Social Media Job Trends in the West Midlands

Social Media
England > West Midlands

The table below looks at the prevalence of the term Social Media in permanent job vacancies in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 11 May 2026, comparing them to the same period in the previous two years.

6 months to
11 May 2026
Same period 2025 Same period 2024
Rank 106 36 205
Rank change year-on-year -70 +169 +45
Permanent jobs citing Social Media 98 188 53
As % of all permanent jobs in the West Midlands 1.17% 5.85% 0.72%
As % of the Miscellaneous category 4.20% 14.18% 2.11%
Number of salaries quoted 91 124 50
10th Percentile £26,375 £26,375 £23,500
25th Percentile £27,694 - £25,000
Median annual salary (50th Percentile) £39,000 £36,925 £30,000
Median % change year-on-year +5.62% +23.08% -18.92%
75th Percentile £40,250 - £37,306
90th Percentile £43,000 £41,000 £40,000
England median annual salary £39,000 £38,325 £38,000
% change year-on-year +1.76% +0.86% -15.56%

All Generic Skills
West Midlands

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills in the West Midlands.

Permanent vacancies with a requirement for generic IT skills 2,332 1,326 2,517
As % of all permanent jobs advertised in the West Midlands 27.73% 41.27% 34.12%
Number of salaries quoted 950 703 1,710
10th Percentile £29,000 £27,500 £26,250
25th Percentile £37,000 £36,925 £35,000
Median annual salary (50th Percentile) £50,000 £47,500 £52,500
Median % change year-on-year +5.26% -9.52% -4.55%
75th Percentile £65,000 £63,750 £65,000
90th Percentile £82,500 £75,000 £77,500
England median annual salary £60,000 £60,000 £55,000
% change year-on-year - +9.09% -15.38%

Social Media
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Social Media relative to all permanent IT jobs advertised in the West Midlands.

Social Media job vacancy trend in the West Midlands

Social Media
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Social Media.

Salary distribution trend for jobs in the West Midlands citing Social Media

Social Media
Salary Histogram in the West Midlands

Salary distribution for jobs citing Social Media in the West Midlands over the 6 months to 11 May 2026.

Salary histogram for Social Media in the West Midlands

Social Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Midlands region over the 6 months to 11 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Worcestershire - 43 £39,000 - 2
Staffordshire -41 35 £26,375 -28.57% 2
Birmingham -8 8 £35,000 +16.67% 13
Coventry - 5 £45,000 -
Warwickshire -10 4 £26,000 -7.14% 1
Social Media
England

Social Media
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (3.06%) IIS
1 3 (3.06%) WordPress
2 1 (1.02%) CMS
Applications
1 12 (12.24%) Spreadsheet
2 8 (8.16%) Photoshop
3 5 (5.10%) Adobe Creative Suite
3 5 (5.10%) Adobe Illustrator
3 5 (5.10%) InDesign
4 3 (3.06%) Microsoft Excel
Cloud Services
1 4 (4.08%) Canva
2 1 (1.02%) Google Analytics
2 1 (1.02%) MailChimp
2 1 (1.02%) SaaS
Communications & Networking
1 17 (17.35%) Internet
Database & Business Intelligence
1 3 (3.06%) MySQL
General
1 53 (54.08%) Social Skills
2 6 (6.12%) Marketing
3 5 (5.10%) Automotive
3 5 (5.10%) Manufacturing
4 3 (3.06%) Analytical Skills
5 2 (2.04%) Organisational Skills
6 1 (1.02%) Advertising
6 1 (1.02%) Finance
Job Titles
1 34 (34.69%) Instructor
2 5 (5.10%) Social Media Assistant
2 5 (5.10%) Trainee
3 4 (4.08%) Analyst
3 4 (4.08%) Marketing Manager
4 3 (3.06%) Coordinator
4 3 (3.06%) Data Analyst
4 3 (3.06%) IT Support
4 3 (3.06%) IT Support Analyst
4 3 (3.06%) IT Support Engineer
4 3 (3.06%) Junior
4 3 (3.06%) Junior Analyst
4 3 (3.06%) Junior Data Analyst
4 3 (3.06%) Junior IT Engineer
4 3 (3.06%) Junior IT Support
4 3 (3.06%) Junior IT Support Analyst
4 3 (3.06%) Junior Support Analyst
4 3 (3.06%) Junior Support Engineer
4 3 (3.06%) Support Analyst
4 3 (3.06%) Support Engineer
Libraries, Frameworks & Software Standards
1 3 (3.06%) CSS
1 3 (3.06%) HTML
1 3 (3.06%) JSON
Miscellaneous
1 44 (44.90%) Digital Media
2 6 (6.12%) Web Conferencing
3 5 (5.10%) Graphic Design
4 3 (3.06%) Analytical Mindset
5 2 (2.04%) Driving Licence
6 1 (1.02%) Blog
6 1 (1.02%) Self-Motivation
Operating Systems
1 80 (81.63%) Windows
2 3 (3.06%) Windows Server
Processes & Methodologies
1 24 (24.49%) Pedagogy
2 18 (18.37%) Problem-Solving
3 7 (7.14%) Time Management
4 6 (6.12%) B2B
4 6 (6.12%) Lead Generation
5 5 (5.10%) Campaign Management
5 5 (5.10%) Logistics
5 5 (5.10%) Storytelling
5 5 (5.10%) Supplier Management
5 5 (5.10%) Web Design
6 4 (4.08%) B2B Marketing
6 4 (4.08%) Budgeting
6 4 (4.08%) Digital Engineering
6 4 (4.08%) Marketing Strategy
6 4 (4.08%) Roadmaps
7 3 (3.06%) Data Analysis
7 3 (3.06%) Mathematics
7 3 (3.06%) Social Media Management
7 3 (3.06%) Software Testing
8 2 (2.04%) Computer Science
Programming Languages
1 3 (3.06%) JavaScript
1 3 (3.06%) PHP
1 3 (3.06%) SQL
1 3 (3.06%) VBA
2 2 (2.04%) Python
Qualifications
1 79 (80.61%) DBS Check
2 1 (1.02%) Degree
2 1 (1.02%) IIBA
Quality Assurance & Compliance
1 1 (1.02%) COSHH
Vendors
1 9 (9.18%) Adobe
2 5 (5.10%) Facebook
2 5 (5.10%) Instagram
3 3 (3.06%) Microsoft
4 1 (1.02%) Google
4 1 (1.02%) Salesforce