The table below looks at the prevalence of the term Advertising in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Advertising
Rank 101 94 97
Rank change year-on-year
-7 +3
Contract jobs citing Advertising 66 130 109
As % of all contract IT jobs located in the City of London 1.94% 2.20% 1.88%
As % of the General category 3.61% 4.18% 3.69%
Number of daily rates quoted 56 110 80
Median daily rate £400 £411 £425
Median daily rate % change year-on-year
-2.73% -3.23%
90% offered a daily rate of more than £275 £250 £275
10% offered a daily rate of more than £590 £600 £555
UK excluding London median daily rate £375 £360 £375
% change year-on-year
+4.16% -4.00%
Number of hourly rates quoted 2 1 0
Median hourly rate £20.00 £39.05 -
Median hourly rate % change year-on-year
-48.77% -
UK excluding London median hourly rate £16.25 £15.00 £22.50
% change year-on-year
+8.33% -33.33%
Advertising
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the City of London region.

General Category
City of London
Contract IT job ads with a match in the
General category
1830 3113 2952
As % of all contract IT jobs located in the City of London 53.81% 52.59% 50.85%
Number of daily rates quoted 1514 2435 2218
Median daily rate £498 £500 £475
Median daily rate % change year-on-year
-0.50% +5.26%
90% offered a daily rate of more than £325 £320 £300
10% offered a daily rate of more than £650 £635 £650
UK excluding London median daily rate £400 £396 £380
% change year-on-year
+1.13% +4.07%
Number of hourly rates quoted 11 31 28
Median hourly rate £20.00 £21.00 £20.50
Median hourly rate % change year-on-year
-4.76% +2.43%
90% offered a hourly rate of more than £12.50 £12.69 £11.00
10% offered a hourly rate of more than £23.70 £25.85 £36.50
UK excluding London median hourly rate £22.35 £22.50 £22.50
% change year-on-year
-0.66% -

Advertising
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the City of London

Advertising
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the City of London region.

Advertising Daily Rate Trend in the City of London

Advertising
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the City of London region over the 3 months to 27 July 2016.

Advertising Daily Rate Histogram in the City of London

Advertising
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the City of London region.

Advertising Hourly Rate Trend in the City of London

Advertising
Top 30 Related IT Skills in the City of London

For the 6 months to 27 July 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Advertising.

1 48 (37.21%) Finance
2 42 (32.56%) HTML
3 39 (30.23%) Agile Software Development
4 35 (27.13%) JavaScript
5 34 (26.36%) CSS
6 33 (25.58%) HTML5
7 31 (24.03%) CSS3
8 28 (21.71%) Games
9 26 (20.16%) Stakeholder Management
10 24 (18.60%) jQuery
10 24 (18.60%) AngularJS
11 23 (17.83%) User Experience
12 22 (17.05%) Twitter Bootstrap
12 22 (17.05%) Responsive Web Design
13 21 (16.28%) Git (software)
13 21 (16.28%) Scrum
14 19 (14.73%) OOP
14 19 (14.73%) Investment Management
14 19 (14.73%) Backbone.js
14 19 (14.73%) REST
14 19 (14.73%) Node.js
14 19 (14.73%) Grunt
14 19 (14.73%) gulp
15 18 (13.95%) SDLC
15 18 (13.95%) Bower
15 18 (13.95%) User Stories
15 18 (13.95%) Waterfall
15 18 (13.95%) Web Development
15 18 (13.95%) Project Management
16 17 (13.18%) Marketing

Advertising
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (12.40%) CMS
2 4 (3.10%) nginx
3 3 (2.33%) IIS
4 2 (1.55%) Confluence
4 2 (1.55%) SharePoint
5 1 (0.78%) Blackberry Enterprise Server
5 1 (0.78%) Facebook Platform
5 1 (0.78%) JBoss
5 1 (0.78%) MS Exchange
5 1 (0.78%) Tomcat
5 1 (0.78%) WordPress
Applications
1 13 (10.08%) MS Excel
2 7 (5.43%) MS PowerPoint
3 3 (2.33%) InVision
3 3 (2.33%) MS Office
3 3 (2.33%) OmniGraffle
4 1 (0.78%) Adobe Creative Suite
4 1 (0.78%) MS Project
Business Applications
1 2 (1.55%) Dynamics CRM
2 1 (0.78%) Faxination
2 1 (0.78%) Radian6
2 1 (0.78%) WebTrends
Cloud Services
1 4 (3.10%) Google Analytics
2 3 (2.33%) Office 365
3 1 (0.78%) AdWords
3 1 (0.78%) Cloud Computing
3 1 (0.78%) Google Tag Manager
3 1 (0.78%) Microsoft Azure
3 1 (0.78%) Mimecast
Communications & Networking
1 3 (2.33%) Internet
1 3 (2.33%) VoIP
2 2 (1.55%) Broadband
2 2 (1.55%) Wi-Fi
3 1 (0.78%) DNS
3 1 (0.78%) Intranet
3 1 (0.78%) NAS
3 1 (0.78%) SAN
Database & Business Intelligence
1 6 (4.65%) MySQL
2 4 (3.10%) Data Warehouse
2 4 (3.10%) SQL Server
3 2 (1.55%) Data Mining
4 1 (0.78%) Apache Cassandra
4 1 (0.78%) MongoDB
Development Applications
1 21 (16.28%) Git (software)
2 19 (14.73%) Grunt
2 19 (14.73%) gulp
3 18 (13.95%) Bower
4 4 (3.10%) JIRA
5 3 (2.33%) Axure RP
5 3 (2.33%) Selenium
6 2 (1.55%) Oracle Forms
7 1 (0.78%) Appium
7 1 (0.78%) Cucumber
7 1 (0.78%) Gerrit
7 1 (0.78%) Jenkins
7 1 (0.78%) Mercurial
7 1 (0.78%) Subversion
General
1 48 (37.21%) Finance
2 28 (21.71%) Games
3 17 (13.18%) Marketing
4 13 (10.08%) Banking
5 9 (6.98%) Back Office
6 4 (3.10%) Front Office
6 4 (3.10%) Publishing
7 3 (2.33%) Investment Banking
8 2 (1.55%) Billing
9 1 (0.78%) Financial Institution
9 1 (0.78%) General Ledger
9 1 (0.78%) Retail
9 1 (0.78%) Telecoms
Job Titles
1 40 (31.01%) Developer
2 28 (21.71%) Project Manager
3 24 (18.60%) Analyst
4 16 (12.40%) Web Developer
5 12 (9.30%) Business Analyst
5 12 (9.30%) SDLC Manager
5 12 (9.30%) SDLC Project Manager
5 12 (9.30%) Senior Manager
6 10 (7.75%) Senior Project Manager
7 8 (6.20%) IT Manager
7 8 (6.20%) IT Project Manager
8 7 (5.43%) Applications Manager
9 6 (4.65%) HTML CSS Developer
9 6 (4.65%) HTML Developer
9 6 (4.65%) JavaScript Developer
10 5 (3.88%) Agile Project Manager
10 5 (3.88%) Applications Project Manager
10 5 (3.88%) PMO Analyst
10 5 (3.88%) Senior Applications Project Manager
10 5 (3.88%) UI Developer
Libraries, Frameworks & Software Standards
1 42 (32.56%) HTML
2 34 (26.36%) CSS
3 33 (25.58%) HTML5
4 31 (24.03%) CSS3
5 24 (18.60%) AngularJS
5 24 (18.60%) jQuery
6 22 (17.05%) Twitter Bootstrap
7 19 (14.73%) Backbone.js
7 19 (14.73%) Node.js
7 19 (14.73%) REST
8 16 (12.40%) Ajax
8 16 (12.40%) Sass
9 15 (11.63%) LESS
9 15 (11.63%) WebSockets
10 6 (4.65%) .NET
11 5 (3.88%) ASP.NET
11 5 (3.88%) Web Services
12 4 (3.10%) Django
12 4 (3.10%) SOAP
12 4 (3.10%) XML
Miscellaneous
1 23 (17.83%) User Experience
2 5 (3.88%) Analytical Skills
3 4 (3.10%) Data Centre
3 4 (3.10%) Social Media
4 3 (2.33%) Enterprise Storage
4 3 (2.33%) Virtual Team
5 2 (1.55%) Computer Science
5 2 (1.55%) Credit Risk
5 2 (1.55%) Equities
5 2 (1.55%) Fixed Income
5 2 (1.55%) Management Information System
5 2 (1.55%) Market Risk
5 2 (1.55%) Mathematics
5 2 (1.55%) Reinsurance
5 2 (1.55%) Video on Demand
6 1 (0.78%) Blackberry
6 1 (0.78%) CLARiiON
6 1 (0.78%) Clustering
6 1 (0.78%) Foreign Exchange (FX)
6 1 (0.78%) NHS
Operating Systems
1 6 (4.65%) Linux
2 4 (3.10%) Windows
3 1 (0.78%) Android
3 1 (0.78%) Apple iOS
3 1 (0.78%) Unix
3 1 (0.78%) Windows 7
3 1 (0.78%) Windows 8
3 1 (0.78%) Windows Mobile
3 1 (0.78%) Windows Server
3 1 (0.78%) Windows Server 2008
3 1 (0.78%) Windows Server 2012
3 1 (0.78%) zOS
Processes & Methodologies
1 39 (30.23%) Agile Software Development
2 26 (20.16%) Stakeholder Management
3 22 (17.05%) Responsive Web Design
4 21 (16.28%) Scrum
5 19 (14.73%) Investment Management
5 19 (14.73%) OOP
6 18 (13.95%) Project Management
6 18 (13.95%) SDLC
6 18 (13.95%) User Stories
6 18 (13.95%) Waterfall
6 18 (13.95%) Web Development
7 15 (11.63%) PRINCE2
7 15 (11.63%) Wealth Management
8 11 (8.53%) E-Commerce
9 10 (7.75%) Front End Development
9 10 (7.75%) Matrix Management
10 9 (6.98%) Business Analysis
10 9 (6.98%) ITIL
11 8 (6.20%) Matrix Organization
11 8 (6.20%) Migration
Programming Languages
1 35 (27.13%) JavaScript
2 8 (6.20%) SQL
3 5 (3.88%) C#
3 5 (3.88%) Java
4 4 (3.10%) Python
5 3 (2.33%) PHP
5 3 (2.33%) VB
6 2 (1.55%) T-SQL
7 1 (0.78%) ActionScript
7 1 (0.78%) ActionScript 3.0
7 1 (0.78%) PowerShell
7 1 (0.78%) VB.NET
Qualifications
1 12 (9.30%) PMP
2 10 (7.75%) PMI Certification
3 8 (6.20%) Degree
4 6 (4.65%) PRINCE2 Practitioner
5 5 (3.88%) ISEB
6 2 (1.55%) ISTQB
7 1 (0.78%) Security Cleared
Quality Assurance & Compliance
1 2 (1.55%) SLA
1 2 (1.55%) Solvency II
2 1 (0.78%) Disclosure Scotland
2 1 (0.78%) GAAP
System Software
1 2 (1.55%) Active Directory
2 1 (0.78%) RACF
Systems Management
1 1 (0.78%) Ansible
1 1 (0.78%) HP Quality Center
1 1 (0.78%) Microsoft Clustering
1 1 (0.78%) ServiceCenter
1 1 (0.78%) Symantec Enterprise Vault
1 1 (0.78%) zSecure
Vendors
1 15 (11.63%) Microsoft
2 6 (4.65%) Oracle
3 4 (3.10%) Google
3 4 (3.10%) NetApp
4 3 (2.33%) Cisco
4 3 (2.33%) DoubleClick
5 2 (1.55%) Facebook
5 2 (1.55%) hybris
6 1 (0.78%) Adobe
6 1 (0.78%) Cyber-Ark
6 1 (0.78%) EMC
6 1 (0.78%) HP
6 1 (0.78%) IBM
6 1 (0.78%) MobileIron
6 1 (0.78%) Proofpoint
6 1 (0.78%) RightFax
6 1 (0.78%) Splunk
6 1 (0.78%) Sun
6 1 (0.78%) Tableau
6 1 (0.78%) Twitter
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