The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 95 113 -
Rank change year-on-year
+18 -
Contract jobs citing Google Analytics 17 13 0
As % of all contract IT jobs located in Berkshire 0.69% 0.53% -
As % of the Cloud Services category 11.89% 15.85% -
Number of daily rates quoted 9 7 0
Average daily rate
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of your Daily Rate
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£350 £278 -
Average daily rate % change year-on-year
+26.12% -
UK excluding London average daily rate £350 £300 £275
% change year-on-year
+16.66% +9.09%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £10.00 £11.00 £13.50
% change year-on-year
-9.09% -18.51%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Berkshire region.

Cloud Services Category
Berkshire
Contract IT job ads with a match in the
Cloud Services category
143 82 62
As % of all contract IT jobs located in Berkshire 5.83% 3.36% 2.60%
Number of daily rates quoted 75 46 34
Average daily rate £375 £338 £416
Average daily rate % change year-on-year
+11.11% -18.77%
90% offered a daily rate of more than £164 £189 £365
10% offered a daily rate of more than £465 £525 £550
UK excluding London average daily rate £380 £388 £293
% change year-on-year
-1.93% +32.47%
Number of hourly rates quoted 1 0 3
Average hourly rate £14.50 - £31.00
UK excluding London average hourly rate £23.00 £15.50 £33.00
% change year-on-year
+48.38% -53.03%

Google Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Berkshire region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Berkshire

Google Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Berkshire region.

Google Analytics Daily Rate Trend in Berkshire

Google Analytics
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Berkshire region over the 3 months to 3 July 2015.

Google Analytics Daily Rate Histogram in Berkshire

Google Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Berkshire region.

Google Analytics Hourly Rate Trend in Berkshire

Google Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Berkshire region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell - 10 £425 -
Maidenhead -3 3 £175 -7.89%
Reading +6 2 £350 +1.44%
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 3 July 2015, IT contractor jobs across the Berkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 24 (100.00%) Google
1 24 (100.00%) Analytics
2 15 (62.50%) Marketing
3 13 (54.17%) HTML
3 13 (54.17%) E-Commerce
4 11 (45.83%) Microsoft
4 11 (45.83%) Adobe
4 11 (45.83%) Omniture
4 11 (45.83%) Analytical Skills
5 9 (37.50%) MS Excel
5 9 (37.50%) CSS
5 9 (37.50%) JavaScript
6 8 (33.33%) Web Analytics
7 7 (29.17%) Adobe Analytics
7 7 (29.17%) Social Media
8 6 (25.00%) HTML5
8 6 (25.00%) CSS3
8 6 (25.00%) jQuery
9 4 (16.67%) Agile Software Development
9 4 (16.67%) Content Management
9 4 (16.67%) Data Analysis
9 4 (16.67%) B2C
9 4 (16.67%) WebTrends
10 3 (12.50%) Project Management
10 3 (12.50%) SPSS
10 3 (12.50%) Intranet
10 3 (12.50%) SAS
10 3 (12.50%) B2B
10 3 (12.50%) .NET
10 3 (12.50%) XML

Google Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 3 July 2015, IT contractor jobs across the Berkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (12.50%) SAS
1 3 (12.50%) CMS
1 3 (12.50%) Umbraco
2 2 (8.33%) WebSphere
3 1 (4.17%) Node.js
3 1 (4.17%) Adobe Experience Manager
Applications
1 9 (37.50%) MS Excel
2 3 (12.50%) SPSS
3 1 (4.17%) Photoshop
Business Applications
1 4 (16.67%) WebTrends
2 3 (12.50%) Optimost
Cloud Services
1 7 (29.17%) Adobe Analytics
2 2 (8.33%) SmartFocus
Communications & Networking
1 3 (12.50%) Intranet
2 2 (8.33%) Internet
Database & Business Intelligence
1 1 (4.17%) SQL Server
1 1 (4.17%) DB2
1 1 (4.17%) Data Mining
Development Applications
1 3 (12.50%) Subversion
2 1 (4.17%) Selenium
2 1 (4.17%) TestComplete
2 1 (4.17%) Team Foundation Server
2 1 (4.17%) SoapUI
2 1 (4.17%) Jenkins
2 1 (4.17%) LoadRunner
General
1 15 (62.50%) Marketing
2 3 (12.50%) Danish Language
2 3 (12.50%) Italian Language
2 3 (12.50%) Norwegian Language
2 3 (12.50%) Swedish Language
3 1 (4.17%) Pharmaceutical
3 1 (4.17%) Manufacturing
3 1 (4.17%) Retail
Job Titles
1 10 (41.67%) Analyst
2 6 (25.00%) Data Analyst
2 6 (25.00%) Front-End Developer
2 6 (25.00%) Developer
3 3 (12.50%) Junior Analyst
3 3 (12.50%) E-Commerce Manager
3 3 (12.50%) Product Manager
3 3 (12.50%) Junior
4 2 (8.33%) Marketing Manager
4 2 (8.33%) Web Analyst
4 2 (8.33%) Junior Data Analyst
4 2 (8.33%) Marketing Campaign Manager
4 2 (8.33%) Campaign Manager
5 1 (4.17%) Email Marketing Manager
5 1 (4.17%) Front-End Web Developer
5 1 (4.17%) Web Analytics Analyst
5 1 (4.17%) Tester
5 1 (4.17%) Test Analyst
5 1 (4.17%) Web Developer
5 1 (4.17%) QA Engineer
Libraries, Frameworks & Software Standards
1 13 (54.17%) HTML
2 9 (37.50%) CSS
3 6 (25.00%) jQuery
3 6 (25.00%) HTML5
3 6 (25.00%) CSS3
4 3 (12.50%) Twitter Bootstrap
4 3 (12.50%) .NET
4 3 (12.50%) XML
4 3 (12.50%) XHTML
4 3 (12.50%) Ajax
4 3 (12.50%) JSON
5 1 (4.17%) WebSphere Message Broker
5 1 (4.17%) WebSphere MQ
5 1 (4.17%) ASP.NET
5 1 (4.17%) SOAP
5 1 (4.17%) Worklight
Miscellaneous
1 11 (45.83%) Analytical Skills
2 7 (29.17%) Social Media
3 3 (12.50%) User Experience
4 2 (8.33%) Mobile App
4 2 (8.33%) W3C
5 1 (4.17%) AS400
5 1 (4.17%) iSeries
5 1 (4.17%) Visualisation
5 1 (4.17%) EPoS
Operating Systems
1 1 (4.17%) Linux
1 1 (4.17%) Android
1 1 (4.17%) Apple iOS
Processes & Methodologies
1 24 (100.00%) Analytics
2 13 (54.17%) E-Commerce
3 8 (33.33%) Web Analytics
4 4 (16.67%) B2C
4 4 (16.67%) Agile Software Development
4 4 (16.67%) Content Management
4 4 (16.67%) Data Analysis
5 3 (12.50%) TDD
5 3 (12.50%) Digital Marketing
5 3 (12.50%) Project Management
5 3 (12.50%) GAP Analysis
5 3 (12.50%) SEO
5 3 (12.50%) B2B
5 3 (12.50%) Web Design
5 3 (12.50%) Data Architecture
5 3 (12.50%) Multivariate Testing
5 3 (12.50%) Product Management
5 3 (12.50%) Web Marketing
6 2 (8.33%) Continuous Improvement
6 2 (8.33%) Performance Improvement
Programming Languages
1 9 (37.50%) JavaScript
2 2 (8.33%) Java
3 1 (4.17%) C#
3 1 (4.17%) SQL
Qualifications
1 1 (4.17%) Degree
Quality Assurance & Compliance
1 1 (4.17%) QA
Vendors
1 24 (100.00%) Google
2 11 (45.83%) Microsoft
2 11 (45.83%) Adobe
2 11 (45.83%) Omniture
3 3 (12.50%) Maxymiser
3 3 (12.50%) Tealeaf
4 2 (8.33%) IBM
4 2 (8.33%) ExactTarget
5 1 (4.17%) Hitwise
5 1 (4.17%) Coremetrics
5 1 (4.17%) Endeca