Period
to 17 August 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 17 August 2019 with a comparison to the same period over the previous 2 years.

Social Media
England > West Midlands
6 months to
17 Aug 2019
Same period 2018 Same period 2017
Rank 229 178 210
Rank change year-on-year -51 +32 +4
Permanent jobs citing Social Media 38 122 114
As % of all permanent IT jobs advertised in the West Midlands 0.49% 1.34% 1.15%
As % of the Miscellaneous category 1.25% 3.53% 3.03%
Number of salaries quoted 35 99 119
West Midlands median annual salary £27,500 £32,500 £27,500
Median salary % change year-on-year -15.38% +18.18% -
10th Percentile £22,500 £18,500 £22,500
90th Percentile £48,250 £58,750 £40,000
England median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for generic IT skills.

All Generic IT Skills
West Midlands
Permanent vacancies with a requirement for generic IT skills 3,036 3,453 3,758
As % of all permanent IT jobs advertised in the West Midlands 39.27% 37.83% 37.77%
Number of salaries quoted 2,225 2,426 3,013
West Midlands median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -
10th Percentile £26,250 £25,000 £25,000
90th Percentile £70,000 £67,500 £60,000
England median annual salary £53,673 £52,500 £50,000
% change year-on-year +2.23% +5.00% -

Social Media
Job Vacancy Trend in the West Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media in the West Midlands

Social Media
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the West Midlands.

Salary trend for Social Media in the West Midlands

Social Media
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Social Media in the West Midlands over the 6 months to 17 August 2019.

Salary histogram for Social Media in the West Midlands

Social Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Midlands region over the 6 months to 17 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +15 8 £25,000 -23.08%
Birmingham -5 8 £37,500 -11.76% 3
Worcestershire -9 6 £40,274 +61.10% 2
Warwickshire -19 6 £27,500 -45.00%
Dudley - 6 £25,000 -
Staffordshire 0 2 £35,000 +55.56% 2
Social Media
England

For the 6 months to 17 August 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Social Media.

1 24 (63.16%) Marketing
2 17 (44.74%) HTML
2 17 (44.74%) PHP
3 16 (42.11%) CSS
3 16 (42.11%) Degree
4 15 (39.47%) User Experience
5 14 (36.84%) Node.js
5 14 (36.84%) MySQL
6 13 (34.21%) JavaScript
6 13 (34.21%) Linux
6 13 (34.21%) Web Development
6 13 (34.21%) Digital Marketing
6 13 (34.21%) jQuery
6 13 (34.21%) HTML5
7 11 (28.95%) SEO
7 11 (28.95%) Advertising
7 11 (28.95%) Python
8 10 (26.32%) CRM
8 10 (26.32%) Java
8 10 (26.32%) C#
8 10 (26.32%) Retail
8 10 (26.32%) CSS3
8 10 (26.32%) AngularJS
8 10 (26.32%) Pay per click
9 9 (23.68%) Agile Software Development
10 8 (21.05%) Analytics
10 8 (21.05%) Games
10 8 (21.05%) Front End Development
11 7 (18.42%) Vue.js
11 7 (18.42%) Creative Thinking

Social Media
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (18.42%) WordPress
2 4 (10.53%) Drupal
2 4 (10.53%) Umbraco
3 1 (2.63%) CMS
Applications
1 3 (7.89%) Microsoft Excel
2 2 (5.26%) Adobe Illustrator
2 2 (5.26%) Photoshop
3 1 (2.63%) Adobe Creative Suite
3 1 (2.63%) Microsoft Office
3 1 (2.63%) Microsoft PowerPoint
3 1 (2.63%) Spreadsheet
Business Applications
1 7 (18.42%) Magento
2 2 (5.26%) Dynamics CRM
Cloud Services
1 7 (18.42%) Amazon AWS
2 4 (10.53%) npm
3 2 (5.26%) SaaS
4 1 (2.63%) AdWords
4 1 (2.63%) IaaS
4 1 (2.63%) Microsoft Azure
4 1 (2.63%) PaaS
4 1 (2.63%) Slack
Database & Business Intelligence
1 14 (36.84%) MySQL
2 6 (15.79%) Couchbase
3 4 (10.53%) MongoDB
3 4 (10.53%) Redis
4 1 (2.63%) SQL Server
Development Applications
1 7 (18.42%) Git (software)
1 7 (18.42%) JSUnit
2 6 (15.79%) gulp
3 2 (5.26%) Axure RP
General
1 24 (63.16%) Marketing
2 11 (28.95%) Advertising
3 10 (26.32%) Retail
4 8 (21.05%) Games
5 1 (2.63%) Electronics
5 1 (2.63%) Finance
5 1 (2.63%) Local Government
Job Titles
1 17 (44.74%) Developer
2 14 (36.84%) Front End Developer (Client-Side Developer)
3 7 (18.42%) Digital Executive
3 7 (18.42%) Digital Marketing Executive
3 7 (18.42%) Marketing Executive
4 6 (15.79%) Front End Web Developer (Client-Side Developer)
4 6 (15.79%) Web Developer
5 3 (7.89%) Senior Manager
5 3 (7.89%) UI Developer
6 2 (5.26%) Designer
6 2 (5.26%) Digital Marketing Manager
6 2 (5.26%) Junior
6 2 (5.26%) Junior Developer
6 2 (5.26%) Junior Front End Developer (Client-Side Developer)
6 2 (5.26%) Marketing Manager
6 2 (5.26%) PHP Developer
6 2 (5.26%) PHP Laravel Developer
6 2 (5.26%) Product Manager
6 2 (5.26%) Telesales Executive
6 2 (5.26%) UX Designer
Libraries, Frameworks & Software Standards
1 17 (44.74%) HTML
2 16 (42.11%) CSS
3 14 (36.84%) Node.js
4 13 (34.21%) HTML5
4 13 (34.21%) jQuery
5 10 (26.32%) AngularJS
5 10 (26.32%) CSS3
6 7 (18.42%) CakePHP
6 7 (18.42%) LAMP
6 7 (18.42%) Laravel
6 7 (18.42%) Twitter Bootstrap
6 7 (18.42%) Vue.js
7 6 (15.79%) Handlebars
7 6 (15.79%) JSP
7 6 (15.79%) LESS
7 6 (15.79%) Sass
7 6 (15.79%) Web Services
8 5 (13.16%) .NET
9 4 (10.53%) ASP.NET
9 4 (10.53%) XHTML
Miscellaneous
1 15 (39.47%) User Experience
2 7 (18.42%) Blog
3 6 (15.79%) Mobile Games
4 3 (7.89%) Graphic Design
4 3 (7.89%) Greenfield Project
4 3 (7.89%) Self-Motivation
5 1 (2.63%) Analytical Skills
5 1 (2.63%) Public Cloud
5 1 (2.63%) Social Network
Operating Systems
1 13 (34.21%) Linux
2 6 (15.79%) Mac OS
2 6 (15.79%) Unix
Processes & Methodologies
1 13 (34.21%) Digital Marketing
1 13 (34.21%) Web Development
2 11 (28.95%) SEO
3 10 (26.32%) CRM
3 10 (26.32%) Pay per click
4 9 (23.68%) Agile Software Development
5 8 (21.05%) Analytics
5 8 (21.05%) Front End Development
6 7 (18.42%) Creative Thinking
6 7 (18.42%) Email Marketing
6 7 (18.42%) Responsive Web Design
6 7 (18.42%) Unit Testing
7 6 (15.79%) Computer Science
7 6 (15.79%) Customer Engagement
7 6 (15.79%) Data Entry
7 6 (15.79%) Mathematics
7 6 (15.79%) Time Management
8 4 (10.53%) E-Commerce
8 4 (10.53%) Open Source
8 4 (10.53%) Scrum
Programming Languages
1 17 (44.74%) PHP
2 13 (34.21%) JavaScript
3 11 (28.95%) Python
4 10 (26.32%) C#
4 10 (26.32%) Java
5 6 (15.79%) Bash Shell
6 5 (13.16%) SQL
7 4 (10.53%) ES6
7 4 (10.53%) Perl
7 4 (10.53%) Ruby
7 4 (10.53%) TypeScript
Qualifications
1 16 (42.11%) Degree
Quality Assurance & Compliance
1 1 (2.63%) GDPR
Vendors
1 7 (18.42%) Facebook
1 7 (18.42%) Twitter
2 3 (7.89%) Adobe
3 1 (2.63%) Google
3 1 (2.63%) Microsoft