Head of Product Marketing
- Hiring Organisation
- Page Group
- Location
- London, South East England, United Kingdom
- Employment Type
- Full-Time
- Salary
- Salary negotiable
them. Profile The successful candidate: Understanding of the UK public sector procurement landscape and its key buyer personas. Proven experience executing GTM strategies for B2B software products, with measurable outcomes. Demonstrated ability to develop, maintain product positioning and messaging for technically complex products. Experience conducting market research, competitive analysis … enablement materials and product marketing content across multiple formats. Experience measuring and reporting on product adoption and marketing campaign effectiveness. Strong understanding of the B2B buyer journey, particularly within the public sector or highly regulated industries. Comfortable working with a high degree of autonomy and managing multiple concurrent workstreams. Excellent ...