The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 119 - 124
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 2 0 6
As % of all contract IT jobs located in Berkshire 0.079% - 0.23%
As % of the Cloud Services category 0.97% - 5.13%
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £325 £300 £300
% change year-on-year
+8.33% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £15.26
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Berkshire region.

Cloud Services Category
Berkshire
Contract IT job ads with a match in the
Cloud Services category
206 81 117
As % of all contract IT jobs located in Berkshire 8.18% 3.01% 4.39%
Number of daily rates quoted 134 47 57
Average daily rate £415 £438 £450
Average daily rate % change year-on-year
-5.14% -2.77%
90% offered a daily rate of more than £310 £299 £350
10% offered a daily rate of more than £525 £650 £535
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 4 0 0
Average hourly rate £21.75 - -
UK excluding London average hourly rate £19.50 £22.50 £16.86
% change year-on-year
-13.35% +33.43%

Google Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Berkshire region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Berkshire

Google Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Berkshire region.

Google Analytics Daily Rate Trend in Berkshire

Google Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Berkshire region.

Google Analytics Hourly Rate Trend in Berkshire

Google Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Berkshire region over the 3 months to 9 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading - 2 - -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 9 February 2016, IT contractor jobs across the Berkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 13 (76.47%) Marketing
3 11 (64.71%) Digital Marketing
4 9 (52.94%) HTML
5 8 (47.06%) Email Marketing
6 7 (41.18%) Microsoft
6 7 (41.18%) Analytical Skills
7 6 (35.29%) CSS
7 6 (35.29%) MS Excel
7 6 (35.29%) Marketing Strategy
8 5 (29.41%) SEO
8 5 (29.41%) AdWords
9 4 (23.53%) React
9 4 (23.53%) JavaScript
9 4 (23.53%) JSON
9 4 (23.53%) TDD
9 4 (23.53%) Advertising
9 4 (23.53%) Backbone.js
9 4 (23.53%) CSS3
9 4 (23.53%) Sass
9 4 (23.53%) LESS
9 4 (23.53%) AngularJS
9 4 (23.53%) Coaching
9 4 (23.53%) HTML5
9 4 (23.53%) jQuery
9 4 (23.53%) Unit Testing
10 3 (17.65%) Degree
10 3 (17.65%) SmartFocus
10 3 (17.65%) Salesforce Marketing Cloud

Google Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 9 February 2016, IT contractor jobs across the Berkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (11.76%) CMS
1 2 (11.76%) Commerce Server
1 2 (11.76%) Drupal
1 2 (11.76%) WebSphere
Applications
1 6 (35.29%) MS Excel
Business Applications
1 1 (5.88%) WebTrends
Cloud Services
1 5 (29.41%) AdWords
2 3 (17.65%) SmartFocus
Database & Business Intelligence
1 2 (11.76%) Big Data
General
1 13 (76.47%) Marketing
2 4 (23.53%) Advertising
3 2 (11.76%) Banking
3 2 (11.76%) Finance
3 2 (11.76%) Publishing
4 1 (5.88%) Retail
Job Titles
1 4 (23.53%) Developer
2 3 (17.65%) Coordinator
2 3 (17.65%) Front End Developer (Client-Side Developer)
3 2 (11.76%) Digital Executive
3 2 (11.76%) Digital Marketing Executive
3 2 (11.76%) Email Marketing Specialist
3 2 (11.76%) Email Specialist
3 2 (11.76%) Marketing Executive
3 2 (11.76%) Marketing Specialist
3 2 (11.76%) PPC Executive
4 1 (5.88%) Angular Developer
4 1 (5.88%) Content Manager
4 1 (5.88%) JavaScript Developer
4 1 (5.88%) Strategy Manager
4 1 (5.88%) Web Content Manager
4 1 (5.88%) Web Manager
4 1 (5.88%) WebSphere Developer
Libraries, Frameworks & Software Standards
1 9 (52.94%) HTML
2 6 (35.29%) CSS
3 4 (23.53%) AngularJS
3 4 (23.53%) Backbone.js
3 4 (23.53%) CSS3
3 4 (23.53%) HTML5
3 4 (23.53%) jQuery
3 4 (23.53%) JSON
3 4 (23.53%) LESS
3 4 (23.53%) React
3 4 (23.53%) Sass
Miscellaneous
1 7 (41.18%) Analytical Skills
2 2 (11.76%) Mobile App
2 2 (11.76%) Social Media
2 2 (11.76%) User Experience
Processes & Methodologies
1 17 (100.00%) Analytics
2 11 (64.71%) Digital Marketing
3 8 (47.06%) Email Marketing
4 6 (35.29%) Marketing Strategy
5 5 (29.41%) SEO
6 4 (23.53%) Coaching
6 4 (23.53%) TDD
6 4 (23.53%) Unit Testing
7 3 (17.65%) Front End Development
7 3 (17.65%) Project Management
7 3 (17.65%) Web Analytics
8 2 (11.76%) Big Data Analytics
8 2 (11.76%) CRM
8 2 (11.76%) Data Analytics
8 2 (11.76%) Direct Marketing
8 2 (11.76%) E-Commerce
8 2 (11.76%) Multivariate Testing
8 2 (11.76%) Online Marketing
8 2 (11.76%) Pay per click
8 2 (11.76%) UX Design
Programming Languages
1 4 (23.53%) JavaScript
Qualifications
1 3 (17.65%) Degree
Systems Management
1 2 (11.76%) Systems Management Server (SMS)
Vendors
1 17 (100.00%) Google
2 7 (41.18%) Microsoft
3 3 (17.65%) Salesforce Marketing Cloud
4 2 (11.76%) ClickTale
4 2 (11.76%) Facebook
4 2 (11.76%) Marketo
4 2 (11.76%) Salesforce.com
5 1 (5.88%) Omniture