Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > West Midlands
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 182 213 189
Rank change year-on-year +31 -24 +7
Permanent jobs citing SEO 156 133 138
As % of all permanent IT jobs advertised in the West Midlands 1.54% 1.16% 1.26%
As % of the Processes & Methodologies category 1.73% 1.30% 1.44%
Number of salaries quoted 134 118 117
West Midlands median annual salary £30,000 £28,500 £34,500
Median salary % change year-on-year +5.26% -17.39% +21.05%
10th Percentile £21,650 £21,250 £22,500
90th Percentile £42,500 £49,375 £46,350
England median annual salary £35,000 £36,500 £36,000
% change year-on-year -4.11% +1.39% +2.86%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 9001 10197 9565
As % of all permanent IT jobs advertised in the West Midlands 88.87% 89.21% 87.65%
Number of salaries quoted 7279 7971 7907
West Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £25,500 £25,000 £24,750
90th Percentile £65,000 £63,750 £64,700
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

SEO
Job Vacancy Trend in the West Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for SEO in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the West Midlands.

Salary trend for SEO in the West Midlands

SEO
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing SEO in the West Midlands over the 6 months to 24 November 2017.

Salary histogram for SEO in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +11 38 £28,750 +4.55% 2
Birmingham +9 23 £37,500 +7.14% 4
Staffordshire -5 19 £27,500 -8.33%
Halesowen - 13 - - 1
Shropshire - 11 £35,000 -
Solihull +1 9 £35,000 +25.00% 1
Worcestershire -8 7 £32,500 -7.14% 1
Sutton Coldfield - 7 £32,500 -
Coventry +14 4 £31,250 +27.55% 1
Wolverhampton -2 2 £35,000 +55.56%
Walsall +4 1 £37,500 +2.74%
SEO
England

For the 6 months to 24 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for SEO.

1 117 (75.00%) HTML
2 113 (72.44%) Marketing
3 97 (62.18%) CSS
4 88 (56.41%) JavaScript
4 88 (56.41%) PHP
5 67 (42.95%) Social Media
6 55 (35.26%) Pay per click
7 50 (32.05%) MySQL
7 50 (32.05%) Digital Marketing
8 48 (30.77%) jQuery
8 48 (30.77%) HTML5
9 47 (30.13%) Web Design
10 46 (29.49%) E-Commerce
10 46 (29.49%) WordPress
11 42 (26.92%) Open Source
11 42 (26.92%) Google
12 40 (25.64%) Web Development
12 40 (25.64%) Photoshop
12 40 (25.64%) Sass
13 39 (25.00%) AngularJS
14 38 (24.36%) Front End Development
15 37 (23.72%) Analytics
15 37 (23.72%) Graphic Design
16 36 (23.08%) Adobe Illustrator
16 36 (23.08%) Linux
17 33 (21.15%) CMS
17 33 (21.15%) Internet
17 33 (21.15%) Symfony
17 33 (21.15%) Internet Marketing
18 30 (19.23%) REST

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 46 (29.49%) WordPress
2 33 (21.15%) CMS
3 7 (4.49%) Joomla!
4 4 (2.56%) IIS
5 3 (1.92%) Drupal
6 2 (1.28%) OpenEdge
6 2 (1.28%) Umbraco
7 1 (0.64%) Apache
7 1 (0.64%) Mule
7 1 (0.64%) SharePoint
7 1 (0.64%) WebSphere
Applications
1 40 (25.64%) Photoshop
2 36 (23.08%) Adobe Illustrator
3 11 (7.05%) Adobe Creative Suite
4 6 (3.85%) InDesign
4 6 (3.85%) Microsoft Office
Business Applications
1 17 (10.90%) Magento
2 14 (8.97%) OpenCart
3 2 (1.28%) WebTrends
4 1 (0.64%) Shopify
Cloud Services
1 25 (16.03%) Google Analytics
2 19 (12.18%) AdWords
3 3 (1.92%) npm
4 2 (1.28%) Google Tag Manager
5 1 (0.64%) Amazon AWS
5 1 (0.64%) MailChimp
5 1 (0.64%) SaaS
Communications & Networking
1 33 (21.15%) Internet
2 9 (5.77%) SSH
3 6 (3.85%) DNS
3 6 (3.85%) FTP
Database & Business Intelligence
1 50 (32.05%) MySQL
2 15 (9.62%) NoSQL
3 7 (4.49%) SQL Server
4 4 (2.56%) Apache Cassandra
5 3 (1.92%) Amazon DynamoDB
5 3 (1.92%) MongoDB
6 1 (0.64%) Relational Database
6 1 (0.64%) SQL Server Integration Services
Development Applications
1 18 (11.54%) Git (software)
2 7 (4.49%) gulp
2 7 (4.49%) JIRA
3 4 (2.56%) Team Foundation Server
4 3 (1.92%) Vagrant
5 1 (0.64%) Dreamweaver
5 1 (0.64%) Mercurial
5 1 (0.64%) Visual Website Optimizer
General
1 113 (72.44%) Marketing
2 26 (16.67%) Retail
3 21 (13.46%) Advertising
3 21 (13.46%) Automotive
4 16 (10.26%) Games
5 13 (8.33%) Finance
6 10 (6.41%) Electronics
7 7 (4.49%) Banking
8 4 (2.56%) Mandarin Language
9 3 (1.92%) Brand Awareness
10 2 (1.28%) Publishing
11 1 (0.64%) Legal
Job Titles
1 90 (57.69%) Developer
2 51 (32.69%) HTML CSS Developer
2 51 (32.69%) HTML Developer
3 42 (26.92%) Front End Developer (Client-Side Developer)
4 39 (25.00%) JavaScript Developer
5 37 (23.72%) PHP Developer
6 18 (11.54%) Full Stack Developer
7 17 (10.90%) Junior
7 17 (10.90%) Junior Developer
7 17 (10.90%) Web Developer
8 16 (10.26%) Junior Front End Developer (Client-Side Developer)
8 16 (10.26%) Junior JavaScript Developer
9 12 (7.69%) Marketing Manager
10 11 (7.05%) Digital Marketing Manager
10 11 (7.05%) Head of Development
10 11 (7.05%) Head of Software Development
10 11 (7.05%) SEO Manager
11 10 (6.41%) Senior Developer
12 9 (5.77%) Designer
13 8 (5.13%) PPC Manager
Libraries, Frameworks & Software Standards
1 117 (75.00%) HTML
2 97 (62.18%) CSS
3 48 (30.77%) HTML5
3 48 (30.77%) jQuery
4 40 (25.64%) Sass
5 39 (25.00%) AngularJS
6 33 (21.15%) Symfony
7 30 (19.23%) REST
8 23 (14.74%) CSS3
9 19 (12.18%) Apache Flex
10 16 (10.26%) .NET
10 16 (10.26%) Django
10 16 (10.26%) LESS
10 16 (10.26%) Ruby on Rails
11 15 (9.62%) Ajax
12 14 (8.97%) React
13 12 (7.69%) Unity (Game Engine)
14 10 (6.41%) RESTful
15 9 (5.77%) ASP.NET
15 9 (5.77%) LAMP
Miscellaneous
1 67 (42.95%) Social Media
2 37 (23.72%) Graphic Design
3 30 (19.23%) User Experience
4 12 (7.69%) BBC
4 12 (7.69%) Mobile Games
4 12 (7.69%) Private Cloud
5 10 (6.41%) Blog
6 8 (5.13%) Mobile App
7 7 (4.49%) Algorithms
8 5 (3.21%) Tandem
9 3 (1.92%) Analytical Skills
9 3 (1.92%) NHS
10 2 (1.28%) Enterprise Software
10 2 (1.28%) Linux Command Line
11 1 (0.64%) HoloLens
Operating Systems
1 36 (23.08%) Linux
2 13 (8.33%) Android
3 12 (7.69%) Apple iOS
3 12 (7.69%) Windows
Processes & Methodologies
1 55 (35.26%) Pay per click
2 50 (32.05%) Digital Marketing
3 47 (30.13%) Web Design
4 46 (29.49%) E-Commerce
5 42 (26.92%) Open Source
6 40 (25.64%) Web Development
7 38 (24.36%) Front End Development
8 37 (23.72%) Analytics
9 33 (21.15%) Internet Marketing
10 27 (17.31%) Agile Software Development
11 23 (14.74%) MVC
12 21 (13.46%) Marketing Strategy
13 19 (12.18%) Business Intelligence
14 15 (9.62%) Scrum
15 13 (8.33%) Mobile Development
15 13 (8.33%) Workflow
16 12 (7.69%) Game Development
16 12 (7.69%) Online Marketing
17 11 (7.05%) Content Marketing
18 10 (6.41%) Microservices
Programming Languages
1 88 (56.41%) JavaScript
1 88 (56.41%) PHP
2 28 (17.95%) C#
3 21 (13.46%) C
3 21 (13.46%) SQL
4 19 (12.18%) Ruby
5 12 (7.69%) C++
6 4 (2.56%) VB
7 3 (1.92%) ES6
7 3 (1.92%) Go
7 3 (1.92%) PHP 7
7 3 (1.92%) T-SQL
8 1 (0.64%) VB.NET
Qualifications
1 13 (8.33%) Degree
Quality Assurance & Compliance
1 13 (8.33%) QA
System Software
1 14 (8.97%) Docker
2 12 (7.69%) Active Directory
Systems Management
1 6 (3.85%) cPanel
1 6 (3.85%) Plesk
2 3 (1.92%) Opscode Chef
Vendors
1 42 (26.92%) Google
2 12 (7.69%) Adobe
2 12 (7.69%) VMware
3 8 (5.13%) Microsoft
4 6 (3.85%) Facebook
4 6 (3.85%) Twitter
5 4 (2.56%) Zend
6 3 (1.92%) Progress
6 3 (1.92%) Sitecore
7 2 (1.28%) Hootsuite
7 2 (1.28%) WooCommerce
8 1 (0.64%) DoubleClick
8 1 (0.64%) Hotjar
8 1 (0.64%) IBM