Head, Global Lifecycle Marketing
Hemel Hempstead, Hertfordshire, UK
Martyn Bassett Associates
technical, creative, and highly strategic Head of Lifecycle Marketing to develop a growth-focused lifecycle marketing strategy, personalized content libraries, and a comprehensive journey map focused on personalization. The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey … in lifecycle marketing for consumer-focused mobile apps; a further focus on subscription-based models is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does … and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics-Driven Mindset: Demonstrated ability to leverage data for lifecycle marketing success, using LTV, MAUs More ❯
Employment Type: Full-time
Posted: