Period
to 27 February 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 27 February 2020 with a comparison to the same period over the previous 2 years.

Social Media
England > West Midlands
6 months to
27 Feb 2020
Same period 2019 Same period 2018
Rank 246 257 209
Rank change year-on-year +11 -48 +26
Permanent jobs citing Social Media 11 36 116
As % of all permanent IT jobs advertised in the West Midlands 0.17% 0.45% 1.17%
As % of the Miscellaneous category 0.45% 1.09% 3.25%
Number of salaries quoted 6 20 90
West Midlands median annual salary £52,368 £27,500 £30,000
Median salary % change year-on-year +90.43% -8.33% +9.09%
10th Percentile £27,000 £25,425 £21,000
90th Percentile £55,708 £39,953 £47,500
England median annual salary £45,000 £42,500 £39,000
% change year-on-year +5.88% +8.97% +2.63%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for generic IT skills.

All Generic IT Skills
West Midlands
Permanent vacancies with a requirement for generic IT skills 2,471 3,295 3,571
As % of all permanent IT jobs advertised in the West Midlands 38.44% 41.37% 36.07%
Number of salaries quoted 1,904 2,263 2,607
West Midlands median annual salary £45,500 £44,000 £40,000
Median salary % change year-on-year +3.41% +10.00% -
10th Percentile £27,500 £25,000 £23,750
90th Percentile £72,500 £70,250 £62,500
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Social Media
Job Vacancy Trend in the West Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media in the West Midlands

Social Media
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the West Midlands.

Salary trend for Social Media in the West Midlands

Social Media
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Social Media in the West Midlands over the 6 months to 27 February 2020.

Salary histogram for Social Media in the West Midlands

Social Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Midlands region over the 6 months to 27 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire -18 3 £53,000 +92.73% 2
Birmingham +30 2 - - 1
Solihull - 2 £52,368 -
Worcestershire - 2 - -
Coventry +9 1 - - 2
Staffordshire +4 1 £36,000 +10.77%
Social Media
England

For the 6 months to 27 February 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Social Media.

1 4 (36.36%) Marketing
1 4 (36.36%) Analytics
2 3 (27.27%) Digital Marketing
2 3 (27.27%) Marketing Strategy
2 3 (27.27%) Facebook
2 3 (27.27%) ERP
2 3 (27.27%) Microsoft
2 3 (27.27%) SEO
3 2 (18.18%) Finance
3 2 (18.18%) Advertising
3 2 (18.18%) SharePoint
3 2 (18.18%) Back Office
3 2 (18.18%) Incident Management
3 2 (18.18%) GCIA
3 2 (18.18%) GCIH
3 2 (18.18%) SAN
3 2 (18.18%) SLA
3 2 (18.18%) IBM
3 2 (18.18%) Microsoft Excel
3 2 (18.18%) Twitter
3 2 (18.18%) Vulnerability Management
3 2 (18.18%) Office 365
3 2 (18.18%) Time Management
3 2 (18.18%) Open Source
3 2 (18.18%) SaaS
3 2 (18.18%) Rational DOORS
3 2 (18.18%) GPEN
3 2 (18.18%) Blog
3 2 (18.18%) Email Marketing
3 2 (18.18%) Degree

Social Media
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (18.18%) SharePoint
2 1 (9.09%) CMS
Applications
1 2 (18.18%) Microsoft Excel
2 1 (9.09%) Microsoft Office
Business Applications
1 1 (9.09%) NetSuite
Cloud Services
1 2 (18.18%) Office 365
1 2 (18.18%) OneDrive
1 2 (18.18%) Power Platform
1 2 (18.18%) PowerApps
1 2 (18.18%) SaaS
1 2 (18.18%) SuccessFactors
1 2 (18.18%) Yammer
2 1 (9.09%) AdWords
Communications & Networking
1 2 (18.18%) SAN
1 2 (18.18%) Skype
2 1 (9.09%) WebEx
Development Applications
1 2 (18.18%) Rational DOORS
1 2 (18.18%) Rational Team Concert
General
1 4 (36.36%) Marketing
2 2 (18.18%) Advertising
2 2 (18.18%) Back Office
2 2 (18.18%) Finance
3 1 (9.09%) Retail
Job Titles
1 2 (18.18%) Analyst
1 2 (18.18%) IT Support
1 2 (18.18%) Report Analyst
1 2 (18.18%) Senior Analyst
1 2 (18.18%) Senior Reporting Analyst
1 2 (18.18%) Support Team Leader
1 2 (18.18%) Team Leader
1 2 (18.18%) Threat Intelligence Analyst
2 1 (9.09%) Consultant
2 1 (9.09%) Digital Marketing Manager
2 1 (9.09%) Graduate Consultant
2 1 (9.09%) Graduate Recruitment Consultant
2 1 (9.09%) HR Assistant
2 1 (9.09%) Marketing Manager
2 1 (9.09%) Recruitment Consultant
2 1 (9.09%) Sales Executive
2 1 (9.09%) Systems Administrator
2 1 (9.09%) Trainee
2 1 (9.09%) Trainee Consultant
2 1 (9.09%) Trainee Recruitment Consultant
Miscellaneous
1 2 (18.18%) Analytical Skills
1 2 (18.18%) Blog
1 2 (18.18%) Cyberattack
1 2 (18.18%) Cyberthreat
2 1 (9.09%) Management Information System
2 1 (9.09%) User Experience
Processes & Methodologies
1 4 (36.36%) Analytics
2 3 (27.27%) Digital Marketing
2 3 (27.27%) ERP
2 3 (27.27%) Marketing Strategy
2 3 (27.27%) SEO
3 2 (18.18%) Actionable Insight
3 2 (18.18%) Content Writing
3 2 (18.18%) Customer-Centricity
3 2 (18.18%) Cyber Intelligence
3 2 (18.18%) Cyber Threat Intelligence
3 2 (18.18%) Email Marketing
3 2 (18.18%) Incident Management
3 2 (18.18%) Open Source
3 2 (18.18%) OSINT
3 2 (18.18%) Security Operations
3 2 (18.18%) Technical Analysis
3 2 (18.18%) Threat Analysis
3 2 (18.18%) Threat Intelligence
3 2 (18.18%) Time Management
3 2 (18.18%) Vulnerability Management
Qualifications
1 2 (18.18%) Degree
1 2 (18.18%) GCIA
1 2 (18.18%) GCIH
1 2 (18.18%) GPEN
1 2 (18.18%) SANS
Quality Assurance & Compliance
1 2 (18.18%) SLA
Vendors
1 3 (27.27%) Facebook
1 3 (27.27%) Microsoft
2 2 (18.18%) Concur
2 2 (18.18%) IBM
2 2 (18.18%) Twitter
3 1 (9.09%) Instagram