Period
to 24 July 2021

The median contractor rate for a Digital Strategist was £450 per day in advertised job vacancies during the 6 months to 24 July 2021.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Strategist
UK
6 months to
24 Jul 2021
Same period 2020 Same period 2019
Rank 741 573 865
Rank change year-on-year -168 +292 +33
Contract jobs requiring a Digital Strategist 9 1 6
As % of all contract jobs advertised in the UK 0.013% 0.003% 0.007%
As % of the Job Titles category 0.014% 0.003% 0.007%
Number of daily rates quoted 3 1 3
10th Percentile " " "
25th Percentile £425 £313 £350
Median daily rate (50th Percentile) £450 £325 £400
Median % change year-on-year +38.46% -18.75% -11.11%
75th Percentile £494 £338 £469
90th Percentile £505 " £480
UK excluding London median daily rate £450 - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 66,213 34,999 86,884
% of contract IT jobs with a recognized job title 93.02% 93.28% 94.48%
Number of daily rates quoted 45,529 23,229 58,111
10th Percentile £300 £261 £263
25th Percentile £400 £375 £363
Median daily rate (50th Percentile) £500 £475 £470
Median % change year-on-year +5.26% +1.06% +4.44%
75th Percentile £595 £575 £575
90th Percentile £688 £668 £650
UK excluding London median daily rate £450 £440 £425
% change year-on-year +2.27% +3.53% +3.03%
Number of hourly rates quoted 1,980 1,197 2,774
10th Percentile £11.36 £11.34 £11.17
25th Percentile £13.63 £14.10 £13.35
Median hourly rate £20.00 £20.00 £18.70
Median % change year-on-year - +6.95% +6.86%
75th Percentile £43.75 £42.25 £42.50
90th Percentile £58.71 £52.50 £51.00
UK excluding London median hourly rate £17.77 £19.00 £18.00
% change year-on-year -6.47% +5.56% +2.86%

Digital Strategist
Job Vacancy Trend

Job postings that featured Digital Strategist in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Strategist in the UK

Digital Strategist
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Digital Strategist.

Daily rate trend for Digital Strategist in the UK

Digital Strategist
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Strategist within the UK over the 6 months to 24 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -129 6 £450 +38.46% 1
Work from Home - 5 £475 -
London -128 3 £475 +46.15%
South East - 2 £450 -
UK excluding London - 2 £450 - 1

Digital Strategist Skill Set
Top 23 Co-occurring IT Skills

For the 6 months to 24 July 2021, Digital Strategist contract jobs required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Digital Strategist in the job title.

1 4 (44.44%) Analytics
1 4 (44.44%) User Experience
2 3 (33.33%) Content Strategy
2 3 (33.33%) Marketing Strategy
2 3 (33.33%) Data Analytics
2 3 (33.33%) Finance
2 3 (33.33%) Marketing
2 3 (33.33%) Digital Marketing
3 2 (22.22%) Information Architecture
3 2 (22.22%) CMS
3 2 (22.22%) Content Management
3 2 (22.22%) Opscode Chef
3 2 (22.22%) Collaborative Working
4 1 (11.11%) Content Development
4 1 (11.11%) Actionable Insight
4 1 (11.11%) Problem-Solving
4 1 (11.11%) Workshop Facilitation
4 1 (11.11%) Product Strategy
4 1 (11.11%) Social Skills
4 1 (11.11%) Mentoring
4 1 (11.11%) B2B
4 1 (11.11%) Customer Insight
4 1 (11.11%) Stakeholder Management

Digital Strategist Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) CMS
General
1 3 (33.33%) Finance
1 3 (33.33%) Marketing
2 1 (11.11%) Social Skills
Miscellaneous
1 4 (44.44%) User Experience
Processes & Methodologies
1 4 (44.44%) Analytics
2 3 (33.33%) Content Strategy
2 3 (33.33%) Data Analytics
2 3 (33.33%) Digital Marketing
2 3 (33.33%) Marketing Strategy
3 2 (22.22%) Collaborative Working
3 2 (22.22%) Content Management
3 2 (22.22%) Information Architecture
4 1 (11.11%) Actionable Insight
4 1 (11.11%) B2B
4 1 (11.11%) Content Development
4 1 (11.11%) Customer Insight
4 1 (11.11%) Mentoring
4 1 (11.11%) Problem-Solving
4 1 (11.11%) Product Strategy
4 1 (11.11%) Stakeholder Management
4 1 (11.11%) Workshop Facilitation
Systems Management
1 2 (22.22%) Opscode Chef