Period
to 22 May 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 22 May 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > West Midlands
6 months to
22 May 2018
Same period 2017 Same period 2016
Rank 196 227 243
Rank change year-on-year +31 +16 -25
Permanent jobs citing SEO 112 87 111
As % of all permanent IT jobs advertised in the West Midlands 1.20% 0.90% 0.93%
As % of the Processes & Methodologies category 1.34% 1.00% 1.03%
Number of salaries quoted 101 94 100
West Midlands median annual salary £32,500 £35,000 £27,500
Median salary % change year-on-year -7.14% +27.27% -
10th Percentile £21,500 £23,750 £21,250
90th Percentile £48,750 £44,250 £38,875
England median annual salary £37,500 £37,500 £35,000
% change year-on-year - +7.14% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8,376 8,718 10,725
As % of all permanent IT jobs advertised in the West Midlands 89.71% 90.49% 89.61%
Number of salaries quoted 6,413 7,105 8,594
West Midlands median annual salary £42,500 £40,500 £42,500
Median salary % change year-on-year +4.94% -4.71% +6.25%
10th Percentile £26,250 £25,750 £25,000
90th Percentile £67,200 £62,500 £65,000
England median annual salary £50,000 £50,000 £48,000
% change year-on-year - +4.17% +1.05%

SEO
Job Vacancy Trend in the West Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for SEO in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the West Midlands.

Salary trend for SEO in the West Midlands

SEO
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing SEO in the West Midlands over the 6 months to 22 May 2018.

Salary histogram for SEO in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 6 months to 22 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +6 43 £32,500 +4.00% 11
Solihull +24 22 £35,000 -12.50% 2
Wolverhampton -9 16 £25,000 -16.67% 2
Coventry 0 12 £34,750 -0.71%
Warwickshire +3 9 £27,500 - 1
Shropshire +22 3 £25,000 -31.51% 2
Worcestershire +3 3 £35,000 -6.67%
Halesowen -6 2 - -
Staffordshire -8 1 £21,500 -38.57% 2
Sutton Coldfield - 1 £32,500 - 1
SEO
England

For the 6 months to 22 May 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for SEO.

1 70 (62.50%) Marketing
2 65 (58.04%) HTML
3 41 (36.61%) Analytics
4 39 (34.82%) Google
5 37 (33.04%) Pay per click
6 36 (32.14%) Web Development
7 35 (31.25%) PHP
8 33 (29.46%) CSS
9 31 (27.68%) Social Media
10 30 (26.79%) JavaScript
11 29 (25.89%) Digital Marketing
12 28 (25.00%) MySQL
12 28 (25.00%) HTML5
12 28 (25.00%) Twitter
13 27 (24.11%) WordPress
13 27 (24.11%) CMS
14 26 (23.21%) E-Commerce
14 26 (23.21%) Creative Thinking
15 24 (21.43%) Front End Development
15 24 (21.43%) AdWords
15 24 (21.43%) Lead Generation
16 23 (20.54%) Email Marketing
17 21 (18.75%) Google Analytics
17 21 (18.75%) Content Writing
18 20 (17.86%) Degree
19 17 (15.18%) Marketing Strategy
20 16 (14.29%) Laravel
20 16 (14.29%) Facebook
20 16 (14.29%) jQuery
21 15 (13.39%) Copywriting

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (24.11%) CMS
1 27 (24.11%) WordPress
2 3 (2.68%) Apache
2 3 (2.68%) SharePoint
3 1 (0.89%) Drupal
3 1 (0.89%) Joomla!
Applications
1 15 (13.39%) Photoshop
2 3 (2.68%) Microsoft Excel
2 3 (2.68%) Microsoft PowerPoint
3 2 (1.79%) Microsoft Office
4 1 (0.89%) Adobe Illustrator
Business Applications
1 4 (3.57%) Magento
1 4 (3.57%) WebTrends
2 3 (2.68%) Academy Revenues and Benefits
3 2 (1.79%) Payment Gateway
3 2 (1.79%) Shopify
Cloud Services
1 24 (21.43%) AdWords
2 21 (18.75%) Google Analytics
3 12 (10.71%) MailChimp
4 8 (7.14%) npm
5 6 (5.36%) Google Tag Manager
5 6 (5.36%) Zapier
6 4 (3.57%) SaaS
7 2 (1.79%) Amazon AWS
7 2 (1.79%) BrowserStack
7 2 (1.79%) Microsoft Azure
Communications & Networking
1 8 (7.14%) DNS
2 6 (5.36%) SSL
3 5 (4.46%) Internet
4 2 (1.79%) SSH
5 1 (0.89%) FTP
Database & Business Intelligence
1 28 (25.00%) MySQL
2 11 (9.82%) NoSQL
3 7 (6.25%) Amazon DynamoDB
3 7 (6.25%) MongoDB
4 5 (4.46%) SQL Server
5 4 (3.57%) PostgreSQL
6 3 (2.68%) Relational Database
6 3 (2.68%) SQL Server Integration Services
7 1 (0.89%) MySQL Workbench
7 1 (0.89%) phpMyAdmin
Development Applications
1 14 (12.50%) Git (software)
2 7 (6.25%) Vagrant
3 6 (5.36%) GitLab
3 6 (5.36%) Mocha
4 5 (4.46%) Visual Website Optimizer
5 2 (1.79%) Dreamweaver
5 2 (1.79%) Jasmine
5 2 (1.79%) Mercurial
5 2 (1.79%) TeamCity
5 2 (1.79%) Visual Studio
6 1 (0.89%) git-flow
6 1 (0.89%) webpack
General
1 70 (62.50%) Marketing
2 9 (8.04%) Automotive
3 6 (5.36%) Retail
4 5 (4.46%) Finance
5 4 (3.57%) Advertising
6 2 (1.79%) Games
7 1 (0.89%) Banking
Job Titles
1 43 (38.39%) Developer
2 23 (20.54%) PHP Developer
3 17 (15.18%) Web Developer
4 13 (11.61%) SEO Manager
5 12 (10.71%) Front End Developer (Client-Side Developer)
6 11 (9.82%) Digital Executive
6 11 (9.82%) Digital Marketing Executive
6 11 (9.82%) Marketing Executive
6 11 (9.82%) Senior Developer
7 9 (8.04%) Full Stack Developer
7 9 (8.04%) SEO Specialist
8 8 (7.14%) PHP Web Developer
8 8 (7.14%) Senior PHP Developer
9 7 (6.25%) Full Stack Web Developer
9 7 (6.25%) JavaScript Developer
9 7 (6.25%) Marketing Manager
9 7 (6.25%) SEO Executive
10 6 (5.36%) PHP CodeIgniter Developer
10 6 (5.36%) PHP Laravel Developer
10 6 (5.36%) WordPress Developer
Libraries, Frameworks & Software Standards
1 65 (58.04%) HTML
2 33 (29.46%) CSS
3 28 (25.00%) HTML5
4 16 (14.29%) jQuery
4 16 (14.29%) Laravel
5 14 (12.50%) React
6 13 (11.61%) CSS3
7 12 (10.71%) CodeIgniter
7 12 (10.71%) Node.js
8 11 (9.82%) AngularJS
8 11 (9.82%) Twitter Bootstrap
9 8 (7.14%) Sass
10 7 (6.25%) RabbitMQ
10 7 (6.25%) Symfony
11 6 (5.36%) Ajax
11 6 (5.36%) REST
11 6 (5.36%) Twig
11 6 (5.36%) Web Services
11 6 (5.36%) XML
12 5 (4.46%) LAMP
Miscellaneous
1 31 (27.68%) Social Media
2 15 (13.39%) User Experience
3 12 (10.71%) Self-Motivation
4 11 (9.82%) Analytical Skills
5 10 (8.93%) Graphic Design
6 9 (8.04%) Tandem
7 8 (7.14%) Blog
8 7 (6.25%) NHS
9 6 (5.36%) Computer Science
10 5 (4.46%) Digital Media
11 3 (2.68%) Linux Command Line
12 2 (1.79%) BBC
12 2 (1.79%) Mobile App
12 2 (1.79%) Mobile Games
12 2 (1.79%) Private Cloud
Operating Systems
1 12 (10.71%) Linux
2 4 (3.57%) Android
2 4 (3.57%) Windows
3 2 (1.79%) Apple iOS
3 2 (1.79%) Mac OS
Processes & Methodologies
1 41 (36.61%) Analytics
2 37 (33.04%) Pay per click
3 36 (32.14%) Web Development
4 29 (25.89%) Digital Marketing
5 26 (23.21%) Creative Thinking
5 26 (23.21%) E-Commerce
6 24 (21.43%) Front End Development
6 24 (21.43%) Lead Generation
7 23 (20.54%) Email Marketing
8 21 (18.75%) Content Writing
9 17 (15.18%) Marketing Strategy
10 15 (13.39%) Copywriting
11 14 (12.50%) MVC
12 13 (11.61%) Online Marketing
13 12 (10.71%) Content Management
13 12 (10.71%) Link Building
14 11 (9.82%) Time Management
15 9 (8.04%) Open Source
15 9 (8.04%) Statistical Analysis
15 9 (8.04%) Technical Analysis
Programming Languages
1 35 (31.25%) PHP
2 30 (26.79%) JavaScript
3 13 (11.61%) SQL
4 8 (7.14%) ES6
5 7 (6.25%) C#
5 7 (6.25%) Go
5 7 (6.25%) PHP 7
5 7 (6.25%) Ruby
5 7 (6.25%) T-SQL
6 4 (3.57%) C
6 4 (3.57%) TypeScript
7 2 (1.79%) C++
8 1 (0.89%) Java
Qualifications
1 20 (17.86%) Degree
2 6 (5.36%) Computer Science Degree
Quality Assurance & Compliance
1 6 (5.36%) Cyber Essentials
System Software
1 13 (11.61%) Docker
2 2 (1.79%) Active Directory
Systems Management
1 10 (8.93%) Opscode Chef
2 2 (1.79%) cPanel
Vendors
1 39 (34.82%) Google
2 28 (25.00%) Twitter
3 16 (14.29%) Facebook
4 12 (10.71%) DoubleClick
5 7 (6.25%) Microsoft
5 7 (6.25%) Zend
6 6 (5.36%) Zuora
7 4 (3.57%) Screaming Frog
8 3 (2.68%) DeepCrawl
8 3 (2.68%) WooCommerce
9 2 (1.79%) Hotjar
9 2 (1.79%) VMware