The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 24 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
South East / Berkshire
Rank 94 121 132
Rank change year-on-year
+27 +11
Contract jobs citing Google Analytics 10 2 1
As % of all contract IT jobs located in Berkshire 0.50% 0.079% 0.035%
As % of the Cloud Services category 4.50% 0.88% 0.99%
Number of daily rates quoted 8 0 1
Median daily rate £180 - £435
UK excluding London median daily rate £360 £331 £300
% change year-on-year
+8.67% +10.41%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Berkshire region.

Cloud Services Category
Berkshire
Contract IT job ads with a match in the
Cloud Services category
222 227 101
As % of all contract IT jobs located in Berkshire 11.17% 8.92% 3.59%
Number of daily rates quoted 118 151 55
Median daily rate £475 £425 £425
Median daily rate % change year-on-year
+11.76% -
90% offered a daily rate of more than £198 £338 £289
10% offered a daily rate of more than £525 £548 £628
UK excluding London median daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 1 2 1
Median hourly rate £10.25 £95.50 £19.00
Median hourly rate % change year-on-year
-89.26% +402.63%
UK excluding London median hourly rate £17.00 £19.50 £22.50
% change year-on-year
-12.79% -13.35%

Google Analytics
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Berkshire

Google Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Berkshire region.

Google Analytics Daily Rate Trend in Berkshire

Google Analytics
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Berkshire region over the 3 months to 24 February 2017.

Google Analytics Daily Rate Histogram in Berkshire

Google Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Berkshire region.

Google Analytics Hourly Rate Trend in Berkshire

Google Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Berkshire region over the 3 months to 24 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Slough - 8 £180 -
Bracknell - 2 £425 -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 24 February 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Google Analytics.

1 18 (100.00%) Google
1 18 (100.00%) Analytics
2 16 (88.89%) Marketing
3 14 (77.78%) HTML
4 13 (72.22%) CRM
4 13 (72.22%) Workflow
5 12 (66.67%) Workflow Management
5 12 (66.67%) Tableau
5 12 (66.67%) Digital Marketing
5 12 (66.67%) Marketing Automation
5 12 (66.67%) Mobile Optimisation
5 12 (66.67%) Personalization
6 11 (61.11%) Mobile Marketing
7 8 (44.44%) SmartFocus
7 8 (44.44%) SMS
8 5 (27.78%) SQL
9 4 (22.22%) CSS
9 4 (22.22%) E-Commerce
9 4 (22.22%) Legal
9 4 (22.22%) Social Media
9 4 (22.22%) Change Control
9 4 (22.22%) Social Media Marketing
10 3 (16.67%) Email Marketing
10 3 (16.67%) JavaScript
10 3 (16.67%) Web Analytics
11 2 (11.11%) SessionCam
11 2 (11.11%) Google Tag Manager
11 2 (11.11%) Agile Software Development
11 2 (11.11%) Retail
11 2 (11.11%) Omniture

Google Analytics
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.11%) SAS
2 1 (5.56%) Drupal
Business Applications
1 2 (11.11%) SessionCam
2 1 (5.56%) Eloqua
Cloud Services
1 8 (44.44%) SmartFocus
2 2 (11.11%) Google Tag Manager
Communications & Networking
1 8 (44.44%) SMS
Database & Business Intelligence
1 2 (11.11%) BusinessObjects
General
1 16 (88.89%) Marketing
2 4 (22.22%) Legal
3 2 (11.11%) Retail
Job Titles
1 7 (38.89%) Digital Executive
1 7 (38.89%) Digital Marketing Executive
1 7 (38.89%) Marketing Executive
2 5 (27.78%) Marketing Manager
3 4 (22.22%) Digital Marketing Manager
4 3 (16.67%) Analytics Developer
4 3 (16.67%) Developer
5 2 (11.11%) Analyst
5 2 (11.11%) Email Marketing Manager
5 2 (11.11%) Marketing Automation Executive
5 2 (11.11%) Marketing Automation Manager
6 1 (5.56%) Customer Insight Analyst
6 1 (5.56%) Data Insight Analyst
6 1 (5.56%) Database Marketing Manager
6 1 (5.56%) E-Commerce Marketing Manager
6 1 (5.56%) Email Marketing Executive
6 1 (5.56%) Insight Analyst
6 1 (5.56%) Insight Data Analyst
6 1 (5.56%) Marketing Database Manager
6 1 (5.56%) Web Marketing Manager
Libraries, Frameworks & Software Standards
1 14 (77.78%) HTML
2 4 (22.22%) CSS
3 1 (5.56%) jQuery
Miscellaneous
1 4 (22.22%) Social Media
2 1 (5.56%) Analytical Skills
2 1 (5.56%) FMCG
Processes & Methodologies
1 18 (100.00%) Analytics
2 13 (72.22%) CRM
2 13 (72.22%) Workflow
3 12 (66.67%) Digital Marketing
3 12 (66.67%) Marketing Automation
3 12 (66.67%) Mobile Optimisation
3 12 (66.67%) Personalization
3 12 (66.67%) Workflow Management
4 11 (61.11%) Mobile Marketing
5 4 (22.22%) Change Control
5 4 (22.22%) E-Commerce
5 4 (22.22%) Social Media Marketing
6 3 (16.67%) Email Marketing
6 3 (16.67%) Web Analytics
7 2 (11.11%) Agile Software Development
7 2 (11.11%) Customer Insight
7 2 (11.11%) ETL
8 1 (5.56%) Database Marketing
8 1 (5.56%) GAP Analysis
8 1 (5.56%) Requirements Analysis
Programming Languages
1 5 (27.78%) SQL
2 3 (16.67%) JavaScript
Quality Assurance & Compliance
1 2 (11.11%) QA
Vendors
1 18 (100.00%) Google
2 12 (66.67%) Tableau
3 2 (11.11%) Omniture
4 1 (5.56%) Pardot
4 1 (5.56%) Salesforce Marketing Cloud
4 1 (5.56%) Salesforce.com