Paid Search Manager
- Location
- Greater London, England, United Kingdom
Google Ads acquisition strategy for a portfolio of challenger DTC brands Build and scale non-brand Search, Shopping, Performance Max and Demand Gen campaigns Assess brand demand, returning customers and attribution limits when interpreting results Use testing to evaluate incrementality Translate client growth goals into account plans, budget … Head of Paid Search Contribute findings, team training and playbooks Help build scalable team systems and ways of working Requirements Proven track record managing Google Ads for DTC e-commerce brands Hands-on experience with non-brand Search, Shopping and Performance Max Specific examples of non-brand ...