The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Birmingham region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 51 42 40
Rank change year-on-year
-9 -2
Contract jobs citing Marketing 8 14 8
As % of all contract IT jobs located in Birmingham 1.20% 2.36% 1.47%
As % of the General category 3.54% 5.83% 3.86%
Number of daily rates quoted 7 11 6
Average daily rate £375 £400 £370
Average daily rate % change year-on-year
-6.25% +8.10%
90% offered a daily rate of more than £300 £260 £228
10% offered a daily rate of more than £435 £550 £583
UK excluding London average daily rate £363 £365 £350
% change year-on-year
-0.68% +4.28%
Number of hourly rates quoted 0 2 1
Average hourly rate - £26.00 £9.30
Average hourly rate % change year-on-year
- +179.56%
UK excluding London average hourly rate £19.00 £17.13 £16.50
% change year-on-year
+10.94% +3.78%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Birmingham region.

General Category
Birmingham
Contract IT job ads with a match in the
General category
226 240 207
As % of all contract IT jobs located in Birmingham 33.88% 40.40% 37.91%
Number of daily rates quoted 150 134 120
Average daily rate £375 £370 £350
Average daily rate % change year-on-year
+1.35% +5.71%
90% offered a daily rate of more than £225 £221 £180
10% offered a daily rate of more than £523 £500 £500
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 7 8 6
Average hourly rate £40.00 £13.00 £10.00
Average hourly rate % change year-on-year
+207.69% +30.00%
90% offered a hourly rate of more than £25.00 £6.84 £9.18
10% offered a hourly rate of more than £42.50 £26.00 £16.50
UK excluding London average hourly rate £32.00 £26.00 £21.50
% change year-on-year
+23.07% +20.93%

Marketing
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Birmingham region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Birmingham

Marketing
Daily Rate Trend in Birmingham

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Birmingham region.

Marketing Daily Rate Trend in Birmingham

Marketing
Hourly Rate Trend in Birmingham

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Birmingham region.

Marketing Hourly Rate Trend in Birmingham

Marketing
Top 30 Related IT Skills in Birmingham

For the 6 months to 13 February 2016, IT contractor jobs across the Birmingham region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 12 (42.86%) Agile Software Development
2 9 (32.14%) CRM
3 8 (28.57%) Finance
4 6 (21.43%) Microsoft
4 6 (21.43%) Project Management
5 5 (17.86%) Business Intelligence
5 5 (17.86%) Visual Studio
5 5 (17.86%) Salesforce.com
5 5 (17.86%) Content Management
5 5 (17.86%) Dynamics CRM
6 4 (14.29%) Digital Marketing
6 4 (14.29%) Manufacturing
6 4 (14.29%) Stakeholder Management
6 4 (14.29%) Telecoms
6 4 (14.29%) SAP
6 4 (14.29%) .NET
6 4 (14.29%) Microsoft Certification
7 3 (10.71%) Adobe
7 3 (10.71%) B2B
7 3 (10.71%) JavaScript
7 3 (10.71%) Retail
7 3 (10.71%) CMS
7 3 (10.71%) Programme Management
7 3 (10.71%) Electronics
7 3 (10.71%) SAP Oil and Gas
7 3 (10.71%) Waterfall
7 3 (10.71%) Salesforce.com CRM
8 2 (7.14%) ASP.NET MVC 5
8 2 (7.14%) Configure, Price, Quote (CPQ)
8 2 (7.14%) Marketing Automation

Marketing
Top Related IT Skills in Birmingham by Category

For the 6 months to 13 February 2016, IT contractor jobs across the Birmingham region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (10.71%) CMS
2 2 (7.14%) Sitecore CMS
2 2 (7.14%) Sitefinity
2 2 (7.14%) Umbraco
3 1 (3.57%) LiveCycle
3 1 (3.57%) SAS
3 1 (3.57%) WordPress
Applications
1 2 (7.14%) MS Excel
1 2 (7.14%) MS Office
2 1 (3.57%) InDesign
2 1 (3.57%) MS PowerPoint
Business Applications
1 5 (17.86%) Dynamics CRM
2 3 (10.71%) Salesforce.com CRM
2 3 (10.71%) SAP Oil and Gas
3 2 (7.14%) SDL Web 8
4 1 (3.57%) SAP CRM
Cloud Services
1 1 (3.57%) Force.com
1 1 (3.57%) Heroku
Communications & Networking
1 1 (3.57%) CTI
Database & Business Intelligence
1 1 (3.57%) Base SAS
1 1 (3.57%) MS Access
1 1 (3.57%) SAS Enterprise Guide
1 1 (3.57%) SAS Enterprise Miner
Development Applications
1 5 (17.86%) Visual Studio
General
1 8 (28.57%) Finance
2 4 (14.29%) Manufacturing
2 4 (14.29%) Telecoms
3 3 (10.71%) Electronics
3 3 (10.71%) Retail
4 2 (7.14%) Banking
4 2 (7.14%) Billing
5 1 (3.57%) Law
5 1 (3.57%) Publishing
5 1 (3.57%) Retail Banking
Job Titles
1 7 (25.00%) Developer
2 4 (14.29%) Analyst
2 4 (14.29%) Consultant
2 4 (14.29%) Project Manager
3 3 (10.71%) CRM Consultant
3 3 (10.71%) Salesforce.com Developer
4 2 (7.14%) .NET Developer
4 2 (7.14%) ASP.NET Developer
4 2 (7.14%) Business Analyst
4 2 (7.14%) CMS Business Analyst
4 2 (7.14%) CRM Developer
4 2 (7.14%) Designer
4 2 (7.14%) Dynamics CRM Consultant
4 2 (7.14%) Full Stack Developer
4 2 (7.14%) Microsoft Consultant
4 2 (7.14%) Microsoft CRM Consultant
4 2 (7.14%) Senior IT Manager
4 2 (7.14%) Senior Manager
4 2 (7.14%) Senior Vendor Manager
4 2 (7.14%) Vendor Manager
Libraries, Frameworks & Software Standards
1 4 (14.29%) .NET
2 2 (7.14%) ASP.NET
2 2 (7.14%) ASP.NET MVC
2 2 (7.14%) ASP.NET MVC 4
2 2 (7.14%) ASP.NET MVC 5
3 1 (3.57%) CSS
3 1 (3.57%) HTML
3 1 (3.57%) jQuery
3 1 (3.57%) Visualforce
3 1 (3.57%) Web Services
Miscellaneous
1 2 (7.14%) Copywriting
1 2 (7.14%) Management Information System
2 1 (3.57%) Analytical Skills
2 1 (3.57%) Taxonomies
2 1 (3.57%) User Experience
Processes & Methodologies
1 12 (42.86%) Agile Software Development
2 9 (32.14%) CRM
3 6 (21.43%) Project Management
4 5 (17.86%) Business Intelligence
4 5 (17.86%) Content Management
5 4 (14.29%) Digital Marketing
5 4 (14.29%) Stakeholder Management
6 3 (10.71%) B2B
6 3 (10.71%) Programme Management
6 3 (10.71%) Waterfall
7 2 (7.14%) Configure, Price, Quote (CPQ)
7 2 (7.14%) Enterprise Content Management
7 2 (7.14%) Information Management
7 2 (7.14%) Marketing Automation
7 2 (7.14%) MVC
7 2 (7.14%) Service Delivery
7 2 (7.14%) Use Case
7 2 (7.14%) User Stories
8 1 (3.57%) Data Management
8 1 (3.57%) Web Design
Programming Languages
1 3 (10.71%) JavaScript
2 2 (7.14%) C#
3 1 (3.57%) Apex Code
3 1 (3.57%) SAS Macro
3 1 (3.57%) SQL
Qualifications
1 4 (14.29%) Microsoft Certification
2 2 (7.14%) Degree
Vendors
1 6 (21.43%) Microsoft
2 5 (17.86%) Salesforce.com
3 4 (14.29%) SAP
4 3 (10.71%) Adobe
5 2 (7.14%) HP
5 2 (7.14%) Interwoven
5 2 (7.14%) Salesforce Marketing Cloud
5 2 (7.14%) Sitecore