Period
to 20 October 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 October 2017 with a comparison to the same period over the previous 2 years.

Social Media
England > West Midlands
6 months to
20 Oct 2017
Same period 2016 Same period 2015
Rank 179 218 214
Rank change year-on-year +39 -4 +8
Permanent jobs citing Social Media 152 132 116
As % of all permanent IT jobs advertised in the West Midlands 1.54% 1.12% 1.04%
As % of the Miscellaneous category 4.09% 3.03% 3.14%
Number of salaries quoted 139 128 114
West Midlands median annual salary £30,000 £29,653 £36,250
Median salary % change year-on-year +1.17% -18.20% -9.38%
10th Percentile £22,500 £21,250 £22,500
90th Percentile £40,000 £57,500 £51,000
England median annual salary £40,000 £42,500 £40,000
% change year-on-year -5.88% +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for generic IT skills.

All Generic IT Skills
West Midlands
Permanent vacancies with a requirement for generic IT skills 3720 4357 3698
As % of all permanent IT jobs advertised in the West Midlands 37.67% 37.01% 33.17%
Number of salaries quoted 2964 3188 2982
West Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £25,000 £22,750 £22,500
90th Percentile £60,250 £64,000 £62,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +3.26%

Social Media
Job Vacancy Trend in the West Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media in the West Midlands

Social Media
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the West Midlands.

Salary trend for Social Media in the West Midlands

Social Media
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Social Media in the West Midlands over the 6 months to 20 October 2017.

Salary histogram for Social Media in the West Midlands

Social Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Midlands region over the 6 months to 20 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +24 57 £30,000 +20.00%
Birmingham +19 54 £40,000 +14.29% 3
Worcestershire -3 11 £25,000 -20.63%
Staffordshire +15 10 £27,500 -50.00%
Herefordshire +2 8 £25,000 +11.11%
Coventry +12 6 £28,500 +16.33%
Sutton Coldfield - 5 - -
Solihull 0 3 £22,500 -34.78%
Halesowen - 3 £45,000 -
Shropshire -4 1 - -
Social Media
England

For the 6 months to 20 October 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Social Media.

1 123 (80.92%) Marketing
2 97 (63.82%) HTML
3 87 (57.24%) CSS
4 84 (55.26%) PHP
5 77 (50.66%) JavaScript
6 73 (48.03%) AngularJS
7 70 (46.05%) jQuery
7 70 (46.05%) HTML5
8 66 (43.42%) SEO
9 57 (37.50%) SQL
10 56 (36.84%) REST
11 54 (35.53%) Open Source
12 43 (28.29%) Git (software)
12 43 (28.29%) Web Design
13 42 (27.63%) MySQL
13 42 (27.63%) Linux
14 41 (26.97%) Photoshop
15 40 (26.32%) Internet
16 39 (25.66%) Sass
17 38 (25.00%) Internet Marketing
17 38 (25.00%) Graphic Design
18 37 (24.34%) Retail
18 37 (24.34%) Symfony
19 34 (22.37%) WordPress
19 34 (22.37%) Front End Development
20 29 (19.08%) Adobe Illustrator
21 28 (18.42%) MVC
22 26 (17.11%) Degree
23 25 (16.45%) CMS
24 24 (15.79%) Automotive

Social Media
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (22.37%) WordPress
2 25 (16.45%) CMS
3 7 (4.61%) Umbraco
4 6 (3.95%) Sitecore CMS
5 2 (1.32%) Cloud Foundry
6 1 (0.66%) Adobe Experience Manager
6 1 (0.66%) ArcGIS
6 1 (0.66%) EPiServer
6 1 (0.66%) JBoss
6 1 (0.66%) SharePoint
6 1 (0.66%) Tomcat
6 1 (0.66%) WebLogic
Applications
1 41 (26.97%) Photoshop
2 29 (19.08%) Adobe Illustrator
3 7 (4.61%) Adobe Creative Suite
4 6 (3.95%) InDesign
5 4 (2.63%) Microsoft Office
6 2 (1.32%) Microsoft Excel
7 1 (0.66%) Adobe Premiere
7 1 (0.66%) Final Cut Pro
7 1 (0.66%) Microsoft PowerPoint
Business Applications
1 8 (5.26%) Magento
2 5 (3.29%) OpenCart
Cloud Services
1 15 (9.87%) PaaS
2 13 (8.55%) SaaS
3 10 (6.58%) Google Analytics
4 9 (5.92%) AdWords
5 8 (5.26%) Microsoft Azure
6 2 (1.32%) OpenShift
7 1 (0.66%) Adobe Creative Cloud
7 1 (0.66%) Amazon AWS
7 1 (0.66%) Apcera
7 1 (0.66%) Google Tag Manager
7 1 (0.66%) IaaS
7 1 (0.66%) npm
Communications & Networking
1 40 (26.32%) Internet
2 5 (3.29%) DNS
2 5 (3.29%) FTP
3 2 (1.32%) SMS
4 1 (0.66%) Firewall
Database & Business Intelligence
1 42 (27.63%) MySQL
2 13 (8.55%) MongoDB
3 12 (7.89%) Apache Cassandra
4 3 (1.97%) GIS
5 1 (0.66%) Amazon DynamoDB
5 1 (0.66%) NoSQL
5 1 (0.66%) QGIS
5 1 (0.66%) Relational Database
5 1 (0.66%) SQL Server
Development Applications
1 43 (28.29%) Git (software)
2 12 (7.89%) JSUnit
3 10 (6.58%) Grunt
3 10 (6.58%) gulp
3 10 (6.58%) Jenkins
4 8 (5.26%) Xcode
5 6 (3.95%) git-flow
6 1 (0.66%) Vagrant
General
1 123 (80.92%) Marketing
2 37 (24.34%) Retail
3 24 (15.79%) Automotive
4 20 (13.16%) Advertising
5 17 (11.18%) Manufacturing
6 10 (6.58%) Electronics
7 5 (3.29%) Games
7 5 (3.29%) Publishing
8 3 (1.97%) Finance
9 2 (1.32%) Banking
9 2 (1.32%) Brand Awareness
10 1 (0.66%) Investment Banking
10 1 (0.66%) Mandarin Language
Job Titles
1 87 (57.24%) Developer
2 74 (48.68%) HTML CSS Developer
2 74 (48.68%) HTML Developer
3 62 (40.79%) JavaScript Developer
4 45 (29.61%) Front End Developer (Client-Side Developer)
5 33 (21.71%) Junior
6 32 (21.05%) Junior Developer
7 30 (19.74%) PHP Developer
8 23 (15.13%) Junior Front End Developer (Client-Side Developer)
8 23 (15.13%) Junior JavaScript Developer
9 22 (14.47%) Angular Developer
10 17 (11.18%) Web Developer
11 16 (10.53%) PHP Web Developer
12 15 (9.87%) MySQL Developer
12 15 (9.87%) PHP MySQL Developer
13 14 (9.21%) Full Stack Developer
14 13 (8.55%) Product Manager
14 13 (8.55%) Senior Developer
15 10 (6.58%) Senior Front-End Developer
15 10 (6.58%) Senior JavaScript Developer
Libraries, Frameworks & Software Standards
1 97 (63.82%) HTML
2 87 (57.24%) CSS
3 73 (48.03%) AngularJS
4 70 (46.05%) HTML5
4 70 (46.05%) jQuery
5 56 (36.84%) REST
6 39 (25.66%) Sass
7 37 (24.34%) Symfony
8 23 (15.13%) Django
8 23 (15.13%) Ruby on Rails
9 18 (11.84%) JSON
9 18 (11.84%) Web Services
10 15 (9.87%) Backbone.js
11 14 (9.21%) Ajax
12 12 (7.89%) Ionic Framework
12 12 (7.89%) WebSockets
13 10 (6.58%) CSS3
13 10 (6.58%) PhoneGap
13 10 (6.58%) RESTful
13 10 (6.58%) Semantic HTML
Miscellaneous
1 38 (25.00%) Graphic Design
2 22 (14.47%) Mobile App
3 17 (11.18%) Analytical Skills
4 15 (9.87%) User Experience
5 13 (8.55%) NHS
6 9 (5.92%) Blog
7 6 (3.95%) Client/Server
8 2 (1.32%) BBC
8 2 (1.32%) Embedded Systems
8 2 (1.32%) Enterprise Software
8 2 (1.32%) Video Editing
9 1 (0.66%) Data Centre
9 1 (0.66%) Management Information System
9 1 (0.66%) Mobile Banking
Operating Systems
1 42 (27.63%) Linux
2 17 (11.18%) Windows
3 8 (5.26%) Apple iOS
4 1 (0.66%) Windows Server
Processes & Methodologies
1 66 (43.42%) SEO
2 54 (35.53%) Open Source
3 43 (28.29%) Web Design
4 38 (25.00%) Internet Marketing
5 34 (22.37%) Front End Development
6 28 (18.42%) MVC
7 24 (15.79%) Web Development
8 22 (14.47%) Digital Marketing
9 19 (12.50%) E-Commerce
10 18 (11.84%) Analytics
10 18 (11.84%) Social Media Marketing
11 15 (9.87%) Pay per click
12 14 (9.21%) Continuous Improvement
12 14 (9.21%) Mentoring
13 13 (8.55%) Line Management
13 13 (8.55%) Product Management
13 13 (8.55%) Workflow
14 12 (7.89%) Social Commerce
14 12 (7.89%) Social Media Monitoring
15 11 (7.24%) Marketing Strategy
Programming Languages
1 84 (55.26%) PHP
2 77 (50.66%) JavaScript
3 57 (37.50%) SQL
4 24 (15.79%) Ruby
5 14 (9.21%) C
6 8 (5.26%) Objective-C
7 7 (4.61%) C#
8 2 (1.32%) C++
8 2 (1.32%) PowerShell
9 1 (0.66%) Bash Shell
9 1 (0.66%) ES6
9 1 (0.66%) Go
9 1 (0.66%) PHP 7
9 1 (0.66%) Python
9 1 (0.66%) Shell Script
9 1 (0.66%) T-SQL
Qualifications
1 26 (17.11%) Degree
Quality Assurance & Compliance
1 8 (5.26%) QA
2 1 (0.66%) SLA
System Software
1 3 (1.97%) Docker
Systems Management
1 5 (3.29%) cPanel
1 5 (3.29%) Plesk
2 1 (0.66%) Ansible
2 1 (0.66%) Opscode Chef
Vendors
1 13 (8.55%) Google
2 10 (6.58%) Adobe
3 9 (5.92%) Sitecore
4 6 (3.95%) Microsoft
5 5 (3.29%) Facebook
6 2 (1.32%) Hootsuite
6 2 (1.32%) Twitter
7 1 (0.66%) HubSpot
7 1 (0.66%) Zend