Content Strategy Job Trends in Wales

Content Strategy
UK > Wales

The table below provides summary statistics and salary benchmarking for jobs advertised in Wales requiring Content Strategy skills. It covers permanent job vacancies from the 6 months leading up to 17 November 2025, with comparisons to the same periods in the previous two years.

6 months to
17 Nov 2025
Same period 2024 Same period 2023
Rank 71 - -
Rank change year-on-year - - -
Permanent jobs citing Content Strategy 2 0 0
As % of all permanent jobs in Wales 0.20% - -
As % of the Processes & Methodologies category 0.25% - -
Number of salaries quoted 2 0 0
10th Percentile £32,750 - -
25th Percentile £35,000 - -
Median annual salary (50th Percentile) £40,000 - -
75th Percentile £45,000 - -
90th Percentile £47,250 - -
UK median annual salary £45,000 £45,000 £55,000
% change year-on-year - -18.18% +29.41%

All Process and Methodology Skills
Wales

Content Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Wales.

Permanent vacancies with a requirement for process or methodology skills 812 871 859
As % of all permanent jobs advertised in Wales 81.53% 70.93% 95.87%
Number of salaries quoted 597 497 682
10th Percentile £25,087 £30,000 £28,050
25th Percentile £30,000 £35,000 £35,000
Median annual salary (50th Percentile) £48,122 £47,500 £46,500
Median % change year-on-year +1.31% +2.15% -7.00%
75th Percentile £60,000 £65,000 £61,459
90th Percentile £75,000 £73,637 £72,493
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -

Content Strategy
Job Vacancy Trend in Wales

Historical trend showing the proportion of permanent IT job postings citing Content Strategy relative to all permanent IT jobs advertised in Wales.

Content Strategy job vacancy trend in Wales

Content Strategy
Salary Trend in Wales

Salary distribution trend for jobs in Wales citing Content Strategy.

Salary distribution trend for jobs in Wales citing Content Strategy

Content Strategy
Salary Histogram in Wales

Salary distribution for jobs citing Content Strategy in Wales over the 6 months to 17 November 2025.

Salary histogram for Content Strategy in Wales

Content Strategy
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Strategy within the Wales region over the 6 months to 17 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South Wales - 1 £47,500 -
West Wales - 1 £32,500 -
Content Strategy
UK

Content Strategy
Co-Occurring Skills & Capabilities in Wales by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

General
1 2 (100.00%) Marketing
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Brand Awareness
Job Titles
1 1 (50.00%) B2B Sales Executive
1 1 (50.00%) E-Commerce Executive
1 1 (50.00%) Head of Marketing
1 1 (50.00%) Sales Executive
Miscellaneous
1 1 (50.00%) Analytical Mindset
1 1 (50.00%) Blog
1 1 (50.00%) Social Media
1 1 (50.00%) Web Conferencing
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Customer Engagement
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Marketing Strategy
1 2 (100.00%) SEO
2 1 (50.00%) B2B
2 1 (50.00%) B2B Sales
2 1 (50.00%) Brand Management
2 1 (50.00%) Campaign Management
2 1 (50.00%) Competitor Analysis
2 1 (50.00%) Continuous Improvement
2 1 (50.00%) CRM
2 1 (50.00%) Cybersecurity
2 1 (50.00%) E-Commerce
2 1 (50.00%) Market Research
2 1 (50.00%) Marketing Automation
2 1 (50.00%) Pay per click
2 1 (50.00%) Performance Monitoring
2 1 (50.00%) Social Media Marketing
2 1 (50.00%) Stakeholder Management
Vendors
1 1 (50.00%) Facebook
1 1 (50.00%) Google
1 1 (50.00%) Instagram