Marketing
UK
The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 28 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 28 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 79 | 118 | 108 |
| Rank change year-on-year | +39 | -10 | -27 |
| Contract jobs citing Marketing | 1,138 | 1,221 | 2,190 |
| As % of all contract jobs advertised in the UK | 2.66% | 2.17% | 2.48% |
| As % of the General category | 4.61% | 3.71% | 4.38% |
| Number of daily rates quoted | 651 | 813 | 1,502 |
| 10th Percentile | £220 | £238 | £313 |
| 25th Percentile | £329 | £400 | £416 |
| Median daily rate (50th Percentile) | £473 | £525 | £525 |
| Median % change year-on-year | -10.00% | - | +10.53% |
| 75th Percentile | £613 | £638 | £638 |
| 90th Percentile | £775 | £725 | £738 |
| UK excluding London median daily rate | £500 | £510 | £488 |
| % change year-on-year | -1.96% | +4.62% | +4.84% |
| Number of hourly rates quoted | 83 | 41 | 49 |
| 10th Percentile | £13.70 | £21.70 | £20.79 |
| 25th Percentile | £17.72 | £24.25 | £29.25 |
| Median hourly rate | £34.00 | £41.50 | £37.50 |
| Median % change year-on-year | -18.07% | +10.67% | +25.79% |
| 75th Percentile | £44.25 | £54.50 | £47.75 |
| 90th Percentile | £68.75 | £65.00 | £61.51 |
| UK excluding London median hourly rate | £21.10 | £60.00 | £31.85 |
| % change year-on-year | -64.83% | +88.38% | +67.63% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 24,705 | 32,951 | 49,994 |
| As % of all contract IT jobs advertised in the UK | 57.69% | 58.56% | 56.66% |
| Number of daily rates quoted | 15,577 | 22,850 | 34,658 |
| 10th Percentile | £275 | £313 | £323 |
| 25th Percentile | £413 | £440 | £425 |
| Median daily rate (50th Percentile) | £525 | £550 | £540 |
| Median % change year-on-year | -4.55% | +1.85% | +8.00% |
| 75th Percentile | £650 | £675 | £650 |
| 90th Percentile | £769 | £775 | £750 |
| UK excluding London median daily rate | £490 | £500 | £475 |
| % change year-on-year | -2.00% | +5.26% | +8.57% |
| Number of hourly rates quoted | 1,967 | 996 | 1,421 |
| 10th Percentile | £12.77 | £13.41 | £12.50 |
| 25th Percentile | £15.50 | £17.60 | £15.00 |
| Median hourly rate | £30.00 | £32.40 | £22.50 |
| Median % change year-on-year | -7.41% | +44.00% | +2.27% |
| 75th Percentile | £52.50 | £61.25 | £47.25 |
| 90th Percentile | £66.84 | £72.50 | £59.38 |
| UK excluding London median hourly rate | £28.13 | £27.50 | £19.50 |
| % change year-on-year | +2.27% | +41.03% | +0.52% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Marketing.
Marketing
Daily Rate Histogram
Daily rate distribution for jobs citing Marketing over the 6 months to 28 May 2024.
Marketing
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Marketing.
Marketing
Hourly Rate Histogram
Hourly rate distribution of jobs citing Marketing over the 6 months to 28 May 2024.
Marketing
Top 17 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 28 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +28 | 1,045 | £463 | -10.19% | 2,700 |
| London | +47 | 573 | £450 | -12.20% | 1,062 |
| UK excluding London | +30 | 453 | £500 | -1.96% | 1,626 |
| Work from Home | +35 | 363 | £500 | -4.76% | 1,256 |
| South East | +6 | 180 | £431 | +2.68% | 413 |
| South West | -20 | 77 | £625 | +4.17% | 155 |
| North of England | +36 | 63 | £475 | -5.00% | 529 |
| East of England | +38 | 58 | £375 | -26.83% | 154 |
| Midlands | +3 | 41 | £475 | -9.52% | 290 |
| North West | +24 | 32 | £500 | +5.26% | 332 |
| West Midlands | -2 | 29 | £500 | -9.09% | 150 |
| Yorkshire | +18 | 25 | £450 | -14.29% | 150 |
| Scotland | +42 | 16 | £425 | -20.00% | 69 |
| Wales | +24 | 11 | £600 | +108.70% | 35 |
| East Midlands | +6 | 11 | £375 | -3.23% | 142 |
| Northern Ireland | - | 7 | £95 | - | 22 |
| North East | +15 | 5 | £533 | - | 51 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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