The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 124 114 125
Rank change year-on-year
-10 +11
Contract jobs citing Google Analytics 4 14 3
As % of all contract IT jobs located in Berkshire 0.16% 0.49% 0.11%
As % of the Cloud Services category 1.38% 9.86% 4.41%
Number of daily rates quoted 1 10 3
Median daily rate £125 £341 £345
Median daily rate % change year-on-year
-63.36% -1.08%
UK excluding London median daily rate £350 £300 £306
% change year-on-year
+16.66% -2.04%
Number of hourly rates quoted 1 0 0
Median hourly rate £19.61 - -
UK excluding London median hourly rate £16.93 - £16.50
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Berkshire region.

Cloud Services Category
Berkshire
Contract IT job ads with a match in the
Cloud Services category
290 142 68
As % of all contract IT jobs located in Berkshire 11.61% 4.97% 2.52%
Number of daily rates quoted 184 88 38
Median daily rate £450 £410 £400
Median daily rate % change year-on-year
+9.75% +2.50%
90% offered a daily rate of more than £325 £238 £303
10% offered a daily rate of more than £533 £625 £500
UK excluding London median daily rate £435 £400 £400
% change year-on-year
+8.75% -
Number of hourly rates quoted 2 5 1
Median hourly rate £19.61 £14.50 £9.50
Median hourly rate % change year-on-year
+35.24% +52.63%
UK excluding London median hourly rate £19.61 £25.00 £14.00
% change year-on-year
-21.56% +78.57%

Google Analytics
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Berkshire

Google Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Berkshire region.

Google Analytics Daily Rate Trend in Berkshire

Google Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Berkshire region.

Google Analytics Hourly Rate Trend in Berkshire

Google Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Berkshire region over the 3 months to 1 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell -2 1 £125 -47.36%
Reading -8 1 - -
Slough - 1 - -
Newbury - 1 - -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 1 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Analytics
2 6 (75.00%) Marketing
3 5 (62.50%) Digital Marketing
3 5 (62.50%) HTML
4 4 (50.00%) SEO
4 4 (50.00%) Pay per click
4 4 (50.00%) Microsoft
4 4 (50.00%) AdWords
5 3 (37.50%) Web Analytics
5 3 (37.50%) Publishing
5 3 (37.50%) CMS
5 3 (37.50%) Project Management
5 3 (37.50%) MS Excel
6 2 (25.00%) CSS
6 2 (25.00%) Java
6 2 (25.00%) Salesforce.com
6 2 (25.00%) Banking
6 2 (25.00%) Drupal
6 2 (25.00%) Email Marketing
6 2 (25.00%) SmartFocus
6 2 (25.00%) Marketing Strategy
6 2 (25.00%) Marketo
6 2 (25.00%) Salesforce Marketing Cloud
6 2 (25.00%) Facebook
6 2 (25.00%) Advertising
6 2 (25.00%) Analytical Skills
7 1 (12.50%) Mobile Development
7 1 (12.50%) Agile Project Management
7 1 (12.50%) Mentoring

Google Analytics
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) CMS
2 2 (25.00%) Drupal
3 1 (12.50%) Apache
3 1 (12.50%) Community Server
3 1 (12.50%) Oracle Workflow
3 1 (12.50%) WebLogic
3 1 (12.50%) WebLogic Portal
Applications
1 3 (37.50%) MS Excel
2 1 (12.50%) MS Office
2 1 (12.50%) MS PowerPoint
Business Applications
1 1 (12.50%) WebTrends
Cloud Services
1 4 (50.00%) AdWords
2 2 (25.00%) SmartFocus
3 1 (12.50%) SaaS
Communications & Networking
1 1 (12.50%) Internet
Database & Business Intelligence
1 1 (12.50%) Oracle Database
1 1 (12.50%) Oracle Database 11g
General
1 6 (75.00%) Marketing
2 3 (37.50%) Publishing
3 2 (25.00%) Advertising
3 2 (25.00%) Banking
4 1 (12.50%) Finance
4 1 (12.50%) Manufacturing
Job Titles
1 2 (25.00%) Digital Executive
1 2 (25.00%) Digital Marketing Executive
1 2 (25.00%) Marketing Executive
1 2 (25.00%) PPC Executive
2 1 (12.50%) Consultant
2 1 (12.50%) Coordinator
2 1 (12.50%) Digital Project Manager
2 1 (12.50%) Oracle Consultant
2 1 (12.50%) Oracle Technical Consultant
2 1 (12.50%) Project Manager
2 1 (12.50%) Technical Consultant
2 1 (12.50%) WebCenter Consultant
Libraries, Frameworks & Software Standards
1 5 (62.50%) HTML
2 2 (25.00%) CSS
3 1 (12.50%) .NET
3 1 (12.50%) Ajax
3 1 (12.50%) ASP.NET
3 1 (12.50%) ASP.NET MVC
3 1 (12.50%) J2EE
3 1 (12.50%) jQuery
3 1 (12.50%) JSP
3 1 (12.50%) Servlets
3 1 (12.50%) Web Services
3 1 (12.50%) WebCenter
3 1 (12.50%) XHTML
3 1 (12.50%) XML
Miscellaneous
1 2 (25.00%) Analytical Skills
2 1 (12.50%) Blog
2 1 (12.50%) Mobile App
2 1 (12.50%) Social Media
2 1 (12.50%) W3C
Operating Systems
1 1 (12.50%) Android
1 1 (12.50%) Apple iOS
Processes & Methodologies
1 8 (100.00%) Analytics
2 5 (62.50%) Digital Marketing
3 4 (50.00%) Pay per click
3 4 (50.00%) SEO
4 3 (37.50%) Project Management
4 3 (37.50%) Web Analytics
5 2 (25.00%) Email Marketing
5 2 (25.00%) Marketing Strategy
6 1 (12.50%) Agile Project Management
6 1 (12.50%) Agile Software Development
6 1 (12.50%) B2B
6 1 (12.50%) Data Modelling
6 1 (12.50%) E-Commerce
6 1 (12.50%) Internet Marketing
6 1 (12.50%) Link Building
6 1 (12.50%) Mentoring
6 1 (12.50%) Mobile Development
6 1 (12.50%) MVC
6 1 (12.50%) Website Architecture
6 1 (12.50%) Workflow
Programming Languages
1 2 (25.00%) Java
2 1 (12.50%) JavaScript
2 1 (12.50%) Objective-C
Vendors
1 8 (100.00%) Google
2 4 (50.00%) Microsoft
3 2 (25.00%) Facebook
3 2 (25.00%) Marketo
3 2 (25.00%) Salesforce Marketing Cloud
3 2 (25.00%) Salesforce.com
4 1 (12.50%) Oracle