20 of 20 Customer Segmentation Jobs in the UK excluding London

team reporting to the Senior Manager, Market strategy & Performance. As the Business Analyst you will be focused on transforming data into actionable insights that support strategic decision-making across customer insight, marketing performance, and portfolio analysis. This role involves conducting research to understand customer needs, pain points, and procurement processes, as well as supporting the development of customer segmentation and marketing personas. A key responsibility is to collaborate with marketing and other internal teams to analyse campaign effectiveness, identify growth opportunities, and contribute to competitive and industry intelligence. The Business Analyst will play a crucial role in delivering clear, data-driven recommendations that improve marketing efficiency, enhance customer focus, and support the positioning of John … Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees. Duties & Responsibilities (not limited to) Conduct research to understand customer needs, pain points, satisfaction drivers, and procurement processes across the John Crane customer base. Support the development and maintenance of customer segmentation, personas, and buying journeys More ❯

looking for a Geospatial Insight & Analytics Manager to join their data function. The team plays a crucial role in using location-based data to drive smarter, faster commercial and customer decisions, and this role will lead high-impact projects across location planning, network design, and targeted marketing. The Role This is a rare opportunity to shape the future of … teams. Key Responsibilities: Spatial Insight & Strategic Decision Support Translate business questions into geospatial data-driven insight Use spatial modelling to solve problems around store planning, network optimisation, and targeted customer engagement Identify whitespace opportunities based on demographics, mobility, and purchasing behaviour Advanced Geospatial Analytics Apply tools like Databricks, ArcGIS, SQL, and Python to build models, test hypotheses, and scale … geospatial insight Integrate datasets like HST (High Street Trading), customer segmentation, and footfall into spatial analysis workflows Conduct segmentation and clustering work to highlight geographical patterns Stakeholder Engagement & Storytelling Build dashboards and data visualisations that clearly communicate insights Collaborate with non-technical stakeholders to translate complex spatial data into business recommendations Present analysis at senior levels and More ❯

Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Customer Intelligence and Insights Expert At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for … flexibility we offer is that you can request to work from home 2 days per week, again providing there is no business requirement to attend the office. Role: The Customer Intelligence & Insights Expert plays a key role in Honda's transformation to a Futureproof & Profitable Sales Model, centred on the Customer, Built Once for Europe, and Delivered Seamlessly … Across Retail & Digital Environments. This is a newly created function within the Customer Engagement Division, designed to turn data into direction, with insight that sharpens journeys, fuels decisions, and ensures we stay customer-first. The role exists to maximise revenue by identifying what works, where to invest, and how to continually improve. It spans everything from strategic audience More ❯

the planet by helping the world's best Consumer Goods companies become more agile, efficient, productive, and sustainable. We do this by introducing never-before-seen capabilities, including 'Active' Customer Segmentation, Real-Time Promotion Execution and AI-driven Predictive Ordering. At Aforza, we feel lucky to rub shoulders with some of the finest talent available in our industry. … the planet by helping the world's best Consumer Goods companies become more agile, efficient, productive, and sustainable. We do this by introducing never-before-seen capabilities, including 'Active' Customer Segmentation, Real-Time Promotion Execution and AI-driven Predictive Ordering. At Aforza, we feel lucky to rub shoulders with some of the finest talent available in our industry. More ❯

resolution. Our annual mission is to empower hundreds of thousands of customers to positively engage with and resolve their outstanding debts . We do this through an empathetic and customer-centric approach that is at the heart of our success. 🔎 What are we looking for? We are seeking a proactive and experienced individual to join our growing Analytics function. … Lead your own and the team’s analysis into current processes and strategy with a focus on performance. Identify and effectively communicate the opportunities to improve. Collections Strategy : Propose customer-centric and cost-effective strategies, using a combination of experience and deep data insight. Work cross-functionally to refine, gain buy-in and deploy these strategies. Scoring and segmentation : Build customer segmentation, leveraging and influencing the output of our Decision Science team. Comfortable optimising for commercial and customer outcomes and building testing frameworks. MI and Reporting : Use SQL and Power BI to build your own reports, guiding strategic decision making.Comfortable working with stakeholder to refine requirements and independently to leverage our own insight. Team Development More ❯

from the ground up. We're looking for a thoughtful problem-solver who can turn insights into action, collaborate well across teams, and help us create smarter, more personalized customer experiences. We're looking for someone who: Is friendly and genuinely cares about the happiness of others Takes accountability for their actions and takes pride in their work Has … making great guest experiences Sound like you? Check out the responsibilities and requirements below and then fill out an application! Position Summary: The Manager of CRM Analytics will lead customer analytics and lifecycle measurement across our marketing and loyalty programs. This highly visible role will own our approach to customer segmentation, campaign measurement, and personalization strategy-bringing … structure, insights, and innovation to our CRM and CDP initiatives. Reporting to the Director of Marketing Analytics, they will partner closely with Marketing, Loyalty, and Product to drive customer growth, retention, and engagement through intelligent data use. Duties and Responsibilities: Build and maintain models for customer lifetime value (CLV), churn prediction, RFM scoring, and segmentation using Python More ❯

from the ground up. We're looking for a thoughtful problem-solver who can turn insights into action, collaborate well across teams, and help us create smarter, more personalized customer experiences. We're looking for someone who: Is friendly and genuinely cares about the happiness of others Takes accountability for their actions and takes pride in their work Has … making great guest experiences Sound like you? Check out the responsibilities and requirements below and then fill out an application! Position Summary: The Manager of CRM Analytics will lead customer analytics and lifecycle measurement across our marketing and loyalty programs. This highly visible role will own our approach to customer segmentation, campaign measurement, and personalization strategy-bringing … structure, insights, and innovation to our CRM and CDP initiatives. Reporting to the Director of Marketing Analytics, they will partner closely with Marketing, Loyalty, and Product to drive customer growth, retention, and engagement through intelligent data use. Duties and Responsibilities: Build and maintain models for customer lifetime value (CLV), churn prediction, RFM scoring, and segmentation using Python More ❯

world-class CRM function, and we're looking for the right person in the right seat -someone who brings sharp thinking, strong lifecycle experience, and a genuine passion for customer retention and loyalty. As our CRM & Marketing Automation Manager, you'll own the full customer journey - ensuring we have 100% comms coverage across all lifecycle stages, from onboarding … Operations team, including a dedicated CRM Marketing Operations Manager who will handle campaign setups, tagging, tracking, and technical execution. This allows you to focus on what matters most: strategy, customer impact, and business growth. You'll thrive here if you're resourceful, commercially minded, and love building intelligent marketing journeys that convert, retain, and delight. We're mid-flight … but can also help lead the charge in embedding best-in-class CRM thinking across the organisation. What You Will Do Lifecycle Marketing Strategy -Define and execute the full customer lifecycle strategy across onboarding, engagement, retention, churn prevention, win-back, and reactivation. You'll identify key lifecycle moments and build targeted campaigns that maximise player value. 100% Customer More ❯

Fi coverage, we stand out from the crowd by offering intelligent but simple products that work perfectly first-time, without fuss or incomprehensible jargon, and for any help our customer service is the best in the industry” Our aim is to deliver simplified & customer delighting Wi-Fi products and a more digital customer & employee experience. This enabled … overseeing the strategy, governance, and execution of all data science and analytics initiatives. Reporting to the executive team, you will ensure data is leveraged to drive business growth, improve customer experience, and enable operational excellence across the organisation. Key Responsibilities Develop and execute a comprehensive data science and analytics strategy aligned with business goals. Build and lead a high … analysts, and data engineers, fostering a culture of innovation and continuous learning. Oversee the end-to-end delivery of advanced analytics, machine learning, and decision support systems to improve customer engagement, retention, and revenue generation. Establish robust data governance, quality, and compliance frameworks, ensuring the integrity and security of all data assets. Collaborate with C-suite and business leaders More ❯

digital bank with over 20 million active users. Moving into 2025 and beyond, driving the mobile first agenda continues to be a key part of LBG's strategic focus. Customer expectations are continuing to evolve, and more customers than ever are interacting online. The Digital Engagement team is at the heart of serving and supporting customers and colleagues, and … we must deliver on three key objectives to do this. Meet more financial needs (by driving digital sales for the group), build a customer centric team (Digitise to mobile first through our customer & Colleague experiences) and deliver a world class personalised app (deliver the UKs no 1 banking app). The Digital Engagement team works collaboratively across customer … a fast-evolving retail banking landscape. Your ability to translate broad data sets into compelling stories, think strategically, and influence will be critical in shaping the future of our customer experience and driving the future vision to become the UK's banking app. About us Join us and, as well as making a difference to customers, you'll enjoy More ❯

digital bank with over 20 million active users. Moving into 2025 and beyond, driving the mobile first agenda continues to be a key part of LBG's strategic focus. Customer expectations are continuing to evolve, and more customers than ever are interacting online. The Digital Engagement team is at the heart of serving and supporting customers and colleagues, and … we must deliver on three key objectives to do this. Meet more financial needs (by driving digital sales for the group), build a customer centric team (Digitise to mobile first through our customer & Colleague experiences) and deliver a world class personalised app (deliver the UKs no 1 banking app). The Digital Engagement team works collaboratively across customer … a fast-evolving retail banking landscape. Your ability to translate broad data sets into compelling stories, think strategically, and influence will be critical in shaping the future of our customer experience and driving the future vision to become the UK's banking app. About us Join us and, as well as making a difference to customers, you'll enjoy More ❯

growing companies, they are scaling fast and looking to bring on their first Data Analyst to support the motor insurance operations, focussing on telematics data to improve pricing, underwriting, customer segmentation and risk assessment. Due to the rural location of HQ, you will need to be a car driver to get to the office - this is an office … analysis on key motor insurance KPIs such as loss ratio, frequency, severity, and claims behaviour. Support underwriting and pricing strategy with granular analysis of risk profiles, claims trends, and customer cohorts. Develop dashboards and visualizations to enable real-time tracking of performance and behavioural insights. Analysing existing product footprint and provide analysis that will enable our underwriting partners to … increase our footprint profitably. Operational and Strategic Support Work with cross-functional stakeholders in product, sales, marketing, finance and customer support to ensure data integrity and accessibility. Provide analytical support for strategic initiatives, such as new product development, market expansion, or regulatory reporting. Required Experience/Qualifications Minimum 3 years of experience as a Data Analyst, preferably in motor More ❯

Our client is looking for a results-driven individual with deep expertise in Salesforce Marketing Cloud (SFMC), customer segmentation, and R evenue Operations (RevOps). In this role, you’ll be responsible for using Marketing Cloud to help business development and marketing teams to get up and running and configured on the platform, and support the ongoing need … to adapt and build data segments to feed into sales and marketing campaigns, but also to build out customer focused lead engagement model, lead journeys and conversion/retention processes. This is a mainly remote role with 4 days working from home and 1 day being office based. 35 hour week. The salary for this role is … generation and conversion funnels using Salesforce Marketing Cloud(SFMC) Collaborate with Sales, Marketing, and Data teams to align efforts under RevOps best practices Configure and manage SFMC journeys, automation, segmentation, and personalisation strategies Design and implement lead scoring models , segmentation logic, and persona-based targeting Conduct journey mapping and lead lifecycle analysis to improve conversion rates Develop and More ❯

Our client is looking for a results-driven individual with deep expertise in Salesforce Marketing Cloud (SFMC), customer segmentation, and R evenue Operations (RevOps). In this role, you’ll be responsible for using Marketing Cloud to help business development and marketing teams to get up and running and configured on the platform, and support the ongoing need … to adapt and build data segments to feed into sales and marketing campaigns, but also to build out customer focused lead engagement model, lead journeys and conversion/retention processes. This is a mainly remote role with 4 days working from home and 1 day being office based. 35 hour week. The salary for this role is … generation and conversion funnels using Salesforce Marketing Cloud(SFMC) Collaborate with Sales, Marketing, and Data teams to align efforts under RevOps best practices Configure and manage SFMC journeys, automation, segmentation, and personalisation strategies Design and implement lead scoring models , segmentation logic, and persona-based targeting Conduct journey mapping and lead lifecycle analysis to improve conversion rates Develop and More ❯

in using data to drive business decisions, working closely with product managers, engineers, and senior stakeholders (including the CFO ). You'll be uncovering insights that fuel product development, customer growth, and commercial strategy. What you'll do: Lead analytical deep-dives to identify trends, opportunities, and areas for optimisation Deliver clear, actionable insights that influence high-level business … decisions Projects may include customer segmentation, cohort analysis, CLV modelling, pricing strategy, and product funnel performance Present findings to senior stakeholders and help define next steps Improve profitability and efficiency across user journeys - both customer and partner side Tools & Environment: SQL , Redshift , Looker Collaborative product-focused teams, embedded in a modern data stack What we're looking More ❯

CAC, LTV, churn, conversion rates, attribution). Design and execute A/B tests and incrementality studies to assess marketing initiatives' impact. Develop statistical models and predictive analytics (e.g., customer segmentation, propensity modelling) to guide marketing strategy. Collaborate with Marketing and Finance teams to forecast marketing performance and support budget allocation decisions. Present actionable insights and recommendations to More ❯

requirements. Develop and maintain model-driven Power Apps, ensuring smooth user interaction and scalability. Build and manage Power Pages (formerly Portals) for secure engagement with external audiences. Leverage Microsoft Customer Insights to enable effective customer segmentation, penalisation, and analytics. Design automated work flows using Power Automate to streamline processes and improve efficiency. Connect Dynamics 365 with other … Experience & Skills: Demonstrated experience with Dynamics 365 CRM development and the Microsoft Power Platform. Strong skills in Power Apps (model-driven), Dataverse, and Power Pages. Practical experience using Microsoft Customer Insights for campaigns and analytics. Solid understanding of Power Automate, JavaScript, and portal development using HTML/CSS and Liquid. Proficiency in customising workflows, forms, plugins, and business process More ❯

CRM Insight Analyst – Customer Data & Campaign Performance 📍 Birmingham - Hybrid, 2 days in office 💰 Up to £43,000 We’re working with a leading company hiring a CRM Insight Analyst to bring campaign performance data to life and help lay the foundation for smarter, more personalised customer journeys. 🔍 What You’ll Own: You’ll sit in an agile CRM … team (5–6 people) and work closely with both campaign managers and the broader insight function to: Analyse and report on CRM campaign performance Lead on audience selection, segmentation, and personalisation Support the automation strategy (aiming for 80% triggered emails) Build dashboards and improve visibility of key metrics Bring insight and strategic thinking to campaign planning 📈 Key Responsibilities: Plan … audience targeting and customer segmentation strategies Monitor campaign effectiveness and suggest areas for improvement Support the transition to more automated, personalised CRM journeys Collaborate with the research and insight team to enrich campaign data Contribute to long-term strategies to boost channel performance and reach 🧠 What You’ll Need: Solid SQL skills – enough to write queries and navigate More ❯

Specialist to join the team of a growing Henley based B2C business. You’ll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value. Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life. Key Responsibilities … Develop and execute the global CRM strategy and customer lifecycle communications. Lead the design, launch, and optimisation of our first loyalty programme. Manage the email marketing calendar, including campaign planning and A/B testing. Identify data opportunities for deeper customer segmentation and personalisation. Collaborate with internal teams and agencies on CRM and data integration projects. Analyse More ❯

financer is seeking an Analytics Lead to join their new Growth Analytics team! THE ROLE As the Analytics Lead, you will work on a host of analytics projects including customer segmentation, campaign analysis & competitor analysis YOUR SKILLS AND EXPERIENCE Strong SQL experience Data Viz experience (any platform) Any R/Python experience is nice to have but not More ❯