The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 22 June 2017 with a comparison to the same period over the previous 2 years.

Social Media
England / West Midlands
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 170 163 162
Rank change year-on-year -7 -1  
Permanent jobs citing Social Media 59 84 67
As % of all permanent IT jobs advertised in the West Midlands 1.15% 1.35% 1.17%
As % of the Miscellaneous category 3.06% 3.64% 3.46%
Number of salaries quoted 55 77 62
Median salary £27,500 £27,500 £34,750
Median salary % change year-on-year - -20.86%  
90% offered a salary of more than £25,000 £22,500 £24,100
10% offered a salary of more than £40,000 £41,500 £44,750
UK excluding London median salary £34,500 £33,500 £37,500
% change year-on-year +2.98% -10.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for generic IT skills.

Generic IT Skills
West Midlands
Permanent job vacancies with a requirement for generic IT skills 1931 2309 1936
As % of all permanent IT job vacancies advertised in the West Midlands 37.51% 36.99% 33.75%
Number of salaries quoted 1547 1667 1600
Median salary £40,000 £40,000 £38,000
Median salary % change year-on-year - +5.26%  
90% offered a salary of more than £25,500 £24,000 £25,000
10% offered a salary of more than £55,000 £60,000 £62,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the West Midlands

Social Media
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the West Midlands.

Salary trend for Social Media in the West Midlands

Social Media
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Social Media in the West Midlands over the 3 months to 22 June 2017.

Salary histogram for Social Media in the West Midlands

Social Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Midlands region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire -6 22 £27,500 +10.00% 1
Birmingham +9 19 £40,000 +6.66% 5
Worcestershire -1 12 £25,000 -7.40% 1
Herefordshire -3 12 £25,000 +11.11%
Coventry -1 3 £28,500 +18.75% 1
Solihull -5 1 £21,000 -58.00%
Social Media
England

For the 6 months to 22 June 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Social Media.

1 65 (77.38%) HTML
2 62 (73.81%) PHP
3 59 (70.24%) HTML5
4 55 (65.48%) REST
5 50 (59.52%) Marketing
6 49 (58.33%) JavaScript
7 48 (57.14%) jQuery
8 40 (47.62%) CSS
9 37 (44.05%) AngularJS
10 36 (42.86%) SQL
11 25 (29.76%) SEO
12 24 (28.57%) OO
13 23 (27.38%) SOAP
13 23 (27.38%) Web Services
14 22 (26.19%) XML
14 22 (26.19%) Internet
14 22 (26.19%) Ajax
14 22 (26.19%) JSON
14 22 (26.19%) Cocoa
14 22 (26.19%) Xcode
14 22 (26.19%) Objective-C
14 22 (26.19%) Core Data
14 22 (26.19%) iOS Development
14 22 (26.19%) iOS SDK
14 22 (26.19%) Cocoa Touch
14 22 (26.19%) UIKit
14 22 (26.19%) Apple iOS
15 21 (25.00%) Linux
16 20 (23.81%) MySQL
16 20 (23.81%) Web Design

Social Media
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (22.62%) WordPress
2 4 (4.76%) CMS
3 2 (2.38%) Cloud Foundry
4 1 (1.19%) Adobe Experience Manager
4 1 (1.19%) ArcGIS
4 1 (1.19%) EPiServer
4 1 (1.19%) JBoss
4 1 (1.19%) SharePoint
4 1 (1.19%) Tomcat
4 1 (1.19%) Umbraco
4 1 (1.19%) WebLogic
Applications
1 19 (22.62%) Photoshop
2 18 (21.43%) Adobe Illustrator
3 1 (1.19%) Microsoft Excel
Business Applications
1 1 (1.19%) Dynamics AX
1 1 (1.19%) NetSuite
1 1 (1.19%) Sage X3
1 1 (1.19%) SAP Business One
1 1 (1.19%) Unit4 Business World
Cloud Services
1 5 (5.95%) Google Analytics
2 2 (2.38%) AdWords
2 2 (2.38%) Microsoft Azure
2 2 (2.38%) OpenShift
2 2 (2.38%) PaaS
3 1 (1.19%) Amazon AWS
3 1 (1.19%) Apcera
3 1 (1.19%) IaaS
Communications & Networking
1 22 (26.19%) Internet
2 2 (2.38%) SMS
3 1 (1.19%) Firewall
Database & Business Intelligence
1 20 (23.81%) MySQL
2 13 (15.48%) Apache Cassandra
2 13 (15.48%) MongoDB
3 3 (3.57%) GIS
4 1 (1.19%) QGIS
4 1 (1.19%) Relational Database
Development Applications
1 22 (26.19%) Xcode
2 20 (23.81%) Git (software)
3 13 (15.48%) JSUnit
4 1 (1.19%) Mercurial
4 1 (1.19%) Subversion
General
1 50 (59.52%) Marketing
2 18 (21.43%) Retail
3 5 (5.95%) Automotive
3 5 (5.95%) Manufacturing
4 3 (3.57%) Advertising
5 2 (2.38%) Games
5 2 (2.38%) Publishing
6 1 (1.19%) Banking
6 1 (1.19%) Finance
6 1 (1.19%) German Language
Job Titles
1 63 (75.00%) Developer
2 41 (48.81%) Junior
2 41 (48.81%) Junior Developer
3 38 (45.24%) HTML Developer
4 37 (44.05%) HTML CSS Developer
5 31 (36.90%) Front End Developer (Client-Side Developer)
6 24 (28.57%) JavaScript Developer
7 22 (26.19%) iOS Developer
7 22 (26.19%) Junior iOS Developer
7 22 (26.19%) Objective-C Developer
8 18 (21.43%) Junior Front End Developer (Client-Side Developer)
8 18 (21.43%) Junior JavaScript Developer
9 13 (15.48%) Angular Developer
10 7 (8.33%) PHP Developer
11 6 (7.14%) MySQL Developer
11 6 (7.14%) PHP MySQL Developer
11 6 (7.14%) PHP Web Developer
11 6 (7.14%) Web Developer
12 4 (4.76%) Marketing Executive
13 3 (3.57%) Senior Manager
Libraries, Frameworks & Software Standards
1 65 (77.38%) HTML
2 59 (70.24%) HTML5
3 55 (65.48%) REST
4 48 (57.14%) jQuery
5 40 (47.62%) CSS
6 37 (44.05%) AngularJS
7 23 (27.38%) SOAP
7 23 (27.38%) Web Services
8 22 (26.19%) Ajax
8 22 (26.19%) Cocoa
8 22 (26.19%) Cocoa Touch
8 22 (26.19%) Core Data
8 22 (26.19%) iOS SDK
8 22 (26.19%) JSON
8 22 (26.19%) UIKit
8 22 (26.19%) XML
9 20 (23.81%) Symfony
10 18 (21.43%) Django
10 18 (21.43%) Ruby on Rails
10 18 (21.43%) Sass
Miscellaneous
1 19 (22.62%) Graphic Design
2 14 (16.67%) Mobile App
3 13 (15.48%) NHS
4 2 (2.38%) Analytical Skills
4 2 (2.38%) Blog
4 2 (2.38%) Management Information System
4 2 (2.38%) User Experience
5 1 (1.19%) Data Centre
5 1 (1.19%) IVR
5 1 (1.19%) Mobile Games
Operating Systems
1 22 (26.19%) Apple iOS
2 21 (25.00%) Linux
3 7 (8.33%) Windows
4 1 (1.19%) Windows Server
Processes & Methodologies
1 25 (29.76%) SEO
2 24 (28.57%) OO
3 22 (26.19%) iOS Development
4 20 (23.81%) Open Source
4 20 (23.81%) Web Design
5 19 (22.62%) Internet Marketing
6 18 (21.43%) Front End Development
7 16 (19.05%) Social Media Monitoring
8 13 (15.48%) Social Commerce
9 8 (9.52%) Analytics
9 8 (9.52%) Web Development
10 7 (8.33%) Digital Marketing
10 7 (8.33%) MVC
11 6 (7.14%) Social Media Marketing
12 5 (5.95%) Web Analytics
13 4 (4.76%) B2B
14 3 (3.57%) E-Commerce
14 3 (3.57%) Remote Sensing
15 2 (2.38%) Physics
15 2 (2.38%) Time Management
Programming Languages
1 62 (73.81%) PHP
2 49 (58.33%) JavaScript
3 36 (42.86%) SQL
4 22 (26.19%) Objective-C
5 18 (21.43%) Ruby
6 13 (15.48%) C
7 3 (3.57%) Java
8 2 (2.38%) PowerShell
9 1 (1.19%) Bash Shell
9 1 (1.19%) Python
9 1 (1.19%) Shell Script
Qualifications
1 6 (7.14%) Degree
2 1 (1.19%) Postgraduate
Quality Assurance & Compliance
1 1 (1.19%) SLA
System Software
1 2 (2.38%) Docker
Systems Management
1 1 (1.19%) Ansible
Vendors
1 7 (8.33%) Google
2 3 (3.57%) Twitter
3 2 (2.38%) Crimson Hexagon
3 2 (2.38%) Facebook
4 1 (1.19%) Adobe
4 1 (1.19%) Epicor
4 1 (1.19%) Infor
4 1 (1.19%) Microsoft
4 1 (1.19%) Sage
4 1 (1.19%) Salesforce.com
4 1 (1.19%) SAP
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