Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Hertfordshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
East of England > Hertfordshire
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 186 200 195
Rank change year-on-year +14 -5 +21
Permanent jobs citing Digital Marketing 31 15 51
As % of all permanent IT jobs advertised in Hertfordshire 0.70% 0.33% 0.95%
As % of the Processes & Methodologies category 0.83% 0.38% 1.09%
Number of salaries quoted 31 13 24
Hertfordshire median annual salary £29,000 £32,000 £40,000
Median salary % change year-on-year -9.38% -20.00% +13.48%
10th Percentile £21,500 £23,900 £20,575
90th Percentile £38,750 £67,050 £47,625
East of England median annual salary £32,500 £35,000 £42,500
% change year-on-year -7.14% -17.65% +13.33%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hertfordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Hertfordshire
Permanent vacancies with a requirement for process or methodology skills 3747 3949 4688
As % of all permanent IT jobs advertised in Hertfordshire 84.62% 87.97% 87.51%
Number of salaries quoted 3157 3262 3812
Hertfordshire median annual salary £47,500 £50,000 £47,500
Median salary % change year-on-year -5.00% +5.26% +2.15%
10th Percentile £28,500 £27,500 £26,750
90th Percentile £71,250 £72,500 £71,250
East of England median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +3.57%

Digital Marketing
Job Vacancy Trend in Hertfordshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for Digital Marketing in Hertfordshire

Digital Marketing
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Hertfordshire.

Salary trend for Digital Marketing in Hertfordshire

Digital Marketing
Salary Histogram in Hertfordshire

The salary distribution of IT jobs citing Digital Marketing in Hertfordshire over the 6 months to 21 November 2017.

Salary histogram for Digital Marketing in Hertfordshire

Digital Marketing
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Hertfordshire region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford +8 17 £24,000 -20.00% 1
St Albans +7 8 £29,000 +23.40% 1
Radlett - 3 £42,500 -
Hemel Hempstead -3 2 £22,000 -41.33%
Digital Marketing
East of England

For the 6 months to 21 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hertfordshire region with a requirement for Digital Marketing.

1 31 (100.00%) Marketing
2 19 (61.29%) SEO
3 18 (58.06%) Google
4 17 (54.84%) Analytics
5 16 (51.61%) Analytical Skills
6 14 (45.16%) Google Analytics
7 13 (41.94%) E-Commerce
8 10 (32.26%) Microsoft
8 10 (32.26%) Microsoft Office
8 10 (32.26%) Web Analytics
8 10 (32.26%) Personalization
9 9 (29.03%) Social Media
9 9 (29.03%) Project Management
10 8 (25.81%) Data Entry
10 8 (25.81%) Blog
10 8 (25.81%) Social Media Management
11 7 (22.58%) Pay per click
12 4 (12.90%) User Experience
12 4 (12.90%) AdWords
13 3 (9.68%) ASP.NET MVC
13 3 (9.68%) Numerate Degree
13 3 (9.68%) Data Analysis
13 3 (9.68%) Degree
13 3 (9.68%) Online Marketing
13 3 (9.68%) jQuery
13 3 (9.68%) Spreadsheet
13 3 (9.68%) C#
13 3 (9.68%) HTML
13 3 (9.68%) JavaScript
13 3 (9.68%) SQL

Digital Marketing
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 10 (32.26%) Microsoft Office
2 3 (9.68%) Spreadsheet
Cloud Services
1 14 (45.16%) Google Analytics
2 4 (12.90%) AdWords
Database & Business Intelligence
1 3 (9.68%) SQL Server
General
1 31 (100.00%) Marketing
2 3 (9.68%) Advertising
3 1 (3.23%) Brand Awareness
3 1 (3.23%) Retail
Job Titles
1 14 (45.16%) Marketing Executive
2 3 (9.68%) .NET Developer
2 3 (9.68%) Developer
2 3 (9.68%) Digital Executive
2 3 (9.68%) Digital Marketing Assistant
2 3 (9.68%) Digital Marketing Executive
2 3 (9.68%) Marketing Assistant
2 3 (9.68%) PPC Executive
3 2 (6.45%) ASP.NET Developer
3 2 (6.45%) ASP.NET MVC Developer
3 2 (6.45%) Digital Marketing Manager
3 2 (6.45%) Marketing Manager
4 1 (3.23%) Agile .NET Developer
4 1 (3.23%) Agile Developer
4 1 (3.23%) Senior Digital Marketing Executive
4 1 (3.23%) Senior Digital Marketing Manager
4 1 (3.23%) Senior Manager
4 1 (3.23%) Senior Marketing Executive
4 1 (3.23%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (9.68%) .NET
1 3 (9.68%) ASP.NET
1 3 (9.68%) ASP.NET MVC
1 3 (9.68%) CSS
1 3 (9.68%) HTML
1 3 (9.68%) jQuery
Miscellaneous
1 16 (51.61%) Analytical Skills
2 9 (29.03%) Social Media
3 8 (25.81%) Blog
4 4 (12.90%) User Experience
Processes & Methodologies
1 19 (61.29%) SEO
2 17 (54.84%) Analytics
3 13 (41.94%) E-Commerce
4 10 (32.26%) Personalization
4 10 (32.26%) Web Analytics
5 9 (29.03%) Project Management
6 8 (25.81%) Data Entry
6 8 (25.81%) Social Media Management
7 7 (22.58%) Pay per click
8 3 (9.68%) Data Analysis
8 3 (9.68%) MVC
8 3 (9.68%) Online Marketing
8 3 (9.68%) Scrum
9 2 (6.45%) Marketing Strategy
10 1 (3.23%) A/B Testing
10 1 (3.23%) Agile Software Development
10 1 (3.23%) Copywriting
10 1 (3.23%) Web Development
Programming Languages
1 3 (9.68%) C#
1 3 (9.68%) JavaScript
1 3 (9.68%) SQL
Qualifications
1 3 (9.68%) Degree
1 3 (9.68%) Numerate Degree
Quality Assurance & Compliance
1 1 (3.23%) QA
Vendors
1 18 (58.06%) Google
2 10 (32.26%) Microsoft
3 2 (6.45%) Facebook