Period
to 19 June 2019

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 19 June 2019 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > West Midlands
6 months to
19 Jun 2019
Same period 2018 Same period 2017
Rank 247 197 240
Rank change year-on-year -50 +43 -10
Permanent jobs citing SEO 27 112 82
As % of all permanent IT jobs advertised in the West Midlands 0.35% 1.19% 0.84%
As % of the Processes & Methodologies category 0.38% 1.30% 0.91%
Number of salaries quoted 24 104 84
West Midlands median annual salary £31,250 £32,500 £35,000
Median salary % change year-on-year -3.85% -7.14% +27.27%
10th Percentile £22,500 £21,325 £23,750
90th Percentile £68,750 £47,125 £45,000
England median annual salary £42,500 £37,500 £37,500
% change year-on-year +13.33% - +7.14%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 7,123 8,586 8,982
As % of all permanent IT jobs advertised in the West Midlands 91.91% 91.06% 91.81%
Number of salaries quoted 5,470 6,586 7,376
West Midlands median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -2.44%
10th Percentile £26,250 £26,000 £25,750
90th Percentile £68,750 £66,250 £61,250
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +4.17%

SEO
Job Vacancy Trend in the West Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for SEO in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the West Midlands.

Salary trend for SEO in the West Midlands

SEO
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing SEO in the West Midlands over the 6 months to 19 June 2019.

Salary histogram for SEO in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 6 months to 19 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +21 8 £25,000 -25.93%
Birmingham -6 7 £35,500 +18.33% 13
Solihull -17 4 £80,000 +148.06%
Staffordshire +11 3 £30,000 +15.38% 6
Wolverhampton +9 1 - -
Worcestershire -14 1 £30,000 -14.29%
Walsall - 1 £40,000 - 2
SEO
England

For the 6 months to 19 June 2019, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for SEO.

1 18 (66.67%) CSS
2 16 (59.26%) HTML
3 15 (55.56%) jQuery
4 14 (51.85%) JavaScript
4 14 (51.85%) MySQL
5 13 (48.15%) PHP
5 13 (48.15%) E-Commerce
5 13 (48.15%) WordPress
6 12 (44.44%) HTML5
6 12 (44.44%) Social Media
7 11 (40.74%) Unit Testing
8 10 (37.04%) Magento
8 10 (37.04%) Laravel
8 10 (37.04%) AngularJS
8 10 (37.04%) Twitter Bootstrap
8 10 (37.04%) C#
8 10 (37.04%) .NET
8 10 (37.04%) Vue.js
9 9 (33.33%) CMS
9 9 (33.33%) Marketing
9 9 (33.33%) Web Development
9 9 (33.33%) Responsive Web Design
9 9 (33.33%) CSS3
9 9 (33.33%) Node.js
10 8 (29.63%) Git (software)
10 8 (29.63%) JSUnit
10 8 (29.63%) LAMP
10 8 (29.63%) MVC
10 8 (29.63%) Front End Development
11 7 (25.93%) Scrum

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (48.15%) WordPress
2 9 (33.33%) CMS
3 6 (22.22%) Drupal
3 6 (22.22%) Umbraco
4 2 (7.41%) SharePoint
Applications
1 1 (3.70%) Adobe Creative Suite
Business Applications
1 10 (37.04%) Magento
2 1 (3.70%) Shopify
Cloud Services
1 4 (14.81%) npm
2 3 (11.11%) Microsoft Azure
3 2 (7.41%) GitHub
3 2 (7.41%) Google Analytics
4 1 (3.70%) Slack
Communications & Networking
1 2 (7.41%) Intranet
1 2 (7.41%) Skype
Database & Business Intelligence
1 14 (51.85%) MySQL
2 5 (18.52%) SQL Server
3 4 (14.81%) MongoDB
3 4 (14.81%) Redis
4 3 (11.11%) NoSQL
4 3 (11.11%) Relational Database
5 2 (7.41%) SQL Server Integration Services
Development Applications
1 8 (29.63%) Git (software)
1 8 (29.63%) JSUnit
2 3 (11.11%) Jasmine
2 3 (11.11%) Mocha
2 3 (11.11%) TeamCity
3 1 (3.70%) Team Foundation Server
3 1 (3.70%) Visual Studio
3 1 (3.70%) Visual Studio Code
General
1 9 (33.33%) Marketing
2 2 (7.41%) Games
3 1 (3.70%) Advertising
3 1 (3.70%) Electronics
3 1 (3.70%) Law
3 1 (3.70%) Local Government
3 1 (3.70%) Retail
Job Titles
1 17 (62.96%) Developer
2 8 (29.63%) Front End Developer (Client-Side Developer)
3 6 (22.22%) PHP Developer
4 3 (11.11%) Architect
4 3 (11.11%) Junior
4 3 (11.11%) Junior Developer
4 3 (11.11%) Solutions Architect
5 2 (7.41%) Digital Marketing Manager
5 2 (7.41%) Junior Front End Developer (Client-Side Developer)
5 2 (7.41%) Marketing Manager
5 2 (7.41%) PHP Laravel Developer
5 2 (7.41%) Senior Developer
6 1 (3.70%) Backend Developer
6 1 (3.70%) Digital Marketing Executive
6 1 (3.70%) Full Stack Developer
6 1 (3.70%) Head of Digital
6 1 (3.70%) Lead Web Developer
6 1 (3.70%) PPC Executive
6 1 (3.70%) Senior Digital Marketing Manager
6 1 (3.70%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 18 (66.67%) CSS
2 16 (59.26%) HTML
3 15 (55.56%) jQuery
4 12 (44.44%) HTML5
5 10 (37.04%) .NET
5 10 (37.04%) AngularJS
5 10 (37.04%) Laravel
5 10 (37.04%) Twitter Bootstrap
5 10 (37.04%) Vue.js
6 9 (33.33%) CSS3
6 9 (33.33%) Node.js
7 8 (29.63%) LAMP
8 7 (25.93%) CakePHP
9 6 (22.22%) ASP.NET
10 4 (14.81%) Ajax
10 4 (14.81%) Django
10 4 (14.81%) RESTful
10 4 (14.81%) Ruby on Rails
10 4 (14.81%) Sass
10 4 (14.81%) XHTML
Miscellaneous
1 12 (44.44%) Social Media
2 4 (14.81%) User Experience
3 3 (11.11%) Greenfield Project
4 2 (7.41%) Self-Motivation
5 1 (3.70%) Graphic Design
5 1 (3.70%) Mobile App
5 1 (3.70%) Social Network
Operating Systems
1 7 (25.93%) Linux
Processes & Methodologies
1 13 (48.15%) E-Commerce
2 11 (40.74%) Unit Testing
3 9 (33.33%) Responsive Web Design
3 9 (33.33%) Web Development
4 8 (29.63%) Front End Development
4 8 (29.63%) MVC
5 7 (25.93%) Scrum
6 6 (22.22%) Analytics
7 5 (18.52%) Agile Software Development
7 5 (18.52%) Collaborative Working
7 5 (18.52%) Open Source
7 5 (18.52%) Pay per click
7 5 (18.52%) Web Design
8 4 (14.81%) Digital Marketing
8 4 (14.81%) Project Management
9 3 (11.11%) Continuous Deployment
9 3 (11.11%) Email Marketing
9 3 (11.11%) MVVM
9 3 (11.11%) Refactoring
9 3 (11.11%) SOLID
Programming Languages
1 14 (51.85%) JavaScript
2 13 (48.15%) PHP
3 10 (37.04%) C#
4 6 (22.22%) SQL
5 5 (18.52%) TypeScript
6 4 (14.81%) ES6
6 4 (14.81%) Java
6 4 (14.81%) Perl
6 4 (14.81%) Python
6 4 (14.81%) Ruby
Qualifications
1 3 (11.11%) Degree
2 1 (3.70%) PRINCE2 Practitioner
2 1 (3.70%) Security Cleared
Vendors
1 5 (18.52%) Microsoft
2 2 (7.41%) Google
3 1 (3.70%) Adobe
3 1 (3.70%) Capita
3 1 (3.70%) DeepCrawl
3 1 (3.70%) Facebook
3 1 (3.70%) Screaming Frog
3 1 (3.70%) Twitter