The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 24 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Social Media
England / West Midlands
Rank 184 143 171
Rank change year-on-year -41 +28  
Permanent jobs citing Social Media 26 94 46
As % of all permanent IT jobs advertised in the West Midlands 0.55% 1.53% 0.91%
As % of the Miscellaneous category 1.56% 4.28% 2.78%
Number of salaries quoted 25 50 35
Median salary £25,000 £35,000 £32,500
Median salary % change year-on-year -28.57% +7.69%  
90% offered a salary of more than £24,000 £22,500 £22,000
10% offered a salary of more than £40,000 £65,000 £41,250
UK excluding London median salary £35,000 £39,500 £37,500
% change year-on-year -11.39% +5.33%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for generic IT skills.

Generic IT Skills
West Midlands
Permanent job vacancies with a requirement for generic IT skills 1664 2195 1653
As % of all permanent IT job vacancies advertised in the West Midlands 35.28% 35.82% 32.83%
Number of salaries quoted 1272 1629 1405
Median salary £40,000 £40,000 £38,000
Median salary % change year-on-year - +5.26%  
90% offered a salary of more than £25,000 £25,000 £22,500
10% offered a salary of more than £55,000 £60,000 £65,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the West Midlands

Social Media
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the West Midlands.

Salary trend for Social Media in the West Midlands

Social Media
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Social Media in the West Midlands over the 3 months to 24 March 2017.

Salary histogram for Social Media in the West Midlands

Social Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Midlands region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Worcestershire +2 11 £24,000 -12.72% 1
Herefordshire -11 11 £24,000 -12.72%
Birmingham -20 9 £38,750 +3.33%
Coventry +16 3 £52,500 - 1
Warwickshire +1 3 £27,500 -50.00%
Social Media
England

Social Media
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Social Media.

1 58 (70.73%) HTML
2 51 (62.20%) JavaScript
3 47 (57.32%) Marketing
3 47 (57.32%) HTML5
4 46 (56.10%) jQuery
5 44 (53.66%) PHP
6 33 (40.24%) CSS
7 32 (39.02%) REST
8 31 (37.80%) Web Services
9 26 (31.71%) OO
9 26 (31.71%) Ajax
10 25 (30.49%) JSON
11 24 (29.27%) SOAP
11 24 (29.27%) SEO
12 21 (25.61%) Git (software)
12 21 (25.61%) Xcode
12 21 (25.61%) Objective-C
12 21 (25.61%) XML
12 21 (25.61%) Apple iOS
12 21 (25.61%) UIKit
12 21 (25.61%) iOS Development
13 20 (24.39%) MySQL
14 19 (23.17%) Cocoa
14 19 (23.17%) Cocoa Touch
14 19 (23.17%) iOS SDK
14 19 (23.17%) Core Data
15 15 (18.29%) CMS
16 14 (17.07%) AngularJS
16 14 (17.07%) Analytics
16 14 (17.07%) User Experience

Social Media
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (18.29%) CMS
2 8 (9.76%) WordPress
3 6 (7.32%) Adobe Experience Manager
4 1 (1.22%) Orchard CMS
4 1 (1.22%) Umbraco
Applications
1 12 (14.63%) Photoshop
2 8 (9.76%) Adobe Illustrator
3 3 (3.66%) InDesign
3 3 (3.66%) MS Excel
4 2 (2.44%) MS PowerPoint
5 1 (1.22%) Adobe Creative Suite
5 1 (1.22%) Adobe Premiere
Business Applications
1 5 (6.10%) Shopify
2 1 (1.22%) Dynamics AX
2 1 (1.22%) NetSuite
2 1 (1.22%) Sage X3
2 1 (1.22%) SAP Business One
2 1 (1.22%) Unit4 Business World
Cloud Services
1 8 (9.76%) Google Analytics
2 2 (2.44%) AdWords
3 1 (1.22%) Microsoft Azure
3 1 (1.22%) NUVI
Communications & Networking
1 6 (7.32%) Internet
2 3 (3.66%) Intranet
3 1 (1.22%) SMS
Database & Business Intelligence
1 20 (24.39%) MySQL
2 7 (8.54%) MongoDB
3 5 (6.10%) Apache Cassandra
4 3 (3.66%) Relational Database
4 3 (3.66%) SQL Server
5 2 (2.44%) Big Data
Development Applications
1 21 (25.61%) Git (software)
1 21 (25.61%) Xcode
2 4 (4.88%) Grunt
2 4 (4.88%) gulp
2 4 (4.88%) Jenkins
3 3 (3.66%) JSUnit
3 3 (3.66%) Mercurial
4 1 (1.22%) Dreamweaver
4 1 (1.22%) Subversion
General
1 47 (57.32%) Marketing
2 13 (15.85%) Advertising
3 9 (10.98%) Retail
4 4 (4.88%) Automotive
4 4 (4.88%) Games
4 4 (4.88%) Manufacturing
5 2 (2.44%) Finance
6 1 (1.22%) Brand Awareness
6 1 (1.22%) German Language
6 1 (1.22%) Publishing
Job Titles
1 52 (63.41%) Developer
2 23 (28.05%) HTML Developer
2 23 (28.05%) Junior
2 23 (28.05%) Junior Developer
3 21 (25.61%) iOS Developer
4 19 (23.17%) HTML CSS Developer
4 19 (23.17%) Junior iOS Developer
4 19 (23.17%) Objective-C Developer
5 17 (20.73%) JavaScript Developer
6 13 (15.85%) Front End Developer (Client-Side Developer)
6 13 (15.85%) PHP Developer
7 11 (13.41%) MySQL Developer
7 11 (13.41%) PHP MySQL Developer
8 10 (12.20%) Senior Developer
9 9 (10.98%) Web Developer
10 8 (9.76%) PHP Web Developer
11 7 (8.54%) Angular Developer
11 7 (8.54%) Senior Front-End Developer
12 6 (7.32%) Senior JavaScript Developer
13 4 (4.88%) Content Manager
Libraries, Frameworks & Software Standards
1 58 (70.73%) HTML
2 47 (57.32%) HTML5
3 46 (56.10%) jQuery
4 33 (40.24%) CSS
5 32 (39.02%) REST
6 31 (37.80%) Web Services
7 26 (31.71%) Ajax
8 25 (30.49%) JSON
9 24 (29.27%) SOAP
10 21 (25.61%) UIKit
10 21 (25.61%) XML
11 19 (23.17%) Cocoa
11 19 (23.17%) Cocoa Touch
11 19 (23.17%) Core Data
11 19 (23.17%) iOS SDK
12 14 (17.07%) AngularJS
13 13 (15.85%) Sass
14 8 (9.76%) CSS3
15 7 (8.54%) LESS
15 7 (8.54%) RESTful
Miscellaneous
1 14 (17.07%) User Experience
2 12 (14.63%) Mobile App
3 5 (6.10%) NHS
4 4 (4.88%) Analytical Skills
4 4 (4.88%) Graphic Design
5 3 (3.66%) Social Network
6 2 (2.44%) Blog
6 2 (2.44%) Computer Science
6 2 (2.44%) Credit Risk
6 2 (2.44%) Digital Media
7 1 (1.22%) Animation
7 1 (1.22%) Driving Licence
7 1 (1.22%) IVR
7 1 (1.22%) Management Information System
7 1 (1.22%) Mobile Games
Operating Systems
1 21 (25.61%) Apple iOS
2 9 (10.98%) Linux
3 4 (4.88%) Windows
Processes & Methodologies
1 26 (31.71%) OO
2 24 (29.27%) SEO
3 21 (25.61%) iOS Development
4 14 (17.07%) Analytics
5 12 (14.63%) Pay per click
5 12 (14.63%) Web Development
6 11 (13.41%) Front End Development
7 10 (12.20%) Digital Marketing
7 10 (12.20%) E-Commerce
7 10 (12.20%) Email Marketing
8 9 (10.98%) Open Source
9 8 (9.76%) B2B
9 8 (9.76%) Social Media Monitoring
9 8 (9.76%) Web Design
10 7 (8.54%) MVC
11 6 (7.32%) Content Marketing
11 6 (7.32%) CRM
11 6 (7.32%) Social Media Marketing
11 6 (7.32%) Web Analytics
12 5 (6.10%) Content Development
Programming Languages
1 51 (62.20%) JavaScript
2 44 (53.66%) PHP
3 21 (25.61%) Objective-C
4 12 (14.63%) SQL
5 6 (7.32%) Java
6 3 (3.66%) C
6 3 (3.66%) Ruby
7 2 (2.44%) Apple Swift
7 2 (2.44%) T-SQL
7 2 (2.44%) VB.NET
8 1 (1.22%) Bash Shell
8 1 (1.22%) C#
Qualifications
1 8 (9.76%) Degree
Vendors
1 13 (15.85%) Google
2 10 (12.20%) Adobe
3 8 (9.76%) Twitter
4 5 (6.10%) Facebook
5 3 (3.66%) Microsoft
6 2 (2.44%) Cisco
6 2 (2.44%) Citrix
6 2 (2.44%) Crimson Hexagon
6 2 (2.44%) VMware
7 1 (1.22%) Alcatel-Lucent
7 1 (1.22%) Epicor
7 1 (1.22%) Hootsuite
7 1 (1.22%) HP
7 1 (1.22%) Infor
7 1 (1.22%) NetApp
7 1 (1.22%) Sage
7 1 (1.22%) Salesforce.com
7 1 (1.22%) SAP
7 1 (1.22%) Sysomos
West Midlands
TEKsystems
Posted: 10 hours ago
Bromsgrove, Worcestershire
Axica Recruitment
Posted: Yesterday
Coventry, West Midlands (County)
TEKsystems
Salary: £25000 - £33000 per annum
Posted: 3 days ago
Telford, Shropshire
Lorien Resourcing
Posted: 3 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £22000 - £26000 per annum + benefits (inc flexi hrs)
Posted: 23 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £23000 - £26000 per annum + benefits (inc flexi hrs)
Posted: 27 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £20000 - £30000 per annum + benefits (inc flexi hrs)
Posted: 27 days ago
Stoke-On-Trent, Staffordshire
Staffordshire University
Salary: Grade 4, £19,485 - £22,494 per annum
Posted: 20 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £20000 - £25000 per annum + benefits (inc flexi hrs)
Posted: 27 days ago