The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Berkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 109 124 125
Rank change year-on-year
+15 +1
Contract jobs citing Google Analytics 11 2 10
As % of all contract IT jobs located in Berkshire 0.44% 0.082% 0.32%
As % of the Business Applications category 5.79% 1.09% 5.00%
Number of daily rates quoted 5 2 1
Average daily rate
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of your Daily Rate
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£190 £240 £230
Average daily rate % change year-on-year
-20.83% +4.34%
UK excluding London average daily rate £300 £300 £230
% change year-on-year
- +30.43%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 - £28.25
Business Applications Category
Berkshire
Contract IT job ads with a match in the
Business Applications category
190 183 200
As % of all contract IT jobs located in Berkshire 7.58% 7.50% 6.36%
Number of daily rates quoted 78 54 78
Average daily rate £400 £425 £450
Average daily rate % change year-on-year
-5.88% -5.55%
90% offered a daily rate of more than £220 £240 £323
10% offered a daily rate of more than £520 £593 £600
UK excluding London average daily rate £425 £413 £438
% change year-on-year
+3.03% -5.71%
Number of hourly rates quoted 0 1 1
Average hourly rate - £13.00 £41.00
Average hourly rate % change year-on-year
- -68.29%
UK excluding London average hourly rate £31.50 £20.00 £32.50
% change year-on-year
+57.50% -38.46%
Google Analytics
South East

Google Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Berkshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Berkshire

Google Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Berkshire region.

Google Analytics Daily Rate Trend in Berkshire

Google Analytics
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Berkshire region over the 3 months to 29 July 2014.

Google Analytics Daily Rate Histogram in Berkshire

Google Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Berkshire region.

Google Analytics Hourly Rate Trend in Berkshire

Google Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Berkshire region over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead +1 7 £190 -20.83%
Wokingham - 2 £289 -
Newbury - 1 - -
Reading - 1 - -
Slough - 1 - -
Windsor - - - -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 29 July 2014, IT contractor jobs across the Berkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 14 (100.00%) Google
1 14 (100.00%) Analytics
2 12 (85.71%) HTML
3 11 (78.57%) E-Commerce
4 9 (64.29%) WebTrends
4 9 (64.29%) Marketing
4 9 (64.29%) Social Media
5 8 (57.14%) Digital Marketing
5 8 (57.14%) Web Analytics
6 7 (50.00%) SiteCatalyst
7 6 (42.86%) Hitwise
7 6 (42.86%) Customer Analytics
7 6 (42.86%) Visualisation
7 6 (42.86%) EPoS
7 6 (42.86%) Pharmaceutical
7 6 (42.86%) Data Modelling
7 6 (42.86%) Data Mining
7 6 (42.86%) Data Analysis
8 5 (35.71%) Degree
9 4 (28.57%) SEO
10 3 (21.43%) CMS
10 3 (21.43%) Java
10 3 (21.43%) PHP
11 2 (14.29%) JavaScript
11 2 (14.29%) Oracle
11 2 (14.29%) MS Visio
11 2 (14.29%) Web Services
11 2 (14.29%) Flash
11 2 (14.29%) CRM
11 2 (14.29%) SharePoint

Google Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 29 July 2014, IT contractor jobs across the Berkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (21.43%) CMS
2 2 (14.29%) SharePoint
2 2 (14.29%) Drupal
3 1 (7.14%) WebSphere
Applications
1 2 (14.29%) MS Visio
1 2 (14.29%) MS PowerPoint
Business Applications
1 9 (64.29%) WebTrends
2 7 (50.00%) SiteCatalyst
3 2 (14.29%) Oracle CRM
Communications & Networking
1 1 (7.14%) Internet
Database & Business Intelligence
1 6 (42.86%) Data Mining
2 1 (7.14%) SQL Server
2 1 (7.14%) DB2
Development Applications
1 1 (7.14%) Eclipse
1 1 (7.14%) Subversion
1 1 (7.14%) Team Foundation Server
1 1 (7.14%) SoapUI
General
1 9 (64.29%) Marketing
2 6 (42.86%) Pharmaceutical
3 2 (14.29%) Finance
4 1 (7.14%) Retail
Job Titles
1 8 (57.14%) Analyst
2 2 (14.29%) Developer
2 2 (14.29%) Consultant
2 2 (14.29%) Business Manager
2 2 (14.29%) Relationships Manager
2 2 (14.29%) User Experience Consultant
3 1 (7.14%) UI Programmer
3 1 (7.14%) Technical Test Analyst
3 1 (7.14%) Web Analyst
3 1 (7.14%) UI Developer
3 1 (7.14%) Front-End Developer
3 1 (7.14%) Agile Test Analyst
3 1 (7.14%) Data Analyst
3 1 (7.14%) Systems Tester
3 1 (7.14%) Test Engineer
3 1 (7.14%) Technical Analyst
3 1 (7.14%) Technical Engineer
3 1 (7.14%) Technical Tester
3 1 (7.14%) Tester
3 1 (7.14%) Test Analyst
Libraries, Frameworks & Software Standards
1 12 (85.71%) HTML
2 2 (14.29%) Flash
2 2 (14.29%) Web Services
3 1 (7.14%) XML
3 1 (7.14%) WebSphere MQ
3 1 (7.14%) JSTL
3 1 (7.14%) jQuery
3 1 (7.14%) HTML5
3 1 (7.14%) CSS3
3 1 (7.14%) Backbone.js
3 1 (7.14%) .NET
3 1 (7.14%) CSS
3 1 (7.14%) JSP
Miscellaneous
1 9 (64.29%) Social Media
2 6 (42.86%) EPoS
2 6 (42.86%) Visualisation
3 1 (7.14%) Smartphone
3 1 (7.14%) iSeries
3 1 (7.14%) iPad
Operating Systems
1 1 (7.14%) Linux
Processes & Methodologies
1 14 (100.00%) Analytics
2 11 (78.57%) E-Commerce
3 8 (57.14%) Web Analytics
3 8 (57.14%) Digital Marketing
4 6 (42.86%) Data Modelling
4 6 (42.86%) Data Analysis
4 6 (42.86%) Customer Analytics
5 4 (28.57%) SEO
6 2 (14.29%) Agile Software Development
6 2 (14.29%) B2B
6 2 (14.29%) B2C
6 2 (14.29%) CRM
6 2 (14.29%) Email Marketing
6 2 (14.29%) Financial Analysis
6 2 (14.29%) Web Application Development
7 1 (7.14%) Release Management
7 1 (7.14%) User Acceptance Testing
7 1 (7.14%) Scalability Testing
7 1 (7.14%) System Testing
7 1 (7.14%) Mobile Commerce
Programming Languages
1 3 (21.43%) Java
1 3 (21.43%) PHP
2 2 (14.29%) JavaScript
3 1 (7.14%) SQL
3 1 (7.14%) C#
Qualifications
1 5 (35.71%) Degree
2 2 (14.29%) PMP
2 2 (14.29%) PMI Certification
Quality Assurance & Compliance
1 1 (7.14%) QA
Vendors
1 14 (100.00%) Google
2 6 (42.86%) Hitwise
3 2 (14.29%) Omniture
3 2 (14.29%) Oracle
3 2 (14.29%) Salesforce.com
4 1 (7.14%) ATG
4 1 (7.14%) IBM
4 1 (7.14%) Endeca
4 1 (7.14%) Coremetrics
4 1 (7.14%) hybris
4 1 (7.14%) Demandware
4 1 (7.14%) Twitter