content architectureOwn the development roadmap: prioritise enhancements, manage technical debt, and coordinate with developers and agenciesMonitor and improve Core Web Vitals, site speed, accessibility, and technical performanceDefine measurement frameworks for digital experience (conversion funnels, UX metrics, engagement)Partner with hotel marketing teams to ensure property-level content is on-brand … party development partners; able to write a technical brief, evaluate a sprint, and challenge an agency on deliveryFamiliarity with schema markup, Core Web Vitals, accessibility standards, and CMS platforms (ideally Umbraco, WordPress, or equivalent)Data-literate: able to interpret analytics and make evidence-based decisions about the digital estateExperience working ...