Persona Development Job Trends in the Thames Valley

Persona Development
South East > Thames Valley

The table below provides summary statistics and salary benchmarking for jobs advertised in the Thames Valley requiring Persona Development skills. It covers vacancies from the 6 months leading up to 26 September 2025, with comparisons to the same periods in the previous two years.

6 months to
26 Sep 2025
Same period 2024 Same period 2023
Rank 181 - -
Rank change year-on-year - - -
Permanent jobs citing Persona Development 7 0 0
As % of all permanent jobs advertised in the Thames Valley 0.19% - -
As % of the Processes & Methodologies category 0.21% - -
Number of salaries quoted 0 0 0
Median annual salary (50th Percentile) - - -
South East median annual salary - - -

All Process and Methodology Skills
Thames Valley

Persona Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Thames Valley.

Permanent vacancies with a requirement for process or methodology skills 3,379 4,021 3,433
As % of all permanent jobs advertised in the Thames Valley 89.72% 83.13% 94.78%
Number of salaries quoted 1,466 1,992 2,384
10th Percentile £27,000 £31,250 £32,500
25th Percentile £35,000 £41,250 £42,188
Median annual salary (50th Percentile) £47,500 £55,000 £55,000
Median % change year-on-year -13.64% - -4.35%
75th Percentile £67,500 £70,000 £72,500
90th Percentile £82,500 £82,500 £85,000
South East median annual salary £50,000 £55,000 £55,000
% change year-on-year -9.09% - -

Persona Development
Job Vacancy Trend in the Thames Valley

Job postings citing Persona Development as a proportion of all IT jobs advertised in the Thames Valley.

Job vacancy trend for Persona Development in the Thames Valley

Persona Development
Salary Trend in the Thames Valley

Salary distribution trend for jobs in the Thames Valley citing Persona Development.

Salary distribution trend for jobs in the Thames Valley citing Persona Development

Persona Development
Job Locations in the Thames Valley

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Persona Development within the Thames Valley region over the 6 months to 26 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Buckinghamshire - 7 - -
Persona Development
South East

Persona Development
Co-occurring Skills and Capabilities in the Thames Valley by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 7 (100.00%) Legal
1 7 (100.00%) Marketing
Job Titles
1 7 (100.00%) Architect
1 7 (100.00%) User Experience Architect
Processes & Methodologies
1 7 (100.00%) Business Analysis
1 7 (100.00%) Business Case
1 7 (100.00%) Business Process Analysis
1 7 (100.00%) Customer Experience
1 7 (100.00%) Design Thinking
1 7 (100.00%) Digital Innovation
1 7 (100.00%) Interaction Design
1 7 (100.00%) Journey Map
1 7 (100.00%) Stakeholder Management
1 7 (100.00%) Usability Testing
1 7 (100.00%) User Experience
1 7 (100.00%) User Research
1 7 (100.00%) UX Design
1 7 (100.00%) Workshop Facilitation