Period
to 18 December 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 18 December 2017 with a comparison to the same period over the previous 2 years.

Social Media
England > West Midlands
6 months to
18 Dec 2017
Same period 2016 Same period 2015
Rank 176 218 228
Rank change year-on-year +42 +10 +25
Permanent jobs citing Social Media 142 113 93
As % of all permanent IT jobs advertised in the West Midlands 1.41% 1.02% 0.88%
As % of the Miscellaneous category 3.85% 2.84% 2.74%
Number of salaries quoted 123 113 79
West Midlands median annual salary £30,000 £32,000 £37,500
Median salary % change year-on-year -6.25% -14.67% -3.23%
10th Percentile £21,250 £22,000 £22,500
90th Percentile £43,500 £57,500 £57,500
England median annual salary £40,000 £42,500 £40,000
% change year-on-year -5.88% +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for generic IT skills.

All Generic IT Skills
West Midlands
Permanent vacancies with a requirement for generic IT skills 3691 3978 3394
As % of all permanent IT jobs advertised in the West Midlands 36.77% 36.06% 32.29%
Number of salaries quoted 2889 2941 2700
West Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £23,750 £23,000 £23,500
90th Percentile £62,500 £63,750 £63,750
England median annual salary £50,000 £50,000 £48,500
% change year-on-year - +3.09% +7.78%

Social Media
Job Vacancy Trend in the West Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media in the West Midlands

Social Media
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the West Midlands.

Salary trend for Social Media in the West Midlands

Social Media
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Social Media in the West Midlands over the 6 months to 18 December 2017.

Salary histogram for Social Media in the West Midlands

Social Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Midlands region over the 6 months to 18 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +21 52 £34,500 -1.43% 6
Warwickshire +19 46 £30,000 +7.14%
Staffordshire +21 13 £27,500 -50.00% 1
Solihull 0 10 £35,000 +79.49%
Worcestershire -11 6 £22,500 -6.25%
Sutton Coldfield - 6 - -
Coventry +5 4 £30,000 +20.00%
Herefordshire 0 3 £22,500 -6.25%
Halesowen - 3 £45,000 -
Shropshire +2 1 - -
Social Media
England

For the 6 months to 18 December 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Social Media.

1 124 (87.32%) Marketing
2 86 (60.56%) HTML
3 72 (50.70%) SEO
3 72 (50.70%) JavaScript
3 72 (50.70%) CSS
4 71 (50.00%) PHP
5 58 (40.85%) jQuery
6 52 (36.62%) AngularJS
7 50 (35.21%) HTML5
8 47 (33.10%) Open Source
9 42 (29.58%) SQL
10 40 (28.17%) MySQL
11 37 (26.06%) Web Design
12 36 (25.35%) Retail
13 34 (23.94%) Symfony
13 34 (23.94%) REST
14 32 (22.54%) Photoshop
14 32 (22.54%) Git (software)
15 31 (21.83%) Internet Marketing
15 31 (21.83%) Front End Development
15 31 (21.83%) Internet
15 31 (21.83%) Graphic Design
16 30 (21.13%) Sass
16 30 (21.13%) Degree
16 30 (21.13%) WordPress
17 29 (20.42%) Web Development
17 29 (20.42%) CMS
17 29 (20.42%) Linux
18 28 (19.72%) Digital Marketing
19 24 (16.90%) User Experience

Social Media
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (21.13%) WordPress
2 29 (20.42%) CMS
3 6 (4.23%) Sitecore CMS
3 6 (4.23%) Umbraco
Applications
1 32 (22.54%) Photoshop
2 20 (14.08%) Adobe Illustrator
3 10 (7.04%) Adobe Creative Suite
4 7 (4.93%) InDesign
5 4 (2.82%) Microsoft Office
6 1 (0.70%) Adobe Premiere
6 1 (0.70%) Final Cut Pro
6 1 (0.70%) Microsoft Excel
6 1 (0.70%) Microsoft PowerPoint
Business Applications
1 8 (5.63%) Magento
2 6 (4.23%) OpenCart
Cloud Services
1 17 (11.97%) PaaS
1 17 (11.97%) SaaS
2 12 (8.45%) AdWords
3 8 (5.63%) Google Analytics
3 8 (5.63%) npm
4 6 (4.23%) Microsoft Azure
5 1 (0.70%) Adobe Creative Cloud
5 1 (0.70%) Google Tag Manager
5 1 (0.70%) MailChimp
Communications & Networking
1 31 (21.83%) Internet
2 6 (4.23%) DNS
2 6 (4.23%) FTP
3 2 (1.41%) SMS
Database & Business Intelligence
1 40 (28.17%) MySQL
2 12 (8.45%) MongoDB
3 8 (5.63%) Amazon DynamoDB
3 8 (5.63%) NoSQL
4 4 (2.82%) Apache Cassandra
5 2 (1.41%) SQLite
6 1 (0.70%) PostgreSQL
6 1 (0.70%) Relational Database
6 1 (0.70%) SQL Server
Development Applications
1 32 (22.54%) Git (software)
2 10 (7.04%) Grunt
2 10 (7.04%) gulp
2 10 (7.04%) Jenkins
3 8 (5.63%) Vagrant
4 6 (4.23%) git-flow
5 4 (2.82%) JSUnit
6 2 (1.41%) Eclipse
7 1 (0.70%) Mocha
7 1 (0.70%) Xcode
General
1 124 (87.32%) Marketing
2 36 (25.35%) Retail
3 21 (14.79%) Advertising
4 20 (14.08%) Automotive
5 13 (9.15%) Manufacturing
6 10 (7.04%) Electronics
7 5 (3.52%) Games
8 3 (2.11%) Brand Awareness
8 3 (2.11%) Finance
8 3 (2.11%) Publishing
9 1 (0.70%) Banking
9 1 (0.70%) Investment Banking
9 1 (0.70%) Mandarin Language
Job Titles
1 73 (51.41%) Developer
2 52 (36.62%) HTML CSS Developer
2 52 (36.62%) HTML Developer
3 48 (33.80%) JavaScript Developer
4 33 (23.24%) PHP Developer
5 28 (19.72%) Front End Developer (Client-Side Developer)
6 21 (14.79%) Full Stack Developer
7 20 (14.08%) Web Developer
8 19 (13.38%) PHP Web Developer
9 17 (11.97%) Product Manager
10 16 (11.27%) Junior
11 15 (10.56%) Junior Developer
12 14 (9.86%) Angular Developer
13 13 (9.15%) Junior Front End Developer (Client-Side Developer)
13 13 (9.15%) Junior JavaScript Developer
13 13 (9.15%) Senior Developer
14 12 (8.45%) MySQL Developer
15 11 (7.75%) PHP MySQL Developer
16 10 (7.04%) Senior Front-End Developer
16 10 (7.04%) Senior JavaScript Developer
Libraries, Frameworks & Software Standards
1 86 (60.56%) HTML
2 72 (50.70%) CSS
3 58 (40.85%) jQuery
4 52 (36.62%) AngularJS
5 50 (35.21%) HTML5
6 34 (23.94%) REST
6 34 (23.94%) Symfony
7 30 (21.13%) Sass
8 13 (9.15%) Django
8 13 (9.15%) JSON
8 13 (9.15%) Ruby on Rails
8 13 (9.15%) Web Services
9 11 (7.75%) Backbone.js
10 10 (7.04%) CSS3
10 10 (7.04%) PhoneGap
10 10 (7.04%) RESTful
10 10 (7.04%) Semantic HTML
11 9 (6.34%) Laravel
11 9 (6.34%) Node.js
11 9 (6.34%) React
Miscellaneous
1 31 (21.83%) Graphic Design
2 24 (16.90%) User Experience
3 21 (14.79%) Analytical Skills
4 15 (10.56%) Mobile App
5 12 (8.45%) NHS
6 11 (7.75%) Blog
7 6 (4.23%) Client/Server
8 2 (1.41%) BBC
8 2 (1.41%) Embedded Systems
8 2 (1.41%) Enterprise Software
8 2 (1.41%) Video Editing
9 1 (0.70%) Mobile Banking
Operating Systems
1 29 (20.42%) Linux
2 11 (7.75%) Windows
3 2 (1.41%) Android
4 1 (0.70%) Apple iOS
Processes & Methodologies
1 72 (50.70%) SEO
2 47 (33.10%) Open Source
3 37 (26.06%) Web Design
4 31 (21.83%) Front End Development
4 31 (21.83%) Internet Marketing
5 29 (20.42%) Web Development
6 28 (19.72%) Digital Marketing
7 24 (16.90%) MVC
7 24 (16.90%) Pay per click
8 23 (16.20%) E-Commerce
9 20 (14.08%) Marketing Strategy
10 18 (12.68%) Continuous Improvement
10 18 (12.68%) Mentoring
11 17 (11.97%) Analytics
11 17 (11.97%) Line Management
11 17 (11.97%) Product Management
12 14 (9.86%) Social Media Marketing
12 14 (9.86%) Unit Testing
12 14 (9.86%) Workflow
13 11 (7.75%) Project Management
Programming Languages
1 72 (50.70%) JavaScript
2 71 (50.00%) PHP
3 42 (29.58%) SQL
4 21 (14.79%) Ruby
5 8 (5.63%) ES6
5 8 (5.63%) Go
5 8 (5.63%) PHP 7
5 8 (5.63%) T-SQL
6 7 (4.93%) C#
7 6 (4.23%) C
8 2 (1.41%) C++
8 2 (1.41%) Java
9 1 (0.70%) Objective-C
9 1 (0.70%) TypeScript
Qualifications
1 30 (21.13%) Degree
Quality Assurance & Compliance
1 10 (7.04%) QA
System Software
1 9 (6.34%) Docker
Systems Management
1 8 (5.63%) Opscode Chef
2 6 (4.23%) cPanel
2 6 (4.23%) Plesk
Vendors
1 19 (13.38%) Google
2 13 (9.15%) Adobe
3 9 (6.34%) Sitecore
4 8 (5.63%) Zend
5 7 (4.93%) Facebook
5 7 (4.93%) Twitter
6 5 (3.52%) Microsoft
7 2 (1.41%) Hootsuite
8 1 (0.70%) HubSpot