Senior Data Scientist - MMM
- Hiring Organisation
- Harnham - Data & Analytics Recruitment
- Location
- London, South East England, United Kingdom
- Employment Type
- Full-Time
- Salary
- £80,000 - £90,000 per annum
innovation are actively encouraged. The Role Own and develop the organisation's Marketing Mix Modelling (MMM) framework using modern modelling techniques. Deliver actionable insights on marketing effectiveness, media performance, and budget allocation. Design and evaluate incrementality testing programmes, including lift studies and geo-based experiments. Partner ...