Content Strategy Job Trends in Wales

Content Strategy
UK > Wales

The table below provides summary statistics and salary benchmarking for jobs advertised in Wales requiring Content Strategy skills. It covers vacancies from the 6 months leading up to 17 September 2025, with comparisons to the same periods in the previous two years.

6 months to
17 Sep 2025
Same period 2024 Same period 2023
Rank 66 - -
Rank change year-on-year - - -
Permanent jobs citing Content Strategy 3 0 0
As % of all permanent jobs advertised in Wales 0.36% - -
As % of the Processes & Methodologies category 0.44% - -
Number of salaries quoted 3 0 0
10th Percentile - - -
25th Percentile £31,250 - -
Median annual salary (50th Percentile) £32,500 - -
75th Percentile £41,250 - -
90th Percentile £45,750 - -
UK median annual salary £45,000 £42,500 £51,355
% change year-on-year +5.88% -17.24% -2.18%

All Process and Methodology Skills
Wales

Content Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Wales.

Permanent vacancies with a requirement for process or methodology skills 683 1,007 954
As % of all permanent jobs advertised in Wales 82.59% 65.82% 95.69%
Number of salaries quoted 511 649 743
10th Percentile £25,087 £30,000 £26,250
25th Percentile £29,875 £35,700 £33,875
Median annual salary (50th Percentile) £48,500 £47,000 £45,000
Median % change year-on-year +3.19% +4.44% -10.00%
75th Percentile £60,000 £62,500 £61,250
90th Percentile £73,750 £72,660 £72,276
UK median annual salary £55,000 £57,500 £60,000
% change year-on-year -4.35% -4.17% -

Content Strategy
Job Vacancy Trend in Wales

Job postings citing Content Strategy as a proportion of all IT jobs advertised in Wales.

Job vacancy trend for Content Strategy in Wales

Content Strategy
Salary Trend in Wales

Salary distribution trend for jobs in Wales citing Content Strategy.

Salary distribution trend for jobs in Wales citing Content Strategy

Content Strategy
Salary Histogram in Wales

Salary distribution for jobs citing Content Strategy in Wales over the 6 months to 17 September 2025.

Salary histogram for Content Strategy in Wales

Content Strategy
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Strategy within the Wales region over the 6 months to 17 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Wales - 2 £32,500 -
South Wales - 1 £47,500 - 1
Content Strategy
UK

Content Strategy
Co-occurring Skills and Capabilities in Wales by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 3 (100.00%) Marketing
2 1 (33.33%) Analytical Skills
2 1 (33.33%) Brand Awareness
Job Titles
1 2 (66.67%) B2B Sales Executive
1 2 (66.67%) E-Commerce Executive
1 2 (66.67%) Sales Executive
2 1 (33.33%) Head of Marketing
Miscellaneous
1 1 (33.33%) Analytical Mindset
1 1 (33.33%) Blog
1 1 (33.33%) Social Media
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Customer Engagement
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Marketing Strategy
1 3 (100.00%) SEO
2 2 (66.67%) B2B
2 2 (66.67%) B2B Sales
2 2 (66.67%) E-Commerce
2 2 (66.67%) Performance Monitoring
3 1 (33.33%) Brand Management
3 1 (33.33%) Campaign Management
3 1 (33.33%) Competitor Analysis
3 1 (33.33%) CRM
3 1 (33.33%) Cybersecurity
3 1 (33.33%) Decision-Making
3 1 (33.33%) Lead Generation
3 1 (33.33%) Market Research
3 1 (33.33%) Multichannel Marketing
3 1 (33.33%) Pay per click
3 1 (33.33%) Stakeholder Management
Vendors
1 2 (66.67%) Facebook
1 2 (66.67%) Google
1 2 (66.67%) Instagram