Marketing Job Trends in the Thames Valley

Marketing
South East > Thames Valley

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the Thames Valley. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 15 January 2026, comparing them to the same period in the previous two years.

6 months to
15 Jan 2026
Same period 2025 Same period 2024
Rank 12 44 65
Rank change year-on-year +32 +21 -39
Permanent jobs citing Marketing 369 190 148
As % of all permanent jobs in the Thames Valley 9.09% 5.60% 3.74%
As % of the General category 15.85% 8.67% 6.89%
Number of salaries quoted 162 59 116
10th Percentile £25,705 £52,400 £28,125
25th Percentile £30,875 £57,500 £31,250
Median annual salary (50th Percentile) £43,750 £70,000 £40,000
Median % change year-on-year -37.50% +75.00% -23.81%
75th Percentile £52,500 £122,500 £57,500
90th Percentile £75,000 - £74,375
South East median annual salary £40,000 £65,000 £45,000
% change year-on-year -38.46% +44.44% -13.46%

All General Skills
Thames Valley

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the Thames Valley.

Permanent vacancies with a requirement for general skills 2,328 2,192 2,147
As % of all permanent jobs advertised in the Thames Valley 57.37% 64.64% 54.27%
Number of salaries quoted 1,192 742 1,281
10th Percentile £28,750 £31,750 £28,500
25th Percentile £33,500 £42,500 £36,500
Median annual salary (50th Percentile) £50,000 £57,585 £52,000
Median % change year-on-year -13.17% +10.74% -1.35%
75th Percentile £67,500 £73,833 £65,000
90th Percentile £80,000 £87,500 £79,000
South East median annual salary £45,000 £55,000 £50,000
% change year-on-year -18.18% +10.00% -9.09%

Marketing
Job Vacancy Trend in the Thames Valley

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in the Thames Valley.

Marketing job vacancy trend in the Thames Valley

Marketing
Salary Trend in the Thames Valley

Salary distribution trend for jobs in the Thames Valley citing Marketing.

Salary distribution trend for jobs in the Thames Valley citing Marketing

Marketing
Salary Histogram in the Thames Valley

Salary distribution for jobs citing Marketing in the Thames Valley over the 6 months to 15 January 2026.

Salary histogram for Marketing in the Thames Valley

Marketing
Job Locations in the Thames Valley

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Thames Valley region over the 6 months to 15 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Berkshire +21 218 £50,000 -35.48% 222
Buckinghamshire +61 93 £45,000 -37.93% 68
Oxfordshire +18 58 £42,500 -39.29% 47
Marketing
South East

Marketing
Co-Occurring Skills & Capabilities in the Thames Valley by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (0.81%) WordPress
2 2 (0.54%) CMS
2 2 (0.54%) Confluence
3 1 (0.27%) Microsoft Exchange
3 1 (0.27%) SharePoint
3 1 (0.27%) Skype for Business
Applications
1 26 (7.05%) Microsoft Excel
2 15 (4.07%) Microsoft Office
3 7 (1.90%) Adobe Creative Suite
4 6 (1.63%) Microsoft PowerPoint
5 5 (1.36%) InDesign
5 5 (1.36%) Photoshop
6 4 (1.08%) Adobe Illustrator
7 3 (0.81%) Notion
8 2 (0.54%) Adobe After Effects
8 2 (0.54%) Adobe Captivate
8 2 (0.54%) Adobe Premiere
8 2 (0.54%) Adobe XD
8 2 (0.54%) Elementor
Business Applications
1 132 (35.77%) SAP S/4HANA
2 6 (1.63%) Dynamics CRM
3 2 (0.54%) Shopify
4 1 (0.27%) Salesforce CRM
Cloud Services
1 71 (19.24%) Azure DevOps
2 42 (11.38%) SaaS
3 18 (4.88%) Power Platform
4 16 (4.34%) GCP
5 12 (3.25%) AWS
6 10 (2.71%) Azure
6 10 (2.71%) Dynamics 365
7 9 (2.44%) Google Ads
7 9 (2.44%) Google Analytics
8 7 (1.90%) Canva
9 4 (1.08%) Entra ID
9 4 (1.08%) Figma
9 4 (1.08%) Microsoft 365
10 3 (0.81%) ChatGPT
10 3 (0.81%) Zapier
11 2 (0.54%) dbt
11 2 (0.54%) Fivetran
11 2 (0.54%) GitHub Actions
11 2 (0.54%) Google Data Studio
11 2 (0.54%) Snowflake
Communications & Networking
1 12 (3.25%) Unified Communications
2 8 (2.17%) DECT
2 8 (2.17%) DSL
2 8 (2.17%) Firewall
2 8 (2.17%) PBX
2 8 (2.17%) VLAN
2 8 (2.17%) VoIP
2 8 (2.17%) VPN
2 8 (2.17%) WAN
2 8 (2.17%) Wi-Fi
2 8 (2.17%) Wireshark
3 6 (1.63%) SMS
4 3 (0.81%) Broadband
5 1 (0.27%) 5G
5 1 (0.27%) PSTN
Database & Business Intelligence
1 17 (4.61%) Power BI
2 9 (2.44%) BigQuery
2 9 (2.44%) Data Warehouse
3 3 (0.81%) MongoDB
3 3 (0.81%) MySQL
3 3 (0.81%) Tableau
4 2 (0.54%) Amazon Redshift
4 2 (0.54%) Looker
4 2 (0.54%) SQL Server
Development Applications
1 79 (21.41%) JIRA
2 69 (18.70%) eCATT
3 38 (10.30%) NeoLoad
4 2 (0.54%) Git
General
1 173 (46.88%) Finance
2 159 (43.09%) Social Skills
3 141 (38.21%) Manufacturing
4 62 (16.80%) Presentation Skills
5 60 (16.26%) Influencing Skills
6 41 (11.11%) Analytical Skills
7 21 (5.69%) Retail
8 17 (4.61%) Law
9 14 (3.79%) Billing
10 13 (3.52%) Electronics
10 13 (3.52%) Games
11 11 (2.98%) Inclusion and Diversity
11 11 (2.98%) Legal
11 11 (2.98%) Telecoms
12 8 (2.17%) Advertising
12 8 (2.17%) Brand Awareness
13 6 (1.63%) Organisational Skills
13 6 (1.63%) Public Sector
14 3 (0.81%) Spanish Language
15 2 (0.54%) Mandarin Language
Job Titles
1 121 (32.79%) Analyst
2 113 (30.62%) Senior
3 58 (15.72%) Senior Analyst
4 57 (15.45%) SAP Analyst
5 39 (10.57%) Lead
5 39 (10.57%) Marketing Manager
6 32 (8.67%) Test Leader
7 23 (6.23%) Architect
8 22 (5.96%) Marketing Executive
9 21 (5.69%) Test Analyst
10 20 (5.42%) Consultant
11 19 (5.15%) Automation Test Lead
12 15 (4.07%) Data Analyst
13 12 (3.25%) Campaign Manager
13 12 (3.25%) Commercial Analyst
13 12 (3.25%) Commercial Data Analyst
13 12 (3.25%) Performance Analyst
13 12 (3.25%) Performance Test Analyst
13 12 (3.25%) Procurement Analyst
13 12 (3.25%) Testing Analyst
Libraries, Frameworks & Software Standards
1 4 (1.08%) HTML
2 3 (0.81%) Node.js
2 3 (0.81%) Sequelize
2 3 (0.81%) TypeORM
3 2 (0.54%) ADO
3 2 (0.54%) Bootstrap
3 2 (0.54%) CSS
3 2 (0.54%) Hugging Face
3 2 (0.54%) NumPy
3 2 (0.54%) Pandas
3 2 (0.54%) scikit-learn
Miscellaneous
1 32 (8.67%) Onboarding
2 22 (5.96%) Self-Motivation
3 19 (5.15%) Social Media
4 18 (4.88%) Web Conferencing
5 16 (4.34%) Analytical Mindset
6 12 (3.25%) FMCG
7 8 (2.17%) Blog
8 6 (1.63%) Cloud Native
8 6 (1.63%) Sports Betting
9 4 (1.08%) Driving Licence
9 4 (1.08%) Product Ownership
10 3 (0.81%) e-Learning
10 3 (0.81%) Graphic Design
10 3 (0.81%) Learning Management System
10 3 (0.81%) Midjourney
10 3 (0.81%) Video Editing
11 2 (0.54%) iPad
11 2 (0.54%) Tandem
12 1 (0.27%) Data Protection Act
12 1 (0.27%) Life Science
Operating Systems
1 4 (1.08%) Android
1 4 (1.08%) Apple iOS
Processes & Methodologies
1 82 (22.22%) Roadmaps
2 77 (20.87%) Problem-Solving
3 75 (20.33%) Source to Pay
3 75 (20.33%) Test Management
4 72 (19.51%) Architectural Design
5 69 (18.70%) Visualisation
6 66 (17.89%) Continuous Improvement
7 64 (17.34%) User Acceptance Testing
8 63 (17.07%) Data Management
8 63 (17.07%) Logistics
9 62 (16.80%) ERP
10 58 (15.72%) Incident Management
11 57 (15.45%) Data Collection
11 57 (15.45%) Decision Quality
11 57 (15.45%) Impact Analysis
11 57 (15.45%) Product Roadmap
11 57 (15.45%) Quality Management
11 57 (15.45%) SAP Implementation
11 57 (15.45%) Technical Leadership
11 57 (15.45%) Translating Business Requirements
Programming Languages
1 9 (2.44%) Python
2 6 (1.63%) Go
2 6 (1.63%) Java
3 5 (1.36%) SQL
4 3 (0.81%) JavaScript
4 3 (0.81%) TypeScript
5 2 (0.54%) Data Analysis Expressions
6 1 (0.27%) R
Qualifications
1 46 (12.47%) Degree
2 8 (2.17%) Security Cleared
3 6 (1.63%) ACCA
3 6 (1.63%) CIMA
3 6 (1.63%) DBS Check
4 4 (1.08%) SC Cleared
5 1 (0.27%) Computer Science Degree
Quality Assurance & Compliance
1 29 (7.86%) QA
2 15 (4.07%) Accessibility
3 10 (2.71%) GDPR
4 8 (2.17%) Data Quality
5 4 (1.08%) SLA
6 3 (0.81%) ISO 9001
6 3 (0.81%) ISO/IEC 27001
7 1 (0.27%) California Consumer Privacy Act
7 1 (0.27%) WCAG
System Software
1 3 (0.81%) Docker
Systems Management
1 69 (18.70%) HP ALM
2 6 (1.63%) Kubernetes
3 4 (1.08%) Jamf Pro
Vendors
1 135 (36.59%) SAP
2 69 (18.70%) HP
3 26 (7.05%) Microsoft
4 25 (6.78%) Google
5 21 (5.69%) Salesforce
6 13 (3.52%) Adobe
7 10 (2.71%) HubSpot
8 7 (1.90%) Salesforce Marketing Cloud
9 6 (1.63%) BMC
9 6 (1.63%) ServiceNow
9 6 (1.63%) Zoho
10 5 (1.36%) Cisco
10 5 (1.36%) YouTube
11 4 (1.08%) Apple
11 4 (1.08%) Samsung
12 2 (0.54%) Alteryx
12 2 (0.54%) Dell
12 2 (0.54%) Hootsuite
12 2 (0.54%) Talend
12 2 (0.54%) VMware