Sales Director

Sales Director – Job Specification

Company:

Guru Technology Limited

Location:

Northampton (Hybrid)

Reports to:

Managing Director & CEO

Board Position:

Member of Operational Board

Type:

Full-time, Permanent

About Guru Technology

Guru Technology is a fast-growing technology and telecoms partner supporting UK SMEs with business mobile solutions, phone systems, connectivity, managed IT services, security solutions and cost-saving renewable services. We're a people-first organization that values integrity, partnership, and real business impact and we are entering the next phase of strategic growth.

We are now recruiting a Sales Director to lead our new business commercial growth strategy, build and develop our sales capability, and play a key role on our operational board.

Role Purpose

The Sales Director will take ownership of Guru's overall new business sales performance and development of the sales function.

This includes:

• Mentoring and developing a small team of sales people
• Growing the team by a further 2–4 people in 2026
• Designing and executing commercial strategies that drive profitable growth
• Taking responsibility for commercials, pricing structure, and margin protection
• Delivering on department KPIs and targets
• Reporting directly into the Managing Director and CEO as part of the operational board

This is a hands-on leadership position for someone who enjoys growing a business, developing talent while remaining close to customers, commercial discussions, and strategic decision-making.

Key Responsibilities

Leadership & Team Development

• Lead, manage and mentor a small sales team, providing coaching, structure, and performance development
• Create individual development plans, improve sales capability, and support skill-building in solution selling
• Implement a strong performance culture with clear targets and KPIs achieved consistently in line with the overall businesses targets
• Recruit 2–4 new team members in 2026 to expand sales reach and capacity
• Build a positive, accountable environment where people are motivated to grow

Sales & Commercial Strategy

• Own Guru's sales strategy across all business units (Mobiles, Connectivity, IT, Security, Renewables)
• Develop and implement commercial plans aligned with the company's growth targets
• Manage commercials, including pricing models, margins, forecasting, and strategic deal structuring
• Support complex deal negotiation with key customers and partners
• Monitor pipeline health and ensure reporting accuracy

Board & Business Leadership

• Act as a member of the operational board, contributing to business strategy and decision-making in the overall business
• Provide weekly and monthly reporting on all departmental aspects to the Managing Director and CEO
• Closely collaborate with Operations, Marketing and Customer Service to align delivery and commercial strategy
• Share market intelligence and customer insight to influence business direction

Client Engagement & Market Development

• Support major customer conversations and strategic relationships in new business
• Identify new market opportunities and routes to market
• Promote Guru's values and positioning as a trusted technology partner

Experience & Capabilities

Essential

• Proven experience in B2B sales leadership, ideally within telecoms, IT solutions, MSP, connectivity or technology services
• Demonstrable experience mentoring, coaching, and developing sales talent
• A track record of building and scaling small teams (including role aspects of recruitment and onboarding staff and customers)
• Strong commercial understanding — pricing, margin management, forecasting, deal structuring
• Excellent communicator with strong influencing and negotiation skills
• Comfortable operating at board level while staying hands-on with the team
• Analytical mindset with experience using CRM and pipeline tools

Desirable

• Knowledge of the UK SME market
• Experience delivering bundled or multi-service technology solutions
• Existing industry relationships or networks

Working Style & Requirements

• Office-based time in Northampton is essential to support and develop the team — you will lead and mentor predominantly in-person.
• Hybrid working is available and flexibility is supported, particularly for field-based client engagement.
• UK travel is occasionally required each week for customer meetings

What We Offer

• Senior leadership position with board visibility and strategic influence
• Opportunity to shape a growing sales function and build your own team your way
• Salary, car and commission structure dependent on experience from 75k>
• Supportive, values-driven culture with real investment in personal development
• Broad portfolio of services to take to market

Applications into