The table below looks at the prevalence of the term Advertising in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Advertising
Rank 91 111 167
Rank change year-on-year
+20 +56
Contract jobs citing Advertising 114 119 55
As % of all contract IT jobs located in the City of London 1.93% 1.64% 0.70%
As % of the General category 3.82% 2.80% 1.16%
Number of daily rates quoted 81 89 46
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£425 £450 £406
Average daily rate % change year-on-year
-5.55% +10.76%
90% offered a daily rate of more than £275 £316 £219
10% offered a daily rate of more than £550 £578 £600
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £30.75
UK excluding London average hourly rate £22.50 £18.85 £17.50
% change year-on-year
+19.39% +7.68%
Advertising
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the City of London region.

General Category
City of London
Contract IT job ads with a match in the
General category
2988 4244 4749
As % of all contract IT jobs located in the City of London 50.65% 58.55% 60.78%
Number of daily rates quoted 2213 3158 3573
Average daily rate £475 £475 £475
90% offered a daily rate of more than £300 £320 £301
10% offered a daily rate of more than £638 £625 £625
UK excluding London average daily rate £388 £385 £375
% change year-on-year
+0.64% +2.66%
Number of hourly rates quoted 28 65 69
Average hourly rate £19.00 £20.50 £20.50
Average hourly rate % change year-on-year
-7.31% -
90% offered a hourly rate of more than £11.00 £13.50 £15.00
10% offered a hourly rate of more than £31.02 £52.05 £52.30
UK excluding London average hourly rate £22.50 £22.50 £29.00
% change year-on-year
- -22.41%

Advertising
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the City of London region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the City of London

Advertising
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the City of London region.

Advertising Daily Rate Trend in the City of London

Advertising
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the City of London region over the 3 months to 29 August 2014.

Advertising Daily Rate Histogram in the City of London

Advertising
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the City of London region.

Advertising Hourly Rate Trend in the City of London

Advertising
Top 30 Related IT Skills in the City of London

For the 6 months to 29 August 2014, IT contractor jobs across the City of London region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 72 (35.12%) Finance
2 56 (27.32%) Microsoft
3 47 (22.93%) SQL
4 36 (17.56%) Banking
5 35 (17.07%) .NET
5 35 (17.07%) Marketing
6 33 (16.10%) Stakeholder Management
7 28 (13.66%) CRM
8 27 (13.17%) SQL Server
9 25 (12.20%) Dynamics CRM
10 24 (11.71%) Investment Banking
11 23 (11.22%) C#
11 23 (11.22%) Oracle
12 22 (10.73%) Windows
12 22 (10.73%) Degree
13 21 (10.24%) Project Management
14 17 (8.29%) MS Excel
14 17 (8.29%) SharePoint
14 17 (8.29%) E-Commerce
14 17 (8.29%) HTML
14 17 (8.29%) Agile Software Development
15 16 (7.80%) Java
16 15 (7.32%) Front Office
17 14 (6.83%) JavaScript
17 14 (6.83%) XML
17 14 (6.83%) Linux
17 14 (6.83%) Dynamics AX
18 13 (6.34%) BDD
19 12 (5.85%) ASP.NET
19 12 (5.85%) T-SQL

Advertising
Top Related IT Skills in the City of London by Category

For the 6 months to 29 August 2014, IT contractor jobs across the City of London region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 17 (8.29%) SharePoint
2 7 (3.41%) WebLogic
3 3 (1.46%) SharePoint 2010
3 3 (1.46%) Tomcat
4 2 (0.98%) SAS
4 2 (0.98%) WebSphere
5 1 (0.49%) Oracle Coherence
5 1 (0.49%) Exchange Server 2003
5 1 (0.49%) Exchange Server 2013
5 1 (0.49%) SharePoint 2013
5 1 (0.49%) Apache Pig
5 1 (0.49%) Node.js
5 1 (0.49%) Exchange Server 2010
5 1 (0.49%) Lync
5 1 (0.49%) IIS
5 1 (0.49%) MS Exchange
5 1 (0.49%) MQSeries
5 1 (0.49%) Oracle Workflow
Applications
1 17 (8.29%) MS Excel
2 10 (4.88%) MS Project
3 7 (3.41%) MS Office
4 6 (2.93%) MS PowerPoint
5 3 (1.46%) PowerPivot
5 3 (1.46%) MS Visio
6 2 (0.98%) OmniGraffle
7 1 (0.49%) Spreadsheet
7 1 (0.49%) Photoshop
7 1 (0.49%) Adobe Illustrator
7 1 (0.49%) InDesign
Business Applications
1 25 (12.20%) Dynamics CRM
2 14 (6.83%) Dynamics AX
3 3 (1.46%) Oracle EBS R12
4 2 (0.98%) Adaptiv
4 2 (0.98%) Agresso
5 1 (0.49%) JDE EnterpriseOne
5 1 (0.49%) Dynamics NAV
5 1 (0.49%) Hyperion Planning
5 1 (0.49%) ION MarketView
5 1 (0.49%) Hyperion Enterprise
5 1 (0.49%) RMDS
5 1 (0.49%) Oracle EBS
Cloud Services
1 3 (1.46%) PaaS
2 2 (0.98%) SaaS
2 2 (0.98%) Microsoft Azure
2 2 (0.98%) Amazon AWS
2 2 (0.98%) IaaS
2 2 (0.98%) Cloud Computing
3 1 (0.49%) Office 365
3 1 (0.49%) Amazon EC2
Communications & Networking
1 5 (2.44%) Internet
2 3 (1.46%) Firewall
3 1 (0.49%) AMQP
3 1 (0.49%) Broadband
3 1 (0.49%) HTTP
3 1 (0.49%) VPN
3 1 (0.49%) Wi-Fi
Database & Business Intelligence
1 27 (13.17%) SQL Server
2 10 (4.88%) SQL Server Reporting Services
3 8 (3.90%) SQL Server 2008
3 8 (3.90%) SQL Server Analysis Services
3 8 (3.90%) SQL Server Integration Services
4 7 (3.41%) Relational Database
5 6 (2.93%) MongoDB
6 4 (1.95%) NoSQL
7 3 (1.46%) Oracle Database
7 3 (1.46%) Oracle ODI
7 3 (1.46%) IBM InfoSphere
7 3 (1.46%) Data Warehouse
7 3 (1.46%) DataStage
8 2 (0.98%) RDBMS
8 2 (0.98%) MySQL
8 2 (0.98%) Oracle BI EE
8 2 (0.98%) QlikView
9 1 (0.49%) Oracle Database 11g
9 1 (0.49%) SQL Server 2005
9 1 (0.49%) Base SAS
Development Applications
1 6 (2.93%) Visual Studio
1 6 (2.93%) JIRA
2 5 (2.44%) Subversion
3 4 (1.95%) Team Foundation Server
4 3 (1.46%) TeamCity
4 3 (1.46%) Maven
5 2 (0.98%) Ant
5 2 (0.98%) MorphX
6 1 (0.49%) Selenium
6 1 (0.49%) jMock
6 1 (0.49%) Mercurial
6 1 (0.49%) Git (software)
6 1 (0.49%) JSUnit
6 1 (0.49%) Jenkins
6 1 (0.49%) QUnit
6 1 (0.49%) Jasmine
6 1 (0.49%) MSBuild
6 1 (0.49%) SpecFlow
6 1 (0.49%) Gerrit
6 1 (0.49%) WebDriver
General
1 72 (35.12%) Finance
2 36 (17.56%) Banking
3 35 (17.07%) Marketing
4 24 (11.71%) Investment Banking
5 15 (7.32%) Front Office
6 7 (3.41%) Retail
7 5 (2.44%) Publishing
8 4 (1.95%) Legal
9 3 (1.46%) Back Office
10 2 (0.98%) Manufacturing
10 2 (0.98%) Multimedia
11 1 (0.49%) French Language
11 1 (0.49%) Corporate Banking
11 1 (0.49%) Financial Institution
11 1 (0.49%) Automotive
Job Titles
1 49 (23.90%) Developer
2 32 (15.61%) Analyst
3 21 (10.24%) Consultant
4 19 (9.27%) Project Manager
5 16 (7.80%) Business Analyst
6 10 (4.88%) Systems Analyst
7 9 (4.39%) Dynamics CRM Developer
7 9 (4.39%) CRM Developer
7 9 (4.39%) Architect
8 7 (3.41%) Microsoft Developer
8 7 (3.41%) Security Consultant
9 6 (2.93%) Designer
10 5 (2.44%) Digital Project Manager
10 5 (2.44%) Programme Manager
10 5 (2.44%) Functional Analyst
10 5 (2.44%) Applications Support
10 5 (2.44%) Senior Developer
11 4 (1.95%) Change Manager
11 4 (1.95%) Senior Analyst
11 4 (1.95%) Support Analyst
Libraries, Frameworks & Software Standards
1 35 (17.07%) .NET
2 17 (8.29%) HTML
3 14 (6.83%) XML
4 12 (5.85%) ASP.NET
5 11 (5.37%) Middleware
6 9 (4.39%) Web Services
7 8 (3.90%) CSS
8 7 (3.41%) .NET Framework
9 6 (2.93%) ASP.NET MVC
9 6 (2.93%) WCF
10 5 (2.44%) Java EE
10 5 (2.44%) jQuery
10 5 (2.44%) JMS
11 4 (1.95%) JTA
11 4 (1.95%) JTS
11 4 (1.95%) ADO.NET Entity Framework
11 4 (1.95%) ASP.NET Web API
11 4 (1.95%) JSON
11 4 (1.95%) LINQ
12 3 (1.46%) HTML5
Miscellaneous
1 9 (4.39%) Mobile App
2 7 (3.41%) Derivative
3 6 (2.93%) Mainframe
3 6 (2.93%) Credit Risk
3 6 (2.93%) Market Risk
4 5 (2.44%) Social Media
5 4 (1.95%) Management Information System
6 3 (1.46%) Mathematics
6 3 (1.46%) Computer Science
6 3 (1.46%) Statistics
6 3 (1.46%) Data Integration
6 3 (1.46%) Foreign Exchange (FX)
6 3 (1.46%) Fixed Income
7 2 (0.98%) Clustering
7 2 (0.98%) CESG
8 1 (0.49%) Copywriting
8 1 (0.49%) Photography
8 1 (0.49%) Video Editing
8 1 (0.49%) Equity Derivative
8 1 (0.49%) Online Banking
Operating Systems
1 22 (10.73%) Windows
2 14 (6.83%) Linux
3 9 (4.39%) UNIX
4 7 (3.41%) zOS
5 5 (2.44%) Windows 7
6 4 (1.95%) Red Hat Enterprise Linux
7 3 (1.46%) Apple iOS
7 3 (1.46%) AIX
8 2 (0.98%) Mac OS X
8 2 (0.98%) Solaris
8 2 (0.98%) Windows XP
8 2 (0.98%) Mac OS
8 2 (0.98%) Windows Server 2008
9 1 (0.49%) Ubuntu
9 1 (0.49%) CentOS
9 1 (0.49%) Android
9 1 (0.49%) Windows Server 2012
9 1 (0.49%) SELinux
9 1 (0.49%) Fedora
Processes & Methodologies
1 33 (16.10%) Stakeholder Management
2 28 (13.66%) CRM
3 21 (10.24%) Project Management
4 17 (8.29%) E-Commerce
4 17 (8.29%) Agile Software Development
5 13 (6.34%) BDD
6 12 (5.85%) Asset Management
7 11 (5.37%) TDD
7 11 (5.37%) OO
8 10 (4.88%) Information Security
8 10 (4.88%) Business Analysis
9 9 (4.39%) ITIL
9 9 (4.39%) Business Intelligence
10 8 (3.90%) Data Modelling
10 8 (3.90%) Analytics
11 7 (3.41%) PRINCE2
11 7 (3.41%) ETL
11 7 (3.41%) MVC
12 5 (2.44%) Continuous Integration
12 5 (2.44%) UML
Programming Languages
1 47 (22.93%) SQL
2 23 (11.22%) C#
3 16 (7.80%) Java
4 14 (6.83%) JavaScript
5 12 (5.85%) T-SQL
6 7 (3.41%) Python
7 4 (1.95%) C
7 4 (1.95%) PL/SQL
7 4 (1.95%) Ruby
8 3 (1.46%) Perl
9 2 (0.98%) C++
9 2 (0.98%) ActionScript
9 2 (0.98%) Bash Shell
9 2 (0.98%) Apex Code
9 2 (0.98%) X++
10 1 (0.49%) VBA
10 1 (0.49%) VB.NET
10 1 (0.49%) PHP
10 1 (0.49%) Objective-C
Qualifications
1 22 (10.73%) Degree
2 6 (2.93%) CISSP
3 2 (0.98%) CEH
3 2 (0.98%) Microsoft Certification
3 2 (0.98%) ITIL Certification
3 2 (0.98%) MCSD
3 2 (0.98%) PhD
4 1 (0.49%) PRINCE2 Practitioner
4 1 (0.49%) ISEB
Quality Assurance & Compliance
1 8 (3.90%) QA
2 6 (2.93%) Sarbanes-Oxley
3 4 (1.95%) Data Quality
4 3 (1.46%) PCI DSS
5 2 (0.98%) SLA
6 1 (0.49%) Solvency II
6 1 (0.49%) Basel II
System Software
1 5 (2.44%) RACF
2 4 (1.95%) ACF2
3 1 (0.49%) Oracle RAC
3 1 (0.49%) VMware Infrastructure
3 1 (0.49%) vCloud
3 1 (0.49%) Active Directory
3 1 (0.49%) Microsoft App-V
Systems Management
1 2 (0.98%) Puppet
2 1 (0.49%) SCCM
2 1 (0.49%) Systems Management Server (SMS)
Vendors
1 56 (27.32%) Microsoft
2 23 (11.22%) Oracle
3 8 (3.90%) Bloomberg
4 7 (3.41%) IBM
4 7 (3.41%) Adobe
5 5 (2.44%) JBoss
5 5 (2.44%) Murex
5 5 (2.44%) Fidessa
5 5 (2.44%) Hyperion
6 4 (1.95%) Red Hat
6 4 (1.95%) CA
6 4 (1.95%) Charles River
6 4 (1.95%) Tableau
7 3 (1.46%) DataFlux
7 3 (1.46%) Datanomic
7 3 (1.46%) Facebook
7 3 (1.46%) Trillium
7 3 (1.46%) JD Edwards
7 3 (1.46%) Informatica
7 3 (1.46%) MicroStrategy
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