Business-to-Business (B2B)
UK

The table below provides summary statistics for permanent job vacancies requiring B2B skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B over the 6 months leading up to 22 May 2025, comparing them to the same period in the previous two years.

6 months to
22 May 2025
Same period 2024 Same period 2023
Rank 199 253 253
Rank change year-on-year +54 0 -51
Permanent jobs citing B2B 882 1,165 1,427
As % of all permanent jobs advertised in the UK 1.61% 1.17% 1.44%
As % of the Processes & Methodologies category 1.71% 1.37% 1.51%
Number of salaries quoted 466 834 907
10th Percentile £28,822 £25,825 £32,950
25th Percentile £31,250 £29,000 £46,570
Median annual salary (50th Percentile) £43,154 £47,500 £60,000
Median % change year-on-year -9.15% -20.83% -4.00%
75th Percentile £67,500 £72,500 £77,500
90th Percentile £96,250 £95,000 £95,000
UK excluding London median annual salary £37,500 £38,070 £50,000
% change year-on-year -1.50% -23.86% -9.09%

All Process and Methodology Skills
UK

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 51,521 85,132 94,507
As % of all permanent jobs advertised in the UK 93.87% 85.14% 95.59%
Number of salaries quoted 25,367 59,760 55,710
10th Percentile £29,625 £29,078 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,500 £55,000 £61,000
Median % change year-on-year +4.55% -9.84% +1.67%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,645 £50,000 £55,000
% change year-on-year +3.29% -9.09% +4.76%

B2B
Job Vacancy Trend

Job postings citing B2B as a proportion of all IT jobs advertised.

Job vacancy trend for B2B in the UK

B2B
Salary Trend

3-month moving average salary quoted in jobs citing B2B.

Salary trend for B2B in the UK

B2B
Salary Histogram

Salary distribution for jobs citing B2B over the 6 months to 22 May 2025.

Salary histogram for B2B in the UK

B2B
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the UK over the 6 months to 22 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +38 797 £45,000 - 2,958
UK excluding London +7 499 £37,500 -1.50% 1,531
Work from Home +75 326 £45,000 -9.37% 1,659
London +151 320 £65,000 -8.69% 1,780
Midlands +35 159 £30,580 -19.53% 201
South East +35 144 £55,000 +46.67% 605
West Midlands +49 114 £30,580 -12.63% 113
South West +10 71 £40,500 +8.00% 137
North of England -47 68 £42,500 +3.07% 405
East Midlands +21 43 £29,000 -53.60% 79
North West -53 38 £55,000 +33.39% 262
East of England +2 31 £52,500 +29.63% 120
Yorkshire +20 26 £37,500 -9.64% 113
Scotland +98 16 £35,000 +3.70% 60
Wales +47 9 £32,500 -38.10% 26
North East +32 4 £50,000 +33.33% 32
Northern Ireland +40 1 - - 21

B2B
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (2.83%) CMS
2 11 (1.25%) WordPress
3 5 (0.57%) Confluence
4 4 (0.45%) SharePoint
5 3 (0.34%) Headless CMS
5 3 (0.34%) Microsoft Exchange
5 3 (0.34%) Strapi
6 2 (0.23%) Drupal
7 1 (0.11%) Moodle
7 1 (0.11%) SAS
7 1 (0.11%) SharePoint Server
7 1 (0.11%) Solana
7 1 (0.11%) Totara
7 1 (0.11%) Umbraco
Applications
1 32 (3.63%) Microsoft Excel
2 26 (2.95%) Microsoft Office
3 9 (1.02%) Microsoft PowerPoint
4 7 (0.79%) Adobe Creative Suite
4 7 (0.79%) Photoshop
5 5 (0.57%) MS Visio
6 4 (0.45%) Adobe Illustrator
6 4 (0.45%) Blender
7 2 (0.23%) InDesign
7 2 (0.23%) Notion
8 1 (0.11%) Chatbot
Business Applications
1 81 (9.18%) Salesforce CRM
2 19 (2.15%) Magento
3 17 (1.93%) NetSuite
4 12 (1.36%) Dynamics CRM
4 12 (1.36%) Shopify
5 9 (1.02%) Payment Gateway
6 5 (0.57%) Infor SunSystems
7 2 (0.23%) Dynamics NAV
7 2 (0.23%) Sage 200
8 1 (0.11%) SAP MDG
8 1 (0.11%) SAP S/4HANA
Cloud Services
1 173 (19.61%) SaaS
2 111 (12.59%) Azure
3 90 (10.20%) AWS
4 41 (4.65%) Azure DevOps
5 33 (3.74%) GCP
6 31 (3.51%) Azure Monitor
7 24 (2.72%) Microsoft 365
7 24 (2.72%) Power Platform
8 22 (2.49%) GitHub
9 20 (2.27%) Azure Service Bus
9 20 (2.27%) Entra ID
10 19 (2.15%) Figma
10 19 (2.15%) IaaS
10 19 (2.15%) PaaS
11 16 (1.81%) Azure AI
11 16 (1.81%) Azure ExpressRoute
11 16 (1.81%) Azure Key Vault
11 16 (1.81%) Power Automate
12 15 (1.70%) Google Analytics
13 13 (1.47%) GitHub Actions
Communications & Networking
1 52 (5.90%) SD-WAN
1 52 (5.90%) WAN
2 35 (3.97%) 5G
3 27 (3.06%) Internet
4 20 (2.27%) DNS
4 20 (2.27%) Firewall
5 18 (2.04%) VPN
6 9 (1.02%) Broadband
6 9 (1.02%) Wi-Fi
7 6 (0.68%) HTTP
8 5 (0.57%) SMTP
8 5 (0.57%) VoIP
9 4 (0.45%) TCP/IP
10 2 (0.23%) 4G
10 2 (0.23%) Intranet
10 2 (0.23%) LAN
10 2 (0.23%) Network Security
10 2 (0.23%) SAN
10 2 (0.23%) Unified Communications
11 1 (0.11%) Cisco Firepower
Database & Business Intelligence
1 52 (5.90%) MySQL
2 22 (2.49%) Power BI
3 16 (1.81%) Data Lake
4 14 (1.59%) PostgreSQL
5 12 (1.36%) MongoDB
6 11 (1.25%) NoSQL
6 11 (1.25%) SQL Server
7 9 (1.02%) Looker
8 8 (0.91%) Tableau
9 4 (0.45%) QGIS
10 3 (0.34%) Amazon RDS
10 3 (0.34%) Amazon Redshift
10 3 (0.34%) Azure SQL Database
10 3 (0.34%) BigQuery
10 3 (0.34%) Data Warehouse
10 3 (0.34%) Elasticsearch
10 3 (0.34%) Mixpanel
10 3 (0.34%) Snowflake Schema
11 2 (0.23%) Crystal Reports
11 2 (0.23%) GIS
Development Applications
1 60 (6.80%) Git
2 34 (3.85%) JIRA
3 12 (1.36%) Gradle
4 11 (1.25%) webpack
5 10 (1.13%) Visual Studio
6 7 (0.79%) Jenkins
6 7 (0.79%) SonarQube
7 6 (0.68%) Grunt
8 5 (0.57%) Babel
8 5 (0.57%) Maven
9 4 (0.45%) Appium
9 4 (0.45%) LabVIEW
9 4 (0.45%) PHPUnit
9 4 (0.45%) Selenium
9 4 (0.45%) Subversion
9 4 (0.45%) WebDriver
10 3 (0.34%) Postman
11 2 (0.23%) Axure RP
12 1 (0.11%) Cypress.io
12 1 (0.11%) TestComplete
General
1 374 (42.40%) Social Skills
2 236 (26.76%) Marketing
3 208 (23.58%) Finance
4 92 (10.43%) Analytical Skills
5 82 (9.30%) Presentation Skills
6 56 (6.35%) Inclusion and Diversity
7 55 (6.24%) Retail
8 46 (5.22%) Organisational Skills
9 43 (4.88%) Electronics
10 40 (4.54%) Legal
11 37 (4.20%) Law
12 35 (3.97%) Publishing
12 35 (3.97%) Telecoms
13 32 (3.63%) Advertising
14 31 (3.51%) Games
15 16 (1.81%) Billing
16 15 (1.70%) Automotive
16 15 (1.70%) Manufacturing
16 15 (1.70%) Public Sector
17 13 (1.47%) Brand Awareness
Job Titles
1 170 (19.27%) Business Manager
2 167 (18.93%) Business Development Manager
2 167 (18.93%) Development Manager
3 139 (15.76%) Senior
4 87 (9.86%) Developer
5 54 (6.12%) Lead
6 43 (4.88%) Support Engineer
7 42 (4.76%) Senior Manager
8 39 (4.42%) Marketing Manager
8 39 (4.42%) Product Manager
8 39 (4.42%) Senior Developer
9 37 (4.20%) Architect
10 32 (3.63%) Technical Support
11 31 (3.51%) Sales Executive
12 28 (3.17%) Account Executive
13 25 (2.83%) Sales Representative
13 25 (2.83%) Software Engineer
14 24 (2.72%) Technical Engineer
14 24 (2.72%) Technical Support Engineer
15 23 (2.61%) Account Manager
Libraries, Frameworks & Software Standards
1 48 (5.44%) HTML
2 45 (5.10%) .NET
3 33 (3.74%) CSS
4 32 (3.63%) React
5 30 (3.40%) REST
6 21 (2.38%) RESTful
7 16 (1.81%) Blazor
8 14 (1.59%) HTML5
9 13 (1.47%) Kafka
9 13 (1.47%) Node.js
10 12 (1.36%) RabbitMQ
11 11 (1.25%) Middleware
12 9 (1.02%) Bootstrap
12 9 (1.02%) Vue
12 9 (1.02%) XML
13 8 (0.91%) Next.js
13 8 (0.91%) Unity (Game Engine)
14 7 (0.79%) ASP.NET
14 7 (0.79%) ASP.NET Web API
14 7 (0.79%) Sass
Miscellaneous
1 150 (17.01%) Self-Motivation
2 70 (7.94%) Social Media
3 32 (3.63%) Self-Driving Car
4 30 (3.40%) Mobile App
5 29 (3.29%) Enterprise Software
6 28 (3.17%) Product Ownership
7 27 (3.06%) Mobile Games
7 27 (3.06%) Onboarding
8 23 (2.61%) Satnav
9 22 (2.49%) GNSS
10 21 (2.38%) Legacy Systems
11 19 (2.15%) Cloud Native
12 17 (1.93%) Data Centre
12 17 (1.93%) NHS
13 14 (1.59%) Algorithms
13 14 (1.59%) Driving Licence
14 12 (1.36%) Hybrid Cloud
15 10 (1.13%) Blog
15 10 (1.13%) Digital Media
15 10 (1.13%) Management Information System
Operating Systems
1 46 (5.22%) Linux
2 25 (2.83%) Windows
3 18 (2.04%) Apple iOS
4 10 (1.13%) Android
4 10 (1.13%) Unix
5 9 (1.02%) Mac OS
6 2 (0.23%) Windows Server
7 1 (0.11%) Windows Server 2016
Processes & Methodologies
1 246 (27.89%) CRM
2 221 (25.06%) Business Development
3 190 (21.54%) B2B Sales
4 174 (19.73%) Problem-Solving
5 171 (19.39%) Decision-Making
6 120 (13.61%) Agile
7 119 (13.49%) Analytics
8 112 (12.70%) Value Proposition
9 104 (11.79%) B2C
10 101 (11.45%) Business Intelligence
11 96 (10.88%) Roadmaps
12 91 (10.32%) Active Listening
13 89 (10.09%) Lead Generation
14 84 (9.52%) Project Management
15 79 (8.96%) Deadline-Driven
16 76 (8.62%) E-Commerce
17 75 (8.50%) Artificial Intelligence
18 68 (7.71%) CI/CD
19 67 (7.60%) Mentoring
19 67 (7.60%) Software Engineering
Programming Languages
1 101 (11.45%) SQL
2 60 (6.80%) Python
3 47 (5.33%) JavaScript
4 40 (4.54%) C#
5 29 (3.29%) Java
6 26 (2.95%) C++
7 20 (2.27%) PowerShell
8 19 (2.15%) PHP
9 18 (2.04%) C
10 17 (1.93%) MATLAB
11 16 (1.81%) Bicep
12 13 (1.47%) TypeScript
13 9 (1.02%) Perl
14 7 (0.79%) Kotlin
14 7 (0.79%) Objective-C
14 7 (0.79%) Swift
15 5 (0.57%) Tcl
15 5 (0.57%) VB
15 5 (0.57%) VBA
16 4 (0.45%) Bash
Qualifications
1 171 (19.39%) Degree
2 32 (3.63%) DBS Check
3 22 (2.49%) Computer Science Degree
3 22 (2.49%) HND
4 17 (1.93%) HNC
5 16 (1.81%) AWS Certification
5 16 (1.81%) Azure Certification
6 13 (1.47%) Master's Degree
7 10 (1.13%) Security Cleared
8 7 (0.79%) AWS Certified Cloud Practitioner
8 7 (0.79%) MBA
9 6 (0.68%) SC Cleared
9 6 (0.68%) Six Sigma Black Belt
10 5 (0.57%) AWS Certified Solutions Architect
10 5 (0.57%) Microsoft Certification
11 2 (0.23%) ACCA
11 2 (0.23%) CCNA
11 2 (0.23%) Cisco Certification
11 2 (0.23%) CISM
11 2 (0.23%) CISSP
Quality Assurance & Compliance
1 87 (9.86%) SLA
2 22 (2.49%) QA
3 17 (1.93%) PMO
4 13 (1.47%) GDPR
5 9 (1.02%) Accessibility
6 6 (0.68%) California Consumer Privacy Act
7 5 (0.57%) Actionable Recommendations
8 4 (0.45%) ISO/IEC 27001
8 4 (0.45%) PCI DSS
9 3 (0.34%) Cyber Essentials
10 2 (0.23%) Cyber Essentials PLUS
10 2 (0.23%) ISO 9001
10 2 (0.23%) NIST
10 2 (0.23%) Sarbanes-Oxley
11 1 (0.11%) Data Quality
System Software
1 38 (4.31%) Docker
2 16 (1.81%) Virtual Machines
3 9 (1.02%) Embedded Firmware
3 9 (1.02%) Firmware
4 6 (0.68%) Active Directory
Systems Management
1 20 (2.27%) Kubernetes
2 17 (1.93%) Terraform
3 16 (1.81%) Single Sign-On
4 6 (0.68%) Microsoft Intune
5 5 (0.57%) Argo
5 5 (0.57%) Prometheus
6 4 (0.45%) SCCM
7 1 (0.11%) EMC NetWorker
Vendors
1 145 (16.44%) Salesforce
2 99 (11.22%) Microsoft
3 87 (9.86%) SAP
4 60 (6.80%) Google
5 27 (3.06%) Databricks
6 21 (2.38%) New Relic
7 20 (2.27%) Adobe
8 19 (2.15%) HubSpot
9 17 (1.93%) Oracle
10 16 (1.81%) Meraki
11 11 (1.25%) Dell
12 8 (0.91%) Cisco
12 8 (0.91%) Screaming Frog
12 8 (0.91%) ServiceNow
13 7 (0.79%) Instagram
14 6 (0.68%) BT
14 6 (0.68%) Facebook
15 5 (0.57%) Green Hills
15 5 (0.57%) Sun
15 5 (0.57%) Xilinx