Senior Data Analyst
- Location
- Greater London, England, United Kingdom
halo effects. Work with GFK or other syndicated market data sources to enrich performance analysis with market volume and share context. Customer Experience & Digital Analytics Conduct analysis of the current customer experience, including user behaviour, content and campaign performance and conversion pathways. Benchmark key customer journeys against competitor websites … activity datasets to generate commercial insight. Ability to define and calculate metrics including uplift, baseline, market share, activity intensity and halo effects. Strong marketing analytics capability, including campaign effectiveness measurement across paid and promotional channels. Good understanding of digital customer journeys, content performance metrics and e-commerce KPIs. Experience ...