The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Google Analytics
Rank 124 122 110
Rank change year-on-year
-2 -12
Contract jobs citing Google Analytics 1 6 3
As % of all contract IT jobs located in Berkshire 0.039% 0.23% 0.14%
As % of the Business Applications category 0.88% 3.24% 1.82%
Number of daily rates quoted 1 0 2
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 - £400
UK excluding London average daily rate £300 £375 £300
% change year-on-year
-20.00% +25.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.02 £15.50
% change year-on-year
- -9.54%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Berkshire region.

Business Applications Category
Berkshire
Contract IT job ads with a match in the
Business Applications category
114 185 165
As % of all contract IT jobs located in Berkshire 4.40% 7.03% 7.69%
Number of daily rates quoted 68 87 51
Average daily rate £450 £450 £450
90% offered a daily rate of more than £300 £350 £300
10% offered a daily rate of more than £591 £550 £550
UK excluding London average daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £11.50
UK excluding London average hourly rate £17.50 £37.80 £39.25
% change year-on-year
-53.70% -3.69%

Google Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Berkshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Berkshire

Google Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Berkshire region.

Google Analytics Daily Rate Trend in Berkshire

Google Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Berkshire region.

Google Analytics Hourly Rate Trend in Berkshire

Google Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Berkshire region over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead +4 1 £300 - 1
Newbury - - - -
Reading - - - -
Slough - - - -
Windsor - - - -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 29 January 2015, IT contractor jobs across the Berkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 11 (91.67%) Marketing
3 8 (66.67%) Digital Marketing
4 6 (50.00%) Web Analytics
4 6 (50.00%) Omniture
4 6 (50.00%) WebTrends
4 6 (50.00%) Adobe
4 6 (50.00%) Marketing Management
4 6 (50.00%) Optimost
5 4 (33.33%) Project Management
5 4 (33.33%) Coremetrics
6 3 (25.00%) HTML
6 3 (25.00%) E-Commerce
6 3 (25.00%) Microsoft
6 3 (25.00%) Email Marketing
6 3 (25.00%) SmartFocus
6 3 (25.00%) Marketing Strategy
6 3 (25.00%) ExactTarget
6 3 (25.00%) Analytical Skills
7 2 (16.67%) Marketing Analytics
7 2 (16.67%) Social Media
7 2 (16.67%) SEO
7 2 (16.67%) Stakeholder Management
7 2 (16.67%) Direct Marketing
7 2 (16.67%) FMCG
7 2 (16.67%) Multivariate Testing
8 1 (8.33%) Market Research
8 1 (8.33%) Blog
8 1 (8.33%) Usability Testing

Google Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 29 January 2015, IT contractor jobs across the Berkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (8.33%) Umbraco
1 1 (8.33%) CMS
Business Applications
1 6 (50.00%) WebTrends
1 6 (50.00%) Optimost
Communications & Networking
1 1 (8.33%) Internet
General
1 11 (91.67%) Marketing
2 1 (8.33%) Retail
2 1 (8.33%) Automotive
Job Titles
1 3 (25.00%) Email Specialist
2 2 (16.67%) Web Analytics Manager
2 2 (16.67%) Web Manager
3 1 (8.33%) Digital Marketing Manager
3 1 (8.33%) Marketing Manager
3 1 (8.33%) Business Analyst
3 1 (8.33%) Analyst
3 1 (8.33%) Campaign Manager
3 1 (8.33%) Campaign Specialist
Libraries, Frameworks & Software Standards
1 3 (25.00%) HTML
Miscellaneous
1 3 (25.00%) Analytical Skills
2 2 (16.67%) Social Media
2 2 (16.67%) FMCG
3 1 (8.33%) Blog
Processes & Methodologies
1 12 (100.00%) Analytics
2 8 (66.67%) Digital Marketing
3 6 (50.00%) Web Analytics
3 6 (50.00%) Marketing Management
4 4 (33.33%) Project Management
5 3 (25.00%) E-Commerce
5 3 (25.00%) Email Marketing
5 3 (25.00%) Marketing Strategy
6 2 (16.67%) Marketing Analytics
6 2 (16.67%) SEO
6 2 (16.67%) Stakeholder Management
6 2 (16.67%) Direct Marketing
6 2 (16.67%) Multivariate Testing
7 1 (8.33%) Market Research
7 1 (8.33%) Usability Testing
7 1 (8.33%) Pay per click
7 1 (8.33%) Web Development
7 1 (8.33%) CRM
7 1 (8.33%) Information Architecture
7 1 (8.33%) Brand Management
Vendors
1 12 (100.00%) Google
2 6 (50.00%) Omniture
2 6 (50.00%) Adobe
3 4 (33.33%) Coremetrics
4 3 (25.00%) Microsoft
4 3 (25.00%) SmartFocus
4 3 (25.00%) ExactTarget
5 1 (8.33%) hybris