Customer Marketing Manager

We're looking for a Customer Marketing Manager to build and scale our customer's marketing function, with a particular focus on strategic enterprise accounts, while also supporting scalable programmes for mid-market and smaller providers.

Client Details

Our client is a rapidly growing UK-based software scale-up that supports care providers with intuitive, modern technology designed to improve the safety, quality, and efficiency of care. Our mission is to empower the people who deliver essential services through tools that make their work easier, more compliant, and more impactful.

The social care sector is undergoing a major shift: the majority of providers now use digital care management systems, and the market has moved from initial digitisation to improvements, switching, and long-term value creation. Organisations are increasingly evaluating whether their current systems meet evolving needs around usability, reporting, compliance, integrations, and operational efficiency.

In this competitive environment, we're focused on attracting new customers while strengthening and nurturing our existing relationships. Customer marketing is central to this, showcasing impact, elevating advocates, and creating meaningful touch points that foster loyalty and partnership.

Description

Customer Advocacy & Storytelling

• Lead and optimise customer advocacy programmes
• Manage the full customer referral programme
• Create strong customer stories and success narratives
• Build and maintain a library of customer assets (case studies, testimonials, videos, etc.)

• Develop personalised, high-touch engagement strategies for enterprise customers
• Plan and deliver executive-level events (dinners, roundtables, workshops, speaking opportunities)
• Run the Customer Advisory Board, including planning and relationship management
• Partner with Customer Success to deepen relationships with senior stakeholders

• Shape and execute customer marketing plans across SMB, mid-market, and enterprise segments
• Deliver lifecycle campaigns across email, in-product, events, and CS touchpoints
• Drive adoption of the referral scheme as a revenue-generating channel
• Use data insights to optimise engagement and retention campaigns

• Oversee customer reward and recognition initiatives
• Manage external vendors for incentives, events, and activation programmes

• Maintain strong CRM processes (HubSpot or similar): workflows, automations, comms
• Use automation and AI tools to scale workflows and reporting
• Continuously improve operational efficiency across the customer marketing function

Profile

Required

• B2B customer marketing experience within SaaS
• Experience running customer-focused programmes (events, advocacy, community, referral initiatives)
• Proven ability to build advocacy programmes from the ground up
• Strong storytelling and content development skills across formats
• Ability to balance high-touch enterprise strategies with scalable mid-market/SMB programmes
• Data fluency with analytics tools (GA4, CRM analytics such as HubSpot or similar)
• Experience delivering executive programmes or advisory boards
• Comfort working in a fast-paced environment with ambiguity and rapid iteration

• Experience in regulated sectors (e.g., health & social care, life sciences, financial services)

Job Offer

Salary Range: £50,000-£60,000 depending on experience

Location: Central London, with hybrid working