Period
to 20 May 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Silverpop skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Silverpop over the 6 months to 20 May 2018 with a comparison to the same period in the previous 2 years.

IBM Silverpop
UK
6 months to
20 May 2018
Same period 2017 Same period 2016
Rank 1134 1140 1256
Rank change year-on-year +6 +116 -16
Permanent jobs citing Silverpop 43 21 35
As % of all permanent IT jobs advertised in the UK 0.025% 0.012% 0.017%
As % of the Cloud Services category 0.11% 0.079% 0.15%
Number of salaries quoted 19 17 41
UK median annual salary £30,000 £65,000 £32,500
Median salary % change year-on-year -53.85% +100.00% -18.75%
10th Percentile £26,850 £32,100 £25,000
90th Percentile £47,300 £67,500 £51,250
UK excluding London median annual salary £30,000 £65,000 £30,000
% change year-on-year -53.85% +116.67% -29.41%

Silverpop is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 38,494 26,456 22,991
As % of all permanent IT jobs advertised in the UK 22.39% 15.51% 11.44%
Number of salaries quoted 31,395 22,021 19,355
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £29,750 £28,250 £28,000
90th Percentile £83,750 £80,000 £78,750
UK excluding London median annual salary £46,000 £44,317 £45,000
% change year-on-year +3.80% -1.52% +5.88%

Silverpop
Job Vacancy Trend

Job postings citing Silverpop as a percentage of all IT jobs advertised.

Job vacancy trend for Silverpop in the UK

Silverpop
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Silverpop.

Salary trend for Silverpop in the UK

Silverpop
Salary Histogram

The salary distribution of IT jobs citing Silverpop over the 6 months to 20 May 2018.

Salary histogram for Silverpop in the UK

Silverpop
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Silverpop within the UK over the 6 months to 20 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +33 43 £30,000 -53.85% 4
London +7 22 £32,500 -7.14% 3
UK excluding London -1 21 £30,000 -53.85% 3
South East - 8 £40,000 - 1
Yorkshire - 7 £25,500 -
North of England - 7 £25,500 -
South West - 4 £27,500 -
West Midlands - 2 £30,000 -
Midlands - 2 £30,000 -

For the 6 months to 20 May 2018, IT jobs citing Silverpop also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Silverpop.

1 42 (97.67%) Marketing
2 39 (90.70%) CRM
3 34 (79.07%) Salesforce.com
4 33 (76.74%) Adobe
4 33 (76.74%) Marketing Automation
5 32 (74.42%) Salesforce.com CRM
6 26 (60.47%) Adobe Campaign
7 23 (53.49%) Email Marketing
8 22 (51.16%) Campaign Management
9 20 (46.51%) HTML
10 19 (44.19%) Responsys
11 11 (25.58%) Salesforce Marketing Cloud
12 9 (20.93%) A/B Testing
13 8 (18.60%) Publishing
14 6 (13.95%) Finance
14 6 (13.95%) Games
15 5 (11.63%) IBM
16 4 (9.30%) Analytical Skills
16 4 (9.30%) Data Analysis
17 3 (6.98%) Microsoft Excel
17 3 (6.98%) SMS
17 3 (6.98%) B2C
17 3 (6.98%) Customer Segmentation
17 3 (6.98%) Customer Acquisition
18 2 (4.65%) Self-Motivation
18 2 (4.65%) Google Tag Manager
18 2 (4.65%) Fintech
18 2 (4.65%) Digital Marketing
18 2 (4.65%) Online Betting
18 2 (4.65%) Customer Engagement

Silverpop
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (6.98%) Microsoft Excel
Business Applications
1 32 (74.42%) Salesforce.com CRM
2 26 (60.47%) Adobe Campaign
3 1 (2.33%) Eloqua
3 1 (2.33%) FastStats
3 1 (2.33%) FastStats PeopleStage
3 1 (2.33%) Unica
Cloud Services
1 19 (44.19%) Responsys
2 2 (4.65%) CheetahMail
2 2 (4.65%) Google Analytics
2 2 (4.65%) Google Tag Manager
3 1 (2.33%) AdWords
3 1 (2.33%) MailChimp
3 1 (2.33%) Pure360
Communications & Networking
1 3 (6.98%) SMS
Database & Business Intelligence
1 1 (2.33%) MySQL
1 1 (2.33%) Qlik Sense
1 1 (2.33%) QlikView
1 1 (2.33%) SQL Server
General
1 42 (97.67%) Marketing
2 8 (18.60%) Publishing
3 6 (13.95%) Finance
3 6 (13.95%) Games
4 2 (4.65%) Online Betting
5 1 (2.33%) Brand Awareness
5 1 (2.33%) Retail
Job Titles
1 18 (41.86%) CRM Executive
2 12 (27.91%) CRM Manager
3 5 (11.63%) Marketing Executive
4 3 (6.98%) Campaign Manager
5 2 (4.65%) Analyst
5 2 (4.65%) Campaign Executive
5 2 (4.65%) CRM Analyst
5 2 (4.65%) Email Campaign Manager
5 2 (4.65%) Email Executive
5 2 (4.65%) Email Marketing Executive
5 2 (4.65%) Senior Manager
6 1 (2.33%) Administrator
6 1 (2.33%) Analytics Manager
6 1 (2.33%) Consultant
6 1 (2.33%) CRM Campaign Manager
6 1 (2.33%) Database Executive
6 1 (2.33%) Email Producer
6 1 (2.33%) Google Analytics Manager
6 1 (2.33%) Marketing Campaign Analyst
6 1 (2.33%) Salesforce Analyst
Libraries, Frameworks & Software Standards
1 20 (46.51%) HTML
2 1 (2.33%) CSS
Miscellaneous
1 4 (9.30%) Analytical Skills
2 2 (4.65%) Fintech
2 2 (4.65%) Self-Motivation
3 1 (2.33%) Algorithms
3 1 (2.33%) Blog
3 1 (2.33%) Computer Science
3 1 (2.33%) Social Media
3 1 (2.33%) User Experience
Processes & Methodologies
1 39 (90.70%) CRM
2 33 (76.74%) Marketing Automation
3 23 (53.49%) Email Marketing
4 22 (51.16%) Campaign Management
5 9 (20.93%) A/B Testing
6 4 (9.30%) Data Analysis
7 3 (6.98%) B2C
7 3 (6.98%) Customer Acquisition
7 3 (6.98%) Customer Segmentation
8 2 (4.65%) Analytics
8 2 (4.65%) Campaign Analysis
8 2 (4.65%) Customer Engagement
8 2 (4.65%) Digital Marketing
8 2 (4.65%) Online Marketing
9 1 (2.33%) Business Analytics
9 1 (2.33%) Data Analytics
9 1 (2.33%) Data-Driven Marketing
9 1 (2.33%) Direct Marketing
9 1 (2.33%) Marketing Strategy
9 1 (2.33%) Project Management
Programming Languages
1 1 (2.33%) SQL
Qualifications
1 1 (2.33%) Degree
Quality Assurance & Compliance
1 1 (2.33%) GDPR
Vendors
1 34 (79.07%) Salesforce.com
2 33 (76.74%) Adobe
3 11 (25.58%) Salesforce Marketing Cloud
4 5 (11.63%) IBM
5 2 (4.65%) Google
6 1 (2.33%) Apteco
6 1 (2.33%) Hotjar
6 1 (2.33%) HubSpot
6 1 (2.33%) Marketo
6 1 (2.33%) Oracle
6 1 (2.33%) Screaming Frog