The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England / West Midlands
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 187 159 174
Rank change year-on-year -28 +15  
Permanent jobs citing SEO 42 85 57
As % of all permanent IT jobs advertised in the West Midlands 0.81% 1.37% 1.00%
As % of the Processes & Methodologies category 0.92% 1.54% 1.14%
Number of salaries quoted 32 80 50
Median salary £27,500 £25,000 £33,500
Median salary % change year-on-year +10.00% -25.37%  
UK excluding London median salary £33,500 £32,500 £32,500
% change year-on-year +3.07% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Process & Methodology Skills
West Midlands
Permanent job vacancies with a requirement for process and methodology skills 4568 5517 4995
As % of all permanent IT job vacancies advertised in the West Midlands 88.30% 88.65% 87.29%
Number of salaries quoted 3790 4286 4129
Median salary £42,500 £42,500 £42,500
90% offered a salary of more than £29,000 £26,500 £27,500
10% offered a salary of more than £60,000 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the West Midlands.

Salary trend for SEO in the West Midlands

SEO
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing SEO in the West Midlands over the 3 months to 23 June 2017.

Salary histogram for SEO in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire -5 18 £27,500 +10.00% 3
Staffordshire +6 9 £23,000 +2.22% 2
Halesowen - 3 - - 2
Wolverhampton +9 2 £35,000 -
Birmingham +6 2 £40,000 +6.66% 3
Coventry -10 2 £37,500 +53.06%
Worcestershire -15 2 £31,250 +25.00%
Solihull -9 1 £21,000 -25.00%
SEO
England

For the 6 months to 23 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for SEO.

1 67 (80.72%) HTML
2 66 (79.52%) CSS
3 63 (75.90%) Marketing
4 60 (72.29%) JavaScript
5 54 (65.06%) PHP
6 38 (45.78%) WordPress
6 38 (45.78%) HTML5
7 37 (44.58%) Sass
8 33 (39.76%) jQuery
9 31 (37.35%) Photoshop
10 30 (36.14%) Internet
11 29 (34.94%) Web Design
12 28 (33.73%) Adobe Illustrator
13 27 (32.53%) Open Source
13 27 (32.53%) Analytics
14 25 (30.12%) Social Media
15 24 (28.92%) Front End Development
15 24 (28.92%) E-Commerce
15 24 (28.92%) Pay per click
16 23 (27.71%) Google
16 23 (27.71%) Agile Software Development
17 22 (26.51%) SQL
17 22 (26.51%) MySQL
18 21 (25.30%) Internet Marketing
18 21 (25.30%) AngularJS
19 20 (24.10%) Graphic Design
19 20 (24.10%) Symfony
20 19 (22.89%) Google Analytics
20 19 (22.89%) REST
21 18 (21.69%) Django

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (45.78%) WordPress
2 13 (15.66%) CMS
3 8 (9.64%) Joomla!
4 7 (8.43%) Elasticsearch
5 2 (2.41%) Umbraco
6 1 (1.20%) Adobe Experience Manager
6 1 (1.20%) Apache
6 1 (1.20%) SharePoint
6 1 (1.20%) WebSphere
Applications
1 31 (37.35%) Photoshop
2 28 (33.73%) Adobe Illustrator
3 4 (4.82%) Adobe Creative Suite
4 2 (2.41%) Microsoft Excel
5 1 (1.20%) Microsoft Office
Business Applications
1 12 (14.46%) Magento
2 9 (10.84%) OpenCart
3 4 (4.82%) Shopify
4 2 (2.41%) Payment Gateway
4 2 (2.41%) WebTrends
Cloud Services
1 19 (22.89%) Google Analytics
2 10 (12.05%) AdWords
3 1 (1.20%) Sage Pay
Communications & Networking
1 30 (36.14%) Internet
2 1 (1.20%) DNS
2 1 (1.20%) Firewall
2 1 (1.20%) IMAP
2 1 (1.20%) Intranet
2 1 (1.20%) SMTP
Database & Business Intelligence
1 22 (26.51%) MySQL
2 9 (10.84%) NoSQL
3 8 (9.64%) Relational Database
4 7 (8.43%) Redis
5 3 (3.61%) SQL Server
6 2 (2.41%) Data Warehouse
6 2 (2.41%) MongoDB
7 1 (1.20%) EDRMS
7 1 (1.20%) phpMyAdmin
Development Applications
1 15 (18.07%) Git (software)
1 15 (18.07%) gulp
2 14 (16.87%) Subversion
3 7 (8.43%) Grunt
3 7 (8.43%) Jasmine
3 7 (8.43%) Jenkins
3 7 (8.43%) JSUnit
3 7 (8.43%) Mocha
3 7 (8.43%) PHPUnit
3 7 (8.43%) Xdebug
4 1 (1.20%) Bower
4 1 (1.20%) Bugzilla
4 1 (1.20%) JIRA
General
1 63 (75.90%) Marketing
2 4 (4.82%) Advertising
2 4 (4.82%) Games
3 3 (3.61%) Mandarin Language
4 2 (2.41%) Finance
4 2 (2.41%) Retail
5 1 (1.20%) Automotive
5 1 (1.20%) Legal
Job Titles
1 60 (72.29%) Developer
2 44 (53.01%) HTML Developer
3 42 (50.60%) HTML CSS Developer
4 38 (45.78%) JavaScript Developer
5 34 (40.96%) Front End Developer (Client-Side Developer)
6 24 (28.92%) PHP Developer
7 18 (21.69%) Junior
7 18 (21.69%) Junior Developer
7 18 (21.69%) Junior Front End Developer (Client-Side Developer)
7 18 (21.69%) Junior JavaScript Developer
8 7 (8.43%) MySQL Developer
8 7 (8.43%) OO PHP Developer
8 7 (8.43%) PHP MySQL Developer
9 6 (7.23%) Digital Developer
9 6 (7.23%) Web Developer
10 5 (6.02%) Designer
10 5 (6.02%) Software Developer
11 4 (4.82%) Marketing Executive
11 4 (4.82%) PHP Web Developer
12 3 (3.61%) C# Software Developer
Libraries, Frameworks & Software Standards
1 67 (80.72%) HTML
2 66 (79.52%) CSS
3 38 (45.78%) HTML5
4 37 (44.58%) Sass
5 33 (39.76%) jQuery
6 21 (25.30%) AngularJS
7 20 (24.10%) Symfony
8 19 (22.89%) REST
9 18 (21.69%) Django
9 18 (21.69%) Ruby on Rails
10 15 (18.07%) CSS3
11 14 (16.87%) Backbone.js
11 14 (16.87%) KnockoutJS
12 12 (14.46%) Web Services
13 11 (13.25%) RESTful
14 8 (9.64%) Node.js
15 7 (8.43%) Chai
15 7 (8.43%) Compass CSS Framework
15 7 (8.43%) RabbitMQ
15 7 (8.43%) Zend Framework
Miscellaneous
1 25 (30.12%) Social Media
2 20 (24.10%) Graphic Design
3 14 (16.87%) Mobile App
4 13 (15.66%) User Experience
5 7 (8.43%) Animation
6 4 (4.82%) Analytical Skills
7 3 (3.61%) BBC
8 1 (1.20%) HoloLens
Operating Systems
1 8 (9.64%) Linux
2 7 (8.43%) Debian
Processes & Methodologies
1 29 (34.94%) Web Design
2 27 (32.53%) Analytics
2 27 (32.53%) Open Source
3 24 (28.92%) E-Commerce
3 24 (28.92%) Front End Development
3 24 (28.92%) Pay per click
4 23 (27.71%) Agile Software Development
5 21 (25.30%) Internet Marketing
6 16 (19.28%) Cross-Browser Compatibility
7 15 (18.07%) MVC
8 12 (14.46%) Digital Marketing
8 12 (14.46%) Online Marketing
9 10 (12.05%) Web Development
10 8 (9.64%) Mobile First
10 8 (9.64%) OO
10 8 (9.64%) OOP
10 8 (9.64%) Test Automation
11 7 (8.43%) BDD
11 7 (8.43%) Kanban
11 7 (8.43%) OO PHP
Programming Languages
1 60 (72.29%) JavaScript
2 54 (65.06%) PHP
3 22 (26.51%) SQL
4 18 (21.69%) Ruby
5 5 (6.02%) C#
6 2 (2.41%) Java
7 1 (1.20%) Python
Qualifications
1 2 (2.41%) Degree
2 1 (1.20%) ISEB
Quality Assurance & Compliance
1 1 (1.20%) QA
1 1 (1.20%) SLA
Vendors
1 23 (27.71%) Google
2 8 (9.64%) Zend
3 7 (8.43%) Red Hat
4 5 (6.02%) Adobe
5 4 (4.82%) Microsoft
6 2 (2.41%) Crimson Hexagon
6 2 (2.41%) DoubleClick
6 2 (2.41%) Facebook
6 2 (2.41%) Kenshoo
6 2 (2.41%) SAP
6 2 (2.41%) Twitter
7 1 (1.20%) ATG
7 1 (1.20%) hybris
7 1 (1.20%) IBM
7 1 (1.20%) Oracle
7 1 (1.20%) PayPal
7 1 (1.20%) Progress
7 1 (1.20%) Sage
Rugby, Warwickshire
Axica Recruitment
Posted: 16 hours ago
Great Haywood, Staffordshire
Recruitment Genius
Posted: Yesterday
Halesowen, West Midlands (County)
In touch games
Salary: £26000 - £31000 Per Annum + benefits (inc flexible working hrs)
Posted: 4 days ago
Stratford-upon-Avon
Searchability
Salary: £20000 - £27000 per annum
Posted: 7 days ago
Birmingham
Searchability
Salary: £30000 - £40000 per annum
Posted: 7 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £26000 - £31000 Per Annum + benefits (inc flexible working hrs)
Posted: 4 days ago
Birmingham
Searchability
Salary: £20000 - £30000 per annum
Posted: 7 days ago
Stone, Staffordshire
Hideaway Time-lapse Systems
Salary: From £16,000 to £20,000 per annum plus 20 days holiday & bank holidays
Posted: 10 days ago
Atherstone
Recruitment Genius Ltd
Salary: £18000 - £22000 per annum
Posted: 17 days ago
Whitchurch, Shropshire
Recruitment Genius
Posted: 15 days ago