
7 1 (6.25%) Marketing Strategy
7 1 (6.25%) Statistics
Programming Languages
1 10 (62.50%) JavaScript
2 9 (56.25%) PHP
3 2 (12.50%) C#
Qualifications
1 3 (18.75%) Degree
Vendors
1 11 (68.75%) Google
2 2 (12.50%) Microsoft
3 1 (6.25%) ATG
3 1 (6.25%) hybris
3 1 (6.25%) IBM
3 1 (6.25%) Oracle