Period
to 17 August 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Worcestershire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 17 August 2018 with a comparison to the same period over the previous 2 years.

Social Media
West Midlands > Worcestershire
6 months to
17 Aug 2018
Same period 2017 Same period 2016
Rank 56 59 61
Rank change year-on-year +3 +2 +8
Permanent jobs citing Social Media 7 18 10
As % of all permanent IT jobs advertised in Worcestershire 1.61% 3.12% 1.67%
As % of the Miscellaneous category 4.90% 7.00% 3.76%
Number of salaries quoted 8 34 16
Worcestershire median annual salary £25,000 £25,000 £22,500
Median salary % change year-on-year - +11.11% -
10th Percentile £19,000 £22,500 £21,250
90th Percentile £32,500 £27,500 £36,875
West Midlands median annual salary £32,500 £27,500 £27,500
% change year-on-year +18.18% - -20.29%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Worcestershire with a requirement for generic IT skills.

All Generic IT Skills
Worcestershire
Permanent vacancies with a requirement for generic IT skills 143 257 266
As % of all permanent IT jobs advertised in Worcestershire 32.87% 44.54% 44.41%
Number of salaries quoted 111 245 254
Worcestershire median annual salary £38,094 £37,500 £35,000
Median salary % change year-on-year +1.58% +7.14% -
10th Percentile £24,000 £22,500 £21,250
90th Percentile £53,750 £52,500 £52,500
West Midlands median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +2.56%

Social Media
Job Vacancy Trend in Worcestershire

Job postings citing Social Media as a percentage of all IT jobs advertised in Worcestershire.

Job vacancy trend for Social Media in Worcestershire

Social Media
Salary Trend in Worcestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Worcestershire.

Salary trend for Social Media in Worcestershire

Social Media
Job Locations in Worcestershire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Worcestershire region over the 6 months to 17 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Redditch - 6 £20,000 -
Worcester -2 1 £30,000 -4.76%
Social Media
West Midlands

For the 6 months to 17 August 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Worcestershire region with a requirement for Social Media.

1 7 (100.00%) Digital Marketing
1 7 (100.00%) Marketing
2 6 (85.71%) Social Media Marketing
2 6 (85.71%) Google
2 6 (85.71%) Hootsuite
2 6 (85.71%) Lead Generation
2 6 (85.71%) Creative Thinking
3 5 (71.43%) Twitter
4 1 (14.29%) Self-Motivation
4 1 (14.29%) Analytical Skills
4 1 (14.29%) AdWords
4 1 (14.29%) Budgeting and Forecasting
4 1 (14.29%) Integrated Marketing
4 1 (14.29%) Analytics
4 1 (14.29%) Display Advertising
4 1 (14.29%) Pay per click
4 1 (14.29%) Advertising
4 1 (14.29%) Competitor Analysis
4 1 (14.29%) Web Marketing
4 1 (14.29%) Marketing Strategy

Social Media
Co-occurring IT Skills in Worcestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (14.29%) AdWords
General
1 7 (100.00%) Marketing
2 1 (14.29%) Advertising
Job Titles
1 4 (57.14%) Social Media Executive
2 2 (28.57%) Social Media Manager
3 1 (14.29%) Digital Executive
3 1 (14.29%) Digital Marketing Executive
3 1 (14.29%) Marketing Executive
Miscellaneous
1 1 (14.29%) Analytical Skills
1 1 (14.29%) Self-Motivation
Processes & Methodologies
1 7 (100.00%) Digital Marketing
2 6 (85.71%) Creative Thinking
2 6 (85.71%) Lead Generation
2 6 (85.71%) Social Media Marketing
3 1 (14.29%) Analytics
3 1 (14.29%) Budgeting and Forecasting
3 1 (14.29%) Competitor Analysis
3 1 (14.29%) Display Advertising
3 1 (14.29%) Integrated Marketing
3 1 (14.29%) Marketing Strategy
3 1 (14.29%) Pay per click
3 1 (14.29%) Web Marketing
Vendors
1 6 (85.71%) Google
1 6 (85.71%) Hootsuite
2 5 (71.43%) Twitter