Period
to 18 July 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 18 July 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > West Midlands
6 months to
18 Jul 2018
Same period 2017 Same period 2016
Rank 187 231 195
Rank change year-on-year +44 -36 +8
Permanent jobs citing Social Media 123 99 173
As % of all permanent IT jobs advertised in the West Midlands 1.31% 0.99% 1.40%
As % of the Miscellaneous category 3.27% 2.44% 3.58%
Number of salaries quoted 94 113 138
West Midlands median annual salary £32,500 £27,500 £27,500
Median salary % change year-on-year +18.18% - -20.29%
10th Percentile £18,500 £22,500 £21,250
90th Percentile £58,750 £40,000 £60,000
England median annual salary £42,500 £40,000 £42,500
% change year-on-year +6.25% -5.88% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for generic IT skills.

All Generic IT Skills
West Midlands
Permanent vacancies with a requirement for generic IT skills 3,761 4,057 4,836
As % of all permanent IT jobs advertised in the West Midlands 40.08% 40.38% 39.00%
Number of salaries quoted 2,679 3,270 3,544
West Midlands median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +3.90%
10th Percentile £24,000 £23,750 £22,500
90th Percentile £67,500 £57,500 £65,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Social Media
Job Vacancy Trend in the West Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media in the West Midlands

Social Media
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the West Midlands.

Salary trend for Social Media in the West Midlands

Social Media
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Social Media in the West Midlands over the 6 months to 18 July 2018.

Salary histogram for Social Media in the West Midlands

Social Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Midlands region over the 6 months to 18 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +25 64 £42,500 +6.25% 6
Coventry +16 17 £32,500 +13.04%
Solihull +17 11 £42,500 +102.38% 1
Warwickshire -3 11 £41,250 +50.00% 3
Staffordshire +11 7 £21,750 -3.33% 2
Worcestershire +4 7 £25,000 -
Herefordshire +10 1 £30,000 +20.00% 1
Shropshire - 1 £20,000 -
Social Media
England

For the 6 months to 18 July 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Social Media.

1 99 (80.49%) Marketing
2 51 (41.46%) E-Commerce
3 50 (40.65%) Analytics
4 49 (39.84%) Degree
5 44 (35.77%) Digital Marketing
6 40 (32.52%) Google
7 35 (28.46%) SEO
8 31 (25.20%) Twitter
9 29 (23.58%) Pay per click
10 28 (22.76%) Retail
11 27 (21.95%) Marketing Strategy
12 23 (18.70%) Social Media Marketing
13 20 (16.26%) Email Marketing
13 20 (16.26%) CMS
14 18 (14.63%) MySQL
14 18 (14.63%) Mentoring
14 18 (14.63%) Analytical Skills
15 17 (13.82%) Continuous Improvement
16 16 (13.01%) Product Management
16 16 (13.01%) SaaS
16 16 (13.01%) PaaS
16 16 (13.01%) Google Analytics
16 16 (13.01%) Line Management
16 16 (13.01%) Creative Thinking
17 15 (12.20%) Web Development
17 15 (12.20%) HTML
17 15 (12.20%) User Experience
18 14 (11.38%) WordPress
18 14 (11.38%) JavaScript
18 14 (11.38%) AdWords

Social Media
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (16.26%) CMS
2 14 (11.38%) WordPress
3 5 (4.07%) SharePoint
4 1 (0.81%) Adobe Experience Manager
4 1 (0.81%) Apache
4 1 (0.81%) Apache Solr
4 1 (0.81%) EPiServer
4 1 (0.81%) IIS
4 1 (0.81%) Joomla!
4 1 (0.81%) Sitecore CMS
4 1 (0.81%) Umbraco
Applications
1 12 (9.76%) Photoshop
2 7 (5.69%) Microsoft PowerPoint
3 6 (4.88%) Microsoft Office
4 4 (3.25%) Microsoft Excel
5 1 (0.81%) Adobe Creative Suite
5 1 (0.81%) MS Visio
Business Applications
1 3 (2.44%) Academy Revenues and Benefits
2 1 (0.81%) Shopify
Cloud Services
1 16 (13.01%) Google Analytics
1 16 (13.01%) PaaS
1 16 (13.01%) SaaS
2 14 (11.38%) AdWords
3 5 (4.07%) Office 365
4 3 (2.44%) Google Tag Manager
5 1 (0.81%) Amazon AWS
5 1 (0.81%) iTunes
5 1 (0.81%) MailChimp
5 1 (0.81%) npm
5 1 (0.81%) Yammer
Communications & Networking
1 4 (3.25%) Intranet
2 1 (0.81%) Internet
2 1 (0.81%) LAN
2 1 (0.81%) PBX
2 1 (0.81%) VoIP
2 1 (0.81%) WAN
2 1 (0.81%) Wi-Fi
Database & Business Intelligence
1 18 (14.63%) MySQL
2 9 (7.32%) MongoDB
2 9 (7.32%) NoSQL
3 2 (1.63%) SQL Server
4 1 (0.81%) PostgreSQL
Development Applications
1 10 (8.13%) Jenkins
2 9 (7.32%) Cucumber
3 4 (3.25%) Dreamweaver
3 4 (3.25%) Git (software)
4 3 (2.44%) Visual Website Optimizer
5 2 (1.63%) git-flow
6 1 (0.81%) Atlassian Bamboo
6 1 (0.81%) Axure RP
6 1 (0.81%) Balsamiq Mockups
6 1 (0.81%) Grunt
6 1 (0.81%) Maven
6 1 (0.81%) Mocha
6 1 (0.81%) Rational Software Modeler
6 1 (0.81%) SonarQube
6 1 (0.81%) TeamCity
6 1 (0.81%) Visual Studio Team System
6 1 (0.81%) webpack
6 1 (0.81%) Xcode
General
1 99 (80.49%) Marketing
2 28 (22.76%) Retail
3 13 (10.57%) Advertising
3 13 (10.57%) Finance
4 10 (8.13%) Automotive
5 7 (5.69%) Brand Awareness
6 6 (4.88%) Publishing
7 4 (3.25%) Games
7 4 (3.25%) Legal
8 1 (0.81%) French Language
8 1 (0.81%) German Language
8 1 (0.81%) Manufacturing
Job Titles
1 25 (20.33%) Developer
2 16 (13.01%) Marketing Manager
3 12 (9.76%) Digital Marketing Manager
3 12 (9.76%) Senior Developer
4 9 (7.32%) Head of Product Management
4 9 (7.32%) Java Developer
4 9 (7.32%) Marketing Executive
4 9 (7.32%) Senior Java Developer
4 9 (7.32%) Social Media Manager
5 8 (6.50%) Head of Marketing
6 7 (5.69%) HTML CSS Developer
6 7 (5.69%) HTML Developer
6 7 (5.69%) JavaScript Developer
6 7 (5.69%) PHP CodeIgniter Developer
6 7 (5.69%) PHP Developer
6 7 (5.69%) PHP Laravel Developer
6 7 (5.69%) PHP WordPress Developer
6 7 (5.69%) Product Manager
6 7 (5.69%) Social Media Executive
6 7 (5.69%) WordPress Developer
Libraries, Frameworks & Software Standards
1 15 (12.20%) HTML
2 13 (10.57%) CSS
3 10 (8.13%) HTML5
4 9 (7.32%) Spring
4 9 (7.32%) Spring MVC
5 8 (6.50%) React
6 7 (5.69%) CodeIgniter
6 7 (5.69%) Laravel
7 5 (4.07%) XML
8 3 (2.44%) .NET
8 3 (2.44%) CSS3
8 3 (2.44%) jQuery
9 2 (1.63%) Ajax
9 2 (1.63%) AngularJS
9 2 (1.63%) REST
9 2 (1.63%) RESTful
9 2 (1.63%) SOAP
9 2 (1.63%) Web Services
10 1 (0.81%) DOM
10 1 (0.81%) Java EE
Miscellaneous
1 18 (14.63%) Analytical Skills
2 15 (12.20%) User Experience
3 10 (8.13%) Digital Media
4 7 (5.69%) Blog
5 4 (3.25%) Self-Motivation
6 3 (2.44%) New Media
7 2 (1.63%) Driving Licence
7 2 (1.63%) Mobile App
8 1 (0.81%) Client/Server
8 1 (0.81%) Computer Science
8 1 (0.81%) Data Structures
8 1 (0.81%) Graphic Design
8 1 (0.81%) Management Information System
8 1 (0.81%) Photography
8 1 (0.81%) Replication
8 1 (0.81%) Taxonomies
Operating Systems
1 1 (0.81%) Android
1 1 (0.81%) Apple iOS
1 1 (0.81%) Linux
1 1 (0.81%) Windows
1 1 (0.81%) Windows 10
Processes & Methodologies
1 51 (41.46%) E-Commerce
2 50 (40.65%) Analytics
3 44 (35.77%) Digital Marketing
4 35 (28.46%) SEO
5 29 (23.58%) Pay per click
6 27 (21.95%) Marketing Strategy
7 23 (18.70%) Social Media Marketing
8 20 (16.26%) Email Marketing
9 18 (14.63%) Mentoring
10 17 (13.82%) Continuous Improvement
11 16 (13.01%) Creative Thinking
11 16 (13.01%) Line Management
11 16 (13.01%) Product Management
12 15 (12.20%) Web Development
13 13 (10.57%) Agile Software Development
13 13 (10.57%) Front End Development
13 13 (10.57%) Web Design
14 11 (8.94%) Copywriting
14 11 (8.94%) MVC
15 10 (8.13%) Content Management
Programming Languages
1 14 (11.38%) JavaScript
2 11 (8.94%) Java
3 10 (8.13%) Java 8
3 10 (8.13%) PHP
3 10 (8.13%) SQL
4 2 (1.63%) C#
5 1 (0.81%) C
5 1 (0.81%) ES6
5 1 (0.81%) T-SQL
5 1 (0.81%) TypeScript
Qualifications
1 49 (39.84%) Degree
2 1 (0.81%) Computer Science Degree
2 1 (0.81%) ISTQB
2 1 (0.81%) ISTQB Advanced Certification
Quality Assurance & Compliance
1 1 (0.81%) SLA
System Software
1 2 (1.63%) Docker
2 1 (0.81%) Varnish
Systems Management
1 8 (6.50%) Opscode Chef
2 1 (0.81%) Puppet
2 1 (0.81%) Single Sign-On
2 1 (0.81%) TeamSite
Vendors
1 40 (32.52%) Google
2 31 (25.20%) Twitter
3 13 (10.57%) Facebook
4 9 (7.32%) ServiceNow
5 7 (5.69%) Microsoft
6 6 (4.88%) Hootsuite
7 3 (2.44%) DeepCrawl
7 3 (2.44%) HubSpot
7 3 (2.44%) Salesforce.com
7 3 (2.44%) Screaming Frog
8 2 (1.63%) Adobe
9 1 (0.81%) Apple
9 1 (0.81%) Cadence
9 1 (0.81%) Capita
9 1 (0.81%) Cisco
9 1 (0.81%) hybris
9 1 (0.81%) Meraki
9 1 (0.81%) SAP
9 1 (0.81%) Sitecore
9 1 (0.81%) Xamarin