London, South East, England, United Kingdom Hybrid / WFH Options
Lorien
Marketing Mixed Modelling (MMM) SME/Consultant6 Months ContractInside IR35 Remote/1 day onsite a month Bankside My client a top Global company are currently looking to recruit a Marketing Mixed Modelling (MMM) SME to join their team on a 6-month contract basis. Please note if successful this position will need to set up via an … Umbrella Company/PAYE. The project/initiative name "MMM" includes all work pertaining to improving media spend coverage of MarketingMix Modelling from 65% to 80% at our client through availability of MarketingMix Models (in-house and outsourced to a modelling partner).Multiple squads are part of the MMM initiative and loosely ladder up … local stakeholders in the PowerBI report, and work with local stakeholders to provide actionable insights that have aide realising the value from the tool (e.g. by optimising the media mix). Over 2025, deliver 25 BMCs models (phased quarterly). Track value realisation with the aim to show a 5% increase in ROI from media spend. Capability Experience of More ❯
Marketing Mixed Modelling (MMM) SME/Consultant 6 months Contract Inside IR35 Remote/1 day onsite a month Bankside My client a top Global company are currently looking to recruit a Marketing Mixed Modelling (MMM) SME to join their team on a 6-month contract basis. Please note if successful this position will need to set up … via an Umbrella Company/PAYE. The project/initiative name "MMM" includes all work pertaining to improving media spend coverage of MarketingMix Modelling from 65% to 80% at our client through availability of MarketingMix Models (in-house and outsourced to a modelling partner). Multiple squads are part of the MMM initiative and … local stakeholders in the PowerBI report, and work with local stakeholders to provide actionable insights that have aide realising the value from the tool (eg by optimising the media mix). Over 2025, deliver 25 BMCs models (phased quarterly). Track value realisation with the aim to show a 5% increase in ROI from media spend. Capability Experience of More ❯
as: Model training orchestration CI/CD for ML (e.g., using MLflow, Kubeflow, or Vertex AI Pipelines) Model versioning, monitoring, and governance Enable high-impact AdTech use cases including: MarketingMix Modeling (MMM) Real-time personalization and bidding Audience segmentation and targeting Predictive analytics for campaign performance Ensure seamless integration with Order Management Systems (OMS), Customer Data Platforms … digital media platforms. Proven experience building ML platforms or infrastructure from scratch, ideally in a cloud-native environment. Strong understanding of programmatic advertising, attribution modeling, campaign measurement, and media mix optimization. Familiarity with cloud platforms (especially GCP) and tools like BigQuery, Vertex AI, Dataflow, Airflow, and dbt. Excellent communication and stakeholder management skills, with the ability to align cross More ❯
as: Model training orchestration CI/CD for ML (e.g., using MLflow, Kubeflow, or Vertex AI Pipelines) Model versioning, monitoring, and governance Enable high-impact AdTech use cases including: MarketingMix Modeling (MMM) Real-time personalization and bidding Audience segmentation and targeting Predictive analytics for campaign performance Ensure seamless integration with Order Management Systems (OMS), Customer Data Platforms … digital media platforms. Proven experience building ML platforms or infrastructure from scratch, ideally in a cloud-native environment. Strong understanding of programmatic advertising, attribution modeling, campaign measurement, and media mix optimization. Familiarity with cloud platforms (especially GCP) and tools like BigQuery, Vertex AI, Dataflow, Airflow, and dbt. Excellent communication and stakeholder management skills, with the ability to align cross More ❯
as: Model training orchestration CI/CD for ML (e.g., using MLflow, Kubeflow, or Vertex AI Pipelines) Model versioning, monitoring, and governance Enable high-impact AdTech use cases including: MarketingMix Modeling (MMM) Real-time personalization and bidding Audience segmentation and targeting Predictive analytics for campaign performance Ensure seamless integration with Order Management Systems (OMS), Customer Data Platforms … digital media platforms. Proven experience building ML platforms or infrastructure from scratch, ideally in a cloud-native environment. Strong understanding of programmatic advertising, attribution modeling, campaign measurement, and media mix optimization. Familiarity with cloud platforms (especially GCP) and tools like BigQuery, Vertex AI, Dataflow, Airflow, and dbt. Excellent communication and stakeholder management skills, with the ability to align cross More ❯
Model training orchestration. CI/CD for ML (e.g., using MLflow, Kubeflow, or Vertex AI Pipelines). Model versioning, monitoring, and governance. Enable high-impact AdTech use cases including: MarketingMix Modelling (MMM). Real-time personalisation and bidding. Audience segmentation and targeting. Predictive analytics for campaign performance. Ensure seamless integration with Order Management Systems (OMS), Customer Data … digital media platforms. Proven experience building ML platforms or infrastructure from scratch, ideally in a cloud-native environment. Strong understanding of programmatic advertising, attribution modelling, campaign measurement, and media mix optimisation. Familiarity with cloud platforms (especially GCP) and tools like BigQuery, Vertex AI, Dataflow, Airflow, and dbt. Excellent communication and stakeholder management skills, with the ability to align cross More ❯