Period
to 14 June 2021

The median annual salary for a Digital Strategist was £60,000 in advertised job vacancies during the 6 months to 14 June 2021.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Strategist
UK
6 months to
14 Jun 2021
Same period 2020 Same period 2019
Rank 920 877 1112
Rank change year-on-year -43 +235 +88
Permanent jobs requiring a Digital Strategist 12 2 1
As % of all permanent jobs advertised in the UK 0.012% 0.002% 0.001%
As % of the Job Titles category 0.013% 0.003% 0.001%
Number of salaries quoted 3 2 1
10th Percentile " " "
25th Percentile £57,500 £51,250 £53,750
Median annual salary (50th Percentile) £60,000 £52,500 £57,500
Median % change year-on-year +14.29% -8.70% -23.33%
75th Percentile £62,500 £53,750 £61,250
90th Percentile " " "
UK excluding London median annual salary - - -

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 92,626 79,527 137,860
% of permanent IT jobs with a recognized job title 92.04% 95.16% 95.95%
Number of salaries quoted 67,351 64,555 110,874
10th Percentile £31,750 £30,750 £28,250
25th Percentile £41,250 £39,750 £37,105
Median annual salary (50th Percentile) £55,000 £54,000 £50,000
Median % change year-on-year +1.85% +8.00% -
75th Percentile £73,375 £72,500 £68,750
90th Percentile £90,000 £87,500 £85,000
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Digital Strategist
Job Vacancy Trend

Job postings that featured Digital Strategist in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Strategist in the UK

Digital Strategist
Salary Trend

3-month moving average salary quoted in jobs citing Digital Strategist.

Salary trend for Digital Strategist in the UK

Digital Strategist
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategist within the UK over the 6 months to 14 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -46 5 £60,000 +14.29%
London -30 4 £60,000 +14.29%
North West - 1 - -
UK excluding London - 1 - -
North of England - 1 - -

Digital Strategist Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 14 June 2021, Digital Strategist job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Strategist in the job title.

1 12 (100.00%) Marketing
2 7 (58.33%) Matrix Organization
2 7 (58.33%) Demand Generation
2 7 (58.33%) Social Media
2 7 (58.33%) Marketing Strategy
2 7 (58.33%) Analytics
2 7 (58.33%) Pardot
2 7 (58.33%) Google
2 7 (58.33%) Analytical Skills
2 7 (58.33%) Blog
2 7 (58.33%) Podcast
2 7 (58.33%) Google Analytics
2 7 (58.33%) Digital Marketing
2 7 (58.33%) B2B
2 7 (58.33%) Salesforce.com
2 7 (58.33%) Project Management
2 7 (58.33%) Oracle
2 7 (58.33%) CMS
3 5 (41.67%) E-Commerce
4 4 (33.33%) Creative Thinking
5 3 (25.00%) Workshop Facilitation
5 3 (25.00%) Service Design
5 3 (25.00%) User Experience
5 3 (25.00%) User Stories
5 3 (25.00%) Qualitative Research
5 3 (25.00%) Business Analysis
5 3 (25.00%) Telecoms
5 3 (25.00%) Market Research
5 3 (25.00%) Product Management
5 3 (25.00%) Backlog Management

Digital Strategist Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (58.33%) CMS
Cloud Services
1 7 (58.33%) Google Analytics
General
1 12 (100.00%) Marketing
2 7 (58.33%) Analytical Skills
3 3 (25.00%) Telecoms
Miscellaneous
1 7 (58.33%) Blog
1 7 (58.33%) Podcast
1 7 (58.33%) Social Media
2 3 (25.00%) User Experience
Processes & Methodologies
1 7 (58.33%) Analytics
1 7 (58.33%) B2B
1 7 (58.33%) Demand Generation
1 7 (58.33%) Digital Marketing
1 7 (58.33%) Marketing Strategy
1 7 (58.33%) Matrix Organization
1 7 (58.33%) Project Management
2 5 (41.67%) E-Commerce
3 4 (33.33%) Creative Thinking
4 3 (25.00%) Backlog Management
4 3 (25.00%) Business Analysis
4 3 (25.00%) Market Research
4 3 (25.00%) Product Backlog
4 3 (25.00%) Product Management
4 3 (25.00%) Qualitative Research
4 3 (25.00%) Service Design
4 3 (25.00%) User Journey Map
4 3 (25.00%) User Stories
4 3 (25.00%) Workshop Facilitation
5 2 (16.67%) Information Architecture
Vendors
1 7 (58.33%) Google
1 7 (58.33%) Oracle
1 7 (58.33%) Pardot
1 7 (58.33%) Salesforce.com