Period
to 5 July 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 5 July 2020 with a comparison to the same period over the previous 2 years.

Social Media
England > West Midlands
6 months to
5 Jul 2020
Same period 2019 Same period 2018
Rank 191 242 198
Rank change year-on-year +51 -44 +27
Permanent jobs citing Social Media 7 50 116
As % of all permanent jobs advertised in the West Midlands 0.17% 0.63% 1.20%
As % of the Miscellaneous category 0.45% 1.53% 3.23%
Number of salaries quoted 7 40 91
Median annual salary £43,500 £27,500 £32,500
Median salary % change year-on-year +58.18% -15.38% +18.18%
10th Percentile £21,600 £22,500 £19,000
90th Percentile £54,083 £47,625 £58,750
England median annual salary £52,500 £42,500 £42,500
% change year-on-year +23.53% - +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for generic IT skills.

All Generic IT Skills
West Midlands
Permanent vacancies with a requirement for generic IT skills 1,568 3,260 3,590
As % of all permanent IT jobs advertised in the West Midlands 38.99% 40.82% 37.01%
Number of salaries quoted 1,244 2,289 2,517
Median annual salary £47,500 £45,000 £42,500
Median salary % change year-on-year +5.56% +5.88% +6.25%
10th Percentile £26,250 £26,250 £24,500
90th Percentile £67,500 £70,000 £65,000
England median annual salary £56,000 £52,500 £50,000
% change year-on-year +6.67% +5.00% -

Social Media
Job Vacancy Trend in the West Midlands

Job postings citing Social Media as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media in the West Midlands

Social Media
Salary Trend in the West Midlands

3-month moving average salary quoted in jobs citing Social Media in the West Midlands.

Salary trend for Social Media in the West Midlands

Social Media
Salary Histogram in the West Midlands

Salary distribution for jobs citing Social Media in the West Midlands over the 6 months to 5 July 2020.

Salary histogram for Social Media in the West Midlands

Social Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Midlands region over the 6 months to 5 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +17 3 £28,800 -17.71%
Warwickshire +22 2 £53,000 +92.73%
Birmingham +44 1 - -
Solihull - 1 £52,368 -
Social Media
England

For the 6 months to 5 July 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Social Media.

1 4 (57.14%) Marketing
2 3 (42.86%) Degree
3 2 (28.57%) SAN
3 2 (28.57%) Pay per click
3 2 (28.57%) Incident Management
3 2 (28.57%) Digital Marketing
3 2 (28.57%) Time Management
3 2 (28.57%) Open Source
3 2 (28.57%) GPEN
3 2 (28.57%) GCIA
3 2 (28.57%) GCIH
3 2 (28.57%) Vulnerability Management
3 2 (28.57%) Facebook
3 2 (28.57%) Analytics
3 2 (28.57%) Technical Analysis
3 2 (28.57%) Analytical Skills
3 2 (28.57%) OSINT
3 2 (28.57%) Threat Analysis
3 2 (28.57%) Cyberthreat
3 2 (28.57%) Cyberattack
3 2 (28.57%) Cyber Threat Intelligence
3 2 (28.57%) SANS
3 2 (28.57%) Security Operations
3 2 (28.57%) Actionable Insight
3 2 (28.57%) Instagram
3 2 (28.57%) Cyber Intelligence
3 2 (28.57%) Threat Intelligence
4 1 (14.29%) Customer-Centricity
4 1 (14.29%) Rational Team Concert
4 1 (14.29%) Pinterest

Social Media
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) CMS
1 1 (14.29%) SharePoint
Applications
1 1 (14.29%) Microsoft Excel
1 1 (14.29%) Microsoft Office
Business Applications
1 1 (14.29%) Social Studio
1 1 (14.29%) Sprinklr
Cloud Services
1 1 (14.29%) AdWords
1 1 (14.29%) Office 365
1 1 (14.29%) OneDrive
1 1 (14.29%) Power Platform
1 1 (14.29%) PowerApps
1 1 (14.29%) SaaS
1 1 (14.29%) SuccessFactors
1 1 (14.29%) Yammer
Communications & Networking
1 2 (28.57%) SAN
2 1 (14.29%) Skype
Development Applications
1 1 (14.29%) Rational DOORS
1 1 (14.29%) Rational Team Concert
General
1 4 (57.14%) Marketing
2 1 (14.29%) Advertising
2 1 (14.29%) Back Office
2 1 (14.29%) Finance
Job Titles
1 2 (28.57%) Analyst
1 2 (28.57%) Report Analyst
1 2 (28.57%) Senior Analyst
1 2 (28.57%) Senior Reporting Analyst
1 2 (28.57%) Threat Intelligence Analyst
2 1 (14.29%) Digital Marketing Assistant
2 1 (14.29%) Digital Marketing Manager
2 1 (14.29%) IT Support
2 1 (14.29%) Marketing Assistant
2 1 (14.29%) Marketing Manager
2 1 (14.29%) Product Owner
2 1 (14.29%) Support Team Leader
2 1 (14.29%) Team Leader
Miscellaneous
1 2 (28.57%) Analytical Skills
1 2 (28.57%) Cyberattack
1 2 (28.57%) Cyberthreat
2 1 (14.29%) Blog
2 1 (14.29%) User Experience
Processes & Methodologies
1 2 (28.57%) Actionable Insight
1 2 (28.57%) Analytics
1 2 (28.57%) Cyber Intelligence
1 2 (28.57%) Cyber Threat Intelligence
1 2 (28.57%) Digital Marketing
1 2 (28.57%) Incident Management
1 2 (28.57%) Open Source
1 2 (28.57%) OSINT
1 2 (28.57%) Pay per click
1 2 (28.57%) Security Operations
1 2 (28.57%) Technical Analysis
1 2 (28.57%) Threat Analysis
1 2 (28.57%) Threat Intelligence
1 2 (28.57%) Time Management
1 2 (28.57%) Vulnerability Management
2 1 (14.29%) Agile Software Development
2 1 (14.29%) Customer-Centricity
2 1 (14.29%) Line Management
2 1 (14.29%) Marketing Strategy
2 1 (14.29%) Social Media Marketing
Qualifications
1 3 (42.86%) Degree
2 2 (28.57%) GCIA
2 2 (28.57%) GCIH
2 2 (28.57%) GPEN
2 2 (28.57%) SANS
Quality Assurance & Compliance
1 1 (14.29%) SLA
Vendors
1 2 (28.57%) Facebook
1 2 (28.57%) Instagram
2 1 (14.29%) Concur
2 1 (14.29%) Hootsuite
2 1 (14.29%) IBM
2 1 (14.29%) Microsoft
2 1 (14.29%) Pinterest
2 1 (14.29%) Salesforce.com
2 1 (14.29%) Twitter