SVP, Portfolio & Digital Marketing
- Location
- Greater London, England, United Kingdom
objectives and growth priorities. Lead portfolio positioning, industry strategy, messaging, buyer persona development, and product commercialization initiatives. Develop and execute integrated digital marketing, content, demand generation, and account-based marketing programs that drive awareness, pipeline growth, and customer retention. Establish and lead AVEVA's marketing AI strategy, identifying … Essential requirements Significant executive marketing leadership experience within a global B2B technology, software, or industrial software organization. Proven expertise in portfolio marketing, digital marketing, demand generation, content strategy, commercialization, and account-based marketing. Demonstrated experience leading digital transformation and applying AI technologies to improve marketing effectiveness, customer engagement ...