Data Scientist
- Hiring Organisation
- Freshminds
- Location
- City of London, London, United Kingdom
Analyse multi-channel marketing data to identify performance drivers and ROI • Support model rollout in new countries and monitor ongoing performance • Collaborate with marketing, analytics, and data engineering teams to ensure accurate data inputs • Continuously refine modelling approaches and explore new methodologies • Translate complex modelling outputs into clear, actionable insights … storytelling • Build dashboards and visualisations to monitor marketing performance • Contribute to optimising media planning using MMM outputs Requirements • Experience in econometric modelling and advanced analytics • Strong Python/SQL skills and familiarity with MMM tools (e.g., PyMC, Robyn, Meridian) • Understanding of marketing channels, metrics, and retail/luxury environments • Experience ...