Comms Platform Operations Specialist
- Hiring Organisation
- Morgan McKinley
- Location
- Slough, Berkshire, UK
- Employment Type
- Full-time
implement automated workflows and Canvas Journeys for customer segments, leveraging behavioural insights, lifecycle stages, and other criteria to ensure timely, relevant, and personalised delivery. - Data Management: Collaborate with the audience and data team to define requirements for segmentation and personalised content. Ensure data accuracy, proper segmentation … Optimisation: Execute campaign orchestration processes to effectively support A/B testing of key campaign elements, including subject lines, messaging, timing, and more. Leverage data insights to refine and optimise future campaigns for improved performance. - Proofing and Testing: Test and proof campaigns prior to launch, ensuring robust analytics tracking ...