Period
to 18 October 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 18 October 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > West Midlands
6 months to
18 Oct 2018
Same period 2017 Same period 2016
Rank 190 190 213
Rank change year-on-year 0 +23 -22
Permanent jobs citing SEO 110 144 148
As % of all permanent IT jobs advertised in the West Midlands 1.28% 1.45% 1.25%
As % of the Processes & Methodologies category 1.41% 1.59% 1.38%
Number of salaries quoted 107 126 128
West Midlands median annual salary £30,000 £30,000 £27,500
Median salary % change year-on-year - +9.09% -15.38%
10th Percentile £20,500 £23,750 £21,250
90th Percentile £47,500 £38,750 £44,125
England median annual salary £40,000 £37,428 £35,000
% change year-on-year +6.87% +6.94% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 7,795 9,056 10,692
As % of all permanent IT jobs advertised in the West Midlands 90.40% 91.37% 90.53%
Number of salaries quoted 5,960 7,421 8,366
West Midlands median annual salary £44,500 £40,000 £40,000
Median salary % change year-on-year +11.25% - -
10th Percentile £25,750 £25,500 £24,500
90th Percentile £67,500 £63,750 £65,000
England median annual salary £52,000 £50,000 £50,000
% change year-on-year +4.00% - +5.26%

SEO
Job Vacancy Trend in the West Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for SEO in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the West Midlands.

Salary trend for SEO in the West Midlands

SEO
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing SEO in the West Midlands over the 6 months to 18 October 2018.

Salary histogram for SEO in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 6 months to 18 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +33 40 £30,000 -10.45% 7
Solihull +8 13 £29,500 +7.27%
Wolverhampton +15 12 £25,000 -28.57%
Sutton Coldfield -19 12 £40,000 - 1
Warwickshire +9 8 £31,875 +15.91% 1
Walsall +7 8 £25,250 -32.67% 2
Staffordshire +2 8 £26,250 -4.55% 4
Coventry +7 7 £32,500 - 1
SEO
England

For the 6 months to 18 October 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for SEO.

1 73 (66.36%) Marketing
2 59 (53.64%) HTML
3 56 (50.91%) Analytics
4 50 (45.45%) Google
5 47 (42.73%) Pay per click
6 46 (41.82%) JavaScript
7 43 (39.09%) CSS
8 42 (38.18%) Digital Marketing
9 39 (35.45%) CMS
10 38 (34.55%) Web Development
11 36 (32.73%) Creative Thinking
12 35 (31.82%) AdWords
12 35 (31.82%) Social Media
13 33 (30.00%) E-Commerce
14 28 (25.45%) Twitter
15 26 (23.64%) Email Marketing
16 25 (22.73%) Marketing Strategy
17 24 (21.82%) HTML5
17 24 (21.82%) Google Analytics
17 24 (21.82%) Degree
17 24 (21.82%) MVC
17 24 (21.82%) SQL
18 23 (20.91%) User Experience
19 22 (20.00%) AngularJS
19 22 (20.00%) .NET
19 22 (20.00%) C#
19 22 (20.00%) WordPress
20 21 (19.09%) Content Writing
20 21 (19.09%) Lead Generation
21 20 (18.18%) PHP

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 39 (35.45%) CMS
2 22 (20.00%) WordPress
3 16 (14.55%) Umbraco
4 5 (4.55%) Adobe Experience Manager
4 5 (4.55%) Apache
4 5 (4.55%) Apache Solr
5 1 (0.91%) Joomla!
Applications
1 15 (13.64%) Photoshop
2 5 (4.55%) Adobe Creative Suite
3 2 (1.82%) Microsoft Excel
3 2 (1.82%) Microsoft Office
3 2 (1.82%) Microsoft PowerPoint
Business Applications
1 7 (6.36%) Magento
2 1 (0.91%) Academy Revenues and Benefits
2 1 (0.91%) Shopify
Cloud Services
1 35 (31.82%) AdWords
2 24 (21.82%) Google Analytics
3 7 (6.36%) MailChimp
4 5 (4.55%) Amazon AWS
4 5 (4.55%) Google Tag Manager
5 3 (2.73%) Asana
5 3 (2.73%) Silverpop
6 2 (1.82%) G Suite
6 2 (1.82%) GitHub
7 1 (0.91%) Adobe Creative Cloud
7 1 (0.91%) Basecamp
7 1 (0.91%) Microsoft Azure
7 1 (0.91%) SaaS
7 1 (0.91%) Trello
Communications & Networking
1 2 (1.82%) Intranet
1 2 (1.82%) Skype
2 1 (0.91%) Internet
2 1 (0.91%) SMS
Database & Business Intelligence
1 15 (13.64%) MySQL
2 14 (12.73%) SQL Server
3 1 (0.91%) NoSQL
3 1 (0.91%) PostgreSQL
Development Applications
1 6 (5.45%) TeamCity
2 5 (4.55%) Atlassian Bamboo
2 5 (4.55%) Git (software)
2 5 (4.55%) Grunt
2 5 (4.55%) Jenkins
2 5 (4.55%) Maven
2 5 (4.55%) SonarQube
3 4 (3.64%) Dreamweaver
3 4 (3.64%) Visual Studio
4 3 (2.73%) Team Foundation Server
4 3 (2.73%) Visual Studio Code
5 2 (1.82%) Mocha
6 1 (0.91%) Jasmine
6 1 (0.91%) Subversion
6 1 (0.91%) Visual Website Optimizer
General
1 73 (66.36%) Marketing
2 13 (11.82%) Finance
3 11 (10.00%) Retail
4 7 (6.36%) Automotive
5 5 (4.55%) Publishing
Job Titles
1 47 (42.73%) Developer
2 28 (25.45%) Web Developer
3 14 (12.73%) Marketing Manager
4 12 (10.91%) Digital Marketing Manager
4 12 (10.91%) PHP Developer
5 11 (10.00%) Senior Developer
6 10 (9.09%) Digital Executive
6 10 (9.09%) WordPress Developer
7 9 (8.18%) Digital Marketing Executive
7 9 (8.18%) Marketing Executive
7 9 (8.18%) PHP WordPress Developer
7 9 (8.18%) SEO Specialist
8 8 (7.27%) SEO Executive
9 6 (5.45%) HTML Developer
9 6 (5.45%) Senior Web Developer
10 5 (4.55%) Account Manager
10 5 (4.55%) Front End Developer (Client-Side Developer)
10 5 (4.55%) JavaScript Developer
10 5 (4.55%) Search Manager
10 5 (4.55%) SEO Manager
Libraries, Frameworks & Software Standards
1 59 (53.64%) HTML
2 43 (39.09%) CSS
3 24 (21.82%) HTML5
4 22 (20.00%) .NET
4 22 (20.00%) AngularJS
5 19 (17.27%) jQuery
6 18 (16.36%) Ajax
7 12 (10.91%) React
7 12 (10.91%) WCF
8 11 (10.00%) CSS3
8 11 (10.00%) Laravel
9 7 (6.36%) Twitter Bootstrap
9 7 (6.36%) XML
10 6 (5.45%) Sass
10 6 (5.45%) Web Services
11 5 (4.55%) Apache Sling
11 5 (4.55%) Handlebars
11 5 (4.55%) JAX-RS
11 5 (4.55%) JSP
11 5 (4.55%) OSGi
Miscellaneous
1 35 (31.82%) Social Media
2 23 (20.91%) User Experience
3 9 (8.18%) Graphic Design
3 9 (8.18%) Mobile App
4 8 (7.27%) Blog
5 7 (6.36%) Analytical Skills
5 7 (6.36%) Self-Motivation
6 5 (4.55%) Client/Server
6 5 (4.55%) Replication
6 5 (4.55%) Taxonomies
7 4 (3.64%) Tandem
8 3 (2.73%) Algorithms
8 3 (2.73%) Digital Media
8 3 (2.73%) iPhone
8 3 (2.73%) Web 2.0
9 1 (0.91%) Computer Science
Operating Systems
1 2 (1.82%) Linux
2 1 (0.91%) Windows
Processes & Methodologies
1 56 (50.91%) Analytics
2 47 (42.73%) Pay per click
3 42 (38.18%) Digital Marketing
4 38 (34.55%) Web Development
5 36 (32.73%) Creative Thinking
6 33 (30.00%) E-Commerce
7 26 (23.64%) Email Marketing
8 25 (22.73%) Marketing Strategy
9 24 (21.82%) MVC
10 21 (19.09%) Content Writing
10 21 (19.09%) Lead Generation
11 18 (16.36%) Web Design
12 15 (13.64%) Copywriting
12 15 (13.64%) Link Building
13 13 (11.82%) Migration
14 11 (10.00%) Time Management
15 10 (9.09%) Agile Software Development
15 10 (9.09%) Content Management
15 10 (9.09%) Front End Development
16 9 (8.18%) Mobile Application Development
Programming Languages
1 46 (41.82%) JavaScript
2 24 (21.82%) SQL
3 22 (20.00%) C#
4 20 (18.18%) PHP
5 5 (4.55%) Java
5 5 (4.55%) Java 8
6 4 (3.64%) TypeScript
7 1 (0.91%) T-SQL
Qualifications
1 24 (21.82%) Degree
2 1 (0.91%) Computer Science Degree
Quality Assurance & Compliance
1 3 (2.73%) WAI
2 1 (0.91%) QA
System Software
1 5 (4.55%) Varnish
2 1 (0.91%) Docker
Systems Management
1 5 (4.55%) Single Sign-On
2 2 (1.82%) cPanel
3 1 (0.91%) Opscode Chef
Vendors
1 50 (45.45%) Google
2 28 (25.45%) Twitter
3 12 (10.91%) Adobe
4 8 (7.27%) Facebook
5 6 (5.45%) DoubleClick
6 5 (4.55%) hybris
6 5 (4.55%) Screaming Frog
7 3 (2.73%) Apple
7 3 (2.73%) IBM
7 3 (2.73%) Microsoft
8 1 (0.91%) DeepCrawl