Period
to 19 February 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 19 February 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > West Midlands
6 months to
19 Feb 2018
Same period 2017 Same period 2016
Rank 180 218 211
Rank change year-on-year +38 -7 +29
Permanent jobs citing SEO 142 94 109
As % of all permanent IT jobs advertised in the West Midlands 1.45% 0.92% 0.99%
As % of the Processes & Methodologies category 1.64% 1.02% 1.12%
Number of salaries quoted 117 100 96
West Midlands median annual salary £32,500 £35,750 £30,000
Median salary % change year-on-year -9.09% +19.17% -
10th Percentile £21,500 £25,900 £23,875
90th Percentile £45,000 £45,000 £43,750
England median annual salary £36,500 £37,500 £37,500
% change year-on-year -2.67% - +7.14%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8,668 9,180 9,697
As % of all permanent IT jobs advertised in the West Midlands 88.26% 90.03% 87.92%
Number of salaries quoted 6,770 7,199 8,070
West Midlands median annual salary £42,000 £40,500 £42,500
Median salary % change year-on-year +3.70% -4.71% +6.25%
10th Percentile £25,000 £25,500 £25,250
90th Percentile £67,500 £62,500 £65,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

SEO
Job Vacancy Trend in the West Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for SEO in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the West Midlands.

Salary trend for SEO in the West Midlands

SEO
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing SEO in the West Midlands over the 6 months to 19 February 2018.

Salary histogram for SEO in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 6 months to 19 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +23 28 £27,500 -21.43%
Birmingham +16 24 £42,500 +36.00% 1
Solihull - 21 £35,000 - 1
Halesowen - 14 - -
Staffordshire -5 12 £27,500 -24.66% 1
Shropshire +16 11 £35,000 -4.11% 1
Worcestershire -9 8 £27,750 -26.00% 2
Sutton Coldfield - 7 £32,500 -
Coventry -10 4 £33,750 - 1
SEO
England

For the 6 months to 19 February 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for SEO.

1 99 (69.72%) HTML
2 97 (68.31%) Marketing
3 69 (48.59%) PHP
4 67 (47.18%) JavaScript
5 63 (44.37%) CSS
6 57 (40.14%) Social Media
7 53 (37.32%) Pay per click
8 48 (33.80%) Web Development
8 48 (33.80%) MySQL
9 47 (33.10%) HTML5
10 43 (30.28%) Digital Marketing
10 43 (30.28%) Google
11 42 (29.58%) E-Commerce
12 35 (24.65%) User Experience
13 33 (23.24%) Analytics
14 32 (22.54%) Linux
14 32 (22.54%) jQuery
15 28 (19.72%) Graphic Design
15 28 (19.72%) Web Design
15 28 (19.72%) AngularJS
15 28 (19.72%) Front End Development
16 26 (18.31%) CMS
17 25 (17.61%) Docker
17 25 (17.61%) NoSQL
17 25 (17.61%) WordPress
17 25 (17.61%) Open Source
18 24 (16.90%) Photoshop
19 23 (16.20%) C#
19 23 (16.20%) Google Analytics
19 23 (16.20%) Agile Software Development

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (18.31%) CMS
2 25 (17.61%) WordPress
3 3 (2.11%) Drupal
3 3 (2.11%) Joomla!
4 2 (1.41%) Apache
4 2 (1.41%) SharePoint
5 1 (0.70%) Mule
Applications
1 24 (16.90%) Photoshop
2 20 (14.08%) Adobe Illustrator
3 10 (7.04%) Adobe Creative Suite
4 6 (4.23%) InDesign
5 2 (1.41%) Microsoft Office
6 1 (0.70%) Microsoft Excel
6 1 (0.70%) Microsoft PowerPoint
Business Applications
1 12 (8.45%) Magento
2 9 (6.34%) OpenCart
3 3 (2.11%) WebTrends
4 1 (0.70%) Academy Revenues and Benefits
Cloud Services
1 23 (16.20%) Google Analytics
2 21 (14.79%) AdWords
3 10 (7.04%) npm
4 6 (4.23%) Google Tag Manager
5 2 (1.41%) Amazon AWS
5 2 (1.41%) SaaS
6 1 (0.70%) BrowserStack
6 1 (0.70%) MailChimp
6 1 (0.70%) Microsoft Azure
Communications & Networking
1 19 (13.38%) Internet
2 6 (4.23%) DNS
2 6 (4.23%) FTP
3 5 (3.52%) SSH
Database & Business Intelligence
1 48 (33.80%) MySQL
2 25 (17.61%) NoSQL
3 10 (7.04%) Amazon DynamoDB
3 10 (7.04%) MongoDB
4 4 (2.82%) Apache Cassandra
4 4 (2.82%) PostgreSQL
5 3 (2.11%) SQL Server
6 2 (1.41%) SQL Server Integration Services
Development Applications
1 19 (13.38%) Git (software)
2 10 (7.04%) Vagrant
3 6 (4.23%) JIRA
4 5 (3.52%) Mocha
5 4 (2.82%) Visual Website Optimizer
6 3 (2.11%) gulp
7 2 (1.41%) Mercurial
8 1 (0.70%) Jasmine
8 1 (0.70%) TeamCity
8 1 (0.70%) Visual Studio
General
1 97 (68.31%) Marketing
2 19 (13.38%) Retail
3 15 (10.56%) Automotive
4 14 (9.86%) Games
5 12 (8.45%) Advertising
5 12 (8.45%) Finance
6 7 (4.93%) Banking
6 7 (4.93%) Electronics
7 2 (1.41%) Brand Awareness
Job Titles
1 71 (50.00%) Developer
2 31 (21.83%) PHP Developer
3 25 (17.61%) Front End Developer (Client-Side Developer)
4 23 (16.20%) HTML CSS Developer
4 23 (16.20%) HTML Developer
5 19 (13.38%) Full Stack Developer
5 19 (13.38%) JavaScript Developer
5 19 (13.38%) Web Developer
6 13 (9.15%) Head of Development
6 13 (9.15%) Head of Software Development
6 13 (9.15%) SEO Manager
7 11 (7.75%) Marketing Manager
7 11 (7.75%) Senior Developer
8 10 (7.04%) Analyst
8 10 (7.04%) Digital Marketing Manager
8 10 (7.04%) Full Stack Web Developer
8 10 (7.04%) PHP Web Developer
9 8 (5.63%) SEO Specialist
10 7 (4.93%) PPC Manager
10 7 (4.93%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 99 (69.72%) HTML
2 63 (44.37%) CSS
3 47 (33.10%) HTML5
4 32 (22.54%) jQuery
5 28 (19.72%) AngularJS
6 21 (14.79%) Sass
6 21 (14.79%) Symfony
7 20 (14.08%) Apache Flex
7 20 (14.08%) CSS3
7 20 (14.08%) React
8 17 (11.97%) Node.js
8 17 (11.97%) REST
9 14 (9.86%) Ajax
9 14 (9.86%) Unity (Game Engine)
10 12 (8.45%) Twitter Bootstrap
11 11 (7.75%) Laravel
11 11 (7.75%) LESS
12 10 (7.04%) RabbitMQ
13 9 (6.34%) .NET
13 9 (6.34%) RESTful
Miscellaneous
1 57 (40.14%) Social Media
2 35 (24.65%) User Experience
3 28 (19.72%) Graphic Design
4 14 (9.86%) Mobile Games
4 14 (9.86%) Private Cloud
5 10 (7.04%) BBC
5 10 (7.04%) Blog
5 10 (7.04%) NHS
6 8 (5.63%) Mobile App
6 8 (5.63%) Tandem
7 6 (4.23%) Algorithms
8 3 (2.11%) Analytical Skills
8 3 (2.11%) Linux Command Line
9 1 (0.70%) Digital Media
Operating Systems
1 32 (22.54%) Linux
2 16 (11.27%) Android
3 15 (10.56%) Windows
4 14 (9.86%) Apple iOS
Processes & Methodologies
1 53 (37.32%) Pay per click
2 48 (33.80%) Web Development
3 43 (30.28%) Digital Marketing
4 42 (29.58%) E-Commerce
5 33 (23.24%) Analytics
6 28 (19.72%) Front End Development
6 28 (19.72%) Web Design
7 25 (17.61%) Open Source
8 23 (16.20%) Agile Software Development
9 21 (14.79%) Marketing Strategy
10 19 (13.38%) Internet Marketing
11 18 (12.68%) Scrum
12 17 (11.97%) Business Intelligence
12 17 (11.97%) Content Management
12 17 (11.97%) MVC
13 16 (11.27%) Mobile Development
14 14 (9.86%) Game Development
14 14 (9.86%) Unit Testing
15 11 (7.75%) API Development
15 11 (7.75%) Content Marketing
Programming Languages
1 69 (48.59%) PHP
2 67 (47.18%) JavaScript
3 23 (16.20%) C#
4 18 (12.68%) C
5 15 (10.56%) Ruby
5 15 (10.56%) SQL
6 14 (9.86%) C++
7 10 (7.04%) ES6
7 10 (7.04%) Go
7 10 (7.04%) PHP 7
7 10 (7.04%) T-SQL
8 4 (2.82%) TypeScript
Qualifications
1 18 (12.68%) Degree
Quality Assurance & Compliance
1 12 (8.45%) QA
System Software
1 25 (17.61%) Docker
2 14 (9.86%) Active Directory
Systems Management
1 11 (7.75%) Opscode Chef
2 6 (4.23%) cPanel
2 6 (4.23%) Plesk
Vendors
1 43 (30.28%) Google
2 14 (9.86%) VMware
3 11 (7.75%) Adobe
3 11 (7.75%) Twitter
4 10 (7.04%) Zend
5 5 (3.52%) Facebook
5 5 (3.52%) Microsoft
6 3 (2.11%) DoubleClick
6 3 (2.11%) Hotjar
6 3 (2.11%) Progress
6 3 (2.11%) Sitecore
6 3 (2.11%) WooCommerce
7 2 (1.41%) Hootsuite
8 1 (0.70%) DeepCrawl
8 1 (0.70%) Screaming Frog