Marketing Job Trends in the Thames Valley

Marketing
South East > Thames Valley

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the Thames Valley. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 13 August 2026, comparing them to the same period in the previous two years.

6 months to
13 Aug 2026
Same period 2025 Same period 2024
Rank 28 20 25
Rank change year-on-year -8 +5 +30
Permanent jobs citing Marketing 310 337 343
As % of all permanent jobs in the Thames Valley 4.61% 9.17% 6.62%
As % of the General category 10.62% 12.41% 13.51%
Number of salaries quoted 205 119 113
10th Percentile £26,000 £25,705 £27,550
25th Percentile £28,500 £29,875 £29,000
Median annual salary (50th Percentile) £40,000 £42,500 £37,500
Median % change year-on-year -5.88% +13.33% -6.25%
75th Percentile £60,000 £67,500 £60,750
90th Percentile £70,000 £85,000 £67,500
South East median annual salary £42,250 £37,500 £40,636
% change year-on-year +12.67% -7.72% +1.59%

All General Skills
Thames Valley

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the Thames Valley.

Permanent vacancies with a requirement for general skills 2,920 2,715 2,539
As % of all permanent jobs advertised in the Thames Valley 43.41% 73.84% 48.98%
Number of salaries quoted 1,933 967 1,324
10th Percentile £29,000 £26,500 £29,000
25th Percentile £36,250 £33,616 £36,250
Median annual salary (50th Percentile) £52,000 £50,000 £49,500
Median % change year-on-year +4.00% +1.01% -5.71%
75th Percentile £69,750 £67,500 £62,500
90th Percentile £87,500 £82,500 £78,750
South East median annual salary £50,000 £47,000 £50,000
% change year-on-year +6.38% -6.00% -4.76%

Marketing
Job Vacancy Trend in the Thames Valley

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in the Thames Valley.

Marketing job vacancy trend in the Thames Valley

Marketing
Salary Trend in the Thames Valley

Salary distribution trend for jobs in the Thames Valley citing Marketing.

Salary distribution trend for jobs in the Thames Valley citing Marketing

Marketing
Salary Histogram in the Thames Valley

Salary distribution for jobs citing Marketing in the Thames Valley over the 6 months to 13 August 2026.

Salary histogram for Marketing in the Thames Valley

Marketing
Job Locations in the Thames Valley

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Thames Valley region over the 6 months to 13 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Berkshire -6 141 £35,000 -26.32% 66
Buckinghamshire +22 109 £47,500 -11.63% 23
Oxfordshire -15 60 £42,500 +3.03% 31
Marketing
South East

Marketing
Co-Occurring Skills & Capabilities in the Thames Valley by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (0.65%) CMS
1 2 (0.65%) WordPress
2 1 (0.32%) SAS
2 1 (0.32%) SharePoint
Applications
1 23 (7.42%) Microsoft Office
2 12 (3.87%) Microsoft Excel
3 4 (1.29%) Adobe After Effects
3 4 (1.29%) Adobe Creative Suite
3 4 (1.29%) Adobe Illustrator
3 4 (1.29%) InDesign
3 4 (1.29%) Photoshop
4 3 (0.97%) Microsoft PowerPoint
5 2 (0.65%) Adobe Premiere
5 2 (0.65%) CapCut
6 1 (0.32%) Spreadsheet
Business Applications
1 14 (4.52%) Dynamics CRM
2 4 (1.29%) Shopify
3 1 (0.32%) Dynamics NAV
3 1 (0.32%) Exchequer
3 1 (0.32%) FastStats
3 1 (0.32%) FastStats PeopleStage
3 1 (0.32%) NetSuite
3 1 (0.32%) Sage X3
Cloud Services
1 28 (9.03%) SaaS
2 15 (4.84%) Power Platform
3 10 (3.23%) Dynamics 365
3 10 (3.23%) Google Analytics
4 9 (2.90%) Google Ads
5 7 (2.26%) Azure
5 7 (2.26%) Google Tag Manager
6 6 (1.94%) Asana
6 6 (1.94%) Sprout Social
7 4 (1.29%) AWS
7 4 (1.29%) Figma
8 3 (0.97%) Cohesity
8 3 (0.97%) Rubrik
9 2 (0.65%) Meta Ads
10 1 (0.32%) Azure Service Bus
10 1 (0.32%) Azure Stack
10 1 (0.32%) GitHub Actions
10 1 (0.32%) Microsoft Copilot
10 1 (0.32%) Power Automate
10 1 (0.32%) PowerApps
Communications & Networking
1 11 (3.55%) Broadband
2 1 (0.32%) Intranet
2 1 (0.32%) SMS
Database & Business Intelligence
1 11 (3.55%) Power BI
2 4 (1.29%) Metadata
3 1 (0.32%) Data Warehouse
3 1 (0.32%) Geospatial Data
3 1 (0.32%) Looker
3 1 (0.32%) SAP BW
3 1 (0.32%) Semantic Layer
3 1 (0.32%) SQL Server Reporting Services
Development Applications
1 1 (0.32%) Git
1 1 (0.32%) JIRA
1 1 (0.32%) MLflow
General
1 75 (24.19%) Social Skills
2 56 (18.06%) Finance
3 49 (15.81%) Analytical Skills
4 29 (9.35%) Organisational Skills
5 26 (8.39%) Presentation Skills
6 24 (7.74%) Inclusion and Diversity
7 19 (6.13%) Retail
8 13 (4.19%) Public Sector
9 12 (3.87%) Legal
10 7 (2.26%) Manufacturing
11 6 (1.94%) Influencing Skills
12 5 (1.61%) Advertising
12 5 (1.61%) Law
12 5 (1.61%) Telecoms
13 4 (1.29%) Multimedia
13 4 (1.29%) Public Speaking
14 3 (0.97%) Agriculture
14 3 (0.97%) German Language
14 3 (0.97%) Publishing
15 2 (0.65%) Mandarin Language
Job Titles
1 47 (15.16%) Marketing Manager
2 35 (11.29%) Sales Executive
2 35 (11.29%) Senior
3 32 (10.32%) Marketing Executive
4 16 (5.16%) Business Development Executive
4 16 (5.16%) Sales Manager
5 15 (4.84%) Business Development Manager
5 15 (4.84%) Business Manager
5 15 (4.84%) Development Manager
6 14 (4.52%) Designer
7 11 (3.55%) Analyst
8 10 (3.23%) Senior Manager
9 9 (2.90%) Consultant
9 9 (2.90%) Digital Designer
9 9 (2.90%) Digital Executive
10 8 (2.58%) Customer Executive
10 8 (2.58%) Digital Marketing Executive
10 8 (2.58%) Junior
10 8 (2.58%) Telesales Executive
11 7 (2.26%) Coordinator
Libraries, Frameworks & Software Standards
1 4 (1.29%) CSS
1 4 (1.29%) HTML
2 3 (0.97%) Middleware
3 1 (0.32%) Google Maps API
3 1 (0.32%) PySpark
3 1 (0.32%) PyTorch
Miscellaneous
1 38 (12.26%) Self-Motivation
2 20 (6.45%) Social Media
3 14 (4.52%) Web Conferencing
4 8 (2.58%) Driving Licence
4 8 (2.58%) Smart Home
4 8 (2.58%) Video Editing
5 7 (2.26%) Home Automation
6 6 (1.94%) Blog
6 6 (1.94%) Onboarding
7 5 (1.61%) Enterprise Software
8 4 (1.29%) Graphic Design
8 4 (1.29%) Hackathon
8 4 (1.29%) Management Information System
8 4 (1.29%) Marketing Technology
9 3 (0.97%) Cloud Native
10 2 (0.65%) Product Ownership
10 2 (0.65%) Sports Betting
11 1 (0.32%) Analytical Mindset
11 1 (0.32%) PropTech
11 1 (0.32%) Renewable Energy
Processes & Methodologies
1 89 (28.71%) CRM
2 66 (21.29%) B2B
2 66 (21.29%) Decision-Making
3 63 (20.32%) Business Development
4 41 (13.23%) AI
4 41 (13.23%) Digital Marketing
5 37 (11.94%) Lead Generation
6 36 (11.61%) Analytics
7 28 (9.03%) Customer Engagement
7 28 (9.03%) Customer Service
8 27 (8.71%) Telesales
9 23 (7.42%) Roadmaps
9 23 (7.42%) Service Management
10 22 (7.10%) Customer-Centricity
11 21 (6.77%) Mentoring
12 19 (6.13%) Collaborative Working
12 19 (6.13%) Stakeholder Management
13 18 (5.81%) Actionable Insight
13 18 (5.81%) Commercial Awareness
13 18 (5.81%) Problem-Solving
Programming Languages
1 6 (1.94%) SQL
2 4 (1.29%) Python
Qualifications
1 26 (8.39%) Degree
2 6 (1.94%) ACCA
2 6 (1.94%) CIMA
3 5 (1.61%) PMP
4 4 (1.29%) SC Cleared
4 4 (1.29%) Security Cleared
5 3 (0.97%) ICAEW
6 1 (0.32%) APMG
6 1 (0.32%) GNVQ
6 1 (0.32%) HNC
6 1 (0.32%) HND
Quality Assurance & Compliance
1 9 (2.90%) Data Quality
1 9 (2.90%) GDPR
2 6 (1.94%) PMO
3 3 (0.97%) Actionable Recommendations
4 1 (0.32%) Accessibility
4 1 (0.32%) PERC
4 1 (0.32%) QA
Vendors
1 45 (14.52%) Microsoft
2 36 (11.61%) Salesforce
3 20 (6.45%) Google
4 19 (6.13%) Adobe
5 11 (3.55%) HubSpot
6 8 (2.58%) Instagram
6 8 (2.58%) SAP
7 6 (1.94%) Hootsuite
7 6 (1.94%) Wrike
7 6 (1.94%) YouTube
8 4 (1.29%) Ahrefs
8 4 (1.29%) Apple
8 4 (1.29%) Cisco
8 4 (1.29%) Dell
8 4 (1.29%) Oracle
8 4 (1.29%) Samsung
8 4 (1.29%) Screaming Frog
9 3 (0.97%) Commvault
9 3 (0.97%) EMC
9 3 (0.97%) NetApp