Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Social Media Monitoring skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media Monitoring over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Social Media Monitoring/Measurement
UK
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 1176 1200 1297
Rank change year-on-year +24 +97 -35
Permanent jobs citing Social Media Monitoring 22 18 11
As % of all permanent IT jobs advertised in the UK 0.012% 0.010% 0.005%
As % of the Processes & Methodologies category 0.014% 0.011% 0.006%
Number of salaries quoted 14 14 7
UK median annual salary £40,000 £45,000 £55,000
Median salary % change year-on-year -11.11% -18.18% -2.22%
10th Percentile £30,025 £24,000 £21,250
90th Percentile £41,750 £57,125 £65,000
UK excluding London median annual salary £40,000 £45,000 £22,500
% change year-on-year -11.11% +100.00% -64.00%

Social Media Monitoring is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 160296 168588 194039
As % of all permanent IT jobs advertised in the UK 89.92% 89.36% 88.77%
Number of salaries quoted 126459 140088 159820
UK median annual salary £50,000 £49,476 £47,500
Median salary % change year-on-year +1.06% +4.16% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Social Media Monitoring
Job Vacancy Trend

Job postings citing Social Media Monitoring as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media Monitoring in the UK

Social Media Monitoring
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Monitoring.

Salary trend for Social Media Monitoring in the UK

Social Media Monitoring
Salary Histogram

The salary distribution of IT jobs citing Social Media Monitoring over the 6 months to 19 November 2017.

Salary histogram for Social Media Monitoring in the UK

Social Media Monitoring
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Monitoring within the UK over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +44 21 £40,000 -11.11%
UK excluding London +47 20 £40,000 -11.11%
Midlands +39 15 £40,000 -11.11%
West Midlands +18 8 £40,000 -11.11%
East Midlands +36 7 £30,750 -
East of England - 3 £30,000 -
South East - 2 £40,000 -
London +1 1 £32,500 +30.00%

For the 6 months to 19 November 2017, IT jobs citing Social Media Monitoring also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Social Media Monitoring.

1 22 (100.00%) Marketing
1 22 (100.00%) Social Media
2 12 (54.55%) HTML
3 11 (50.00%) Analytics
4 10 (45.45%) Google Analytics
4 10 (45.45%) CSS
4 10 (45.45%) Google
5 9 (40.91%) Online Marketing
6 8 (36.36%) HTML5
6 8 (36.36%) MongoDB
6 8 (36.36%) Apache Cassandra
6 8 (36.36%) REST
6 8 (36.36%) WebSockets
6 8 (36.36%) Mobile App
6 8 (36.36%) JSUnit
6 8 (36.36%) Git (software)
6 8 (36.36%) Retail
6 8 (36.36%) Linux
6 8 (36.36%) PHP
6 8 (36.36%) SQL
6 8 (36.36%) MySQL
6 8 (36.36%) NHS
6 8 (36.36%) C
6 8 (36.36%) Social Commerce
6 8 (36.36%) Ionic Framework
6 8 (36.36%) AngularJS
7 7 (31.82%) Personalization
7 7 (31.82%) A/B Testing
7 7 (31.82%) Performance Measurement
7 7 (31.82%) User Experience

Social Media Monitoring
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 2 (9.09%) Eloqua
1 2 (9.09%) WebTrends
Cloud Services
1 10 (45.45%) Google Analytics
2 2 (9.09%) AdWords
Communications & Networking
1 7 (31.82%) Internet
2 1 (4.55%) Value-Added Service
Database & Business Intelligence
1 8 (36.36%) Apache Cassandra
1 8 (36.36%) MongoDB
1 8 (36.36%) MySQL
Development Applications
1 8 (36.36%) Git (software)
1 8 (36.36%) JSUnit
General
1 22 (100.00%) Marketing
2 8 (36.36%) Retail
3 6 (27.27%) Manufacturing
4 4 (18.18%) Advertising
5 3 (13.64%) Finance
6 1 (4.55%) Law
6 1 (4.55%) Legal
Job Titles
1 8 (36.36%) Angular Developer
1 8 (36.36%) Developer
1 8 (36.36%) Front End Developer (Client-Side Developer)
1 8 (36.36%) HTML CSS Developer
1 8 (36.36%) HTML Developer
2 6 (27.27%) Analyst
2 6 (27.27%) Digital Analyst
3 4 (18.18%) Digital Marketing Manager
3 4 (18.18%) Marketing Manager
4 2 (9.09%) Digital Marketing Analyst
4 2 (9.09%) Marketing Analyst
5 1 (4.55%) Business Development Executive
5 1 (4.55%) Designer
5 1 (4.55%) Digital Designer
5 1 (4.55%) Online Marketing Analyst
5 1 (4.55%) Sales Executive
Libraries, Frameworks & Software Standards
1 12 (54.55%) HTML
2 10 (45.45%) CSS
3 8 (36.36%) AngularJS
3 8 (36.36%) HTML5
3 8 (36.36%) Ionic Framework
3 8 (36.36%) REST
3 8 (36.36%) WebSockets
Miscellaneous
1 22 (100.00%) Social Media
2 8 (36.36%) Mobile App
2 8 (36.36%) NHS
3 7 (31.82%) User Experience
4 5 (22.73%) Life Science
5 1 (4.55%) Analytical Skills
5 1 (4.55%) Blog
5 1 (4.55%) Photography
Operating Systems
1 8 (36.36%) Linux
Processes & Methodologies
1 11 (50.00%) Analytics
2 9 (40.91%) Online Marketing
3 8 (36.36%) Social Commerce
4 7 (31.82%) A/B Testing
4 7 (31.82%) Performance Measurement
4 7 (31.82%) Personalization
4 7 (31.82%) Project Management
5 6 (27.27%) CRM
5 6 (27.27%) Time Management
6 5 (22.73%) Digital Analytics
6 5 (22.73%) Digital Marketing
7 4 (18.18%) Content Marketing
7 4 (18.18%) Marketing Strategy
7 4 (18.18%) Social Listening
8 3 (13.64%) Business Intelligence
8 3 (13.64%) Marketing Automation
8 3 (13.64%) Pay per click
9 2 (9.09%) B2B
9 2 (9.09%) B2C
9 2 (9.09%) E-Commerce
Programming Languages
1 8 (36.36%) C
1 8 (36.36%) PHP
1 8 (36.36%) SQL
2 2 (9.09%) JavaScript
Qualifications
1 2 (9.09%) Degree
Vendors
1 10 (45.45%) Google
2 4 (18.18%) Marketo
3 3 (13.64%) HubSpot
3 3 (13.64%) Salesforce.com
4 2 (9.09%) Hootsuite
4 2 (9.09%) Omniture
4 2 (9.09%) Pardot
4 2 (9.09%) Sitecore
4 2 (9.09%) Twitter