The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England / West Midlands
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 168 189 153
Rank change year-on-year +21 -36  
Permanent jobs citing SEO 39 58 59
As % of all permanent IT jobs advertised in the West Midlands 0.82% 0.94% 1.15%
As % of the Processes & Methodologies category 0.91% 1.06% 1.37%
Number of salaries quoted 36 56 45
Median salary £37,500 £27,500 £26,750
Median salary % change year-on-year +36.36% +2.80%  
90% offered a salary of more than £27,112 £22,000 £20,750
10% offered a salary of more than £45,000 £35,000 £42,500
UK excluding London median salary £35,000 £35,000 £32,000
% change year-on-year - +9.37%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Process & Methodology Skills
West Midlands
Permanent job vacancies with a requirement for process and methodology skills 4292 5449 4295
As % of all permanent IT job vacancies advertised in the West Midlands 90.00% 88.26% 83.71%
Number of salaries quoted 3504 4384 3593
Median salary £42,500 £43,000 £42,500
Median salary % change year-on-year -1.16% +1.17%  
90% offered a salary of more than £29,000 £27,500 £27,500
10% offered a salary of more than £62,500 £62,500 £62,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the West Midlands.

Salary trend for SEO in the West Midlands

SEO
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing SEO in the West Midlands over the 3 months to 28 March 2017.

Salary histogram for SEO in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Worcestershire +7 21 £37,500 +7.14%
Herefordshire - 13 £37,500 -
Birmingham +17 6 £25,560 -14.08% 3
Warwickshire +12 3 £27,500 - 2
Staffordshire -6 3 £40,000 +42.85%
Coventry +24 2 £28,500 -5.00%
Solihull -15 2 £40,000 +14.28%
Wolverhampton - 2 £28,750 -
SEO
England

For the 6 months to 28 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for SEO.

1 60 (68.18%) HTML
1 60 (68.18%) Marketing
2 55 (62.50%) CSS
3 46 (52.27%) JavaScript
4 41 (46.59%) PHP
5 40 (45.45%) Pay per click
6 39 (44.32%) Analytics
7 37 (42.05%) HTML5
8 35 (39.77%) Google
9 34 (38.64%) jQuery
10 31 (35.23%) Agile Software Development
11 26 (29.55%) E-Commerce
12 25 (28.41%) WordPress
13 24 (27.27%) Google Analytics
13 24 (27.27%) Git (software)
13 24 (27.27%) MySQL
14 23 (26.14%) Social Media
14 23 (26.14%) Digital Marketing
15 22 (25.00%) Web Services
15 22 (25.00%) MVC
16 19 (21.59%) Sass
16 19 (21.59%) CSS3
17 18 (20.45%) RESTful
18 17 (19.32%) Adobe
19 15 (17.05%) Backbone.js
19 15 (17.05%) KnockoutJS
19 15 (17.05%) Mobile App
19 15 (17.05%) Internet
19 15 (17.05%) Subversion
19 15 (17.05%) Web Development

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (28.41%) WordPress
2 9 (10.23%) CMS
3 8 (9.09%) Elasticsearch
4 6 (6.82%) Adobe Experience Manager
5 3 (3.41%) WebSphere
6 1 (1.14%) Apache
6 1 (1.14%) SharePoint
Applications
1 14 (15.91%) Photoshop
2 13 (14.77%) Adobe Illustrator
3 9 (10.23%) Adobe Creative Suite
4 6 (6.82%) MS Excel
5 3 (3.41%) MS Office
5 3 (3.41%) MS PowerPoint
Business Applications
1 7 (7.95%) Shopify
2 4 (4.55%) Magento
3 2 (2.27%) WebTrends
4 1 (1.14%) Payment Gateway
Cloud Services
1 24 (27.27%) Google Analytics
2 9 (10.23%) AdWords
3 1 (1.14%) Sage Pay
Communications & Networking
1 15 (17.05%) Internet
2 2 (2.27%) HTTP
3 1 (1.14%) DNS
3 1 (1.14%) Firewall
3 1 (1.14%) IMAP
3 1 (1.14%) Intranet
3 1 (1.14%) SMTP
Database & Business Intelligence
1 24 (27.27%) MySQL
2 12 (13.64%) Relational Database
3 11 (12.50%) SQL Server
4 9 (10.23%) NoSQL
5 8 (9.09%) Redis
6 3 (3.41%) Big Data
6 3 (3.41%) MongoDB
7 2 (2.27%) Data Warehouse
8 1 (1.14%) EDRMS
8 1 (1.14%) phpMyAdmin
Development Applications
1 24 (27.27%) Git (software)
2 15 (17.05%) Subversion
3 9 (10.23%) gulp
4 8 (9.09%) Grunt
4 8 (9.09%) Jenkins
4 8 (9.09%) PHPUnit
4 8 (9.09%) Xdebug
5 7 (7.95%) Jasmine
5 7 (7.95%) JSUnit
5 7 (7.95%) Mocha
6 2 (2.27%) Mercurial
7 1 (1.14%) Bower
7 1 (1.14%) Bugzilla
7 1 (1.14%) JIRA
General
1 60 (68.18%) Marketing
2 7 (7.95%) Advertising
3 5 (5.68%) Retail
4 4 (4.55%) Automotive
5 3 (3.41%) Legal
6 2 (2.27%) Finance
7 1 (1.14%) Publishing
Job Titles
1 52 (59.09%) Developer
2 24 (27.27%) JavaScript Developer
3 23 (26.14%) HTML Developer
4 21 (23.86%) PHP Developer
5 19 (21.59%) HTML CSS Developer
6 16 (18.18%) Front End Developer (Client-Side Developer)
7 13 (14.77%) Web Developer
8 11 (12.50%) MySQL Developer
8 11 (12.50%) PHP MySQL Developer
8 11 (12.50%) PHP Web Developer
9 8 (9.09%) Designer
9 8 (9.09%) LAMP Developer
9 8 (9.09%) OO PHP Developer
9 8 (9.09%) PHP LAMP Developer
9 8 (9.09%) Software Developer
9 8 (9.09%) Web Designer
10 6 (6.82%) .NET Developer
11 5 (5.68%) E-Commerce Manager
11 5 (5.68%) Marketing Executive
11 5 (5.68%) PPC Specialist
Libraries, Frameworks & Software Standards
1 60 (68.18%) HTML
2 55 (62.50%) CSS
3 37 (42.05%) HTML5
4 34 (38.64%) jQuery
5 22 (25.00%) Web Services
6 19 (21.59%) CSS3
6 19 (21.59%) Sass
7 18 (20.45%) RESTful
8 15 (17.05%) Backbone.js
8 15 (17.05%) KnockoutJS
9 14 (15.91%) .NET
10 13 (14.77%) ASP.NET
11 12 (13.64%) Node.js
12 11 (12.50%) ASP.NET MVC
13 9 (10.23%) Ajax
13 9 (10.23%) LAMP
14 8 (9.09%) LESS
14 8 (9.09%) RabbitMQ
14 8 (9.09%) Zend Framework
15 7 (7.95%) Chai
Miscellaneous
1 23 (26.14%) Social Media
2 15 (17.05%) Mobile App
3 14 (15.91%) User Experience
4 8 (9.09%) Animation
5 5 (5.68%) Analytical Skills
5 5 (5.68%) Graphic Design
6 3 (3.41%) Credit Risk
6 3 (3.41%) Social Network
7 1 (1.14%) Digital Media
7 1 (1.14%) FMCG
7 1 (1.14%) Management Information System
7 1 (1.14%) Smartphone
7 1 (1.14%) Taxonomies
Operating Systems
1 10 (11.36%) Linux
2 8 (9.09%) Debian
Processes & Methodologies
1 40 (45.45%) Pay per click
2 39 (44.32%) Analytics
3 31 (35.23%) Agile Software Development
4 26 (29.55%) E-Commerce
5 23 (26.14%) Digital Marketing
6 22 (25.00%) MVC
7 15 (17.05%) Web Development
8 13 (14.77%) OO
9 12 (13.64%) OOP
10 11 (12.50%) OO PHP
11 10 (11.36%) Email Marketing
11 10 (11.36%) Front End Development
11 10 (11.36%) Online Marketing
11 10 (11.36%) Unit Testing
12 9 (10.23%) Wireframes
13 8 (9.09%) Continuous Integration
13 8 (9.09%) Kanban
13 8 (9.09%) Scrum
14 7 (7.95%) TDD
14 7 (7.95%) Web Design
Programming Languages
1 46 (52.27%) JavaScript
2 41 (46.59%) PHP
3 9 (10.23%) C#
4 6 (6.82%) SQL
5 5 (5.68%) Java
5 5 (5.68%) Ruby
6 2 (2.27%) T-SQL
6 2 (2.27%) VB.NET
7 1 (1.14%) Bash Shell
7 1 (1.14%) ECMAScript
7 1 (1.14%) Python
Qualifications
1 5 (5.68%) Degree
2 1 (1.14%) ISEB
Quality Assurance & Compliance
1 1 (1.14%) QA
1 1 (1.14%) SLA
1 1 (1.14%) WAI
Vendors
1 35 (39.77%) Google
2 17 (19.32%) Adobe
3 8 (9.09%) Red Hat
3 8 (9.09%) Zend
4 7 (7.95%) Microsoft
5 5 (5.68%) DoubleClick
5 5 (5.68%) Kenshoo
6 4 (4.55%) Facebook
6 4 (4.55%) SAP
6 4 (4.55%) Twitter
7 3 (3.41%) IBM
8 2 (2.27%) Crimson Hexagon
9 1 (1.14%) ATG
9 1 (1.14%) hybris
9 1 (1.14%) Oracle
9 1 (1.14%) PayPal
9 1 (1.14%) Progress
9 1 (1.14%) Sage
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