Head of Brand Marketing
- Location
- City Of London, England, United Kingdom
marketplace incumbents and cross-border competitors. Develop the brand storytelling and annual brand-building roadmap grounded in European market insights, consumer behavior, and competitor analysis, and maintain a consistent brand tone, visual identity, and core messaging across all market touchpoints.Measurement, budget & performance. Establish a regular brand measurement system across … where brand positioning can penetrate — underserved segments, category entry points, moments of competitor weakness — and formulate and execute campaigns against them. Own the full campaign lifecycle: market research, concept planning, creative production, channel deployment, on-site execution, and post-campaign analysis, including seasonal marketing themes and cross ...