The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Birmingham region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 17 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 47 44 42
Rank change year-on-year
-3 -2
Contract jobs citing Marketing 6 10 8
As % of all contract IT jobs located in Birmingham 0.94% 1.62% 1.57%
As % of the General category 2.61% 4.48% 5.03%
Number of daily rates quoted 6 8 7
Average daily rate
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£425 £280 £325
Average daily rate % change year-on-year
+51.78% -13.84%
90% offered a daily rate of more than £375 £215 £227
10% offered a daily rate of more than £505 £420 £370
UK excluding London average daily rate £356 £320 £350
% change year-on-year
+11.32% -8.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.25 £18.25 £18.28
% change year-on-year
+10.95% -0.16%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Birmingham region.

General Category
Birmingham
Contract IT job ads with a match in the
General category
230 223 159
As % of all contract IT jobs located in Birmingham 36.05% 36.03% 31.24%
Number of daily rates quoted 147 140 69
Average daily rate £350 £340 £375
Average daily rate % change year-on-year
+2.94% -9.33%
90% offered a daily rate of more than £130 £160 £275
10% offered a daily rate of more than £500 £500 £505
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 4 3 8
Average hourly rate £23.50 £11.00 £15.50
Average hourly rate % change year-on-year
+113.63% -29.03%
90% offered a hourly rate of more than £13.00 £11.00 £6.19
10% offered a hourly rate of more than £38.20 £14.85 £33.30
UK excluding London average hourly rate £22.68 £23.00 £22.50
% change year-on-year
-1.39% +2.22%

Marketing
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Birmingham region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Birmingham

Marketing
Daily Rate Trend in Birmingham

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Birmingham region.

Marketing Daily Rate Trend in Birmingham

Marketing
Daily Rate Histogram in Birmingham

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Birmingham region over the 3 months to 17 December 2014.

Marketing Daily Rate Histogram in Birmingham

Marketing
Hourly Rate Trend in Birmingham

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Birmingham region.

Marketing Hourly Rate Trend in Birmingham

Marketing
Top 30 Related IT Skills in Birmingham

For the 6 months to 17 December 2014, IT contractor jobs across the Birmingham region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 7 (41.18%) SAS
2 6 (35.29%) Retail
3 5 (29.41%) SAS Enterprise Guide
4 4 (23.53%) Telecoms
4 4 (23.53%) Analytics
5 3 (17.65%) Base SAS
5 3 (17.65%) Data Analysis
5 3 (17.65%) Stakeholder Management
5 3 (17.65%) Programme Management
5 3 (17.65%) Digital Marketing
5 3 (17.65%) Business Intelligence
5 3 (17.65%) WebTrends
5 3 (17.65%) SAP
5 3 (17.65%) E-Commerce
5 3 (17.65%) Finance
5 3 (17.65%) Manufacturing
6 2 (11.76%) Electronics
6 2 (11.76%) CRM
6 2 (11.76%) Data Warehouse
6 2 (11.76%) DTV
6 2 (11.76%) SAP Oil and Gas
6 2 (11.76%) Database Marketing
6 2 (11.76%) Omniture
6 2 (11.76%) Statistical Analysis
7 1 (5.88%) Customer Segmentation
7 1 (5.88%) Performance Monitoring
7 1 (5.88%) SAS Data Integration Studio
7 1 (5.88%) Cartography
7 1 (5.88%) User Experience
7 1 (5.88%) Analytical Skills

Marketing
Top Related IT Skills in Birmingham by Category

For the 6 months to 17 December 2014, IT contractor jobs across the Birmingham region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (41.18%) SAS
Applications
1 1 (5.88%) SPSS
1 1 (5.88%) MS Excel
Business Applications
1 3 (17.65%) WebTrends
2 2 (11.76%) SAP Oil and Gas
Communications & Networking
1 1 (5.88%) 4G
1 1 (5.88%) LTE
1 1 (5.88%) 3G
1 1 (5.88%) Wi-Fi
1 1 (5.88%) Wireless
Database & Business Intelligence
1 5 (29.41%) SAS Enterprise Guide
2 3 (17.65%) Base SAS
3 2 (11.76%) Data Warehouse
4 1 (5.88%) SAS Data Integration Studio
4 1 (5.88%) BusinessObjects XI
4 1 (5.88%) BusinessObjects
General
1 6 (35.29%) Retail
2 4 (23.53%) Telecoms
3 3 (17.65%) Finance
3 3 (17.65%) Manufacturing
4 2 (11.76%) Electronics
5 1 (5.88%) Retail Banking
5 1 (5.88%) Banking
5 1 (5.88%) Advertising
Job Titles
1 9 (52.94%) Analyst
2 3 (17.65%) Insight Analyst
3 2 (11.76%) Architect
3 2 (11.76%) Web Analyst
3 2 (11.76%) Campaign Analyst
4 1 (5.88%) Service Design Architect
4 1 (5.88%) Oracle Data Warehouse Developer
4 1 (5.88%) Data Analyst
4 1 (5.88%) Oracle Developer
4 1 (5.88%) Data Warehouse Developer
4 1 (5.88%) SAS Analyst
4 1 (5.88%) Contracts Manager
4 1 (5.88%) UX Designer
4 1 (5.88%) Designer
4 1 (5.88%) Project Manager
4 1 (5.88%) Developer
4 1 (5.88%) Solutions Architect
4 1 (5.88%) Administrator
Miscellaneous
1 2 (11.76%) DTV
2 1 (5.88%) User Experience
2 1 (5.88%) Analytical Skills
2 1 (5.88%) Copywriting
2 1 (5.88%) Social Media
2 1 (5.88%) GIS
Processes & Methodologies
1 4 (23.53%) Analytics
2 3 (17.65%) Data Analysis
2 3 (17.65%) Stakeholder Management
2 3 (17.65%) Programme Management
2 3 (17.65%) Digital Marketing
2 3 (17.65%) Business Intelligence
2 3 (17.65%) E-Commerce
3 2 (11.76%) CRM
3 2 (11.76%) Database Marketing
3 2 (11.76%) Statistical Analysis
4 1 (5.88%) Customer Segmentation
4 1 (5.88%) Performance Monitoring
4 1 (5.88%) Cartography
4 1 (5.88%) Resource Management
4 1 (5.88%) SEO
4 1 (5.88%) Workflow
4 1 (5.88%) Web Analytics
4 1 (5.88%) Performance Management
4 1 (5.88%) Dimensional Modelling
4 1 (5.88%) Stakeholder Engagement
Qualifications
1 1 (5.88%) Degree
1 1 (5.88%) SC Cleared
1 1 (5.88%) Security Cleared
Vendors
1 3 (17.65%) SAP
2 2 (11.76%) Omniture
3 1 (5.88%) Microsoft
3 1 (5.88%) Oracle
3 1 (5.88%) Business Objects
Birmingham, West Midlands (County)
Robert Half
Rate: £26 per hour
Posted: 5 days ago