Period
to 16 December 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 16 December 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > West Midlands
6 months to
16 Dec 2018
Same period 2017 Same period 2016
Rank 214 164 220
Rank change year-on-year -50 +56 -29
Permanent jobs citing SEO 68 166 119
As % of all permanent IT jobs advertised in the West Midlands 0.84% 1.66% 1.07%
As % of the Processes & Methodologies category 0.93% 1.82% 1.17%
Number of salaries quoted 62 144 107
West Midlands median annual salary £31,125 £30,000 £32,500
Median salary % change year-on-year +3.75% -7.69% -2.99%
10th Percentile £21,250 £21,500 £21,250
90th Percentile £47,500 £43,750 £50,000
England median annual salary £40,000 £35,000 £36,500
% change year-on-year +14.29% -4.11% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 7,347 9,120 10,170
As % of all permanent IT jobs advertised in the West Midlands 91.02% 91.24% 91.58%
Number of salaries quoted 5,562 7,331 7,988
West Midlands median annual salary £45,000 £40,000 £41,500
Median salary % change year-on-year +12.50% -3.61% +3.75%
10th Percentile £26,250 £25,000 £25,000
90th Percentile £70,000 £65,000 £63,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

SEO
Job Vacancy Trend in the West Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for SEO in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the West Midlands.

Salary trend for SEO in the West Midlands

SEO
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing SEO in the West Midlands over the 6 months to 16 December 2018.

Salary histogram for SEO in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 6 months to 16 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -5 22 £31,000 -22.50% 4
Sutton Coldfield -14 12 £40,000 +23.08%
Walsall +6 8 £25,250 -32.67%
Wolverhampton +21 6 £25,000 -28.57% 2
Staffordshire +12 6 £26,000 -5.45% 1
Solihull -1 5 £42,500 +21.43% 2
Coventry +12 4 £25,000 -20.00% 4
Warwickshire 0 3 £31,250 +4.17% 1
SEO
England

For the 6 months to 16 December 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for SEO.

1 43 (63.24%) HTML
2 39 (57.35%) Marketing
3 36 (52.94%) JavaScript
4 35 (51.47%) CSS
5 32 (47.06%) Analytics
6 29 (42.65%) CMS
7 28 (41.18%) Web Development
8 24 (35.29%) MVC
8 24 (35.29%) SQL
9 23 (33.82%) .NET
9 23 (33.82%) C#
9 23 (33.82%) Google
9 23 (33.82%) User Experience
9 23 (33.82%) AngularJS
10 22 (32.35%) Digital Marketing
11 21 (30.88%) Creative Thinking
12 19 (27.94%) AdWords
12 19 (27.94%) HTML5
12 19 (27.94%) Pay per click
13 18 (26.47%) Ajax
13 18 (26.47%) E-Commerce
13 18 (26.47%) Social Media
14 16 (23.53%) Umbraco
15 15 (22.06%) SQL Server
16 14 (20.59%) Web Design
16 14 (20.59%) jQuery
16 14 (20.59%) Email Marketing
17 13 (19.12%) Degree
17 13 (19.12%) Migration
17 13 (19.12%) Marketing Strategy

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (42.65%) CMS
2 16 (23.53%) Umbraco
3 7 (10.29%) WordPress
4 5 (7.35%) Adobe Experience Manager
4 5 (7.35%) Apache
4 5 (7.35%) Apache Solr
5 3 (4.41%) WebSphere
Applications
1 10 (14.71%) Photoshop
2 6 (8.82%) Adobe Creative Suite
3 1 (1.47%) Microsoft Excel
3 1 (1.47%) Microsoft Office
3 1 (1.47%) Microsoft PowerPoint
Business Applications
1 2 (2.94%) Magento
Cloud Services
1 19 (27.94%) AdWords
2 11 (16.18%) Google Analytics
3 5 (7.35%) Amazon AWS
4 3 (4.41%) Silverpop
5 2 (2.94%) GitHub
5 2 (2.94%) MailChimp
5 2 (2.94%) Microsoft Azure
6 1 (1.47%) Asana
6 1 (1.47%) Basecamp
6 1 (1.47%) Google Tag Manager
6 1 (1.47%) Trello
Communications & Networking
1 2 (2.94%) Intranet
1 2 (2.94%) Skype
2 1 (1.47%) Internet
2 1 (1.47%) SMS
Database & Business Intelligence
1 15 (22.06%) SQL Server
2 5 (7.35%) MySQL
3 2 (2.94%) NoSQL
4 1 (1.47%) PostgreSQL
Development Applications
1 7 (10.29%) TeamCity
2 5 (7.35%) Atlassian Bamboo
2 5 (7.35%) Grunt
2 5 (7.35%) Jenkins
2 5 (7.35%) Maven
2 5 (7.35%) SonarQube
3 4 (5.88%) Dreamweaver
3 4 (5.88%) Git (software)
4 3 (4.41%) Mocha
4 3 (4.41%) Team Foundation Server
4 3 (4.41%) Visual Studio
4 3 (4.41%) Visual Studio Code
5 2 (2.94%) Jasmine
General
1 39 (57.35%) Marketing
2 12 (17.65%) Finance
3 5 (7.35%) Publishing
4 4 (5.88%) Retail
5 3 (4.41%) Advertising
5 3 (4.41%) Pharmaceutical
6 1 (1.47%) Automotive
Job Titles
1 36 (52.94%) Developer
2 24 (35.29%) Web Developer
3 11 (16.18%) Senior Developer
4 7 (10.29%) Digital Marketing Manager
4 7 (10.29%) Marketing Manager
5 6 (8.82%) Senior Web Developer
6 5 (7.35%) Digital Executive
7 4 (5.88%) .NET Developer
7 4 (5.88%) Digital Marketing Executive
7 4 (5.88%) Front End Developer (Client-Side Developer)
7 4 (5.88%) Front End Web Developer (Client-Side Developer)
7 4 (5.88%) Full Stack Developer
7 4 (5.88%) Full Stack Web Developer
7 4 (5.88%) Junior
7 4 (5.88%) Junior Developer
7 4 (5.88%) Junior Web Developer
7 4 (5.88%) Marketing Executive
7 4 (5.88%) SEO Specialist
8 3 (4.41%) .NET Web Developer
8 3 (4.41%) Account Manager
Libraries, Frameworks & Software Standards
1 43 (63.24%) HTML
2 35 (51.47%) CSS
3 23 (33.82%) .NET
3 23 (33.82%) AngularJS
4 19 (27.94%) HTML5
5 18 (26.47%) Ajax
6 14 (20.59%) jQuery
7 12 (17.65%) WCF
8 11 (16.18%) CSS3
9 7 (10.29%) React
9 7 (10.29%) Twitter Bootstrap
10 6 (8.82%) Web Services
10 6 (8.82%) XML
11 5 (7.35%) Apache CXF
11 5 (7.35%) Handlebars
11 5 (7.35%) JSP
11 5 (7.35%) LDAP
11 5 (7.35%) Lucene
11 5 (7.35%) SOAP
11 5 (7.35%) XHTML
Miscellaneous
1 23 (33.82%) User Experience
2 18 (26.47%) Social Media
3 9 (13.24%) Graphic Design
4 8 (11.76%) Mobile App
5 5 (7.35%) Client/Server
5 5 (7.35%) Replication
5 5 (7.35%) Self-Motivation
5 5 (7.35%) Taxonomies
6 3 (4.41%) Analytical Skills
6 3 (4.41%) Web 2.0
7 2 (2.94%) Algorithms
7 2 (2.94%) Blog
7 2 (2.94%) Tandem
Operating Systems
1 1 (1.47%) Linux
Processes & Methodologies
1 32 (47.06%) Analytics
2 28 (41.18%) Web Development
3 24 (35.29%) MVC
4 22 (32.35%) Digital Marketing
5 21 (30.88%) Creative Thinking
6 19 (27.94%) Pay per click
7 18 (26.47%) E-Commerce
8 14 (20.59%) Email Marketing
8 14 (20.59%) Web Design
9 13 (19.12%) Marketing Strategy
9 13 (19.12%) Migration
10 10 (14.71%) Agile Software Development
11 9 (13.24%) Content Management
11 9 (13.24%) Lead Generation
12 8 (11.76%) CRM
12 8 (11.76%) Mobile Application Development
12 8 (11.76%) Requirements Analysis
13 7 (10.29%) Content Writing
13 7 (10.29%) Continuous Integration
13 7 (10.29%) Time Management
Programming Languages
1 36 (52.94%) JavaScript
2 24 (35.29%) SQL
3 23 (33.82%) C#
4 9 (13.24%) PHP
5 5 (7.35%) Java
5 5 (7.35%) Java 8
6 4 (5.88%) TypeScript
7 1 (1.47%) T-SQL
Qualifications
1 13 (19.12%) Degree
2 1 (1.47%) Computer Science Degree
Quality Assurance & Compliance
1 3 (4.41%) WAI
2 1 (1.47%) QA
System Software
1 5 (7.35%) Varnish
2 1 (1.47%) Docker
Systems Management
1 5 (7.35%) Single Sign-On
Vendors
1 23 (33.82%) Google
2 12 (17.65%) Adobe
3 7 (10.29%) Twitter
4 6 (8.82%) IBM
5 5 (7.35%) hybris
6 4 (5.88%) Microsoft
7 2 (2.94%) DoubleClick
7 2 (2.94%) Facebook
7 2 (2.94%) Screaming Frog