The table below looks at the prevalence of the term Advertising in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Advertising
Rank 99 79 81
Rank change year-on-year
-20 +2
Contract jobs citing Advertising 63 88 135
As % of all contract IT jobs located in the City of London 1.97% 2.54% 2.35%
As % of the General category 3.83% 4.63% 4.57%
Number of daily rates quoted 49 73 103
Median daily rate £500 £400 £425
Median daily rate % change year-on-year
+25.00% -5.88%
90% offered a daily rate of more than £320 £175 £264
10% offered a daily rate of more than £630 £550 £574
UK excluding London median daily rate £388 £375 £400
% change year-on-year
+3.33% -6.25%
Number of hourly rates quoted 1 0 0
Median hourly rate £19.92 - -
UK excluding London median hourly rate £15.00 £16.00 £20.25
% change year-on-year
-6.25% -20.98%
Advertising
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the City of London region.

General Category
City of London
Contract IT job ads with a match in the
General category
1643 1901 2957
As % of all contract IT jobs located in the City of London 51.34% 54.94% 51.57%
Number of daily rates quoted 1291 1474 2305
Median daily rate £525 £525 £475
Median daily rate % change year-on-year
- +10.52%
90% offered a daily rate of more than £360 £325 £285
10% offered a daily rate of more than £675 £650 £650
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 8 15 22
Median hourly rate £20.34 £21.50 £18.50
Median hourly rate % change year-on-year
-5.41% +16.21%
90% offered a hourly rate of more than £18.84 £14.10 £11.80
10% offered a hourly rate of more than £55.35 £50.00 £27.30
UK excluding London median hourly rate £24.75 £28.50 £24.00
% change year-on-year
-13.15% +18.75%

Advertising
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the City of London

Advertising
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the City of London region.

Advertising Daily Rate Trend in the City of London

Advertising
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the City of London region over the 3 months to 7 December 2016.

Advertising Daily Rate Histogram in the City of London

Advertising
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the City of London region.

Advertising Hourly Rate Trend in the City of London

Advertising
Top 30 Related IT Skills in the City of London

For the 6 months to 7 December 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Advertising.

1 36 (28.35%) Agile Software Development
2 34 (26.77%) Microsoft
3 32 (25.20%) Finance
4 28 (22.05%) HTML
5 27 (21.26%) JavaScript
5 27 (21.26%) Stakeholder Management
6 23 (18.11%) HTML5
7 19 (14.96%) Scrum
8 18 (14.17%) Banking
8 18 (14.17%) Marketing
8 18 (14.17%) CSS
8 18 (14.17%) AngularJS
9 17 (13.39%) .NET
10 16 (12.60%) MS Excel
10 16 (12.60%) CSS3
11 15 (11.81%) REST
12 14 (11.02%) Java
13 12 (9.45%) Project Management
13 12 (9.45%) jQuery
13 12 (9.45%) Games
13 12 (9.45%) Node.js
14 11 (8.66%) User Stories
14 11 (8.66%) Investment Management
14 11 (8.66%) Time Management
14 11 (8.66%) User Experience
14 11 (8.66%) C#
15 10 (7.87%) SQL
15 10 (7.87%) SQL Server
15 10 (7.87%) Linux
15 10 (7.87%) CRM

Advertising
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (7.09%) CMS
2 4 (3.15%) nginx
2 4 (3.15%) SharePoint
3 3 (2.36%) IIS
3 3 (2.36%) Oracle SOA Suite
4 2 (1.57%) Documentum
4 2 (1.57%) SharePoint 2013
5 1 (0.79%) Apache Pig
5 1 (0.79%) Apache Spark
5 1 (0.79%) BizTalk Server
5 1 (0.79%) Blackberry Enterprise Server
5 1 (0.79%) Elasticsearch
5 1 (0.79%) Facebook Platform
5 1 (0.79%) JBoss
5 1 (0.79%) MS Exchange
5 1 (0.79%) Tomcat
5 1 (0.79%) WebSphere
Applications
1 16 (12.60%) MS Excel
2 6 (4.72%) Adobe Creative Suite
3 5 (3.94%) MS PowerPoint
4 1 (0.79%) MS Office
4 1 (0.79%) Spreadsheet
4 1 (0.79%) Windchill
Business Applications
1 10 (7.87%) Dynamics CRM
2 3 (2.36%) Unit4 Business World
3 2 (1.57%) Dynamics AX
4 1 (0.79%) Faxination
4 1 (0.79%) Infor LN
4 1 (0.79%) Magento
4 1 (0.79%) Radian6
4 1 (0.79%) WebTrends
Cloud Services
1 7 (5.51%) Microsoft Azure
1 7 (5.51%) Office 365
2 3 (2.36%) Amazon AWS
3 2 (1.57%) Cloud Computing
3 2 (1.57%) SaaS
4 1 (0.79%) AdWords
4 1 (0.79%) Google Analytics
4 1 (0.79%) Mimecast
Communications & Networking
1 4 (3.15%) Internet
2 2 (1.57%) AMQP
2 2 (1.57%) DNS
2 2 (1.57%) NAS
2 2 (1.57%) SAN
2 2 (1.57%) VPN
3 1 (0.79%) HTTP
3 1 (0.79%) IPFIX
3 1 (0.79%) Kerberos
3 1 (0.79%) LDAP
3 1 (0.79%) MRTG
Database & Business Intelligence
1 10 (7.87%) SQL Server
2 8 (6.30%) MySQL
3 4 (3.15%) Data Warehouse
3 4 (3.15%) Redis
4 3 (2.36%) SQL Server Analysis Services
4 3 (2.36%) SQL Server Integration Services
4 3 (2.36%) SQL Server Reporting Services
5 2 (1.57%) MongoDB
6 1 (0.79%) Apache Cassandra
6 1 (0.79%) Apache Hive
6 1 (0.79%) HBase
6 1 (0.79%) NoSQL
6 1 (0.79%) OrientDB
6 1 (0.79%) Power BI
6 1 (0.79%) QlikView
6 1 (0.79%) Relational Database
6 1 (0.79%) SQL Server 2008
6 1 (0.79%) SQL Server 2012
6 1 (0.79%) Sqoop
Development Applications
1 10 (7.87%) Git (software)
2 9 (7.09%) Grunt
2 9 (7.09%) gulp
3 8 (6.30%) Bower
4 3 (2.36%) Jenkins
4 3 (2.36%) JIRA
4 3 (2.36%) JUnit
5 2 (1.57%) Maven
5 2 (1.57%) Mockito
5 2 (1.57%) Oracle Forms
5 2 (1.57%) Subversion
6 1 (0.79%) Atlassian Bamboo
6 1 (0.79%) Cucumber
6 1 (0.79%) Gerrit
6 1 (0.79%) GitLab
6 1 (0.79%) Mercurial
6 1 (0.79%) Octopus Deploy
6 1 (0.79%) SonarQube
6 1 (0.79%) TeamCity
6 1 (0.79%) webpack
General
1 32 (25.20%) Finance
2 18 (14.17%) Banking
2 18 (14.17%) Marketing
3 12 (9.45%) Games
4 9 (7.09%) Front Office
5 7 (5.51%) Retail
6 4 (3.15%) Publishing
7 3 (2.36%) Investment Banking
7 3 (2.36%) Legal
7 3 (2.36%) Retail Banking
8 2 (1.57%) Back Office
8 2 (1.57%) Billing
8 2 (1.57%) French Language
8 2 (1.57%) Italian Language
8 2 (1.57%) Spanish Language
8 2 (1.57%) Telecoms
Job Titles
1 40 (31.50%) Developer
2 22 (17.32%) Analyst
3 10 (7.87%) Project Manager
4 9 (7.09%) Business Analyst
5 8 (6.30%) Architect
5 8 (6.30%) Consultant
5 8 (6.30%) Designer
5 8 (6.30%) Web Developer
6 7 (5.51%) Django Developer
6 7 (5.51%) Python Developer
6 7 (5.51%) Python/Django Developer
7 6 (4.72%) Creative Designer
7 6 (4.72%) Digital Designer
7 6 (4.72%) IT Analyst
7 6 (4.72%) Microsoft Developer
8 5 (3.94%) Audit Analyst
8 5 (3.94%) Compliance Analyst
8 5 (3.94%) CRM Developer
8 5 (3.94%) Data Compliance Analyst
8 5 (3.94%) Dynamics CRM Developer
Libraries, Frameworks & Software Standards
1 28 (22.05%) HTML
2 23 (18.11%) HTML5
3 18 (14.17%) AngularJS
3 18 (14.17%) CSS
4 17 (13.39%) .NET
5 16 (12.60%) CSS3
6 15 (11.81%) REST
7 12 (9.45%) jQuery
7 12 (9.45%) Node.js
8 9 (7.09%) Sass
8 9 (7.09%) Twitter Bootstrap
9 8 (6.30%) Ajax
9 8 (6.30%) Backbone.js
9 8 (6.30%) LESS
9 8 (6.30%) WebSockets
10 7 (5.51%) Django
11 5 (3.94%) ASP.NET
11 5 (3.94%) Web Services
12 4 (3.15%) JSON
12 4 (3.15%) Spring
Miscellaneous
1 11 (8.66%) User Experience
2 10 (7.87%) Analytical Skills
3 3 (2.36%) Algorithms
3 3 (2.36%) Copywriting
3 3 (2.36%) Data Conversion
4 2 (1.57%) Clustering
4 2 (1.57%) Data Structures
4 2 (1.57%) Foreign Exchange (FX)
4 2 (1.57%) Mobile Banking
5 1 (0.79%) Blackberry
5 1 (0.79%) BYOD
5 1 (0.79%) Cloud Native
5 1 (0.79%) Data Centre
5 1 (0.79%) Hybrid Cloud
5 1 (0.79%) Mainframe
5 1 (0.79%) Mobile App
5 1 (0.79%) Mobile Payment
5 1 (0.79%) Social Media
5 1 (0.79%) SWIFT
5 1 (0.79%) Visualisation
Operating Systems
1 10 (7.87%) Linux
2 4 (3.15%) Windows
3 3 (2.36%) Unix
4 2 (1.57%) Android
4 2 (1.57%) Red Hat Enterprise Linux
4 2 (1.57%) Windows Server
5 1 (0.79%) Apple iOS
5 1 (0.79%) MVS
5 1 (0.79%) Windows Mobile
Processes & Methodologies
1 36 (28.35%) Agile Software Development
2 27 (21.26%) Stakeholder Management
3 19 (14.96%) Scrum
4 12 (9.45%) Project Management
5 11 (8.66%) Investment Management
5 11 (8.66%) Time Management
5 11 (8.66%) User Stories
6 10 (7.87%) CRM
6 10 (7.87%) Wealth Management
7 9 (7.09%) Web Development
8 8 (6.30%) DevOps
8 8 (6.30%) OOP
8 8 (6.30%) Responsive Web Design
8 8 (6.30%) TDD
9 7 (5.51%) Business Intelligence
9 7 (5.51%) Front End Development
9 7 (5.51%) MVC
9 7 (5.51%) Waterfall
10 6 (4.72%) Business Analysis
10 6 (4.72%) Migration
Programming Languages
1 27 (21.26%) JavaScript
2 14 (11.02%) Java
3 11 (8.66%) C#
4 10 (7.87%) SQL
5 9 (7.09%) Python
6 4 (3.15%) VB
7 3 (2.36%) C
7 3 (2.36%) C++
8 2 (1.57%) Perl
8 2 (1.57%) PHP
8 2 (1.57%) PowerShell
8 2 (1.57%) Scala
9 1 (0.79%) ActionScript
9 1 (0.79%) ActionScript 3.0
9 1 (0.79%) Bash Shell
9 1 (0.79%) COBOL
9 1 (0.79%) Groovy
9 1 (0.79%) JCL
9 1 (0.79%) T-SQL
9 1 (0.79%) VC++
Qualifications
1 4 (3.15%) PMP
2 3 (2.36%) Degree
3 1 (0.79%) CCNP
3 1 (0.79%) Cisco Certification
3 1 (0.79%) ISEB
3 1 (0.79%) ISTQB
3 1 (0.79%) JNCIP
Quality Assurance & Compliance
1 4 (3.15%) MiFID
2 2 (1.57%) PCI DSS
2 2 (1.57%) SLA
3 1 (0.79%) QA
3 1 (0.79%) Solvency II
System Software
1 2 (1.57%) Active Directory
2 1 (0.79%) ACF2
2 1 (0.79%) Docker
2 1 (0.79%) HDFS
2 1 (0.79%) RACF
2 1 (0.79%) VMware ESX
Systems Management
1 2 (1.57%) Ansible
1 2 (1.57%) MOM
1 2 (1.57%) Opscode Chef
1 2 (1.57%) Puppet
2 1 (0.79%) McAfee ePO
2 1 (0.79%) Microsoft Clustering
2 1 (0.79%) ServiceCenter
2 1 (0.79%) Symantec Enterprise Vault
2 1 (0.79%) zSecure
Vendors
1 34 (26.77%) Microsoft
2 6 (4.72%) Adobe
2 6 (4.72%) Oracle
3 2 (1.57%) Cisco
3 2 (1.57%) IBM
3 2 (1.57%) Juniper
3 2 (1.57%) MuleSoft
3 2 (1.57%) Red Hat
4 1 (0.79%) Ciena
4 1 (0.79%) Cyber-Ark
4 1 (0.79%) Facebook
4 1 (0.79%) Infor
4 1 (0.79%) IronPort
4 1 (0.79%) MapR
4 1 (0.79%) MobileIron
4 1 (0.79%) Postini
4 1 (0.79%) Proofpoint
4 1 (0.79%) Qualys
4 1 (0.79%) Splunk
4 1 (0.79%) Tableau
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