Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Worcestershire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
West Midlands > Worcestershire
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 56 48 61
Rank change year-on-year -8 +13 -2
Permanent jobs citing SEO 7 12 5
As % of all permanent IT jobs advertised in Worcestershire 1.41% 2.54% 1.04%
As % of the Processes & Methodologies category 1.56% 2.97% 1.16%
Number of salaries quoted 7 11 5
Worcestershire median annual salary £32,500 £35,000 £32,500
Median salary % change year-on-year -7.14% +7.69% +25.00%
10th Percentile £21,500 £22,500 £25,700
90th Percentile £39,750 £47,500 £47,000
West Midlands median annual salary £30,000 £28,500 £34,500
% change year-on-year +5.26% -17.39% +21.05%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Worcestershire with a requirement for process or methodology skills.

All Process and Methodology Skills
Worcestershire
Permanent vacancies with a requirement for process or methodology skills 448 404 431
As % of all permanent IT jobs advertised in Worcestershire 90.51% 85.59% 89.60%
Number of salaries quoted 396 387 390
Worcestershire median annual salary £37,500 £36,500 £35,000
Median salary % change year-on-year +2.74% +4.29% -
10th Percentile £22,750 £22,500 £22,500
90th Percentile £60,250 £55,750 £48,750
West Midlands median annual salary £40,000 £40,000 £40,000

SEO
Job Vacancy Trend in Worcestershire

Job postings citing SEO as a percentage of all IT jobs advertised in Worcestershire.

Job vacancy trend for SEO in Worcestershire

SEO
Salary Trend in Worcestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Worcestershire.

Salary trend for SEO in Worcestershire

SEO
Salary Histogram in Worcestershire

The salary distribution of IT jobs citing SEO in Worcestershire over the 6 months to 24 November 2017.

Salary histogram for SEO in Worcestershire

SEO
Job Locations in Worcestershire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Worcestershire region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Redditch +1 4 £23,000 -34.29% 1
Worcester +2 3 £32,500 -50.00%
SEO
West Midlands

For the 6 months to 24 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Worcestershire region with a requirement for SEO.

1 7 (100.00%) Marketing
2 3 (42.86%) Web Development
2 3 (42.86%) Google Analytics
2 3 (42.86%) Drupal
2 3 (42.86%) HTML
2 3 (42.86%) JavaScript
2 3 (42.86%) PHP
2 3 (42.86%) MySQL
2 3 (42.86%) Tandem
2 3 (42.86%) Google
2 3 (42.86%) Statistical Analysis
2 3 (42.86%) Analytics
2 3 (42.86%) Technical Analysis
2 3 (42.86%) AdWords
3 2 (28.57%) Twitter
4 1 (14.29%) Pay per click
4 1 (14.29%) Stakeholder Management
4 1 (14.29%) Digital Marketing
4 1 (14.29%) Marketing Strategy

SEO
Co-occurring IT Skills in Worcestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (42.86%) Drupal
Cloud Services
1 3 (42.86%) AdWords
1 3 (42.86%) Google Analytics
Database & Business Intelligence
1 3 (42.86%) MySQL
General
1 7 (100.00%) Marketing
Job Titles
1 3 (42.86%) Developer
1 3 (42.86%) SEO Executive
1 3 (42.86%) Web Developer
2 1 (14.29%) Digital Marketing Manager
2 1 (14.29%) Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (42.86%) HTML
Miscellaneous
1 3 (42.86%) Tandem
Processes & Methodologies
1 3 (42.86%) Analytics
1 3 (42.86%) Statistical Analysis
1 3 (42.86%) Technical Analysis
1 3 (42.86%) Web Development
2 1 (14.29%) Digital Marketing
2 1 (14.29%) Marketing Strategy
2 1 (14.29%) Pay per click
2 1 (14.29%) Stakeholder Management
Programming Languages
1 3 (42.86%) JavaScript
1 3 (42.86%) PHP
Vendors
1 3 (42.86%) Google
2 2 (28.57%) Twitter