Period
to 19 August 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 19 August 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > West Midlands
6 months to
19 Aug 2018
Same period 2017 Same period 2016
Rank 167 231 204
Rank change year-on-year +64 -27 -15
Permanent jobs citing SEO 136 94 153
As % of all permanent IT jobs advertised in the West Midlands 1.50% 0.94% 1.28%
As % of the Processes & Methodologies category 1.66% 1.03% 1.42%
Number of salaries quoted 128 84 142
West Midlands median annual salary £30,500 £30,000 £27,500
Median salary % change year-on-year +1.67% +9.09% -11.29%
10th Percentile £21,100 £23,750 £21,250
90th Percentile £47,500 £38,750 £41,250
England median annual salary £40,000 £37,500 £35,000
% change year-on-year +6.67% +7.14% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8,173 9,164 10,781
As % of all permanent IT jobs advertised in the West Midlands 90.21% 91.42% 90.14%
Number of salaries quoted 6,254 7,576 8,462
West Midlands median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -
10th Percentile £26,000 £26,000 £24,000
90th Percentile £67,500 £62,500 £65,000
England median annual salary £50,000 £50,000 £50,000

SEO
Job Vacancy Trend in the West Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for SEO in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the West Midlands.

Salary trend for SEO in the West Midlands

SEO
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing SEO in the West Midlands over the 6 months to 19 August 2018.

Salary histogram for SEO in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 6 months to 19 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +34 57 £30,000 -7.69% 1
Wolverhampton +11 23 £25,000 -28.57%
Solihull +18 16 £26,750 -33.13%
Coventry +17 13 £32,500 +2.36% 2
Warwickshire +3 8 £31,875 +15.91% 1
Walsall +6 6 £32,750 -12.67% 2
Staffordshire -3 5 £30,500 +22.00% 4
Sutton Coldfield - 4 £40,000 - 2
Worcestershire +14 2 £35,000 +7.69% 1
Shropshire +16 1 £30,000 -14.29%
SEO
England

For the 6 months to 19 August 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for SEO.

1 93 (68.38%) Marketing
2 75 (55.15%) Analytics
3 69 (50.74%) HTML
4 65 (47.79%) Google
5 63 (46.32%) Pay per click
6 52 (38.24%) Creative Thinking
7 50 (36.76%) Digital Marketing
8 47 (34.56%) AdWords
9 43 (31.62%) Twitter
10 42 (30.88%) CSS
11 39 (28.68%) Social Media
12 38 (27.94%) E-Commerce
13 37 (27.21%) Email Marketing
13 37 (27.21%) Web Development
14 35 (25.74%) JavaScript
14 35 (25.74%) Lead Generation
15 34 (25.00%) Content Writing
15 34 (25.00%) Marketing Strategy
16 33 (24.26%) WordPress
17 32 (23.53%) CMS
18 31 (22.79%) Degree
18 31 (22.79%) Google Analytics
19 27 (19.85%) HTML5
20 25 (18.38%) PHP
21 23 (16.91%) Copywriting
22 21 (15.44%) Facebook
23 20 (14.71%) User Experience
24 19 (13.97%) Front End Development
24 19 (13.97%) Link Building
25 18 (13.24%) jQuery

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (24.26%) WordPress
2 32 (23.53%) CMS
3 7 (5.15%) Apache
3 7 (5.15%) Umbraco
4 5 (3.68%) Adobe Experience Manager
4 5 (3.68%) Apache Solr
5 2 (1.47%) Joomla!
6 1 (0.74%) Drupal
6 1 (0.74%) SharePoint
Applications
1 16 (11.76%) Photoshop
2 4 (2.94%) Adobe Creative Suite
3 3 (2.21%) Microsoft Excel
3 3 (2.21%) Microsoft PowerPoint
4 2 (1.47%) Microsoft Office
5 1 (0.74%) Adobe Illustrator
Business Applications
1 8 (5.88%) Magento
2 2 (1.47%) Academy Revenues and Benefits
2 2 (1.47%) Payment Gateway
2 2 (1.47%) Shopify
3 1 (0.74%) WebTrends
Cloud Services
1 47 (34.56%) AdWords
2 31 (22.79%) Google Analytics
3 16 (11.76%) MailChimp
4 6 (4.41%) Amazon AWS
4 6 (4.41%) Zapier
5 5 (3.68%) Google Tag Manager
6 3 (2.21%) Asana
6 3 (2.21%) SaaS
7 2 (1.47%) G Suite
8 1 (0.74%) Adobe Creative Cloud
8 1 (0.74%) Basecamp
8 1 (0.74%) BrowserStack
8 1 (0.74%) Microsoft Azure
8 1 (0.74%) npm
8 1 (0.74%) Trello
Communications & Networking
1 8 (5.88%) DNS
2 6 (4.41%) SSL
3 2 (1.47%) Internet
4 1 (0.74%) FTP
4 1 (0.74%) SMS
4 1 (0.74%) SSH
Database & Business Intelligence
1 18 (13.24%) MySQL
2 7 (5.15%) SQL Server
3 3 (2.21%) Relational Database
4 1 (0.74%) MySQL Workbench
4 1 (0.74%) NoSQL
4 1 (0.74%) phpMyAdmin
4 1 (0.74%) PostgreSQL
4 1 (0.74%) SQL Server Integration Services
Development Applications
1 6 (4.41%) Git (software)
1 6 (4.41%) GitLab
1 6 (4.41%) TeamCity
2 5 (3.68%) Atlassian Bamboo
2 5 (3.68%) Grunt
2 5 (3.68%) Jenkins
2 5 (3.68%) Maven
2 5 (3.68%) SonarQube
3 4 (2.94%) Dreamweaver
3 4 (2.94%) Visual Studio
4 3 (2.21%) Team Foundation Server
4 3 (2.21%) Visual Studio Code
5 2 (1.47%) Mocha
5 2 (1.47%) Visual Website Optimizer
6 1 (0.74%) git-flow
6 1 (0.74%) Jasmine
6 1 (0.74%) Mercurial
6 1 (0.74%) Subversion
6 1 (0.74%) webpack
General
1 93 (68.38%) Marketing
2 12 (8.82%) Retail
3 9 (6.62%) Automotive
4 7 (5.15%) Finance
5 5 (3.68%) Publishing
6 4 (2.94%) Advertising
Job Titles
1 44 (32.35%) Developer
2 22 (16.18%) Web Developer
3 18 (13.24%) Digital Executive
3 18 (13.24%) Marketing Manager
4 17 (12.50%) Digital Marketing Executive
4 17 (12.50%) Marketing Executive
5 16 (11.76%) PHP Developer
6 15 (11.03%) SEO Specialist
7 13 (9.56%) SEO Manager
8 12 (8.82%) Digital Marketing Manager
9 11 (8.09%) PHP WordPress Developer
9 11 (8.09%) Senior Developer
9 11 (8.09%) WordPress Developer
10 9 (6.62%) SEO Executive
11 8 (5.88%) Front End Developer (Client-Side Developer)
11 8 (5.88%) JavaScript Developer
12 7 (5.15%) HTML Developer
12 7 (5.15%) PHP CodeIgniter Developer
12 7 (5.15%) PHP Laravel Developer
12 7 (5.15%) PPC Executive
Libraries, Frameworks & Software Standards
1 69 (50.74%) HTML
2 42 (30.88%) CSS
3 27 (19.85%) HTML5
4 18 (13.24%) jQuery
5 16 (11.76%) AngularJS
6 15 (11.03%) React
7 14 (10.29%) CSS3
8 13 (9.56%) .NET
9 11 (8.09%) Laravel
10 9 (6.62%) Ajax
10 9 (6.62%) CodeIgniter
10 9 (6.62%) Web Services
11 8 (5.88%) LAMP
11 8 (5.88%) Twitter Bootstrap
11 8 (5.88%) XML
12 7 (5.15%) RESTful
12 7 (5.15%) SOAP
13 6 (4.41%) Sass
13 6 (4.41%) Twig
14 5 (3.68%) Handlebars
Miscellaneous
1 39 (28.68%) Social Media
2 20 (14.71%) User Experience
3 12 (8.82%) Analytical Skills
3 12 (8.82%) Blog
4 11 (8.09%) Self-Motivation
5 9 (6.62%) Tandem
6 8 (5.88%) Graphic Design
6 8 (5.88%) Mobile App
7 7 (5.15%) Computer Science
8 5 (3.68%) Client/Server
8 5 (3.68%) Replication
8 5 (3.68%) Taxonomies
9 4 (2.94%) Digital Media
10 3 (2.21%) Algorithms
10 3 (2.21%) iPhone
Operating Systems
1 4 (2.94%) Linux
2 2 (1.47%) Mac OS
3 1 (0.74%) Android
3 1 (0.74%) Windows
Processes & Methodologies
1 75 (55.15%) Analytics
2 63 (46.32%) Pay per click
3 52 (38.24%) Creative Thinking
4 50 (36.76%) Digital Marketing
5 38 (27.94%) E-Commerce
6 37 (27.21%) Email Marketing
6 37 (27.21%) Web Development
7 35 (25.74%) Lead Generation
8 34 (25.00%) Content Writing
8 34 (25.00%) Marketing Strategy
9 23 (16.91%) Copywriting
10 19 (13.97%) Front End Development
10 19 (13.97%) Link Building
11 18 (13.24%) MVC
11 18 (13.24%) Online Marketing
12 16 (11.76%) Time Management
13 14 (10.29%) Web Design
14 11 (8.09%) Migration
15 10 (7.35%) OO
16 9 (6.62%) Workflow
Programming Languages
1 35 (25.74%) JavaScript
2 25 (18.38%) PHP
3 17 (12.50%) SQL
4 13 (9.56%) C#
5 6 (4.41%) Java
6 5 (3.68%) Java 8
7 4 (2.94%) TypeScript
8 1 (0.74%) ES6
8 1 (0.74%) T-SQL
Qualifications
1 31 (22.79%) Degree
2 7 (5.15%) Computer Science Degree
Quality Assurance & Compliance
1 6 (4.41%) Cyber Essentials
2 1 (0.74%) QA
System Software
1 5 (3.68%) Varnish
2 2 (1.47%) Docker
Systems Management
1 5 (3.68%) Single Sign-On
2 4 (2.94%) cPanel
3 2 (1.47%) Opscode Chef
Vendors
1 65 (47.79%) Google
2 43 (31.62%) Twitter
3 21 (15.44%) Facebook
4 13 (9.56%) DoubleClick
5 10 (7.35%) Adobe
6 6 (4.41%) Screaming Frog
6 6 (4.41%) Zuora
7 5 (3.68%) hybris
8 4 (2.94%) Microsoft
9 3 (2.21%) Apple
10 2 (1.47%) DeepCrawl