26 to 50 of 90 Customer Segmentation Jobs in the UK

and is looking for a Senior Data Scientist to help drive data-driven decision-making. This is a great opportunity to work on high-impact projects that directly influence customer engagement, marketing effectiveness, and business growth. The Role As a Senior Data Scientist, you will: Develop and deploy predictive models to enhance customer targeting and engagement. Work on … churn prediction to help improve customer retention strategies. Apply customer segmentation techniques to optimise marketing campaigns. Build marketing attribution models to measure and improve campaign performance. Collaborate with stakeholders across the business to translate insights into actionable strategies. Your Skills & Experience We’re looking for a Data Scientist with: Strong experience in predictive modeling, customer analytics More ❯

and is looking for a Senior Data Scientist to help drive data-driven decision-making. This is a great opportunity to work on high-impact projects that directly influence customer engagement, marketing effectiveness, and business growth. The Role As a Senior Data Scientist, you will: Develop and deploy predictive models to enhance customer targeting and engagement. Work on … churn prediction to help improve customer retention strategies. Apply customer segmentation techniques to optimise marketing campaigns. Build marketing attribution models to measure and improve campaign performance. Collaborate with stakeholders across the business to translate insights into actionable strategies. Your Skills & Experience We’re looking for a Data Scientist with: Strong experience in predictive modeling, customer analytics More ❯

AI Strategy Manager to lead the evolution of our marketing capabilities through digital innovation and artificial intelligence. This role is central to shaping how we use AI to enhance customer acquisition, engagement, and retention in a fast-paced fintech environment. You’ll be responsible for identifying and implementing AI-driven marketing solutions, optimising digital channels, and driving data-led … decision-making across campaigns and customer journeys. This is a unique opportunity to blend strategic thinking with hands-on execution in one of the UK’s most innovative financial technology firms. Key Responsibilities Marketing Strategy & AI Integration Develop and execute a roadmap for integrating AI into marketing operations, including automation, personalisation, and predictive analytics. Identify and deploy AI tools … to improve campaign performance, customer segmentation, and lifecycle marketing. Collaborate with product, data science, and CRM teams to align AI initiatives with customer needs and business goals. Digital Channel Optimisation Lead the transformation of digital marketing channels (web, email, social, paid media) using AI for real-time optimisation and targeting. Implement machine learning models to enhance lead More ❯

re expanding our data and insights capabilities to better understand, serve, and grow our audience community. Role Overview We're looking for a strategic and data-savvy Director of Customer & Audience Insights to lead our understanding of who our users are, what they value, and how we can serve them better. This is a highly cross-functional leadership role … sitting at the intersection of data science, marketing, product, and editorial . You'll oversee customer segmentation, behavioral analytics, retention modeling, and strategic research, translating complex data into actionable insight to fuel decision-making across the business. You'll work closely with marketing, product, editorial, and senior leadership to guide our audience strategy, drive personalized experiences, and maximize … customer lifetime value. Key Responsibilities Lead GB News' customer and audience insight function, developing a deep understanding of viewer behavior, member value, and user journeys. Partner with Data Science and Analytics to design and implement models around segmentation, churn risk, LTV, engagement scoring, and conversion likelihood. Guide research and analysis to support marketing, content, and product teams More ❯

Fi coverage, we stand out from the crowd by offering intelligent but simple products that work perfectly first-time, without fuss or incomprehensible jargon, and for any help our customer service is the best in the industry” Our aim is to deliver simplified & customer delighting Wi-Fi products and a more digital customer & employee experience. This enabled … overseeing the strategy, governance, and execution of all data science and analytics initiatives. Reporting to the executive team, you will ensure data is leveraged to drive business growth, improve customer experience, and enable operational excellence across the organisation. Key Responsibilities Develop and execute a comprehensive data science and analytics strategy aligned with business goals. Build and lead a high … analysts, and data engineers, fostering a culture of innovation and continuous learning. Oversee the end-to-end delivery of advanced analytics, machine learning, and decision support systems to improve customer engagement, retention, and revenue generation. Establish robust data governance, quality, and compliance frameworks, ensuring the integrity and security of all data assets. Collaborate with C-suite and business leaders More ❯

the heart of London. We're looking for a Junior Data Scientist eager to apply their analytical and modelling skills to support data-driven decisions that improve performance, enhance customer engagement, and increase profitability across the retail value chain. 🔍 Your Responsibilities: Analyse consumer and sales data: Work with large, complex datasets to uncover insights on shopper behaviour, purchasing trends … and retail performance. Support predictive modelling: Collaborate on machine learning models to forecast demand, optimise inventory, and personalise the customer journey. Develop retail data solutions: Build algorithms and tools that drive smarter pricing, promotion, and merchandising strategies. Cross-functional collaboration: Work closely with marketing, merchandising, and product teams to align data science initiatives with business goals. Data storytelling: Design … data and share insights clearly with both technical and commercial teams. 🌟 It’s a Bonus If You Have: Experience working with retail, e-commerce, or consumer data Knowledge of customer segmentation, churn analysis, or product recommendation engines A passion for retail trends and consumer psychology A curious mindset and eagerness to learn in a fast-paced environment 🎁 What More ❯

digital bank with over 20 million active users. Moving into 2025 and beyond, driving the mobile first agenda continues to be a key part of LBG's strategic focus. Customer expectations are continuing to evolve, and more customers than ever are interacting online. The Digital Engagement team is at the heart of serving and supporting customers and colleagues, and … we must deliver on three key objectives to do this. Meet more financial needs (by driving digital sales for the group), build a customer centric team (Digitise to mobile first through our customer & Colleague experiences) and deliver a world class personalised app (deliver the UKs no 1 banking app). The Digital Engagement team works collaboratively across customer … a fast-evolving retail banking landscape. Your ability to translate broad data sets into compelling stories, think strategically, and influence will be critical in shaping the future of our customer experience and driving the future vision to become the UK's banking app. About us Join us and, as well as making a difference to customers, you'll enjoy More ❯

digital bank with over 20 million active users. Moving into 2025 and beyond, driving the mobile first agenda continues to be a key part of LBG's strategic focus. Customer expectations are continuing to evolve, and more customers than ever are interacting online. The Digital Engagement team is at the heart of serving and supporting customers and colleagues, and … we must deliver on three key objectives to do this. Meet more financial needs (by driving digital sales for the group), build a customer centric team (Digitise to mobile first through our customer & Colleague experiences) and deliver a world class personalised app (deliver the UKs no 1 banking app). The Digital Engagement team works collaboratively across customer … a fast-evolving retail banking landscape. Your ability to translate broad data sets into compelling stories, think strategically, and influence will be critical in shaping the future of our customer experience and driving the future vision to become the UK's banking app. About us Join us and, as well as making a difference to customers, you'll enjoy More ❯

looking for a data-driven and passionate CRM Marketing Executive to join our dynamic marketing team. This is a fantastic opportunity to play a vital role in shaping the customer journey for thousands of players across our iconic casino portfolio. Reporting to the CRM Manager, you will be the engine of our customer communications, executing targeted and personalised … Campaign Execution: Manage the end-to-end process for multi-channel marketing campaigns (Email, SMS, App Push Notifications, Print, WhatsApp), from briefing and building to testing, deployment, and reporting. Customer Segmentation Support: Utilise our CRM platform to segment the customer database for targeted promotional offers, event invitations, and lifecycle communications. Performance Analysis: Monitor and analyse key campaign … a focus on both onboarding new members and engaging existing tiers . This role includes managing monthly "Met Experiences" for our high-value customers, supporting market research recruitment, generating customer vouchers, creating visit driver promotions and using our Qualtrics survey platform to gather valuable customer feedback. Database Management: Ensure the integrity and hygiene of our customer data More ❯

influence. Lead and define the Data Science strategy for Product, ensuring that advanced analytics, data science, and AI methodologies are central to how we build great products and improve customer experiences. Serve as a trusted strategic advisor to senior Product and Engineering leadership, ensuring that data-driven decision making is embedded at the highest levels of the organization. Drive … modeling, ensuring statistical rigor in decision-making processes. Take ownership of the most complex, high-profile analytical projects, translating ambiguous questions into clear, actionable recommendations that deliver commercial and customer value. Mentor, coach, and develop other Data Scientists and Analysts, fostering a culture of critical thinking, continuous learning, and technical excellence. Lead initiatives to scale impact through automation, self … service, and democratization of data science capabilities. Develop sophisticated customer segmentation, and predictive models that directly inform and optimize the product roadmap. Communicate complex analytical and technical concepts to diverse audiences, influencing stakeholders across Product, Engineering, Design, and Commercial teams. What You'll bring to the team: Core Qualifications: Experience: Extensive experience in data science or a similar More ❯

influence. Lead and define the Data Science strategy for Product, ensuring that advanced analytics, data science, and AI methodologies are central to how we build great products and improve customer experiences. Serve as a trusted strategic advisor to senior Product and Engineering leadership, ensuring that data-driven decision making is embedded at the highest levels of the organization. Drive … modeling, ensuring statistical rigor in decision-making processes. Take ownership of the most complex, high-profile analytical projects, translating ambiguous questions into clear, actionable recommendations that deliver commercial and customer value. Mentor, coach, and develop other Data Scientists and Analysts, fostering a culture of critical thinking, continuous learning, and technical excellence. Lead initiatives to scale impact through automation, self … service, and democratization of data science capabilities. Develop sophisticated customer segmentation, and predictive models that directly inform and optimize the product roadmap. Communicate complex analytical and technical concepts to diverse audiences, influencing stakeholders across Product, Engineering, Design, and Commercial teams. What You'll bring to the team: Core Qualifications: Experience: Extensive experience in data science or a similar More ❯

influence. Lead and define the Data Science strategy for Product, ensuring that advanced analytics, data science, and AI methodologies are central to how we build great products and improve customer experiences. Serve as a trusted strategic advisor to senior Product and Engineering leadership, ensuring that data-driven decision making is embedded at the highest levels of the organization. Drive … modeling, ensuring statistical rigor in decision-making processes. Take ownership of the most complex, high-profile analytical projects, translating ambiguous questions into clear, actionable recommendations that deliver commercial and customer value. Mentor, coach, and develop other Data Scientists and Analysts, fostering a culture of critical thinking, continuous learning, and technical excellence. Lead initiatives to scale impact through automation, self … service, and democratization of data science capabilities. Develop sophisticated customer segmentation, and predictive models that directly inform and optimize the product roadmap. Communicate complex analytical and technical concepts to diverse audiences, influencing stakeholders across Product, Engineering, Design, and Commercial teams. What Youll bring to the team: Core Qualifications: Experience: Extensive experience in data science or a similar quantitative More ❯

Hive, MapReduce) This is an exceptional opportunity to work as a Data Scientist within a global analytics team, utilizing various big data technologies to develop complex behavioral models, analyze customer uptake of products, and foster new product innovation. Responsibilities include: Generating and reviewing large datasets through advanced quantitative and statistical techniques. Designing, building, and utilizing consumer behavioral forecasting models … across different business sectors to maximize opportunities. Leading initiatives to enhance data accuracy, availability, granularity, and coverage. Developing analytics strategies to improve customer and product strategies. Designing better data analysis processes for future use. Proactively deriving actionable insights from large datasets using advanced statistical techniques. Analyzing customer behavior patterns to optimize product performance and customer experience. Building … identify links between behavior and new opportunities. Manipulating high-level data and presenting findings clearly to senior stakeholders. Supporting the development of analytics strategies to enhance product plans and customer engagement. Ideal candidates are talented scientists with exceptional data analysis and problem-solving skills, capable of discerning hidden patterns and signals within financial markets. Company: Recruitment agency Qualifications: Commercial More ❯

Data Scientist Up to £80,000 Location (Hybrid, 3 days per week) Company: Join a dynamic consultancy that has undergone an exciting rebrand since 2020, pivoting their focus towards customer-centric, data-driven solutions. Partnering primarily with private equity-backed businesses, they offer a powerful customer insight product designed to help organisations better understand and maximise the value … of their customer base. Responsibilities: Create scalable solutions to solve real-world challenges like demand forecasting, personalisation, and customer segmentation Translate business problems into data science use cases and deliver measurable outcomes Apply clustering, classification, regression, time series modelling, NLP, and deep learning. Develop recommendation engines and leverage third-party data enhancements. Collaborate with stakeholders to translate More ❯

Data Scientist Up to £80,000 Location (Hybrid, 3 days per week) Company: Join a dynamic consultancy that has undergone an exciting rebrand since 2020, pivoting their focus towards customer-centric, data-driven solutions. Partnering primarily with private equity-backed businesses, they offer a powerful customer insight product designed to help organisations better understand and maximise the value … of their customer base. Responsibilities: Create scalable solutions to solve real-world challenges like demand forecasting, personalisation, and customer segmentation Translate business problems into data science use cases and deliver measurable outcomes Apply clustering, classification, regression, time series modelling, NLP, and deep learning. Develop recommendation engines and leverage third-party data enhancements. Collaborate with stakeholders to translate More ❯

as deep learning, NLP, transfer learning, and recent advancements in LLMs and generative AI. Able to contextualise these techniques in industry settings, such as financial forecasting, operations optimisation, or customer segmentation. Comfortable with key ML frameworks (such as Scikit-learn, TensorFlow, PyTorch, Hugging Face) and data manipulation tools (Pandas, NumPy), as well as version control, containerisation, and ML deployment More ❯

Intelligence and Experience (CIX) organization is focused on leveraging consumer insights and predictive analytics to drive personalized consumer experiences at scale. This team manages all aspects of market research, customer segmentation, first party data build up and consumer activation (Acquisition and Retention) along the consumer journey (Media, CRM, Clienteling), for all brands and channels across our global organization. … and highly organised individual to join the CX Strategy function. The successful candidate will be a data literate and analytically minded individual who will help develop and deliver critical customer centric and data projects enabling the CX vision and strategy, and ensure its regional implementation and successes while elevating the Brand with a fashion and luxury sensitivity. KEY RESPONSIBILITIES … DRIVE AND DELIVER THE ROLL OUT OF INITIATIVES SUPPORTING GLOBAL CX STRATEGY & VISION Manage strategic customer projects aligned to data strategy and marketing campaigns. Work collaboratively with regional CIX teams (EMEA, US, APAC) to ensure their regional roadmaps are aligned and prioritized against the global vision and objectives. Ensure full consistency and partnership across regions. Report back at Senior More ❯

are seeking an experienced RevOps Analyst with a passion for empowering teams through technology. In this pivotal role, you'll harness and optimize technology to bolster our marketing, sales, customer success, and support teams, accelerating revenue growth and enhancing customer experiences. Your focus will involve maintaining and leveraging Hubspot to streamline sales processes, enhance analytics, and manage data … into technical solutions, and skilled in configuring systems to support the commercial team's goals. Your contributions will be crucial in driving accelerated revenue growth and facilitating a superior customer journey. Day-to-day you will: Utilize the full capabilities of Hubspot's sales, automation, and reporting hubs to support the sales team. This includes process improvements, measurement, tracking … ll own the data process from tracking to delivering insights, aiming to improve sales funnel performance and revenue attainment. Develop a deep understanding of CAC, LTV, TTR to refine customer segmentation, assist with territory management, and provide data-driven insights to enhance renewal and upsell processes. Take charge of Hubspot governance, ensuring data cleanliness, updates, and overall system More ❯

be focussed on delivery of impactful marketing insights -in all forms - and as such will be working very closely with the marketing team. it is central to ensuring that customer acquisition and retention strategies are both data-driven and commercially viable. Although focussed on generating actionable insights, you will cover the full data spectrum from building pipelines, analysis of … the team size the role is high profile and will work very closely with the CEO, CMO, and the Senior Management team Requirements Acquisition & Retention Analytics (30%) Analysis of customer acquisition channels and retention behaviour, with a focus on performance optimization, channel attribution, and lifecycle KPIs (e.g., CAC, LTV, churn) Reporting & Insight Delivery (20%) Develop dashboards, regular 'Trade' performance … model marketing data pipelines, clean datasets, and well-defined KPIs in order to deliver projects Advanced Analytics/Projects (15%) Build and maintain models for churn prediction, CLTV forecasting, customer segmentation, and lookalike targeting. Use outputs to drive personalization and targeting strategies Experimentation & Testing (10%) Design, execute, and analyze A/B and multivariate tests across marketing campaigns More ❯

growing companies, they are scaling fast and looking to bring on their first Data Analyst to support the motor insurance operations, focussing on telematics data to improve pricing, underwriting, customer segmentation and risk assessment. Due to the rural location of HQ, you will need to be a car driver to get to the office - this is an office … analysis on key motor insurance KPIs such as loss ratio, frequency, severity, and claims behaviour. Support underwriting and pricing strategy with granular analysis of risk profiles, claims trends, and customer cohorts. Develop dashboards and visualizations to enable real-time tracking of performance and behavioural insights. Analysing existing product footprint and provide analysis that will enable our underwriting partners to … increase our footprint profitably. Operational and Strategic Support Work with cross-functional stakeholders in product, sales, marketing, finance and customer support to ensure data integrity and accessibility. Provide analytical support for strategic initiatives, such as new product development, market expansion, or regulatory reporting. Required Experience/Qualifications Minimum 3 years of experience as a Data Analyst, preferably in motor More ❯

we want you to be part of that. We are keen to appoint a Junior CRM Manager to support the Manager in driving the delivery and development of our customer retention and acquisition activities across all of our brands and markets. This is a great opportunity for an experienced Performance Marketing Professional to take the next step in their … career within CRM. What you will be doing Duties and responsibilities as Junior CRM Manager will include: Create and execute a plan for customer retention to improve loyalty, reduce churn, and optimise LTV, in-line with business goals. Work collaboratively with cross-functional internal teams and external partners to deliver the retention strategy. Drive innovation within the team and … build a culture of continuous improvement, including an always-on test and learn approach. Identify new opportunities for improving customer KPIs and driving growth by working with the insights team to analyse and understand customer behaviour. Manage processes and requirements of automated and personalised lifecycle programmes across cross-sell, upsell, retention, loyalty, at-risk, and win-back. Monitor More ❯

Benefits About the Role We are seeking a visionary and results-driven Head of AI Marketing to lead the integration of artificial intelligence across our marketing strategy, operations, and customer engagement initiatives. This is a high-impact leadership role responsible for transforming how we use data, automation, and generative AI to drive growth, personalization, and efficiency. Based in East … and execute AI-powered marketing programs that deliver measurable business outcomes. Key Responsibilities Strategic Leadership Define and lead the company’s AI marketing strategy, aligning with business goals and customer needs. Champion the adoption of AI tools and platforms across the marketing function. Identify emerging AI trends and technologies to keep the business at the forefront of innovation. AI … Driven Campaigns & Automation Oversee the development of AI-powered campaigns, including predictive targeting, dynamic content, and automated workflows. Implement machine learning models for customer segmentation, lead scoring, and churn prediction. Drive personalization at scale using generative AI for content, email, and digital experiences. Team & Collaboration Build and manage a high-performing AI marketing team, including specialists in automation More ❯

Our client is looking for a results-driven individual with deep expertise in Salesforce Marketing Cloud (SFMC), customer segmentation, and R evenue Operations (RevOps). In this role, you’ll be responsible for using Marketing Cloud to help business development and marketing teams to get up and running and configured on the platform, and support the ongoing need … to adapt and build data segments to feed into sales and marketing campaigns, but also to build out customer focused lead engagement model, lead journeys and conversion/retention processes. This is a mainly remote role with 4 days working from home and 1 day being office based. 35 hour week. The salary for this role is … generation and conversion funnels using Salesforce Marketing Cloud(SFMC) Collaborate with Sales, Marketing, and Data teams to align efforts under RevOps best practices Configure and manage SFMC journeys, automation, segmentation, and personalisation strategies Design and implement lead scoring models , segmentation logic, and persona-based targeting Conduct journey mapping and lead lifecycle analysis to improve conversion rates Develop and More ❯

Our client is looking for a results-driven individual with deep expertise in Salesforce Marketing Cloud (SFMC), customer segmentation, and R evenue Operations (RevOps). In this role, you’ll be responsible for using Marketing Cloud to help business development and marketing teams to get up and running and configured on the platform, and support the ongoing need … to adapt and build data segments to feed into sales and marketing campaigns, but also to build out customer focused lead engagement model, lead journeys and conversion/retention processes. This is a mainly remote role with 4 days working from home and 1 day being office based. 35 hour week. The salary for this role is … generation and conversion funnels using Salesforce Marketing Cloud(SFMC) Collaborate with Sales, Marketing, and Data teams to align efforts under RevOps best practices Configure and manage SFMC journeys, automation, segmentation, and personalisation strategies Design and implement lead scoring models , segmentation logic, and persona-based targeting Conduct journey mapping and lead lifecycle analysis to improve conversion rates Develop and More ❯

of the City as a Jnr Data Scientist. You will be part of a global analytics team using a number of big data technologies to produce complex behavioural models, customer uptake product analysis and new product innovation. Provide data driven analysis via statistical, quantitative, machine learning, programmatic and heuristic methods. Relate statistical and other analytical results to real world … Useful skills to possess: Commercial data science experience Machine learning SQL Msc or PhD preferred in either of the following areas, statistics, physics, mathematics, Computer Science or Engineering Creating customer segmentation models knowledge of SAS Data Mining R/Python Proficient user MS Office This is a superb career opportunity in the Data Science space .This Company invest More ❯