Sales Team Lead

My Client is seeking an experienced Sales Development Representative (SDR) Team Leader to build, mentor and scale a high-performing outbound and inbound pipeline generation team within the cyber security SaaS market.

This is a hands-on leadership role you will both lead from the front and manage performance, driving qualified opportunities into the enterprise and mid-market sales teams. The successful candidate must have prior cyber security industry experience and a proven track record managing SDR/BDR teams in a SaaS environment.

Key Responsibilities:

Leadership & Coaching

  • Manage, mentor and develop a team of SDRs/BDRs (typically 4–10 reps)
  • Run weekly 1:1s, call coaching sessions and performance reviews
  • Build onboarding, enablement and ongoing training programmes
  • Foster a high-energy, accountable, and collaborative sales culture

Pipeline Generation

  • Own top-of-funnel pipeline creation targets
  • Design and optimise outbound cadences across email, phone, LinkedIn and events
  • Work closely with Marketing on campaigns, messaging and MQL conversion
  • Personally handle strategic or high-value accounts where required

Performance & Operations

  • Track KPIs: activity, conversion rates, meetings booked, pipeline value
  • Manage CRM hygiene and reporting (Salesforce/HubSpot or similar)
  • Analyse performance data and implement improvements
  • Forecast pipeline contribution for senior leadership

Strategy & Market Positioning

  • Help refine ICP, personas and messaging for cyber security buyers (CISO, SOC, IT Security, Risk & Compliance)
  • Support ABM and partner-led initiatives
  • Provide feedback from prospects to Product and Marketing teams

Required Experience

  • Essential: Experience working in the cyber security industry (SaaS vendor, MSSP, or security technology provider)
  • Experience leading or mentoring SDR/BDR teams
  • Proven success in outbound prospecting and pipeline generation
  • Strong understanding of modern sales engagement tools (Salesloft, Outreach, HubSpot, etc.)
  • Experience selling to technical and security stakeholders (CISO, Head of Security, IT Directors)
  • Strong coaching and performance management capability
  • Data-driven mindset with CRM reporting experience

Desirable

  • Experience in high-growth SaaS environments
  • Knowledge of security domains (e.g., SIEM, XDR, IAM, Cloud Security, Vulnerability Management, Threat Intelligence)
  • Experience supporting enterprise or mid-market sales motions
  • ABM or multi-threaded deal engagement experience

What’s on Offer

  • £60,000 base salary + bonus
  • Hybrid working (North East England office)
  • Career progression into Sales Management
  • Exposure to a rapidly growing cyber security SaaS vendor
  • Collaborative, high-growth environment

Job Details

Company
Digital Waffle
Location
Leeds, England, United Kingdom
Hybrid / Remote Options
Posted