Period
to 21 October 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 21 October 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > West Midlands
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 191 178 211
Rank change year-on-year -13 +33 +7
Permanent jobs citing Social Media 102 153 133
As % of all permanent IT jobs advertised in the West Midlands 1.19% 1.55% 1.13%
As % of the Miscellaneous category 2.91% 3.94% 2.93%
Number of salaries quoted 82 139 129
West Midlands median annual salary £32,500 £30,000 £29,306
Median salary % change year-on-year +8.33% +2.37% -19.16%
10th Percentile £18,500 £22,500 £21,250
90th Percentile £58,750 £40,000 £57,500
England median annual salary £42,500 £40,000 £42,500
% change year-on-year +6.25% -5.88% +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for generic IT skills.

All Generic IT Skills
West Midlands
Permanent vacancies with a requirement for generic IT skills 3,509 3,883 4,538
As % of all permanent IT jobs advertised in the West Midlands 40.90% 39.33% 38.49%
Number of salaries quoted 2,514 3,088 3,331
West Midlands median annual salary £43,500 £40,000 £40,000
Median salary % change year-on-year +8.75% - +2.56%
10th Percentile £24,500 £25,000 £22,500
90th Percentile £68,750 £60,650 £63,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Social Media
Job Vacancy Trend in the West Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media in the West Midlands

Social Media
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the West Midlands.

Salary trend for Social Media in the West Midlands

Social Media
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Social Media in the West Midlands over the 6 months to 21 October 2018.

Salary histogram for Social Media in the West Midlands

Social Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Midlands region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +6 51 £42,500 +6.25% 3
Warwickshire -5 13 £41,250 +37.50%
Coventry +14 10 £31,250 +9.65% 3
Solihull +1 6 £30,000 +33.33%
Worcestershire -1 6 £20,000 -20.00%
Staffordshire +12 5 £22,500 -18.18% 1
Shropshire +18 3 £20,000 - 1
Sutton Coldfield -31 1 £37,500 - 1
Social Media
England

For the 6 months to 21 October 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Social Media.

1 77 (75.49%) Marketing
2 46 (45.10%) E-Commerce
2 46 (45.10%) Analytics
3 40 (39.22%) Digital Marketing
4 35 (34.31%) Google
5 34 (33.33%) SEO
6 32 (31.37%) Degree
7 25 (24.51%) Twitter
8 24 (23.53%) Retail
9 22 (21.57%) Pay per click
10 21 (20.59%) Marketing Strategy
11 20 (19.61%) Social Media Marketing
12 18 (17.65%) Email Marketing
13 17 (16.67%) CMS
13 17 (16.67%) MySQL
14 16 (15.69%) Java
14 16 (15.69%) Agile Software Development
15 15 (14.71%) Jenkins
15 15 (14.71%) DevOps
15 15 (14.71%) Creative Thinking
15 15 (14.71%) Java 8
16 14 (13.73%) User Experience
16 14 (13.73%) HTML
17 13 (12.75%) JavaScript
17 13 (12.75%) Web Design
17 13 (12.75%) AdWords
18 12 (11.76%) WordPress
18 12 (11.76%) Content Management
18 12 (11.76%) Google Analytics
18 12 (11.76%) CSS

Social Media
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (16.67%) CMS
2 12 (11.76%) WordPress
3 5 (4.90%) Adobe Experience Manager
3 5 (4.90%) Apache
3 5 (4.90%) Apache Solr
3 5 (4.90%) SharePoint
4 1 (0.98%) Joomla!
Applications
1 10 (9.80%) Photoshop
2 6 (5.88%) Microsoft Office
3 5 (4.90%) Microsoft PowerPoint
4 3 (2.94%) Adobe Creative Suite
4 3 (2.94%) Microsoft Excel
5 1 (0.98%) MS Visio
Business Applications
1 1 (0.98%) Academy Revenues and Benefits
Cloud Services
1 13 (12.75%) AdWords
2 12 (11.76%) Google Analytics
3 5 (4.90%) Amazon AWS
4 4 (3.92%) Office 365
4 4 (3.92%) PaaS
4 4 (3.92%) SaaS
5 1 (0.98%) Google Tag Manager
5 1 (0.98%) iTunes
5 1 (0.98%) MailChimp
5 1 (0.98%) Yammer
Communications & Networking
1 4 (3.92%) Intranet
2 1 (0.98%) Internet
Database & Business Intelligence
1 17 (16.67%) MySQL
2 11 (10.78%) NoSQL
3 10 (9.80%) MongoDB
4 2 (1.96%) SQL Server
5 1 (0.98%) PostgreSQL
5 1 (0.98%) SQL Server 2016
Development Applications
1 15 (14.71%) Jenkins
2 10 (9.80%) Cucumber
3 5 (4.90%) Atlassian Bamboo
3 5 (4.90%) Grunt
3 5 (4.90%) Maven
3 5 (4.90%) SonarQube
3 5 (4.90%) TeamCity
4 4 (3.92%) Dreamweaver
5 3 (2.94%) Git (software)
6 1 (0.98%) Axure RP
6 1 (0.98%) Balsamiq Mockups
6 1 (0.98%) Mocha
6 1 (0.98%) Rational Software Modeler
6 1 (0.98%) Visual Studio Team System
6 1 (0.98%) Visual Website Optimizer
6 1 (0.98%) Xcode
General
1 77 (75.49%) Marketing
2 24 (23.53%) Retail
3 11 (10.78%) Publishing
4 10 (9.80%) Advertising
5 8 (7.84%) Finance
6 7 (6.86%) Brand Awareness
7 6 (5.88%) Automotive
8 4 (3.92%) Games
8 4 (3.92%) Legal
9 2 (1.96%) Manufacturing
10 1 (0.98%) French Language
10 1 (0.98%) German Language
Job Titles
1 27 (26.47%) Developer
2 16 (15.69%) Marketing Manager
2 16 (15.69%) Senior Developer
3 12 (11.76%) Digital Marketing Manager
4 10 (9.80%) Java Developer
4 10 (9.80%) Senior Java Developer
5 9 (8.82%) Social Media Manager
6 7 (6.86%) Social Media Executive
7 6 (5.88%) Marketing Executive
8 5 (4.90%) Head of Marketing
8 5 (4.90%) WordPress Developer
9 4 (3.92%) Communications Manager
9 4 (3.92%) Communications Officer
9 4 (3.92%) HTML CSS Developer
9 4 (3.92%) HTML Developer
9 4 (3.92%) JavaScript Developer
9 4 (3.92%) PHP CodeIgniter Developer
9 4 (3.92%) PHP Laravel Developer
9 4 (3.92%) PHP WordPress Developer
9 4 (3.92%) Technical Account Manager
Libraries, Frameworks & Software Standards
1 14 (13.73%) HTML
2 12 (11.76%) CSS
3 10 (9.80%) HTML5
3 10 (9.80%) Spring
3 10 (9.80%) Spring MVC
4 9 (8.82%) React
5 8 (7.84%) jQuery
6 7 (6.86%) XML
7 6 (5.88%) AngularJS
7 6 (5.88%) CSS3
7 6 (5.88%) RESTful
7 6 (5.88%) SOAP
7 6 (5.88%) Web Services
8 5 (4.90%) Apache Sling
8 5 (4.90%) Handlebars
8 5 (4.90%) JAX-RS
8 5 (4.90%) JSP
8 5 (4.90%) LDAP
8 5 (4.90%) Twitter Bootstrap
8 5 (4.90%) XHTML
Miscellaneous
1 14 (13.73%) User Experience
2 7 (6.86%) Digital Media
3 6 (5.88%) Self-Motivation
4 5 (4.90%) Analytical Skills
4 5 (4.90%) Client/Server
4 5 (4.90%) Replication
4 5 (4.90%) Taxonomies
5 3 (2.94%) Driving Licence
6 2 (1.96%) Blog
6 2 (1.96%) Mobile App
7 1 (0.98%) BBC
7 1 (0.98%) Computer Science
7 1 (0.98%) Data Structures
7 1 (0.98%) Graphic Design
7 1 (0.98%) Photography
Operating Systems
1 1 (0.98%) Android
1 1 (0.98%) Apple iOS
1 1 (0.98%) Linux
1 1 (0.98%) watchOS
Processes & Methodologies
1 46 (45.10%) Analytics
1 46 (45.10%) E-Commerce
2 40 (39.22%) Digital Marketing
3 34 (33.33%) SEO
4 22 (21.57%) Pay per click
5 21 (20.59%) Marketing Strategy
6 20 (19.61%) Social Media Marketing
7 18 (17.65%) Email Marketing
8 16 (15.69%) Agile Software Development
9 15 (14.71%) Creative Thinking
9 15 (14.71%) DevOps
10 13 (12.75%) Web Design
11 12 (11.76%) Content Management
11 12 (11.76%) MVC
12 10 (9.80%) Continuous Deployment
12 10 (9.80%) Web Development
13 9 (8.82%) Decision-Making
14 8 (7.84%) Lead Generation
14 8 (7.84%) OO
15 7 (6.86%) Copywriting
Programming Languages
1 16 (15.69%) Java
2 15 (14.71%) Java 8
3 13 (12.75%) JavaScript
4 11 (10.78%) SQL
5 8 (7.84%) PHP
6 2 (1.96%) C#
7 1 (0.98%) C
7 1 (0.98%) Ruby
7 1 (0.98%) T-SQL
7 1 (0.98%) TypeScript
Qualifications
1 32 (31.37%) Degree
2 1 (0.98%) Computer Science Degree
2 1 (0.98%) ISTQB
2 1 (0.98%) ISTQB Advanced Certification
Quality Assurance & Compliance
1 1 (0.98%) PMO
System Software
1 5 (4.90%) Varnish
2 1 (0.98%) Docker
Systems Management
1 5 (4.90%) Single Sign-On
2 3 (2.94%) Opscode Chef
3 1 (0.98%) TeamSite
Vendors
1 35 (34.31%) Google
2 25 (24.51%) Twitter
3 10 (9.80%) Facebook
4 9 (8.82%) Microsoft
5 8 (7.84%) Adobe
6 6 (5.88%) Hootsuite
7 5 (4.90%) hybris
8 3 (2.94%) HP
8 3 (2.94%) HubSpot
8 3 (2.94%) IBM
8 3 (2.94%) Salesforce.com
9 2 (1.96%) Apple
9 2 (1.96%) Cadence
9 2 (1.96%) SAP
10 1 (0.98%) DeepCrawl
10 1 (0.98%) Screaming Frog
10 1 (0.98%) ServiceNow
10 1 (0.98%) Sony
10 1 (0.98%) Yahoo!