The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
South East / Berkshire
Rank 103 108 120
Rank change year-on-year
+5 +12
Contract jobs citing Google Analytics 5 5 2
As % of all contract IT jobs located in Berkshire 0.25% 0.21% 0.080%
As % of the Cloud Services category 2.44% 2.26% 2.47%
Number of daily rates quoted 5 3 2
Median daily rate £180 £160 £300
Median daily rate % change year-on-year
+12.50% -46.66%
UK excluding London median daily rate £325 £238 £300
% change year-on-year
+36.84% -20.83%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Berkshire region.

Cloud Services Category
Berkshire
Contract IT job ads with a match in the
Cloud Services category
205 221 81
As % of all contract IT jobs located in Berkshire 10.40% 9.14% 3.24%
Number of daily rates quoted 113 133 54
Median daily rate £475 £411 £420
Median daily rate % change year-on-year
+15.50% -2.08%
90% offered a daily rate of more than £255 £190 £286
10% offered a daily rate of more than £525 £525 £580
UK excluding London median daily rate £425 £404 £412
% change year-on-year
+5.32% -1.94%
Number of hourly rates quoted 1 4 0
Median hourly rate £14.00 £27.75 -
Median hourly rate % change year-on-year
-49.54% -
UK excluding London median hourly rate £17.00 £27.50 £22.50
% change year-on-year
-38.18% +22.22%

Google Analytics
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Berkshire

Google Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Berkshire region.

Google Analytics Daily Rate Trend in Berkshire

Google Analytics
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Berkshire region over the 3 months to 17 January 2017.

Google Analytics Daily Rate Histogram in Berkshire

Google Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Berkshire region.

Google Analytics Hourly Rate Trend in Berkshire

Google Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Berkshire region over the 3 months to 17 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Slough - 4 £180 -
Newbury - 1 £450 -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 17 January 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Google Analytics.

1 15 (100.00%) Google
1 15 (100.00%) Analytics
2 14 (93.33%) Marketing
3 12 (80.00%) HTML
4 10 (66.67%) Workflow
4 10 (66.67%) Digital Marketing
5 9 (60.00%) Workflow Management
5 9 (60.00%) CRM
5 9 (60.00%) Tableau
5 9 (60.00%) Marketing Automation
5 9 (60.00%) Mobile Optimisation
6 8 (53.33%) Mobile Marketing
7 5 (33.33%) Social Media
7 5 (33.33%) Social Media Marketing
7 5 (33.33%) Web Analytics
7 5 (33.33%) CSS
8 4 (26.67%) E-Commerce
8 4 (26.67%) JavaScript
8 4 (26.67%) SQL
8 4 (26.67%) SMS
8 4 (26.67%) SmartFocus
9 3 (20.00%) Change Control
9 3 (20.00%) Google Tag Manager
9 3 (20.00%) Legal
10 2 (13.33%) ETL
10 2 (13.33%) jQuery
10 2 (13.33%) QA
10 2 (13.33%) Retail
10 2 (13.33%) Omniture
10 2 (13.33%) SessionCam

Google Analytics
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (13.33%) Drupal
2 1 (6.67%) CMS
Business Applications
1 2 (13.33%) SessionCam
2 1 (6.67%) Eloqua
Cloud Services
1 4 (26.67%) SmartFocus
2 3 (20.00%) Google Tag Manager
Communications & Networking
1 4 (26.67%) SMS
General
1 14 (93.33%) Marketing
2 3 (20.00%) Legal
3 2 (13.33%) Retail
Job Titles
1 5 (33.33%) Digital Marketing Manager
1 5 (33.33%) Marketing Manager
2 4 (26.67%) Analytics Developer
2 4 (26.67%) Developer
2 4 (26.67%) Digital Executive
2 4 (26.67%) Digital Marketing Executive
2 4 (26.67%) Marketing Executive
3 3 (20.00%) Email Marketing Manager
4 2 (13.33%) JavaScript Developer
4 2 (13.33%) Marketing Automation Manager
4 2 (13.33%) Web Manager
4 2 (13.33%) Web Marketing Manager
5 1 (6.67%) Analyst
5 1 (6.67%) Business Analyst
5 1 (6.67%) Digital Project Manager
5 1 (6.67%) Marketing Analyst
5 1 (6.67%) Project Manager
5 1 (6.67%) Salesforce Analyst
5 1 (6.67%) Salesforce Business Analyst
5 1 (6.67%) Website Marketing Manager
Libraries, Frameworks & Software Standards
1 12 (80.00%) HTML
2 5 (33.33%) CSS
3 2 (13.33%) jQuery
Miscellaneous
1 5 (33.33%) Social Media
2 2 (13.33%) FMCG
Processes & Methodologies
1 15 (100.00%) Analytics
2 10 (66.67%) Digital Marketing
2 10 (66.67%) Workflow
3 9 (60.00%) CRM
3 9 (60.00%) Marketing Automation
3 9 (60.00%) Mobile Optimisation
3 9 (60.00%) Workflow Management
4 8 (53.33%) Mobile Marketing
5 5 (33.33%) Social Media Marketing
5 5 (33.33%) Web Analytics
6 4 (26.67%) E-Commerce
7 3 (20.00%) Change Control
8 2 (13.33%) ETL
8 2 (13.33%) Online Marketing
8 2 (13.33%) Tag Management
9 1 (6.67%) B2B
9 1 (6.67%) B2C
9 1 (6.67%) GAP Analysis
9 1 (6.67%) Project Management
9 1 (6.67%) SEO
Programming Languages
1 4 (26.67%) JavaScript
1 4 (26.67%) SQL
Quality Assurance & Compliance
1 2 (13.33%) QA
Vendors
1 15 (100.00%) Google
2 9 (60.00%) Tableau
3 2 (13.33%) Omniture
4 1 (6.67%) Pardot
4 1 (6.67%) Salesforce Marketing Cloud
4 1 (6.67%) Salesforce.com