Period
to 18 June 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Content Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Content Strategy over the 6 months to 18 June 2021 with a comparison to the same period in the previous 2 years.

Content Strategy
UK
6 months to
18 Jun 2021
Same period 2020 Same period 2019
Rank 836 835 964
Rank change year-on-year -1 +129 +112
Permanent jobs citing Content Strategy 113 46 138
As % of all permanent jobs advertised in the UK 0.11% 0.056% 0.096%
As % of the Processes & Methodologies category 0.12% 0.061% 0.10%
Number of salaries quoted 71 36 65
10th Percentile " £31,468 £27,500
25th Percentile £31,250 £36,625 £31,250
Median annual salary (50th Percentile) £40,000 £50,000 £42,500
Median % change year-on-year -20.00% +17.65% -10.53%
75th Percentile £47,500 £58,125 £62,500
90th Percentile £55,000 £77,500 £65,250
UK excluding London median annual salary £40,000 £35,000 £37,500
% change year-on-year +14.29% -6.67% -6.25%

Content Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 95,683 75,937 132,411
As % of all permanent IT jobs advertised in the UK 93.17% 92.36% 92.31%
Number of salaries quoted 66,593 61,031 105,125
10th Percentile £32,500 £31,371 £30,000
25th Percentile £41,375 £41,250 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £75,000 £73,750 £70,000
90th Percentile £91,250 £90,000 £86,250
UK excluding London median annual salary £49,500 £47,500 £45,000
% change year-on-year +4.21% +5.56% -

Content Strategy
Job Vacancy Trend

Job postings citing Content Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Content Strategy in the UK

Content Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Content Strategy.

Salary trend for Content Strategy in the UK

Content Strategy
Salary Histogram

Salary distribution for jobs citing Content Strategy over the 6 months to 18 June 2021.

Salary histogram for Content Strategy in the UK

Content Strategy
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Strategy within the UK over the 6 months to 18 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -24 93 £40,000 -20.00% 11
UK excluding London -15 58 £40,000 +14.29% 9
London -28 44 £45,500 -13.35% 4
Work from Home - 37 £40,000 -
South East -3 27 £40,000 -20.00% 2
North of England -19 10 £45,000 -10.00% 1
Wales - 9 £32,500 - 2
East of England -7 6 £40,000 -27.27%
North West -13 6 £35,000 -30.00% 1
Yorkshire - 4 £50,000 -
Midlands -36 3 £50,000 +81.82% 1
South West -59 3 £70,000 +100.00% 3
West Midlands -48 2 £50,000 +81.82%
East Midlands - 1 - - 1

For the 6 months to 18 June 2021, IT jobs citing Content Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Content Strategy.

1 82 (72.57%) Marketing
2 41 (36.28%) Social Media
2 41 (36.28%) SEO
3 37 (32.74%) Finance
4 34 (30.09%) Analytics
5 32 (28.32%) User Experience
6 31 (27.43%) Problem-Solving
7 29 (25.66%) Project Management
8 27 (23.89%) Time Management
9 26 (23.01%) Digital Marketing
10 24 (21.24%) Agile Software Development
10 24 (21.24%) Social Skills
11 22 (19.47%) Organisational Skills
11 22 (19.47%) CMS
12 20 (17.70%) Google Analytics
13 17 (15.04%) Business Development
13 17 (15.04%) Google
13 17 (15.04%) Marketing Strategy
14 16 (14.16%) Conversion Rate Optimisation
14 16 (14.16%) Business Intelligence
15 15 (13.27%) Podcast
16 14 (12.39%) CRM
16 14 (12.39%) Content Management
16 14 (12.39%) Presentation Skills
16 14 (12.39%) Wireframes
17 13 (11.50%) Lead Generation
17 13 (11.50%) Creative Thinking
17 13 (11.50%) Public Sector
17 13 (11.50%) B2B
17 13 (11.50%) Pay per click

Content Strategy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (19.47%) CMS
2 4 (3.54%) WordPress
3 3 (2.65%) Sitecore CMS
4 1 (0.88%) Adobe Experience Manager
4 1 (0.88%) Confluence
4 1 (0.88%) Drupal
4 1 (0.88%) Umbraco
Applications
1 5 (4.42%) Microsoft Office
1 5 (4.42%) Photoshop
2 4 (3.54%) Adobe After Effects
2 4 (3.54%) Adobe Premiere
Business Applications
1 3 (2.65%) WebTrends
2 1 (0.88%) Dynamics CRM
Cloud Services
1 20 (17.70%) Google Analytics
2 5 (4.42%) Microsoft 365
3 4 (3.54%) Adobe Creative Cloud
3 4 (3.54%) Canva
3 4 (3.54%) Google Data Studio
4 3 (2.65%) Adobe Analytics
4 3 (2.65%) Google Ads
4 3 (2.65%) MailChimp
4 3 (2.65%) Trello
5 1 (0.88%) Azure
5 1 (0.88%) Dynamics 365
Database & Business Intelligence
1 1 (0.88%) Blockchain
Development Applications
1 1 (0.88%) JIRA
General
1 82 (72.57%) Marketing
2 37 (32.74%) Finance
3 24 (21.24%) Social Skills
4 22 (19.47%) Organisational Skills
5 14 (12.39%) Presentation Skills
6 13 (11.50%) Public Sector
7 9 (7.96%) Analytical Skills
7 9 (7.96%) Multimedia
7 9 (7.96%) Public Speaking
8 8 (7.08%) Legal
9 7 (6.19%) German Language
9 7 (6.19%) Law
9 7 (6.19%) Retail
10 6 (5.31%) French Language
10 6 (5.31%) Italian Language
11 5 (4.42%) Advertising
11 5 (4.42%) Influencing Skills
11 5 (4.42%) Spanish Language
12 4 (3.54%) Brand Awareness
12 4 (3.54%) Games
Job Titles
1 17 (15.04%) SEO Manager
2 14 (12.39%) Content Manager
3 12 (10.62%) Designer
4 10 (8.85%) Marketing Manager
4 10 (8.85%) Senior Manager
4 10 (8.85%) User Researcher
5 9 (7.96%) Consultant
5 9 (7.96%) Recruitment Consultant
6 8 (7.08%) Content Designer
7 6 (5.31%) Content Editor
7 6 (5.31%) Senior Content Editor
7 6 (5.31%) Senior Web Content Editor
7 6 (5.31%) Senior Web Editor
7 6 (5.31%) Web Content Editor
7 6 (5.31%) Web Editor
8 5 (4.42%) Senior Content Designer
8 5 (4.42%) Senior Designer
8 5 (4.42%) Senior Web Designer
8 5 (4.42%) Web Content Designer
8 5 (4.42%) Web Designer
Libraries, Frameworks & Software Standards
1 4 (3.54%) HTML
2 3 (2.65%) Regular Expression
3 1 (0.88%) CSS
3 1 (0.88%) XML
Miscellaneous
1 41 (36.28%) Social Media
2 32 (28.32%) User Experience
3 15 (13.27%) Podcast
4 7 (6.19%) Algorithms
5 6 (5.31%) Blog
6 5 (4.42%) Data Centre
6 5 (4.42%) Digital Media
6 5 (4.42%) e-Learning
7 4 (3.54%) Photography
7 4 (3.54%) Self-Motivation
8 2 (1.77%) Management Information System
8 2 (1.77%) Robotics
9 1 (0.88%) Mobile App
9 1 (0.88%) Online Gambling
9 1 (0.88%) Taxonomies
9 1 (0.88%) Video Conferencing
Processes & Methodologies
1 41 (36.28%) SEO
2 34 (30.09%) Analytics
3 31 (27.43%) Problem-Solving
4 29 (25.66%) Project Management
5 27 (23.89%) Time Management
6 26 (23.01%) Digital Marketing
7 24 (21.24%) Agile Software Development
8 17 (15.04%) Business Development
8 17 (15.04%) Marketing Strategy
9 16 (14.16%) Business Intelligence
9 16 (14.16%) Conversion Rate Optimisation
10 14 (12.39%) Content Management
10 14 (12.39%) CRM
10 14 (12.39%) Wireframes
11 13 (11.50%) B2B
11 13 (11.50%) Creative Thinking
11 13 (11.50%) Lead Generation
11 13 (11.50%) Pay per click
12 11 (9.73%) Product Management
12 11 (9.73%) User-Centered Design (UCD)
Programming Languages
1 3 (2.65%) C
1 3 (2.65%) SQL
2 1 (0.88%) JavaScript
Qualifications
1 6 (5.31%) Degree
2 2 (1.77%) MBA
Quality Assurance & Compliance
1 11 (9.73%) GDPR
2 4 (3.54%) PMO
3 2 (1.77%) Accessibility
3 2 (1.77%) WCAG
4 1 (0.88%) QA
Vendors
1 17 (15.04%) Google
2 9 (7.96%) Adobe
3 6 (5.31%) Facebook
3 6 (5.31%) Microsoft
3 6 (5.31%) YouTube
4 4 (3.54%) Sitecore
5 1 (0.88%) JD Edwards
5 1 (0.88%) Screaming Frog