The table below looks at the prevalence of the term Advertising in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Advertising
Rank 108 76 98
Rank change year-on-year
-32 +22
Contract jobs citing Advertising 66 120 123
As % of all contract IT jobs located in the City of London 1.93% 2.59% 2.08%
As % of the General category 3.75% 4.91% 4.05%
Number of daily rates quoted 55 107 95
Median daily rate £423 £400 £425
Median daily rate % change year-on-year
+5.75% -5.88%
90% offered a daily rate of more than £270 £273 £275
10% offered a daily rate of more than £572 £575 £588
UK excluding London median daily rate £381 £375 £400
% change year-on-year
+1.66% -6.25%
Number of hourly rates quoted 1 1 0
Median hourly rate £19.92 £24.23 -
Median hourly rate % change year-on-year
-17.78% -
UK excluding London median hourly rate £18.00 £17.00 £22.50
% change year-on-year
+5.88% -24.44%
Advertising
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the City of London region.

General Category
City of London
Contract IT job ads with a match in the
General category
1762 2442 3035
As % of all contract IT jobs located in the City of London 51.51% 52.61% 51.43%
Number of daily rates quoted 1414 1886 2258
Median daily rate £495 £500 £475
Median daily rate % change year-on-year
-1.00% +5.26%
90% offered a daily rate of more than £338 £325 £300
10% offered a daily rate of more than £675 £650 £650
UK excluding London median daily rate £400 £400 £396
% change year-on-year
- +1.01%
Number of hourly rates quoted 9 28 31
Median hourly rate £19.92 £21.50 £18.50
Median hourly rate % change year-on-year
-7.34% +16.21%
90% offered a hourly rate of more than £12.50 £12.00 £11.00
10% offered a hourly rate of more than £32.50 £40.00 £27.63
UK excluding London median hourly rate £20.50 £30.00 £26.38
% change year-on-year
-31.66% +13.74%

Advertising
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the City of London

Advertising
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the City of London region.

Advertising Daily Rate Trend in the City of London

Advertising
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the City of London region over the 3 months to 29 September 2016.

Advertising Daily Rate Histogram in the City of London

Advertising
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the City of London region.

Advertising Hourly Rate Trend in the City of London

Advertising
Top 30 Related IT Skills in the City of London

For the 6 months to 29 September 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Advertising.

1 45 (33.83%) HTML
2 38 (28.57%) Agile Software Development
3 37 (27.82%) HTML5
4 36 (27.07%) JavaScript
5 32 (24.06%) CSS
6 29 (21.80%) CSS3
7 28 (21.05%) Finance
7 28 (21.05%) Games
8 27 (20.30%) Stakeholder Management
9 26 (19.55%) AngularJS
10 25 (18.80%) User Experience
10 25 (18.80%) Scrum
10 25 (18.80%) Microsoft
11 23 (17.29%) jQuery
11 23 (17.29%) Responsive Web Design
12 22 (16.54%) Git (software)
13 21 (15.79%) Twitter Bootstrap
14 20 (15.04%) Grunt
14 20 (15.04%) gulp
14 20 (15.04%) Node.js
14 20 (15.04%) Backbone.js
14 20 (15.04%) Marketing
15 19 (14.29%) OOP
15 19 (14.29%) Bower
15 19 (14.29%) User Stories
16 18 (13.53%) REST
16 18 (13.53%) Web Development
17 17 (12.78%) CMS
17 17 (12.78%) Sass
18 16 (12.03%) LESS

Advertising
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (12.78%) CMS
2 4 (3.01%) nginx
3 3 (2.26%) IIS
3 3 (2.26%) SharePoint
4 2 (1.50%) Documentum
4 2 (1.50%) SharePoint 2013
5 1 (0.75%) BizTalk Server
5 1 (0.75%) Blackberry Enterprise Server
5 1 (0.75%) Facebook Platform
5 1 (0.75%) JBoss
5 1 (0.75%) MS Exchange
5 1 (0.75%) Tomcat
5 1 (0.75%) WebSphere
Applications
1 16 (12.03%) MS Excel
2 9 (6.77%) MS PowerPoint
3 7 (5.26%) Adobe Creative Suite
4 3 (2.26%) InVision
4 3 (2.26%) MS Office
4 3 (2.26%) OmniGraffle
5 1 (0.75%) Spreadsheet
Business Applications
1 7 (5.26%) Dynamics CRM
2 1 (0.75%) Dynamics AX
2 1 (0.75%) Faxination
2 1 (0.75%) Magento
2 1 (0.75%) Radian6
2 1 (0.75%) WebTrends
Cloud Services
1 4 (3.01%) Google Analytics
1 4 (3.01%) Office 365
2 2 (1.50%) Cloud Computing
2 2 (1.50%) Microsoft Azure
3 1 (0.75%) AdWords
3 1 (0.75%) Google Tag Manager
3 1 (0.75%) Mimecast
Communications & Networking
1 4 (3.01%) Internet
2 2 (1.50%) DNS
2 2 (1.50%) NAS
2 2 (1.50%) SAN
3 1 (0.75%) Intranet
3 1 (0.75%) MRTG
Database & Business Intelligence
1 5 (3.76%) MySQL
2 3 (2.26%) Redis
2 3 (2.26%) SQL Server
3 2 (1.50%) Data Warehouse
4 1 (0.75%) Apache Cassandra
4 1 (0.75%) MongoDB
4 1 (0.75%) SQL Server 2008
4 1 (0.75%) SQL Server 2012
4 1 (0.75%) SQL Server Analysis Services
4 1 (0.75%) SQL Server Integration Services
4 1 (0.75%) SQL Server Reporting Services
Development Applications
1 22 (16.54%) Git (software)
2 20 (15.04%) Grunt
2 20 (15.04%) gulp
3 19 (14.29%) Bower
4 3 (2.26%) Axure RP
4 3 (2.26%) Selenium
5 2 (1.50%) Jenkins
5 2 (1.50%) JIRA
5 2 (1.50%) Maven
5 2 (1.50%) Oracle Forms
5 2 (1.50%) Subversion
6 1 (0.75%) Ant
6 1 (0.75%) Appium
6 1 (0.75%) Atlassian Bamboo
6 1 (0.75%) Cucumber
6 1 (0.75%) Gerrit
6 1 (0.75%) JUnit
6 1 (0.75%) Mercurial
6 1 (0.75%) SonarQube
6 1 (0.75%) Sonatype Nexus
General
1 28 (21.05%) Finance
1 28 (21.05%) Games
2 20 (15.04%) Marketing
3 12 (9.02%) Banking
4 9 (6.77%) Back Office
5 7 (5.26%) Front Office
6 6 (4.51%) Publishing
7 4 (3.01%) Retail
8 3 (2.26%) Investment Banking
9 2 (1.50%) Billing
9 2 (1.50%) French Language
9 2 (1.50%) Italian Language
9 2 (1.50%) Legal
9 2 (1.50%) Spanish Language
9 2 (1.50%) Telecoms
Job Titles
1 44 (33.08%) Developer
2 23 (17.29%) Analyst
3 19 (14.29%) Project Manager
4 16 (12.03%) Web Developer
5 12 (9.02%) Designer
6 9 (6.77%) Business Analyst
7 8 (6.02%) Consultant
7 8 (6.02%) IT Manager
7 8 (6.02%) IT Project Manager
8 7 (5.26%) Creative Designer
8 7 (5.26%) Digital Designer
8 7 (5.26%) Django Developer
8 7 (5.26%) Python Developer
8 7 (5.26%) Python/Django Developer
9 6 (4.51%) HTML CSS Developer
9 6 (4.51%) HTML Developer
9 6 (4.51%) IT Analyst
9 6 (4.51%) JavaScript Developer
9 6 (4.51%) SDLC Manager
9 6 (4.51%) SDLC Project Manager
Libraries, Frameworks & Software Standards
1 45 (33.83%) HTML
2 37 (27.82%) HTML5
3 32 (24.06%) CSS
4 29 (21.80%) CSS3
5 26 (19.55%) AngularJS
6 23 (17.29%) jQuery
7 21 (15.79%) Twitter Bootstrap
8 20 (15.04%) Backbone.js
8 20 (15.04%) Node.js
9 18 (13.53%) REST
10 17 (12.78%) Sass
11 16 (12.03%) Ajax
11 16 (12.03%) LESS
11 16 (12.03%) WebSockets
12 10 (7.52%) .NET
13 7 (5.26%) Django
14 4 (3.01%) ASP.NET
14 4 (3.01%) LEMP Stack
15 3 (2.26%) Web Services
15 3 (2.26%) XML
Miscellaneous
1 25 (18.80%) User Experience
2 8 (6.02%) Analytical Skills
3 4 (3.01%) Social Media
4 3 (2.26%) Virtual Team
5 2 (1.50%) Computer Science
5 2 (1.50%) Copywriting
5 2 (1.50%) Data Centre
5 2 (1.50%) Data Conversion
5 2 (1.50%) Data Structures
5 2 (1.50%) Foreign Exchange (FX)
5 2 (1.50%) Management Information System
5 2 (1.50%) Mathematics
5 2 (1.50%) Mobile Banking
5 2 (1.50%) Video on Demand
6 1 (0.75%) CLARiiON
6 1 (0.75%) Clustering
6 1 (0.75%) Derivative
6 1 (0.75%) Fixed Income
6 1 (0.75%) Freedom of Information
6 1 (0.75%) NHS
Operating Systems
1 6 (4.51%) Linux
2 4 (3.01%) Windows
3 2 (1.50%) Unix
3 2 (1.50%) Windows Server
4 1 (0.75%) Android
4 1 (0.75%) Apple iOS
4 1 (0.75%) MVS
4 1 (0.75%) Windows Mobile
4 1 (0.75%) zOS
Processes & Methodologies
1 38 (28.57%) Agile Software Development
2 27 (20.30%) Stakeholder Management
3 25 (18.80%) Scrum
4 23 (17.29%) Responsive Web Design
5 19 (14.29%) OOP
5 19 (14.29%) User Stories
6 18 (13.53%) Web Development
7 16 (12.03%) Investment Management
8 15 (11.28%) Project Management
8 15 (11.28%) Wealth Management
9 13 (9.77%) E-Commerce
9 13 (9.77%) Waterfall
10 12 (9.02%) Front End Development
10 12 (9.02%) Time Management
11 9 (6.77%) CRM
12 8 (6.02%) SDLC
13 7 (5.26%) TDD
14 6 (4.51%) Analytics
14 6 (4.51%) BDD
14 6 (4.51%) Business Analysis
Programming Languages
1 36 (27.07%) JavaScript
2 8 (6.02%) Python
2 8 (6.02%) SQL
3 6 (4.51%) C#
4 4 (3.01%) Java
4 4 (3.01%) VB
5 3 (2.26%) PHP
5 3 (2.26%) PowerShell
6 2 (1.50%) C
6 2 (1.50%) C++
6 2 (1.50%) Perl
7 1 (0.75%) ActionScript
7 1 (0.75%) ActionScript 3.0
7 1 (0.75%) Bash Shell
7 1 (0.75%) COBOL
7 1 (0.75%) Groovy
7 1 (0.75%) JCL
7 1 (0.75%) T-SQL
7 1 (0.75%) VC++
7 1 (0.75%) X++
Qualifications
1 6 (4.51%) PMP
2 5 (3.76%) Degree
3 2 (1.50%) PMI Certification
4 1 (0.75%) CCNP
4 1 (0.75%) Cisco Certification
4 1 (0.75%) ISEB
4 1 (0.75%) ISTQB
4 1 (0.75%) JNCIP
4 1 (0.75%) PRINCE2 Practitioner
4 1 (0.75%) Security Cleared
Quality Assurance & Compliance
1 3 (2.26%) Solvency II
2 2 (1.50%) PCI DSS
2 2 (1.50%) SLA
3 1 (0.75%) Disclosure Scotland
3 1 (0.75%) MiFID
3 1 (0.75%) QA
System Software
1 2 (1.50%) Active Directory
1 2 (1.50%) RACF
2 1 (0.75%) ACF2
2 1 (0.75%) VMware ESX
Systems Management
1 2 (1.50%) zSecure
2 1 (0.75%) Ansible
2 1 (0.75%) McAfee ePO
2 1 (0.75%) Microsoft Clustering
2 1 (0.75%) ServiceCenter
2 1 (0.75%) Symantec Enterprise Vault
Vendors
1 25 (18.80%) Microsoft
2 7 (5.26%) Adobe
3 4 (3.01%) Google
3 4 (3.01%) Oracle
4 3 (2.26%) DoubleClick
5 2 (1.50%) Cisco
5 2 (1.50%) Juniper
6 1 (0.75%) Charles River
6 1 (0.75%) IBM
6 1 (0.75%) Intel Security
6 1 (0.75%) IronPort
6 1 (0.75%) NetApp
6 1 (0.75%) Omniture
6 1 (0.75%) Postini
6 1 (0.75%) Qualys
6 1 (0.75%) Redback
6 1 (0.75%) Salesforce.com
6 1 (0.75%) Symantec
6 1 (0.75%) VMware
6 1 (0.75%) Zend
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