Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Watford with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
Hertfordshire > Watford
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 83 89 85
Rank change year-on-year +6 -4 +19
Permanent jobs citing Digital Marketing 17 6 17
As % of all permanent IT jobs advertised in Watford 1.74% 0.58% 1.59%
As % of the Processes & Methodologies category 2.04% 0.65% 1.82%
Number of salaries quoted 17 6 5
Watford median annual salary £24,000 £30,000 £40,000
Median salary % change year-on-year -20.00% -25.00% +23.08%
10th Percentile £21,500 £24,500 £17,500
90th Percentile £33,250 £31,000 £42,500
Hertfordshire median annual salary £29,000 £30,000 £40,000
% change year-on-year -3.33% -25.00% +12.68%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Watford with a requirement for process or methodology skills.

All Process and Methodology Skills
Watford
Permanent vacancies with a requirement for process or methodology skills 834 923 933
As % of all permanent IT jobs advertised in Watford 85.36% 88.66% 87.36%
Number of salaries quoted 683 788 747
Watford median annual salary £50,000 £52,500 £47,500
Median salary % change year-on-year -4.76% +10.53% +5.56%
10th Percentile £30,000 £28,000 £26,750
90th Percentile £68,750 £75,000 £72,500
Hertfordshire median annual salary £47,500 £50,000 £47,500
% change year-on-year -5.00% +5.26% +2.43%

Digital Marketing
Job Vacancy Trend in Watford

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Watford.

Job vacancy trend for Digital Marketing in Watford

Digital Marketing
Salary Trend in Watford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Watford.

Salary trend for Digital Marketing in Watford

For the 6 months to 18 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Watford region with a requirement for Digital Marketing.

1 17 (100.00%) Google
1 17 (100.00%) Marketing
2 14 (82.35%) Analytics
2 14 (82.35%) Analytical Skills
2 14 (82.35%) Google Analytics
3 13 (76.47%) SEO
3 13 (76.47%) E-Commerce
4 10 (58.82%) Web Analytics
4 10 (58.82%) Personalization
5 4 (23.53%) Pay per click
6 3 (17.65%) Spreadsheet
6 3 (17.65%) Online Marketing
6 3 (17.65%) Degree
6 3 (17.65%) Data Analysis
6 3 (17.65%) Advertising
6 3 (17.65%) Numerate Degree
6 3 (17.65%) AdWords
7 1 (5.88%) Brand Awareness
7 1 (5.88%) Retail
7 1 (5.88%) Marketing Strategy
7 1 (5.88%) Facebook

Digital Marketing
Co-occurring IT Skills in Watford by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (17.65%) Spreadsheet
Cloud Services
1 14 (82.35%) Google Analytics
2 3 (17.65%) AdWords
General
1 17 (100.00%) Marketing
2 3 (17.65%) Advertising
3 1 (5.88%) Brand Awareness
3 1 (5.88%) Retail
Job Titles
1 4 (23.53%) Marketing Executive
2 3 (17.65%) Digital Marketing Assistant
2 3 (17.65%) Marketing Assistant
2 3 (17.65%) PPC Executive
3 1 (5.88%) Digital Executive
3 1 (5.88%) Digital Marketing Executive
3 1 (5.88%) Digital Marketing Manager
3 1 (5.88%) Marketing Manager
3 1 (5.88%) Senior Digital Marketing Executive
3 1 (5.88%) Senior Digital Marketing Manager
3 1 (5.88%) Senior Manager
3 1 (5.88%) Senior Marketing Executive
3 1 (5.88%) Senior Marketing Manager
Miscellaneous
1 14 (82.35%) Analytical Skills
Processes & Methodologies
1 14 (82.35%) Analytics
2 13 (76.47%) E-Commerce
2 13 (76.47%) SEO
3 10 (58.82%) Personalization
3 10 (58.82%) Web Analytics
4 4 (23.53%) Pay per click
5 3 (17.65%) Data Analysis
5 3 (17.65%) Online Marketing
6 1 (5.88%) Marketing Strategy
Qualifications
1 3 (17.65%) Degree
1 3 (17.65%) Numerate Degree
Vendors
1 17 (100.00%) Google
2 1 (5.88%) Facebook