Period
to 21 October 2020

The median contractor rate for a Digital Strategist was £325 per day in advertised job vacancies during the 6 months to 21 October 2020.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Strategist
UK
6 months to
21 Oct 2020
Same period 2019 Same period 2018
Rank 532 810 887
Rank change year-on-year +278 +77 +3
Contract jobs requiring a Digital Strategist 1 1 4
As % of all contract jobs advertised in the UK 0.003% 0.001% 0.004%
As % of the Job Titles category 0.003% 0.001% 0.004%
Number of daily rates quoted 1 0 2
Median daily rate £325 - £450
10th Percentile £313 - £425
90th Percentile £338 - £475
UK excluding London median daily rate - - £450
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 29,239 79,981 96,963
% of contract IT jobs with a recognized job title 92.27% 94.12% 94.73%
Number of daily rates quoted 18,389 52,478 63,722
Median daily rate £473 £463 £450
Median daily rate % change year-on-year +2.16% +2.78% +2.27%
10th Percentile £258 £263 £268
90th Percentile £663 £644 £638
UK excluding London median daily rate £425 £425 £415
% change year-on-year - +2.41% +3.75%
Number of hourly rates quoted 1,175 2,866 3,111
Median hourly rate £29.89 £20.00 £17.75
Median hourly rate % change year-on-year +49.45% +12.68% -5.08%
10th Percentile £11.17 £11.17 £11.00
90th Percentile £53.75 £52.50 £48.75
Median hourly rate £22.50 £18.50 £17.50
% change year-on-year +21.62% +5.71% -2.78%

Digital Strategist
Job Vacancy Trend

Job postings that featured Digital Strategist in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Strategist in the UK

Digital Strategist
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Digital Strategist.

Daily rate trend for Digital Strategist in the UK

Digital Strategist
Top 2 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Strategist within the UK over the 6 months to 21 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +295 1 £325 - 1
London +191 1 £325 -

Digital Strategist Skill Set
Top 13 Co-occurring IT Skills

For the 6 months to 21 October 2020, Digital Strategist contract jobs required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Digital Strategist in the job title.

1 1 (100.00%) Microsoft
1 1 (100.00%) Adobe
1 1 (100.00%) SEO
1 1 (100.00%) Scrum
1 1 (100.00%) Marketing
1 1 (100.00%) JIRA
1 1 (100.00%) Test Automation
1 1 (100.00%) Slack
1 1 (100.00%) Workfront
1 1 (100.00%) Design Thinking
1 1 (100.00%) Sprint Planning
1 1 (100.00%) Content Strategy
1 1 (100.00%) Figma

Digital Strategist Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (100.00%) Figma
Business Applications
1 1 (100.00%) Workfront
Cloud Services
1 1 (100.00%) Slack
Development Applications
1 1 (100.00%) JIRA
General
1 1 (100.00%) Marketing
Processes & Methodologies
1 1 (100.00%) Content Strategy
1 1 (100.00%) Design Thinking
1 1 (100.00%) Scrum
1 1 (100.00%) SEO
1 1 (100.00%) Sprint Planning
1 1 (100.00%) Test Automation
Vendors
1 1 (100.00%) Adobe
1 1 (100.00%) Microsoft