Senior CRM Manager
- Location
- Chester, Cheshire, United Kingdom
retains its growing customer base. The Role As Senior CRM Manager, you will lead a CRM team of three within a 12-strong marketing function and take strategic ownership of the CRM and lifecycle agenda. You'll be responsible for defining and evolving the CRM strategy, using customer data … insight to shape the roadmap across retention, engagement, personalisation and customer lifetime value. Working closely with senior stakeholders across Marketing, E-commerce, Product and Creative, you'll ensure CRM is fully integrated into the wider commercial and brand strategy. The role will focus on developing the CRM proposition and capability ...